This essay is a comparison according to the ideological thoughts about womens position in the society of Mao Zedong och Josef Stalin. The material I have analysed is writings by Mao and Stalin, in a wide range from leaflets to orders to the armies of the states of China and the Soviet Union. The method I have used is an ideological analysis where the Attitude towards women is the target for my survey. The Attitude towards women generally was not unified in the world during the time for Mao and Stalin. In many countries the women was intended to take care of the children and the home, not be active in working and fighting.

Since the first of July 2010, military training in Sweden is no longer mandatory. Ever since then the Swedish Armed Forces have needed to attract people interested in serving as soldiers, in new ways. The campaigns for doing so have been much debated and discussed in Swedish media. This thesis tests how an increased presence of guilt and belongingness in the Swedish Armed Forces recruitment campaigns affects young people - how their Attitude toward the Swedish Armed Forces possibly changes as well as their intention of applying to military training. Guilt and belongingness were chosen for several reasons.

This work has been to find out what Attitude the boys have towards dancing. To gather material conducted interviews with four boys from Sweden and four boys from South Africa to examine the boy?s Attitude towards dancing. I wanted answers if the gender, culture or generation has an effect on the boys' Attitude to dance. Two interviews were made with a teacher in Sweden and one in South Africa, which had responsibility for dance lessons at the school.

Objective: 1.4 million people in Sweden state that they are having problems with hearing and the majority havehad no contact with the hearing rehabilitation services. To have a hearing loss seems to be associated withseveral negative attributes. This could be due to bad Attitude and insufficient knowledge on hearing loss intoday?s society.Purpose: The purpose with this study was to map the adult populations Attitude towards hearing loss and selfratedknowledge of hearing with a survey.Methods: A web survey was made for this study. An official link to the survey was shared from two Facebookaccounts to a total of 997 contacts and a total of 247 responses were collected.Results: The majority of the respondents have estimated their general knowledge of hearing to fairly extensivefollowed by very small.

The Attitudes towards nature conservation in forestry are based on the individual forest owner. The theme of the interviews is the opinion on nature conservation in forestry. The purpose of this study is to identify if there is any difference in Attitude to nature conservation in forestry according to the age of the forest owner. The study discusses different factors that affect the private forest owners consideration of nature conservation and give an insight in different generations Attitude to nature conservation. Other topics that are discussed is if future change of generation will change the consideration of nature conservation in Swedish forestry and what is needed to enhance the interest in nature conservation among forest owners.This study is the result of interviews with a number of forest owners in the county of Uppsala, Sweden.

Even though provocative marketing is a widely used tool among companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects Attitudes and behavior. An experiment was conducted where several well-established measures of ad effectiveness such as brand Attitude, buying intentions and word-of-mouth intentions were used to analyze the effects of brand knowledge. The results show that a provocative advert lowers Attitude and buying inten-tions for the established brand while it remains unchanged for the unestablished brand. This implicates bigger freedom for unestablished brands to elaborate with provocative elements in their marketing.

The purpose of the study is to investigate into professional knowledge of the bilingual teachers, compared to monolingual, and what benefits they give to pre-school. Qualitative method was used to get an understanding of informant´s perspective on bilingual teachers. The informants believe that bilingual teachers are able to understand all the children. A bilingual teacher can make the children feel secure. If one has a positive Attitude toward bilingualism, the bilingual children also show a positive Attitude that in turn contributes to learning and development of the language..

The dependency of fossil fuels has to decrease in order to reduce emissions of green house gases. Wind turbines generate electricity with low environmental impact, but the local opinion in Sweden is sometimes an obstacle to new developments. The acceptance of nuclear power increases at the same time. Mining uranium is once again on the agenda and prospectors are currently drilling for uranium. This cross-sectional study deals with acceptance of wind farms and uranium drilling.

Syftet med studien var att underso?ka hur kla?desaffa?rer kan skapa en mer positiv syn pa? second hand kla?der bland konsumenter. Underso?kningen utfo?rdes genom att anva?nda Tricomponent Attitude modellen och erka?nda strategier fo?r attitydfo?ra?ndring. Tricomponent Attitude modellen utgo?rs av den kognitiva, affektiva samt konativa delen medan attitydstrategierna utgo?rs av tillva?gaga?ngssa?tt fo?r att fo?ra?ndra attityden.

The purpose of this study was to investigate a group of teenage girls and their relation to clothes by using the theories about habitus and different types of capital by the French sociologist Pierre Bourdieu. We have used semiotics since we also wanted to know what clothes symbolized for our respondents. The questions were therefore:1. How is a group of teenage girls who go to school in Stockholm city influenced by their habitus and symbolical capital in their Attitude and relation to clothes?2.

On the behalf of the European commission suggestions were made on how to increase the usage of public transportation in cities in Europe. A suggestion on how to make public transportation more popular was to use more emotions when marketing public transportation. However, according to theory emotional marketing is best suited for products that have a more hedonic character which public transportation does not usually have. The aim of this report was to investigate if emotional marketing could have a more positive effect on the Attitude toward public transportation than less emotional marketing. Ads for the metro in Stockholm were made and it was tested to what degree they conveyed positive emotions.

Background: There have been doping usage as far back as as ancient Greece and around the early 1900s started the doping we have today. In 2008 it was 22,000 men aged 15-54 years old who had any kind of experience with doping in Sweden. The problem of doping use are all over the world and to overcome this problem, we need to work across borders.Objectives: The purpose of this study is to investigate whether there is any connection between the use of supplements and Attitude to doping. The study is based on the questions: is there any connection between the use of supplements and positive Attitude to doping? is there any connection between the use of supplements/doping substances and high training frequency? and is there different use of supplement/doping substances between girls and boys?Method: A survey in form of a cross-sectional study and a waiting room survey was conducted with 63 respondents of whom 57,1% were women.

AbstractSAAB has for a long time used user controlled pilot models in ARES. ARES is a simulation tool used in the desktop environment for simulations and calculations of the JAS 39 Gripen fighter and other aircraft. ARES stands for ?Aircraft Rigid body Engineering Simulation?. To work with these pilot models has been both time-consuming and inefficient.

Marketers are today confronted with new forms of media and tend to use different strategies to exploit these media. The podcast medium has emerged in a time of changes in terms of media planning. By using stimuli containing identical context with different forms of advertising, this thesis seeks to explore whether ads, sponsorships or product placements is more favourable for an advertiser to practice in the podcast medium. The purpose of this study is to investigate the differences in communication effects, such as Attitude towards the brand and purchase intention, depending on the form of advertising. Testing if previous research, made on the same format but in different media, is applicable in the podcast medium carries out the study.

The effect of moderate incongruency between a celebrity endorser and an advertised brand is considered in an experiment with celebrities, both congruent and moderately incongruent with the investigated brands. In addition, the influence of possible moderator variables was examined, as well as the potential impact of the celebrities? gender. It was found that an ad exposing a moderately incongruent combination of celebrity and brand generated a more positive result on Attitude towards the ad, brand Attitude and word of mouth. Furthermore, under some conditions certain moderator variables influenced the relationship between moderate incongruency and responses evoked by the ad..