The aim of this Masters thesis is to examine the view of literature within Swedish governmental cultural policy. The main issue is to discover changes in Attitude towards democracy, literature and library by comparing the Attitudes in the governmental policy documents from the 1970s with the governmental policy documents from the 1990s. The theoretical starting point is Danish cultural policy researcher Dorte Skot-Hansens theories of the development of cultural policy in the Nordic countries. My method of analysis is a textual one, analysis of ideas and ideology, focusing on the aspect of signification of a text. The study has an effort of analysing the governmental policy in terms of idea and ideology.

This thesis emphasizes the importance of understanding the employees? Attitude and motivation towards their workplace at a company that works in the advertising business. An example company; thcommunication agency PS Communication in Stockholm, was used for the empirical part to investigate the purpose. The topic is interesting since the company works in a fast changing environment with new techniques,tools and professionals and the company is also going through an expansion that include many new recruitments.The purpose in this thesis is as follows: ?the purpose of this study is to elucidate the fate of Attitude and motivation of employees in relation to the workplace during business expansion, if performance is reduced and competition increases.?The analysis and results shows that Attitudes andmotivation among the employees in the workplace has deteriorated, the employees agree that it is due to expansion the company is undergoing.

Within the subject of retouching there is an ongoing debate about whether fashion retailers should retouch their ads or not. There has been a large amount of criticism to the communication of stereotyped beauty ideals that is used by companies in their marketing. The stereotyped ideals also contribute to negative psychological effects among people. As a response to the criticism, or as a way to differentiate one-self from competitors, retailers are starting to use unretouched models in their advertising. How this affects the consumer's perception of CSR along with the Attitudes and behaviors is still unknown.

There is a tough competition in food-stores these days. Storeowners have been forced to try something new to attract customers. One way to accomplish that is to add private labels to the assortment. There are several benefits with these labels; its higher margins for this type of brand and the brand can also strengthen the stores image in the customers mind. When private labels first entered the market, the customer had a relatively low Attitude towards the brands.

AbstractThe purpose of this essay is to investigate if elementary school pupils? Attitudes towards mathematics, from a teacher?s perspective, have changed since 2001-2002. I also intend to investigate if the whys and wherefores among the pupils Attitude are the same and what influences pupils? Attitude to mathematics. The reason why I chose to deepen myself into elementary school pupils? Attitude to mathematics, and things that relate, is that I find it very interesting.

This thesis emphasizes the importance of understanding the employees? Attitude and motivation towards their workplace at a company that works in the advertising business. An example company; thcommunication agency PS Communication in Stockholm, was used for the empirical part to investigate the purpose. The topic is interesting since the company works in a fast changing environment with new techniques,tools and professionals and the company is also going through an expansion that include many new recruitments.The purpose in this thesis is as follows: ?the purpose of this study is to elucidate the fate of Attitude and motivation of employees in relation to the workplace during business expansion, if performance is reduced and competition increases.?The analysis and results shows that Attitudes andmotivation among the employees in the workplace has deteriorated, the employees agree that it is due to expansion the company is undergoing.

The aim of this study was to examine nurses knowledge and Attitude towards HIV/AIDS patients over the world. A descriptive literature study has been made based on scientific articles from the databases PubMed and Cinahl. The authors have examined the sampling and the falling off of the articles. The result shows that the Attitude towards HIV patients is different from one country to another. The Attitude was affected by several of factors such as experience, fear, knowledge / education and the nurses Attitude and willingness to care for these patients.

The gaming market is growing and the number of people, men and women, who play computer games, is also increasing every day. In addition, computer games are also interactive media which leads to the fact that product placement in computer games attracts and is used more frequently by marketers. It is therefore important for marketers and game developers to understand how product placement in computer games affects players' attention and Attitude towards the brand or product that is product placed. We therefore examine how product placement in computer games affects players' recall of and Attitude towards the brand. The aim is to help companies and game developers to see the effect of product placement in computer games on players and thus product place more efficiently.

Humans Attitudes towards different animals are very complex were culture, genetic, psychology and evolution are some of the factors that influence. The order of animals that can provoke the most intense and extreme Attitudes, both positive and negative, are the carnivores. Wolves are a constant debate in Sweden and even though a big part of the population are neutral towards the wolf, a clear friction of the Attitudes can be seen. Some factors that have been seen to influence the Attitude are age, education and the size of the hometown. The aim of this study is to investigate whether outdoor activities, time spend in rural areas, and time spent in a weekend cottage, also correlate with Attitude towards wolf.

In the ever increasing media clutter it is hard for marketers to make their products stand out. New ways of reaching consumers are constantly arising. This study seeks to further investigate the phenomenon known as product placement, delimited to movies/television. By conducting an experiment we tested whether different presumptions matters for what effect a product placement will have on Attitude and if these could be affected. We also looked at if the level of product integration effect Attitude and realism enhancement.

The purpose of this thesis is to explore how love relationship affects the identity and Attitude towards school of study motivated girls in 17-18 years of age with the subsidiary purpose to get anidea of how the gender order is maintained in the relationship.The study is based on theories of gender theory and identity theory, which concerns gender as aresult of actions and how the gender order is maintained. The identity theory is based as a choice toconvey different roles.The study is founded on qualitative research interviews with six different girls, where the focus wasto learn about their own experiences of how the love relationship affects them.The results were interpreted through a hermeneutic analysis.The results show that the love relationship affect informants' identity on self-perception, what roles they convey and the Attitude towards school. It turned out that the informants' Attitude towards school was dependent on their boyfriend´s Attitude towards school.The results also show that girls are highly involved in the process of maintaining the gender order in which they choose to manage their time according to their boyfriend's time, and has the role of the engaging and emotional in the relationship..

The aim of this study was to investigate which Attitudes young men and women at gym have to doping and supplements in Gästrikland. Method: This study is based on a cross sectional study design where a quantitative approach was used by 60 questionnaires which were distributed at different gyms in Gästrikland. Result: It was found that the majority had a relative negative Attitude to doping, those who used supplements had a slightly more positive Attitude to some of the statements compared with those who did not use supplements. Overall, the results showed a positive Attitude to supplements. Compared with previous studies, it was found in the study that a smaller proportion didn?t agree that it is up to each one to use doping substances.

The purpose of this study was to investigate the effects ofparticipation in an integrated intensive stuttering program (IST) on stutteringbehavior, intelligibility and communication Attitude, at individual and grouplevels. Five children aged eight to twelve years participated in the study.Stuttering behavior and intelligibility were judged by two independentstudents in speech and language pathology based on a total of eight videorecordings, before, during and after therapy. Communication Attitude wasmeasured by the Swedish version of the self-report questionnaireCommunication Attitude Test (CAT-S). At an individual level, the initialstuttering profile and the changes shown during and after the IST varied. Ata group level, a significant decrease in stuttering frequency and asignificantly higher level of intelligibility were found, after as compared tobefore therapy.

Research in the FMCG sector shows that in-store atmosphere has a great impact on customer Attitude and behavior. Despite this, there is a lack of knowledge regarding how the atmosphere influences the customer in a fashion store setting. The purpose with this paper is to investigate if and how visible in-store atmospherics influence customer Attitude and behavior in a fashion store setting. We also investigate if behavior and Attitude is affected by the customer's expertise and the purpose of the visit. The study takes place in two different fashion stores within the same fashion chain.

Public opinion has increasingly become a political force in the European integration process. At present, it appears that the people?s Attitude towards the European integration is relatively skeptical. How can we expect that the Attitude towards European integration will evolve in the future? This paper tests the extent to which diffusion theory can serve as a model to explain the development of Attitudes to European integration policy in Sweden from 1999 until 2009.