Reaching out with a specific message to consumers is the idea of marketing. Advertising is among the most common elements when it comes to marketing a product or a service. There are various ways to provide marketing with a message. A relatively new way that has become larger in marketing is to provide marketing with emotions. It has been shown in several studies that emotions can have a direct or an indirect effect such as ad-Attitude and brand-Attitude, and that is what our essay is about.

Author: Karl LarssonTitle: Samverkan mellan skola och socialtjänst ? en studie i attityder och kunskapThe overall purpose of the studie has been to explore inter-professional work between social workers and teachers. The main focus has been on the link between Attitude and knowledge. Attitude and knowledge has also been tested for any connection to age, gender, what kind of a teacher you are and for how long you have been a teacher.The collected data has been analyzed in a descriptive part, one part with correlations and in one part with t-tests. The terms samsyn (consensus) and Attitude has been reviewed in its connection to the results.The study shows a significant correlation (0.222*) between knowledge and Attitude.

Domestic violence against women is a widespread problem around the world, this study aims to investigate Swedish men?s Attitudes towards this problem. To investigate this I have done a historic overview of the political Attitude change and I interviewed two ethnic Swedish men and two men with a foreign background, this because to get a fair representation of our multicultural society. The results and conclusions is that the Attitude haven?t changed that much over the years, it is mostly the latest decades that politicians and the medial debate have acknowledge the imbalance of power between the genders and that the patriarchy is a major factor towards this Attitude.The interviewed showed that the men with foreign background had a tendency to have more traditionally Attitude towards women then the Swedish men..

Consumer involvement in the product development process, co-creation, is being practiced by numerous companies. Previous research has investigated how consumer participation in co-creation affects consumer Attitude. However, little is known about how co-creation affects the Attitudes of the observervers of co-creation. The effect of observed co-creation on consumer Attitude should be important when deciding whether to apply co-creation or not, as the observing consumers make up a larger part of the consumer collective than the participating consumers do. The paper at hand aims to investigate how observed co-creation affects consumer Attitude and purchase intentions.

This study explores the different effects on Attitude and behaviour three frequently used advertising techniques have. The techniques compared are social influence and egoistic and altruistic benefit-appeals. The results showed that ads featuring social influence had statistically significant higher mean values regarding Attitude towards the ad compared to both the other ads, and significantly higher mean values regarding brand Attitude compared to the ad appealing to egoistic motivations. Though, all advertising effectiveness measures used in this study - that is, Attitude and intention variables - indicated that social influence was more effective than the other advertising messages. Thus, in accord with earlier studies, it can be stated with confidence that social influence is an effective tool to use in marketing communications..

This Master´s thesis aims to aquire knowledge about volunteers Attitude toward work. It emphasis is on the differences between volunteers and non volunteers. There are four research questions used in order to fulfill the aim in a scientific manner. The essay aims to get in depth knowledge regarding whether or not the respondents feel that they have gained advantages in work life due to the fact that they are involved in volunteer work. One of the pivotal questions is if there is a possibility to see a pattern that binds together the reasons for volunteer work and the Attitude toward work.

The purpose with the essay is to illuminate four former clients? personal stories about the meeting with the authority in the Swedish welfare system and the institutionalization theywent through. The questions being asked in the essay focus on communication, the relationship concerning power and the former clients Attitude towards the institutionalization as a treatment. Four interviews were held with former clients who were institutionalized sometime between the ages of 15-25. The results were then analyzed by theories focusing on communication as a way to gain power and how social interaction may influence the individual Attitudes towards authorities.

The purpose of this quantitative study was to examine the relation between sporting events, where alcohol is served, and the Attitude towards alcohol among adolescents. We conducted a survey with 195 respondents, all of whom was students of Swedish upper secondary school. The respondents were between 15 and 18 years of age. The data were analyzed using theories of Attitudes and norms. We also analyzed the data using previous research.

This report investigates what Attitude private forest owners in the County of Stockholm, Sweden have towards biodiversity landconservation. Private landowners were asked to answer a questionnaire containing questions about there property and there Attitude towards biodiversity. The results show that private landowners Attitude towards biodiversity is affected by, amongst other things, the size of their property; a larger property have a more negative owner than a smaller property. A landowner that lives on his property has a more negative Attitude towards biodiversity than a landowner that?s not living on his property.

When working with market communications it is important that ones brand is noticed and remembered, for which the marketer has many tools at hand. This study compares the communicative effects of PR and paid advertisement on consumers, in response to the underlying purpose to provide a theoretical framework for better understanding the relative effects of the two tools. In the struggle for consumers? attention we find ads to be a tool to achieve wider brand knowledge, whilst PR is rewarded more extensive elaboration once noticed. The study also affirms the causal link between communication credibility, Attitude toward the communication and brand Attitude.

The study examines selectivity of the customer base and scarcity of a product?s effect on Attitude and value towards a product or service. A questionnaire study is made from three different situations. The result varied depending on the situation; however it was found that selectivity of the customer base and scarcity has a great impact on the Attitude and the perceived value towards a product or service. Selectivity of the customer base was found having the highest level of impact on both Attitude and perceived value.

With the fast development of Internet and the e-commerce during the last decades, retailers are now introducing online stores. This has been adopted as a common strategy within the industry and the phenomenon seems likely to increase over time. Theory based on brand extension is used in this study to explain the effects on brand Attitude and the link with willingness to pay when a traditional retailer introduces an online store. We execute an experimental study in order to investigate the effects where we use the offline- and online channel as well as two brands with different strengths as independent variables. Results show that brand Attitude and its link to willingness to pay transfers to the online channel.

This master thesis is a study on how a rategyro triad, an accelerometer triad, and a magnetometer triad can be integrated into a navigation system, estimating a vehicle?s Attitude, i.e. its roll, tipp, and heading angles. When only a rategyro triad is used to estimate a vehicle?s Attitude, a drift in the Attitude occurs due to sensor errors.

This thesis is a study of Facebook users? beliefs Attitudes and behaviour towards personalised adverts on the site, using Wang & Suns theory about the relationship between beliefs and Attitude toward online advertising (ATOA) and the connection between Attitude and behaviour. The result, based on qualitative research and interviews, will introduce a deeper understanding and interpretation of users? beliefs, Attitudes and behaviour toward personalised adverts. The result showed that people perceive the site?s personal adverts as intrusive and interfering with their personal space and the purpose of the site.

This Master´s thesis aims to aquire knowledge about volunteers Attitude toward work. It emphasis is on the differences between volunteers and non volunteers. There are four research questions used in order to fulfill the aim in a scientific manner. The essay aims to get in depth knowledge regarding whether or not the respondents feel that they have gained advantages in work life due to the fact that they are involved in volunteer work. One of the pivotal questions is if there is a possibility to see a pattern that binds together the reasons for volunteer work and the Attitude toward work.