Abstrakt: Sedan en tid tillbaka pågår en intensiv debatt i Sverige kring könsneutrala ordet Hen och om man överhuvudtaget ska använda sig av ett könsneutralt ord och undvika att benämna kön i en del sammanhang. Syftet med denna undersökning var att undersöka hur könsneutrala pronomen ? Hen påverkar människors attityder. Det är en kvantitativ studie i experimentell design, utförd genom enkätundersökningar där frågor om känslor, beteende och uppfattningar om ordet Hen efterfrågas. Antas det generellt att en text handlar om män även om det inte är definierat? Blir samhället mer förutsättningslöst med användning av könsneutrala ordet hen? Attityder är inte lätta att förutspå, människor vet vad som är rätt och fel men agerar inte alltid utifrån sin vetskap, samt med tillräckligt stor påverkan kan en person ändra sin attityd.

Abstrakt Tobak har varit den mest lönsamma konsumentprodukten i världen under mycket lång tid. Nikotinet medför att människor blir beroende både fysiologiskt och psykologiskt. Rökning har relaterats till olika sjukdomstillstånd och är idag den enskilt största orsaken till för tidig död. I Sverige leder rökningen varje år till ett betydande antal för tidiga dödsfall. Rökning är ett stort folkhälsoproblem.

I Sverige drabbas 1000 personer varje år av huvud- och halscancer. Rökning är den största enskilda orsaken till denna typ av cancer. Att motivera patienterna till att sluta röka är angeläget då fortsatt rökning har negativ inverkan på behandlings-resultatet samt förvärrar biverkningarna av behandlingen. Syftet med denna studie var att undersöka om patienter med huvud- och halscancer fick information om rökning och rökavvänjning inför och under strålbehandling, vad denna informa-tion innehöll samt att beskriva hur patienten upplevde informationen. Metoden var en intervjustudie som genomfördes på strålbehandlingsavdelningen, UMAS, Malmö.

The aim of this study was to describe how elderly?s sexuality can be expressed and to describe factors that affect older people's sexuality. The aim was also to describe the opportunities and barriers to health care providers to promote older people's sexuality and to describe the articles quality based on the methodological aspect of selection. A literature review with a descriptive approach was conducted on four qualitative and ten quantitative articles. The included articles were published between 2003 and 2013.

Prosthetic leg can give a negative psychological effect to the user, which ends up in decreased self-esteem and that the user hides his handicap. xCover gives a more natural volume and a cool look. xCover changes the look of the prosthetic leg C-leg. The product is constructed by us, Patrik Svensson and Magnus Zetterqvist, for Christoffer Lindhe at Lindhextend AB. Christoffer has hired Martin Bergman at Smedjan 17 to make the design.

In the western world, strokes are the third most common cause of death, hitting mainly the elderly population. Smoking, high blood pressure, diabetes and overweight are known risk factors for causing strokes. Previous studies show that an increased level of particulate matter, PM, is also related to an increased number of strokes. The population in this study consists of patients over 65 years old who live in Malmö. Levels of particulate matter were measured from October 2004 to April 2005 at a central outdoor monitoring site in Malmö.

The survey aims to problematize masculinity in the exhibitions of the museum.  In what way is masculinity interpreted and valued in exhibitions? What is the attitude towards masculinity in gender oriented museological texts? This study investigates in which way masculinity is written about ? how interpretations of masculinity emerge in the texts and what consequences this may have.The survey is based on the method of discourse analysis and the material is processed from a gender perspective. The source material consists of museological texts dealing with the topic of gender and museology, which also is the core material. A complement to this is a selection of exhibition catalogs from museums as well as reviews which are also based on art exhibitions. The main point of the source material consists of the museological texts.The survey highlights that the gender-conscious museological discourse understands, interpret and evaluate masculinity on a more or less given regulatory framework.

Bakgrund: Det finns kunskaper om rökningens risker, orsaker till att sjuksköterskor röker, hur rökningen påverkar viljan till att genomföra omvårdnad i rökavvänjning och prevention och rådgivning. I studier har det framkommit att det finns ett utbildningsbehov bland sjuksköterskorna rörande omvårdnadsinterventioner inom rökavvänjning bland patienter. Det saknas kunskap kring vilket stöd utbildning ger i omvårdnadsarbetet för rökavvänjning. Syfte: Studiens syfte var att belysa sjuksköterskans utbildning i rökavvänjning och på vilket sätt utbildningen stödjer sjuksköterskans omvårdnadsinterventioner inom rökavvänjning. Metod: Studien genomfördes som en forskningsöversikt där tretton originalartiklar analyserades med deduktiv innehållsanalys.

Introduction: Although life expectancy had increased in Sweden for many decades and several health problems had diminished over time, there was no change in men's risk behaviour regarding for instance high alcohol and tobacco consumption. Many of the gender differences in health that existed in society explained were due to power structures and beliefs about behaviour based on gender; a social construction that resulted in the relatively high valuation of men with a more masculine behaviour. Aim: This literature review aimed to study and identify the scientific knowledge regarding paternity leave and its impact on men's health. Method: A literature- based study design was used and the material consisted of peer-reviewed articles from which six themes were identified: alcohol, tobacco, stress, isolation, social support and mortality risk. Results: Divided into three parts, the results described the socioeconomic background of the men who took paternity leave, as well as the impact of paternity leave and masculinity as an impact on men's health.

Syftet med studien var att beskriva vilka metoder till rökstopp som fanns uttryckta i litteraturen samt beskriva vilken effekt dessa metoder hade, då detta är en avgörande behandling för patienter med Kronisk Obstruktiv Lungsjukdom. För att påvisa artiklarnas kvalitet granskades dessa med avseende på urvalsgrupp i relation till föreliggande studies syfte. Studiens metod utformades med en deskriptiv design. Litteratursökning utfördes i databaserna Cihnal och Pubmed (Medline) vilket resulterade i 15 artiklar som denna studie baserats på. Resultatet som framkom var att metoderna antingen var ickefarmakologiska eller farmakologiska.

As commonly known, Social Media is a rapidly growing area. Since consumers to a great extent are present in Social Media, this new internet environment is increasing in relevance for consumer marketing. For controversial brands that are regulated in conventional marketing channels Social Media is an extra ordinary marketing opportunity, since social media is a legal grey area. More and more controversial brands are taking advantage of this opportunity, but the effects of these marketing activities are fairly unknown. Therefore there is an interest in examining the controversial brands marketing progression in Social Media.

The aim of this thesis is to use Gabriel Tardes theories concerning imitation, repetition and the public opinion as a way of understanding how transmedial communication develops over time. This involves a study of social media, traditional press and public organizations in relation to each other. The campaign, What are you doing? (Vad håller du på med?, 2013), launched by the Swedish military as a way of drafting more soldiers, is used as an example of how the theories can be applied to help us understand connections, patterns and social behavior in the rapid mutation and viral spreading of information. By discussing the campaign and its effects, the ambition is to give an understanding of how a campaign of this scale could be planned for and structured.

The Dark Side of the Word-of-Mouse Effect- An experimental study of how negative information in today?s social media can influence consumer perception As a result of the electronic revolution of information dissemination, social media as a phenomenon has come to play an important part, both in society at large but also when it comes to business and marketing. Nowadays, knowledge and opinions about brands and products are spread by reputation through a wide range of social media platforms, a phenomenon which in the literature is referred to as word-of-mouse or electronic word-of-mouth (eWOM).The purpose of this paper is to investigate how people?s opinions towards a company and its product are affected by negative information in terms of eWOM. Or more precisely, whether or not there is a difference in this effect depending on information content, concerning company values on the one hand and product attributes on the other.This was done in an experimental setting where two groups of respondents were subjected to fictitious information of different types using established social media platforms.

The need for auditing originates from the agency problem that arises due to the separation of ownership and control in companies. The purpose of the audit is to increase credibility of the financial statements that management uses to communicate with owners and other stakeholders. In order for the audit to fulfill its purpose a certain level of quality needs to be obtained. The auditor can also be seen as a provider of a commercial service in which service quality is important. Audit quality can thus be separated into technical quality, which is defined as the probability that the auditor both discovers and reports a breach in the client?s accounting system, and service quality, which relates to the provision of services in general.

Many times it can be the simple things that affect the attitude of work and which have an importance on the organization's effectiveness. These are not always apparent but can have a large importance for the motivation and the attitude of work. Large number of companies uses wage and other financial rewards system but is there any form of informal factors that have an importance for the coworkers and that affects motivation. What factors that affect the motivation within the industry are interesting to examine and specifically the factors that are not apparent, in other words informal factors that increases the motivation. The purpose of this thesis is to examine and describe which informal motivator factors co-workers/employees in a production department think are meaningful.