The purpose of this thesis is to examine library users experience encountering exposed literature. Shops and stores expose the products they most of all want to sell, a kind of marketing strategy that influences our inclination to buy. By conducting a quantitative study, at two minor public libraries, and using theories from the marketing area this thesis intended to investigate the subject further. Eighty library visitors, between age 10 and XX filled out a questionnaire asking how the users experience or register exposed literature and what makes users borrow or not borrow exposed literature. The respondents find exposed literature helpful in directing them to new interesting suggestions of books they otherwise wouldn?t have borrowed.

Incompatibility between donors and recipients can cause fatal hemolytic transfusion reactions (HTR), kidney damage and death and immunization of the recipient. Antigens on the surface of erythrocytes in the ABO blood group system and regular natural antibodies against these in the patient?s plasma must be considered. An individual always has a corresponding antibody of IgM in their plasma. Irregular antibodies acquired by transfusion or pregnancy and active in body temperature also cause the HTR incompatibility.

Sjuksköterskors attityd till omvårdnadsforskning och forskningsanknytning i sitt omvårdnadsarbete är en del i omvårdnadens utveckling. Denna studie har för syfte att beskriva psykiatrisjuksköterskors attityd till omvårdnadsforskning och forskningsanknytning. Frågeformulär skickades till 40 slumpmässigt utvalda sjuksköterskor inom vuxenpsykiatrisk vård på ett universitetssjukhus i södra Sverige. Data har bearbetats i SPSS 11.5 och redovisas med frekvenstabeller och diagram. Resultat från 26 erhållna frågeformulär visar att psykiatrisjuksköterskorna hade en positiv attityd till forskning men att resultat från forskning inte används i någon större utsträckning.

In this essay we aimed to find how economic scarcity among children and youth presents itself in school, according to how school staff experience it. We have conducted interviews with student welfare staff to hear their experiences of this subject and how the schools try to help these pupils. We have used interpretative phenomenology as a base for our work. We have also used some of this traditions most important notions along with notions of Erving Goffman and Sara Ahmed during our processing off the material.  With help from these, we report our most interesting results. We have seen that a lack of resources exists among youth today and that everyone not has easy access to things many of us might take for granted.

The essay deals with hierarchies that occurs between inmates in prison. It deals with a theory that these hierarchies, when seen through a gender perspective, can be understood as a hierarchy where you are valued based on traditional male characteristics. Empirically, the paper consists of interviews with five inmates, or former inmates, who during a period in his life, has served a prison sentence at a closed institution. Based on the informants' statements, conclusions are drawn about which properties are valued low in the hierarchy. This becomes clear when the informants speak humiliating about sexually deviant groups, snitches, or sex offenders.

This thesis aims to examine how teachers who teach the Swedish subject, uses film in their education. The survey was given to 30 of these teachers in Nykoping, half which are working in junior high schools, and half which are working in high schools. One importantcondition to this works implementation, is the existence of the widen text concept that points to that all media is a concept that can be read and analysed. This is the attitude that The National Agency for Education aims at in different govern documents. The National Agency for education also request teachers to give the students tools to the media literacy that the society demands.

Aim: The aim of this study is to understand why people have changed their preferred community over time. What are the main factors when changing to a new one?Method/material: The method has consisted of personal interviews with six different people in the ages between 20-22 and of different gender. The main material that has been used in this essay is the theory of Uses and Gratifications as explained by Denis McQuail, the theory of Convergence culture by Henry Jenkins and the theory about Communites of Practice by Etienne Wenger.Main results: This study shows a heavy affection that the use of communities often centers round the people around the community, rather than the functions that the communities themselves provides. Having people that you know on the community you choose is a vital part for people or at least having the support of other people and changing to another community at the same time.

AbstractThe purpose of this investigation is to find out how the pupils can discover and to feel joy in their creative art activity and also to believe in their own ability. The aim is to figure out if creative art activity is able to raise the pupil?s self-image. By literature, pedagogue interviews, and interviews with pupils at the age of ten years old and by action research is the way that I have searched for an answer for my question. The main result is that fantasy, creativity, courage and lust are important parts to develop in the job of raising the self-image.

The purpose of this study is to further develop the understanding of Nextopia, the belief that the next product will always be better, and the effects it has on Word of mouth, both oral (WOM) and electronic (eWOM), and investigate possible causes of this effect. This has been made through an experimental study of responses to two mineral water ads, with a manipulated time frame. First, this thesis supports the fact that there is a general Nextopia-effect on customers being exposed to a future product, which makes them evaluating the product higher in terms of feelings, attitude and intention. Further this study shows that there is also a Nextopia-effect on WOM and eWOM, by customers being more likely to recommend a future product rather than a current one. This propensity to recommend the product also has a relationship with responsibility, which correlates much stronger with WOM than eWOM.

We have seen a revolution in the area of communication on a worldwide scale. We begin talking about terms as globalisation, integration and deregulation of the financial market. Companies have been tax planning for decades, the questions is if Internet has made an increase of companies than uses tax planning and which roll Internet plays. It is hard to really pinpoint all the effects of the Internet because of the relatively new area of research. This thesis will take various factors under study such as globalisation, development of the offshore industry and the fight against harmful taxation by the OECD and other organisations in order to describe the effects of Internet.

Cause-Related Marketing (CRM) is a marketing activity that has grown popular in the USA and studies have been carried out that explore how American consumers perceive and react to CRM. In Sweden, however, CRM has not yet found ground to any greater extent, and therefore there is limited research on how Swedish consumers react to CRM and how they perceive it. In this study, eight Swedish consumers are interviewed regarding their perception of CRM. The main findings of the investigation are that Swedish consumers fit well into a model that is based on American consumers? responses to CRM.

The Sweden Democrats (Sverigedemokraterna) has for a long time often been labeled a populist political party. It has however not been the subject of in-depth study to what extent the party really is populist. A study on whether the party and its supporters fulfill the criteria that a social science definition of populism would stipulate is therefore needed, in order to establish accurately whether the party is populist.    The definition used in my study accentuates three qualities that specify populist organizations: an antagonistic attitude against prevailing power structures, demands for increasing democratic influence and advocating a certain people?s rights ahead of others.The qualitative analysis of documents central for the party shows that it fulfills all of the criteria illustrated in the definition that is the basis of my study.

: This bachelor thesis explores library students? attitudes towards marketing in libraries. The aim is to find out if they are interested in working whit marketing questions in their future workplaces. To perform the study the author used a questionnaire survey and 48 students completed the survey. The answers where converted into present form and 10 charts were created to show the result.

I chose to do this work because I believe that today?s industrial designprofessionals lack in their task of creating aesthetic experiences and aestheticdiversity.With my work, I want to question why the majority of today?s technical, massproducedeveryday products have such a similar design expression, andwhy alternatives are so few. Most of all, I take a critical attitude to today?sstereotypical industrial design aesthetics that I would describe as technical,masculine, and unnecessarily complex.I have designed a number of products that show alternative aesthetics in thissegment and as such I have chosen the vacuum cleaner. The idea is that mydesign will serve as an eye opener and demonstrate that there are alternativesto today?s homogeneous market.The result is three vacuum cleaners claiming three alternatives to currentofferings.

The purpose of this examination is to get a view of the attitude towards internet-use within after school centers. By comparing the views of pupils with the teacher?s point of view, one can notice differences that may be due to a lack of knowledge or communication. The questions are: What view does the principal, the staff, and the pupils have on internet-use in after school centers? Does their view differ? If so, how? To be able to respond to these questions, the pupils and the staff have been handed surveys and the principal has been interviewed.