In Sweden we have a regulated gambling market which means that there are three gambling companies who are operating under the supervision of the Swedish state. These companies have exclusive rights to the Swedish market, divided between them. AB Svenska Spel is one of them and they control all gambling concerning sporting events and the four casinos in Stockholm, Gothenburg, Malmö and Sundsvall. However, since a few years back several Internet-based companies have entered the Swedish market and the competition has become even fiercer in the last years. Due to numerous marketing restrictions the Internet companies have been forced to find new ways to strengthen their brand.

Previous studies have pointed out the potential risks involved with targeting homosexual consumers by using ads with homosexual imagery in mainstream media. Many of these studies have indicated that there may be drawbacks with exposing heterosexuals to these kinds of advertisements. The purpose of this paper is to investigate whether this is true for all groups of heterosexual consumers. An experimental study was carried out to examine the effects of explicit homosexual imagery on a heterosexual group with a generally positive attitude towards homosexuality. Empirical evidence suggests that homosexual imagery does not elicit any negative reactions among these heterosexual consumers.

Gotland is famous around the world for its unique nature. The agriculture here has always been an important source of income and part of the identity of the island. But today the profession has low status and hard to survive. How can the interest for farming be increased?Gotlandsgården is an investigation about how the agriculture could develop.

This report describes a study of two different methods to achive the best possible result in setting out apartment details. These two methods are the setting out of details with a measuring tape from baselines and the setting out procedure with an instrument (totalstation).Through our knowledge in surveying and mapping technology and help from a carpenter, this investigation has been implemented. The setting out using a tape has been performed by letting the carpenter to set out windows, bathroom and water- and drain-details from baselines and drawing. The setting out using a surveying instrument was carried out by means of a Trimble Total Station. These two methods have been compared in order to detect and show the difference that occurs.The report shows the investigation background story from the practice of Swedish Mätcenter in Karlstad.A result of differences in accuracy and time is described in the report, as well as their theoretical consequences.

My project is an interpretation and exploration of the book The Invisible Cities by Italo Calvino. It is a play on the swedish words for cities and beaches. By adding the letters R and N the word for cities in the title transforms into the word for beaches. The project is equal parts a color investigation and an exploration of new working methods as it is an development of my approch to graphic design. My aim was to, through a visual, conceptual and playful investigation create a new interpretation of the book The Invisible Cities.

The purpose of this paper is to investigate contents in the news in order to search for similarities between the two television news reports, Rapport and Nyheterna. The news features that I examined in my investigation were broadcast in April and May 2006.SVT and TV4 are two Television channels both belonging to the analogue television network in Sweden, which means that they reach out to almost the whole country. Hence I thought it was interesting to investigate their reports on similar news.The question:- Which are the similarities and differences between how the two programmes describe their reporting on similar news?When I put together the information from the two programmes in the schedule I based my analysis on the following questions: topic, place, length, type of reporting and per-sons/sources.The method for this investigation is a quantitative content analysis. However, some part of the collection of information and description/interpretation of the material is qualita-tive.Rapport and Nyheterna had an average of 15 similar news features per week, of which foreign news dominated.

The purpose of this study is to examine how two different primary schools with the same school management district work with daily physical activity. We have chosen to conduct our investigation based on interviews. Through the interviews, we can highlight the teacher´s and principal´s interpretations of the concept regarding physical activity and find out the school´s arguments and working methods for pupil´s physical activity. These two schools work with physical activity in two different ways and the study describes the teacher´s and principal's choice of approach. Since our training is directed towards the younger ages, school years 1-3, we chose to interview teachers who work in these classes.

This report summarizes a Bachelor Degree Project in Integrated Product Development, carried out during the fall 2007 till spring 2008 by three students at the Product Design Engineering Program at the University of Skövde. The project was performed in cooperation with Lundbergs Möbler AB in Tibro. Lundbergs wants to start selling furniture to the public eldercare. The purpose of this project was to adjust one of their chairs. The project layout was to first make a preliminary investigation where the market, competitors? assortment and the purchasing process are studied.

The main aim of this paper is to illurninate how a group of immigrants meet the publiclibrary in Sweden. I have chosen to discuss Iranian immigrants' meeting with the publiclibrary in Borås. The investigation (qualitative interviews and inquiries) has taken placein the public library of Borås and partly in a local library with high density of immigrants.A theoretical perspective deals with the case study of dual marginality, where theconception of the "Marginal Man" or "The Outsider" is central. I have indicated how theprevious authors have considered this problem, to live on the verge between twodifferent cultures and how individuals react on it.The interviews and inquiries answered by Iranian immigrants are the most importantmaterial in this investigation and the result of them is connected to the theoreticalperspective and a discussion, what it means for the public library..

This thesis investigates the former apple orchard ?pplehagen with a focus on its origin, history, and remaining fruit trees. Historical aerial photographs, historical maps, an interview with a former owner, together with a field investigation has served as the methods of this survey. The investigation shows that ?pplehagen probably was established between 1882 and the 1930?s as a rational orchard in the spirit of the time aiming to produce fruit both for household and for sale.

This essay discusses the width of the late medieval desertion of farms in Sweden from an archaeological perspective. The object of the essay is to investigate if archaeological investigations and research during the last 10-15 years have changed the view of the late medieval desertion in relation to the Scandinavian research project on deserted farms and villages.The essay also deals with questions on causes to the desertion and when desertion occurred. An ambition of the essay is also to give a general picture of archaeological investigations during the last 10-15 years considering the late medieval desertion. The analyses-material consists mainly of reports from archaeological investigations.Most of the investigations analysed in this essay are investigations of single farms. Because of this it is natural these investigations do not say much about the width of the desertion.

Aim: The aim of the study was to investigate attitude and practice to prescribe physical activity accordingly FaR® rules among personal at the specialized department of the University Hospital. Methods: A quantitative cross-sectional study was used to answer the purpose. The data were collected using specially designed questionnaire. That contained 11 questions related to interest and complications to use FaR® as a treatment method. A total of 38 individuals participated in the study.

The aim of this Masters thesis is to examine the view of market-led culture, focusing on literature, within Swedish governmental cultural policy. The main issue is to discover changes in attitude towards cooperation between culture and business by comparing the attitudes and ideas expressed in the governmental policy documents from the 1970s with the governmental policy documents from the 1990s. To illuminate, and with an effort to explain, these attitudes and ideas expressed in the documents their political and social context has been studied as well. The theoretical starting point is two political ideologies, and Danish cultural policy researcher Dorte Skot-Hansens theories of cultural policy in the Nordic countries. The methodological starting point is two variants of analyses that are textual ones.

Early intervention is important on different levels and must be justified as a social and economic long-term investment. There is no doubt about the importance of early detection when helping children/students in need of support. What kind of support that is deemed suitable and who provides the support can be viewed from different perspectives and with different approaches. Seen from a relational perspective the special education process is a long-term process and affects not only the individual but the whole school culture and systems may need changing. This study intends to describe the importance of the learning environment and what efforts are initiated early for students in need of support from the special education point of view.

The aim of this essay is to get knowledge and to evaluate if the media student has equal or evenbetter knowledge of information technology (IT) than his/her teacher. Today the student of IToften has knowledge of hard ware and soft ware sometimes even unknown to the teacher. Themain reason for this might be that IT hitherto has played no prominent part at the institutes ofteacher education. Continuing further education of IT for teachers is also eligible as IT still is arather new subject on the time table.To adopt an empiric approach to the problem I have used trough interviewing and questions bothteachers and students at two upper secondary schools in the province of Värmland. The schoolsare called ?A? and ?B? in my investigation.Does the teacher have enough knowledge to give the student relevant knowledge concerninghard ware as well as soft ware to handle the computer and to utilize its possibilities? How can theteacher act to comply with the students? claims and demands?IT-knowledge can be expressed in a complicated way but I have limited my investigation to therole of the teacher and how he/she manages to teach and instruct concerning a selected numberof soft ware and how the students evaluate their own knowledge compared to that of the teacher.My investigation shows that the teachers consider their knowledge relevant for their task asinstructors and teachers.