Syftet med föreliggande studie var att beskriva erfarna sjuksköterskors reflektioner om hur deuppnår ett gott bemötande av patienter. Studien hade en beskrivande design och genomfördes somen semistrukturerad intervjustudie. Sex erfarna sjuksköterskor verksamma inom somatiskavuxenvården intervjuades. Materialet analyserades med kvalitativ innehållsanalys. Resultatet avdenna studie visar att sjuksköterskan vill skapa en öppen atmosfär.

This thesis is about School libraries and the honour "School library of the year". I have examined the questions - Whats to say about school libraries in the curriculum and the library law? - Who administer the honour "School library of the year" and whats demanded to get it? - What have made the school libraries I have examined to school libraries of the year"? As theory I have used the Taxonomies of the School Library Media Program by David V. Loertscher. I have given a background to and defined the school library as a function, a room and in the teaching among others.

The aim of the study has been to find out children?s librarians? views on and management of media that contains topics with a controversial nature and also to find out how this affects the public library as a democratic institution. We have conducted the study by interviewing six children?s librarians. By using Vestheim?s terms value rationality and instrumental rationality, we have been categorizing the answers from our informants and thus identified two different points of view.

The research in the field of biotechnology is rapidly developing all over the world. Modern biotechnology offers unique opportunities, simultaneously as it gives rise to a number of ethical issues. Preimplantation genetic diagnosis (PGD), PGD/HLA (Human Leucocyte Antigen) and germline gene therapy (GLGT) are controversial techniques. PGD gives a possibility to identify a genetic disease prior to the embryo?s implantation in the uterus.

Many media buyers annually spend money on advertising which will not be of benefit to their own brand; the fact that consumers confuse from which brand they have heard or seen commercials, comes as news to nobody. The phenomenon of media confusion has however earned much less attention. As a greater part of the total marketing budget is being spent on the media investments, on behalf of the actual advertising production, the more interesting it turns out to maximize the effects of the media expenses. The search for optimization is somewhat practised today by brand managers who are daringly adding a few more media channels to support their TV-campaigns. Buying ad space in TV is nevertheless much more expensive than the radio equivalent.

This paper examines dialect as a rhetorical means of persuasion. A survey containing inquires about four different Swedish dialects have been handed out mainly in Södertörn University and Stockholm University, in order to research the values and connotations of theese dialects. The four chosen dialects are as following: Göteborgska, Stockholmska, Norrländska and Skånska. The results of the survey are processed and compiled to see which attitudes these values and connotations may indicate to each dialect. These attitudes and values are then discussed in correlation with five rhetorical theories: Attitude as a means of persuation, Ethos, Persona, Rhetorical Agency and Pierre Bourdieu?s theory of Field and Habitus.

The aim of this study has been to examine six books about Oscar Wilde?s homosexuality during the years 1906 ? 2003. I have been analyzing their descriptions about his sexual orientation and compared them to each other to see the changes through time. In order to see some clear changes the main focus was to choose time differences between the books. It was clear that the earlier writers had negative opinions and thoughts about his sexual deviation the way they described it.

Sveriges befolkning blir allt äldre och i takt med detta ökar andelen personer med demens och deras behov av vård. Svårigheter med att hantera beteendestörningar såsom aggression och agitation hos personer med demens har visat sig vara ett problem för vårdpersonal. Syftet med denna litteraturstudie har varit att samman-ställa aktuell vetenskaplig litteratur avseende vad som är viktigt i omvårdnaden av personer med demenssjukdom som uppvisar problematiska beteenden samt att undersöka vilket stöd vårdpersonalen behöver för att på ett professionellt sätt kun-na bemöta dessa personer. En systematisk litteraturstudie genomfördes utefter Goodmans sju forskningssteg (SBU, 1993), där vetenskapliga artiklar hittades efter sökningar i databaserna PubMed och Cinahl. Resultatet redovisar vikten av att som vårdpersonal försöka finna eventuella bakomliggande orsaker till de prob-lematiska beteendena samt att utforma omvårdnad som anpassas till individen.

In this paper the authors are trying to understand what separates men from women when they save and invest their money. But also what factors that influence them in their decisions. To investigate how men and women actually act when investing their money the authors construct a survey. The authors also turn to the Swedish banks for information on how they think there customers are behaving. The authors find that men are more risk- taking than women and therefore invest more in products with higher risk, for example shares.

ABSTRACT Our main objective with this essay is to provide a description of old people?s stories about aging. The essay is based on the empirical source of four qualitative interviews with older people over the age of eighty years young. The main goal is to inquire answers about; their time in the workforce; retirements; healthissues; media/advertisements; adolescence/youthfulness and attitudes. The following main questions have been dealt with: What do the elderly emphasize when they describe ageing? Are healthissues the prime subjects the elderly talk about? Do the elderly experience positive or negative attitudes towards ageing? What is their point of view of younger generations? In what way do they describe their years as workers? In what way do they describe aspects about their retirement? We reserved to consider the opinion of their own, to be the most valuable source in our study.

This study views literary authors as brands and their books as products. The essay examines if different marketing activities will influence attitudes and intentions towards these brands, depending on how famous the author is and how much knowledge the consumer possess about the product category. The theory, which the hypotheses are based upon, mainly consists of research about culture, brands, attitudes and intentions. The study is quantitative and has an experimental design consisting of different written scenarios. These scenarios are based on background information about a fictive fiction author and type of marketing campaign.

Purpose: The purpose of this study is to analyze the application of sensory marketing in malls.Problem discussion: The competition between malls is increasing, where visitors are increasing demands on the shopping malls layout. Shopping malls surface and its atmosphere becomes essential in the design of a mall so it will be attractive enough. Sensory marketing can be an appropriate method to stand out from the crowd and attract visitors. Sensory marketing is a process of engaging visitor?s senses to create a strong relationship between the brand and visitors.

Background: From a public health perspective it is of great interest to prevent the risk of noise induced hearing loss, because in addition to hearing loss, tinnitus and sound sensitivity also may lead to other health problems. About 1,4 million people in Sweden live with some form of hearing loss and 25000 of them are children under the age of 16. Studies have shown that hearing loss among adolescents is increasing and it is often associated with sound environments in their leisure time. Lectures in hearing prevention has been conducted in schools for adolescents but have not reached the desired results. Objective: To enquire caregivers? attitude, behaviour and perceived knowledge about sound exposure and its risks.

The theme of this essay is literacy training in pre-school. The theme takes it starting point in a project, where my colleagues and I noticed our children playing with writing and symbols. It leads to an exciting, reflecting and developing project, a project that will go on for six months together with twenty children in the age of five and six.The essay describes how I and the rest of the staff work with the project, and also how we try to find challenges that are meaningful for our children. When we worked with the project I ended up in a dilemma how I as a teacher was to retain the children?s joy and curiosity for writing without making it boring.

Bakgrund: Övervikt är ett tilltagande problem med sjukskrivningar som leder till ökade kostnader i samhället. Sjuksköterskor kommer ibland i kontakt med patienter med övervikt i olika vårdsammanhang. För att kunna hjälpa patienter med övervikt bör sjuksköterskor använda sig av en attityd utan att kränka patienten. Syfte: Syftet med studien var att undersöka sjuksköterskors attityder till patienter med övervikt inom sjukvården. Metod: Studien genomfo?rdes som en litteraturstudie och baserades pa? tolv vetenskapliga artiklar varav åtta kvantitativa och fyra kvalitativa studier.