In this paper, we examine the attitudes of 16- to 19-year olds towards stealth viral marketing in the form of videos posted on websites such as Youtube. Apart from their general attitudes towards the phenomenon, we were also concerned with their views on the ethics involved in this marketing method and how this affects their view on the companies behind the advertising. To accomplish this, we administered a survey to a sample chosen by convenience. Using the Persuasion Knowledge Model and prior research on the subject, we then analyzed the gathered data and reached the conclusion that the respondents in our sample were mainly positive towards stealth viral marketing in this particular form, that they generally did not consider it unethical and that even though most considered the companies to be responsible for such videos, teenagers were not likely to take negative actions against them if they found out that a video that they had seen was in fact a stealth viral video..

AbstractBruzelius, E. (2010). Adolescents and sexuality ? Attitudes among employees at Juvenile receptions in Gävleborgs län. Högskolan i Gävle, Akademin för hälsa och arbetsliv.The aim of the current study was to examine and describe what perceptions and values of em-ployees at Juvenile receptions in the county of Gävleborg have about adolescents? sexual and general health.

The purpose of this thesis is to find how to work with pedagogical documentation with the aesthetic subjects of dance, music and visual arts. The study also aims to investigate how teachers themselves believe that documentation of these subjects make visible the children?s learning processes. Also to explore if there are any differences in how teachers document the various subjects, and if so, how they can learn from each other to develop the work with pedagogical documentation. I have chosen to use qualitative interviews with a selection of three pre-school teachers who have been working with either dance, music or visual arts.

The process of gift-giving is something that occurs all around the world, and most people are both givers and receivers of gifts. While receiving a gift is often associated with joyous feelings, purchasing and giving a gift may not generate the same feelings. The worries of giving a gift may include anguish of finding the right gift for the right person, and not to mention it shall be appropriate given the situation. This paper aims to describe consumer attitudes in various gift-giving occasions. To give another perspective the paper also discusses and describes the term of self-gifting, when the giver and receiver is the same person - you.

The main focus of this master?s thesis concerns the relation between subject representation, power and gender. Classification systems and subject heading lists are products of their cultural and social context and some subjects and disciplines are given a greater value than others. Our aim in this thesis is twofold; to discuss and critically analyse the prevailing gender norms that are expressed trough classification systems and subject heading lists and to examine how they manage to represent gender studies as a multidisciplinary subject in theory as well as in practice. We are also discussing the particular problems with the representation of multidisciplinary subjects in general.

This study aims to examine young peoples? attitudes towards crimes related to riots. It also examines if there?s a difference in attitudes to different crimes and if there is a connection between these attitudes and friends experience of crime, gender, socioeconomic position or residential area. There is a lack of research in this area, most of the studies on riots focus on the reasons and driving forces leading to riots.

Historically Sweden had a confessional teaching of religion in school, that is the starting point ofthis essay. In the Swedish school system the students have the right to believe whatever they wantbut they will be introduced to different beliefs in the subject religion. Even the church focuses onthe individuals own beliefs during confirmation. This essay explores if there is something in aconfessional teaching that contributes to the students' knowledge in religion as a school subject.Therefore a quantitative study have been performed. The study aimed to investigate the grades ofthe students that participated in confirmation and how the grades changed after the confirmation.

The aim of the study is to investigate attitudes about rapists and to determine whether it is felt that they need treatment, imprisonment or a combination of the two. The study examines differences in attitudes between two different educational groups. The first group of students is comprised of those studying on programs that lead to careers working with people, whilst the other contains students who will work in business administration. The investigation also includes views on which punishment alternative the informants believed to be the most appropriate. The same differences are also investigated between gender and age.

Background: Patients postoperative pain is often underestimated. Untreated or undertreated pain decreases the chance of optimal recovery after surgery. Pain assessment is an important factor of efficient pain relief. Aim: The aim of the literature study was to describe factors of importance for nurses´ assessment of postoperative pain in patients. Method: A literature study was done where qualitative and one quantitative article was reviewed.

Title: Lobbying in the Swedish parliament - a qualitative study about experiences and attitudes of lobbying among the members of the Swedish parliament, from a communication perspective.Author: Bodil Hassel and Kristofer PerssonTutor: Emma SvenssonPurpose: The purpose of this thesis is to study lobbying towards members of the Swedish parliament. We aim to study their point of view: what experiences and attitudes they have towards the phenomenon. Key questions to be answered are: What experiences and attitudes do the members of the Swedish parliamentary Committee on Environment and Agriculture have towards lobbying? What skills does a successful lobbyist possess, according to the members of the committee? How do the organizations Skogsindustrierna and Naturskyddsfo?reningen lobby?Method/Material: The material used in this study consists of interviews with nine respondents of the Committee on Environment and Agriculture in the Swedish parliament. Additionally, two informant interviews with the organizations Skogsindustrierna and Naturskyddsfo?reningen were made.

Research has shown that students with another mother tongue than Swedish terminate elementary school with lower grades in all subjects, compared to students having Swedish as a mother tongue. This fact justifies further research on the forms of teaching Swedish as a second language. Attention has been given to the fact that the students with another mother tongue than Swedish have to cope with "dual learning". Parallel to the learning of a second language they need to obtain knowledge in all other subjects. The purpose of this thesis is to investigate how the School organise the work with students having another mother tongue than Swedish, and to find out how teachers in other subjects solve the problem of having students that struggle with "dual learning".

In Swedish school library research, the role of the school library has seldom been studied in a subject-specific context. When it has been, the subject has usually been a theoretical subject such as Swedish or Social studies. The purpose of this master's thesis is to study what role or roles the school library can play in a different context, in the program-specific subjects at a trade oriented program in the Swedish upper secondary school, and to determine what factors affect the possibility for the school library to play a role in such a context. The Food Programme was selected as the specific program to be studied. In this program, the students learn a trade, in this case bakery, and the teaching in the program-specific subjects can be expected to be practical in nature.

In this study I have investigated how role playing may change young students´ attitudes and behavior. According to the Swedish National Agency for Education´s governing document, Läroplanen för de frivilliga skolformerna, 1994, the principals at Swedish schools are required to inform students about the risks connected with alcohol and traffic. Scientists bring to our attention the need for emotional information to change attitudes and behaviors. The Historical Wine- and Sprits Museum in Stockholm has arranged a role play that gives emotional information to school students in order to affect their attitudes towards drunk driving. My study is a qualitative examination of this role play.

Background: Pressure ulcers are a common problem and cause great suffering for those who develop it, and are also an expensive cost to the society. Aim: To describe nursing measures for prevention of pressure ulcers among elderly people in ordinary and nursing homes. Method: A literature review by structured analyze of scientific articles. Result: The analyze resulted in six subjects for prevention of pressure ulcers. These subjects were; risk assesment, nutrition, repositioning, skin/hygiene, nurse knowledge and documentation.

For a long period of time there has been an extensive documentation of how things are presumed not to be at our workplace. However there is little knowledge on how it is supposed to be, what makes us feel good and what makes us retain our well-being. The aim of this study was to survey the attitudes towards factors of well-being at the workplace among personnel at four institutions at Kristianstad University. The work method used in this study is quantitative and a questionnaire survey was carried out to produce an overall picture. The majority considered praise from manager and the opportunity of development discussions of great importance.