It appears that it has never been easier for the marketer to create and distribute advertising messages. The technical development has created new possible channels, which in addition to the traditional advertising media has resulted in consumers encountering loads of commercial messages every day. Unfortunately for the marketer, the overload of messages has contributed to an extensive advertising avoidance. This forces him to think outside the box in order to come up with attention-grabbing and innovative methods to reach out to consumers. This paper aims to examine if facilities for group exercise classes at fitness centres could be a potential advertising medium due to the unexpectedness of encountering advertising in those premises.

Aim Developmental Coordination Disorder Questionnaire 2007 (DCDQ'07) is an international survey tool based on parents' estimation of their child's motor coordination skills. The purpose of this study was to investigate the validity of a Swedish version of DCDQ'07 by finding out how the classification of Developmental Coordination Disorder (DCD) via DCDQ'07 is consistent with the classification of DCD via the motor impairment test, Movement ABC.MethodIn the context of a larger study, a Swedish translated version of the parent survey DCDQ'07 were sent to 4000 randomly selected families with children aged 8 - 10 years in Stockholm County. The classifications "DCD" or "NOT DCD" with cut-off values ??of 56 (9 years) and 57 (10 years) were applied. Forty families were selected from 410 registered responses.

The purpose of this essay is to describe and partly explain the migration from a German city, and to illustrate the political difficulty surrounded by the phenomenon.I?ve composed following question issues to fulfill the purpose of the study:1.How does the migration take form in Cottbus?2.Why do the students want to migrate?3. Do the politicians consider the migration as a problem? What kind of measures do they want to introduce to prevent it?The survey has been done with mainly qualitative research methods, but it contains some quantitative elements.I?ve made an opinion poll survey among students in Cottbus, interviews with politicians at the city council and interviews with four students that have already left the city.The results of the study show that the will to migrate is widespread by the students in Cottbus. It?s first and foremost the chance to get a job that drives the students to migrate.The city has a deficit of 180 million Euros in household, which makes the politicians to feel helpless, facing the problem of migration.

EMDR, eye movement desentization and reprocessing, är en evidensbaserad psykoterapeutisk metod för behandling av bl. a trauma.Syftet med undersökningen var att undersöka effekten av EMDR-behandling på patienter hos S:t Lukas.Frågeställningar: Hur skattar S:t Lukas patienter Posttraumatisk stress disorder (PTSD)-kriterierna återupplevande, undvikande och överspändhet, före och efter EMDR-behandling? Finns det utifrån bakgrundsvariablerna kön, ålder, typ av trauma, tidigare trauma samt antal behandlingstillfällen några skillnader i personernas skattningar före respektive efter behandlingen?Metod: I denna kvantitativa studie undersöktes 21 kvinnor och 9 män före och efter EMDR behandling. Självskattningsformuläret Impact of Event Scale-Revised, IES-R användes, vilket mäter PTSD-kriterierna återupplevande, undvikande och överspändhet.Resultat och diskussion: Resultaten från studien visar statistiskt signifikant symtomminskning i återupplevande, undvikande och överspändhet. Ingen av patienterna gav indikation på PTSD efter EMDR-behandlingen.

The aim of this report was to investigate the hypothesis that Norway spruce (Picea abies L. Karst), planted on poor ?Scots pine? stands will not have sustained growth during the whole rotation, due to water deficit in the closed stands. In order to investigate this hypothesis, data from 10 Norway spruce stands in southern-eastern Sweden were collected. In 10 plots in each stand, diameter and breast heights were measured on every tree.

Sahlgrenska Academy at University of GothenburgDepartment of Internal Medicine and Clinical NutritionABSTRACTTitle: The connection between IBS and FODMAPsAuthor: Helena Hautamäki and Rebecka BertilssonSupervisor: Sofia KlingbergExaminer: Frode SlindeProgramme: Dietician study programme, 180/240 ECTSType of paper: Examination paper, 15 hpDate: 2013-04-10Background: IBS (Irritable Bowel Syndrome) is a functional gastrointestinal disorder, and is acommon disorder in the western population. The predominant symptoms are diarrhoea,abdominal pain, bloating, constipation, and excessive flatus. Today there are no evidence basedrecommendations concerning dietary factors for patients diagnosed with IBS, but recently certainfactors in the diet that seems to trigger the symptoms have been identified. These factors areshort-chain carbohydrates, Fermentable Oligosaccharides, Disaccharides, Monosaccharides, andPolyols (FODMAPS), which are not completely absorbed in the lumen.Objective: The purpose of this systematic review article is to examine whether there are anyevidence that a diet low in FODMAPs may induce improvement of symptoms in patientsdiagnosed with IBS.Search strategy: The literature search was performed in the databases PubMed, Scopus,Summon and Google Scholar. The keywords were ?Irritable bowel syndrome + FODMAPs?,?Irritable bowel syndrome + diet? and ?FODMAP and diet?.Selection criteria: The inclusion criteria were patients diagnosed with IBS between the ages 18and 69.

The Swedish photographer and artist Eva Klasson, based in Paris in the 1970s, gained attention for her series of black-and-white photography of her own naked body, which opened up for an international artistic career in the late 1970s. Despite a promising career she however abandoned photography and disappeared from the artistic sphere only a few years after her debut. There has been a renewed interest in Klasson?s work in Sweden the last decade where she has been exhibited at museums and galleries. Today she is represented at art museums and institutions including Moderna Museet, The Modern Museum of Art, in Stockholm.

This study aims at describing if discrepancies can be found between the rhetoric in Swedish political parties? electoral campaigns to the European Parliament elections in 2004 and their representatives? actual behavior in the European Parliament and to develop plausible explanations to these possible discrepancies. The research method that is being used is content analysis, aiming to answer four research questions regarding the electoral campaigns to the European Parliament elections in 2004 and the behavior by the parties? representatives during the following term of office. The main findings are that some discrepancies can be found regarding which questions are raised most frequently in the electoral campaigns and in the European Parliament, but that no discrepancies can be found regarding the positions taken in questions in the electoral campaigns and in the European Parliament.

The aim of this thesis is to analyse and problematize the concept of culture and its changes during the 1960s. By examining articles out of the periodical Ord&Bild 1962-1972, I show how an aesthetically marked concept, closely related to the concept of art, changes into an anthropological perspective where attention is drawn to the social, economical, political and ideological aspects. This change is viewed in relation to the works of three prominent cultural theorists from the 1960s: Raymond Williams, Marshall McLuhan and Herbert Marcuse.The change that the concept of culture undergoes can be illuminated in several ways. Epistemologically questions of art, its objectivity and relation to reality, are replaced by questions of the function of art and of its role as reproducing ideas and norms of a bourgeois society. Economical and social aspects are used as critical factors in discussing the role and conception of culture, a perspective that gives the discussion a political and ideological edge.

Aim Developmental Coordination Disorder Questionnaire 2007 (DCDQ'07) is an international survey tool based on parents' estimation of their child's motor coordination skills. The purpose of this study was to investigate the validity of a Swedish version of DCDQ'07 by finding out how the classification of Developmental Coordination Disorder (DCD) via DCDQ'07 is consistent with the classification of DCD via the motor impairment test, Movement ABC.MethodIn the context of a larger study, a Swedish translated version of the parent survey DCDQ'07 were sent to 4000 randomly selected families with children aged 8 - 10 years in Stockholm County. The classifications "DCD" or "NOT DCD" with cut-off values ??of 56 (9 years) and 57 (10 years) were applied. Forty families were selected from 410 registered responses.

The increasing oil prices during the last years have made it profitable to use cereal grains as a fuel. When compared with wood, cereals contain higher amounts of Cl, S and ash. The Cl and S content makes the gases from cereal combustion more corrosive than gases from wood combustion. The goal of this master thesis was to find out the variation of Cl, S and ash content for oat grain grown under different conditions. Oats was chosen because in Sweden it's considered as the cereal with the best fuel qualities.

The purpose of the essay is to draw attention to my approach in relation to a boy I choose to call Emil, and how I can increase my understanding of his behavior. I explore conceivable reasons for why he breaks down so often, especially when other children are given attention. Is he simply unusually egoistic, and to a large degree only able to see to his own interests, or am I overlooking the real reasons for his actions.In order to explain the reasons for Emil?s apparent frustration in sensitive situations, I explore the significance of attachment theory. I argue about possible effects of Emil?s parents? way of describing and guiding him, as well as how I, and my colleagues, risk fulfilling and amplifying negative expectations.As the prime reason for his repeated sense of unhappiness seems linked to a lack of empathy, I explore different ways of understanding this, as well as how I might contribute to fostering compassion.

The market of today consist of products/services who resemble each other, the differences are small. Their for it?s necessary for the companies to provide added values to the product so it will stand out from the rest of the products and lead to purchase. A well used strategy in the fashion industry is marketing with celebrities, this is considered successful because it brings attention and strengthening to the brand. Because of this, the strategy also branch out to other industries, but the question is if it?s as successful there? There?s also a serious down-side with the strategy and that is that there?s a great risk with using celebrities.

This project has aim to examine how students experience their concentration ability during mathematics lessons in the mornings and afternoons, and how students? learning can be in-fluenced by the concentration ability during mathematics lesson in the morning and after-noons respectively? Which role do the methods of learning play in mathematic depending on which time it is carried out during mornings or afternoons with regard to student concentra-tion ability? In order to find out those issues, I used two methods; (interview and observa-tion).Interview with 4 students and 3 teachers and observations of 4 mathematics lessons based on a qualitative method. In order to measure students' concentration ability during ma-thematics education on various times, I distributed questions to 23 students and repeated it during each lesson that I have observed from a quantitative approach in two classes in a sec-ondary school. In the literature I discuss the definition of concentration, and factors affecting the concentration negatively and positively. What is the relationship between concentration, learning and type of activity and how individuals can improve their learning and attention? In addition I studied two earlier studies on the concentration.

How effective is consumer power? Can consumers regulate corporate behavior?And if so is the case, could the mechanisms where consumers regulate corporatebehavior have any democratic value to contribute with? These are the questionsthat this master's thesis comprehends with. The purpose of this writing is toconstruct a theory of consumer power that is compatible with democratic theory,this in order to contribute to the ongoing discussion within the discipline ofpolitical science about the third democratic transformation. A discussion that hasbeen actualized due to the democratic deficit created by the growing corporatepower and the shift of power from state to private enterprises. Besides showingfor a parallel between the democratic mechanisms that exists in the relationbetween citizens and state on the one hand, and the consumers and corporationson the other hand, this paper argues that consumers do have a great potential inregulating corporate behavior towards a higher social responsibility andawareness.