This essay is an analysis of mythologies in the Swedish women´s magazine VeckoRevyn. The magazine?s own explicit purpose is to break down the unhealthy opinion of what beauty is in their industry today. By content and linguistic analysis the results of this study are interconnected to the beauty myth as it was established by Naomi Wolf in 1991. The goal is to pinpoint how VeckoRevyn?s question and answer columns construct relationships to their readers, and the mythologies that they maintain.

Our aim is to create a greater understanding for how Växjö Municipality is working with their vision, strategy and brand, and also how it is perceived by the business sector. This understanding will help us to highlight success factors and pitfalls that exist in the creation, implementation, and maintenance of a municipality?s identity, image and profile to convince the business sector to follow.Methodology: We have been using an abductive and qualitative research-method in which semi-structured interviews have been the basis of our empirical material. We had interviews with three employees, a communication manager and the mayor at Växjö Municipality as well as four organizations and two companies with sustainable focus. We did this to get different perspectives and thereby get a greater understanding.Analysis & conclusion: We have been able to identify both success factors and pitfalls in Växjö Municipality's strategic sustainability work.

Introduktion: Antal regnbågsfamiljer kommer att öka i Sverige, eftersom fler homo- och bisexuellaställer sig positiva till eller planerar att skaffa sig barn. En del studier har gjorts om barn som levermed homosexuella föräldrar. Det finns även en del studier om pappors upplevelse under den tid parväntar barn och under förlossningsvården. Men kunskapen om hur medmammor i ett lesbisktförhållande upplever barnmorskans bemötande på mödravården under den tid de väntar barn ärbegränsad. Studien kan förhoppningsvis bidra till större kunskap och förståelse för medmammor i ettlesbiskt förhållande.

This essay is part of a project between Södertörn University College and Stockholm Academic Forum. The focus of the project is gender equality in small- and medium sized companies. I have worked with a construction company called Activa . The majority of the employees at the company were male and I was interested in the consequences of gender construction in such an environment. I think that the basic condition for equality work is an understanding of gender and the male norm.

This is a qualitative case study of young womens? experiences of blogging about One Direction on the social media/microblogging platform Tumblr. The aim of this study was to find out what fan blogging is and why fans blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan blogs dedicated to One Direction, to answer an open-ended questionnaire.

The purpose of this study is to explain how shame can be experienced by women with the stigmatizing illness of alcoholism. Another aim is to illustrate how this shame can be affected in social interaction with others and by other circumstances. The following questions will be highlighted in this essay: How can shame be experienced by female alcoholics? What can affect shame in interaction with other people, from the view of female alcoholics? What other circumstances can affect the shame, from the view of female alcoholics?This study features interviews with women who have successfully gone through the process of rehabilitation from the illness of alcoholism, have a long going and stable sobriety and arecurrently part of the work force. The study also features interviews with therapists specializing in the field of addiction recovery and have considerable experience in their fieldof working with women suffering from alcoholism.The subject matters shame and stigma form the theoretical/analytical tools for this research.

The aim of this Master?s thesis is to investigate the factors of children?s voluntarily reading in their spare time. We also want to know if the children choose non-fiction books for their voluntarily reading. The method as well as the empirical basis of this study is qualitative, with interviews of twenty-eight children in ages between 9 and 12 years. We conducted nine interviews with 3?4 children in each group.

This thesis applies a discourse theoretical approach in order to examine in whatways and with what possible meanings the library at KVINFO participates in the overall gender discourse in society. This means that our reading takes place at a metatheoretical level, focussing on the library as a constructor of meaning in relation to society's gender discourse.Besides the actual reading, the thesis argues for the fruitfulness of using both a discourse theoretical and a feministic perspective in the field of Library and Information Science. By looking at libraries in general through a lens provided by these perspectives, libraries are staged as battlegrounds for competing discourses,that attempt to promote its particular knowledge claim on how reality should be perceived.The reading shows that it is possible to perceive the library at KVINFO as amaterial articulation that takes shape by and is part in a feministic counterdiscourse against the masculinistic hegemonic discourse, which throughout ?hisstory? has positioned women as ?the other?, and established men as the normative category in society, including the libraries. Through its practise KVINFO has contributed to a change in the collective identity ascribed to women.

The purpose of this qualitative study was to examine male social workers experiences of working in a female dominated work. The aim with this study was to find out how men perceive working with mostly women and how this effects their construction of masculinity. The theories that have been used in this study are a social constructive perspective on gender, Chodorows (1995) Theory of Socialization and Connells (2008) Theory of Masculinities. The method used in this study is qualitative interviews based on the experiences of five male social workers in Sweden.The interviews have been recorded and retailed in text in its full version, to enable analysis out of the above mentioned theories and earlier studies. The result of the study shows that the men in this study experience mostly benefits from working with women and they feel appreciated as being men.

The Iron Age cemetery at Tuna in Badelunda parish, Västmanland, is a complex and unique burial ground used for only 69 graves during a period of roughly 700 years, between 300 - 1050 AC. The individuals buried at Tuna show an impressive variety of gravegods as well as stonesettings formed above the grave. Who where these people that were cremated at Tuna, among the mysterious women in the boats and the rich women in grave X? As we study the graves of the cremated individuals we reach a new understanding of the cemetery; from its social structure down to every individual. Through the analysis of the stonesettings, gravegods and bones we see a how these subjects, when analysed, show a picture of the individuals and social structure of the cemetery.

This qualitative study aims to highlight if there are any gender difference in social workers reasoning about a particular case. To achieve a deeper understanding we had to explain and understand our respondent?s answers, primarily from a gender perspective, but also from a power perspective. Our questions were: how does social worker reasoning about a particular case? How can we understand the social workers answer from a gender- and power perspective? The method consisted of a construct case and of semi-structured interviews.

One hundred years ago, boys and girls in Sweden went to school in two parallel educational systems. The girl schools were privately owned and had two educational goals; education for the household and education for work outside the home. The girl schools were free to give the education they thought was right, but around the turn of the century women?s education became an issue of growing political interest.The purpose of my study is to shine light on the idea-political impact on the teaching in the turn of the century independent girl schools. I ask two questions; What types of subjects did girl school pupils write essays about, and how do they change over time? Seen from a genus perspective, what is the relation between the essay subjects and the idea-political trends at a higher societal level?I conduct a quantitative study of Swedish essay subjects at a girl school in Växjö between the years 1884-1929.

The purpose of this thesis is to investigate the two new phenomena; the pricing model Pay-What-You-Want (PWYW) and the launch of daily newspapers in the iPad. A quantitative study was conducted in order to examine what would happen if the PWYW-model where to be used by a daily newspaper for its iPad product, and what this would signal to consumers about the brand in terms of brand association and brand attitude. Furthermore, we have investigated which of these factors that are affecting willingness to pay in this PWYW-situation. Moreover, a secondary purpose was to test the two possible presentations of the digital newspaper in the iPad; Product and Access ? and how the results differed between these two.

The purpose of this paper is to understand why education is a human right. I will look at works by the late Paulo Freire, a Brazilian educator. Paulo Freire worked for many years on developing a pedagogy to promote humanity. His goal was to demonstrate that a literate person will ultimately live a better life because she will be free from oppression and domination.I chose to study Paulo Freire as a tool in proving why education is a human right because throughout his work he demonstrated the need for people to be literate in order for them to be considered ?truly human?.

This essay focuses on how women and the woman emancipation are described in high school history textbooks from the years 1970, 1980, 1990 and 2000, using the theories history consciousness and gender. Two textbooks are analyzed from each period. There are several gender theories, in this essay it is Yvonne Hirdman?s theory concerning woman- and gender history that is used. This means that the woman emancipation and women?s history are analyzed from the perspectives invisible, add, and-, how- and gender history.