The purpose of this paper is to explore how masculinity and femininity are constructed in the magazine Veckorevyn, through a critical discourse analysis of 18 articles from six issues in 2011. This is done by using a variety of theories and previous research results, which is gender theory, the theory of late-modern society and media theory. The analysis shows that Veckorevyn depicts virility and feminine differently. Furthermore, pointing the results from the analysis that a change of manhood and womanhood takes place in the social practice. The selection of articles from the magazine also shows that Veckorevyn seems to promote gender equality. .

The gaming market is growing and the number of people, men and women, who play computer games, is also increasing every day. In addition, computer games are also interactive media which leads to the fact that product placement in computer games attracts and is used more frequently by marketers. It is therefore important for marketers and game developers to understand how product placement in computer games affects players' attention and attitude towards the brand or product that is product placed. We therefore examine how product placement in computer games affects players' recall of and attitude towards the brand. The aim is to help companies and game developers to see the effect of product placement in computer games on players and thus product place more efficiently.

The purpose of this study was to examine the relation between self-determination theory and its three basic needs: competence, autonomy and relatedness, and commitment to change in an organizational change. Another purpose was to examine if the quality of the communication and the effects on the organization and way to work can predict commitment to change. Considering that organizational changes is very common today there is an interest to ease and improve the change process. The survey contained the scales Commitment to change scale and Basic need satisfaction at work scale and the participants were 39 office-workers who recently had gone through an organizational change. The result indicated that it?s possible to predict commitment to change from self-determination theory, communication and effects on organization and way to work.

This thesis is set out as a testing of the crosscutting cleavages theory on twocontemporary cases. The aim is to test the explanation process of the crosscutting theory applied to the political and social situations in Belgium and Switzerland and furthermore to examine potential conflicts in pluralistic states. Our main questionis: How can the crosscutting cleavages theory explain the different outcomes ofsocial coexistence, even with the states numerous similarities? We have examined the two federal states through their social divisions of language, region, religion and socio-economy. Our findings show that both Belgium and Switzerland possess divisions in the above mentioned variables, which in most cases are cumulative structured.

This thesis explores how public art is received by the general public in Borås, Sweden. As a point of departure it was assumed that a study of the local papers would offer an accurate insight in to the debate of public art. Hence, press clippings were chosen as primary source material together with the works of art. The questions addressed in the study are: what is written in the local daily press about public art? Who writes in or makes statements to the local dailies about public art? Textual analysis is the predominant method employed while hermeneutics is the underlying theory.

When forces in foundation piles are calculated according to classic theory, thefoundation are assumed to be infinitely rigid which means that the foundation will notbend. High buildings need their whole width to be stable and use the ground floorwall as a foundation. But when, for example windows are needed in the ground floorwall, the stiffness of the foundation decreases which change the forces in the piles. Inthis report the difference of pile forces versus classic theory has been analyzed, and ifpile forces can be calculated as in classic theory. Further on, the effects of the wallmovement were analysed and how the buildings crack safety would be affected by themovement at the ground floor.

The aim of this thesis is to examine how salesperson control can be exercised in a retail store environment. A case study has been performed on a Swedish fashion company emphasizing the relationship between the company?s upper level management and their retail store operations in order to describe, analyze and classify the prevailing management control mechanisms. The paper presents an agency theoretical approach to the relationship applying behavior- and outcome based control theory, performance measurement theory and incentives theory in order to give a comprehensive image of the control system. The main finding is that the company?s management control system as applied to the sales force in its retail stores can be categorized as mainly behavior-based despite several explicit outcome-based features..

The object of the essay was to investigate the argumentation in the bill, the comments from unions and the authorities, among others and the motions concerning the bill. To analysis this argumentation I have been using feminist theory, specifically Carole Lee Bacchis ?What?s the problem?-aproach. I also used Maud Eduards and Diane Sainsbury to complete my theory. They describe men as the norm of the society and women as deviant.

The use of entertainment in various kinds of business events has recently increased in popularity among Swedish firms. Often, stand-up comedians are hired to entertain the employees or customers during these happenings. Generally, the firm invests a considerable amount of money in this service and is furthermore willing to pay a premium for a famous comedian. Although the market for this type of service is fairly large, the knowledge of the motives behind the investments is yet limited.A grounded theory study is carried out exploring the purpose of the entertainment as well as the rationales behind the preference for a famous comedian over an unknown. Two general types of contexts (internal and external) are identified and a number of objectives related to each type are distinguished.

Many companies choose to market their products and brands with help from celebrities. This is not a new phenomenon, though, this strategy is something that we consumers start to get used to and the risk that the consumer unconsciously unselects the message grows. A recently much-disputed theory is the use of incongruent marketing. This means that companies uses a marketing message with the objective to not match the consumer?s expectations.

Although gang violence has gained much attention in Swedish media in recent years, women in gang environments remain unexplored. Recently the Swedish Gender Equality Agency (J?mst?lldhetsmyndigheten) published a report in March 2024 showing that women are being sexually exploited in gang environments, and the report has brought attention to women in gangs. This study examines gender-based violence in gang environments in Sweden. The aim of this study is to examine how intimate relationships with men in gang environments affect womens? agency to enter and leave gangs.

The aim of this study is to analyze the discussion on the publication of twelve caricatures of the prophet Muhammad, in two Swedish newspapers ? Dagens Nyheter and Sydsvenska Dagbladet. The caricatures were originally published in the Danish newspaper Jyllands-Posten, in September 2005. Even though the violent protests and attacks against Danish interests gained major media attention in Sweden few ? if any ? major Swedish newspapers published the caricatures.Using Fairclough?s Critical Discourse Analysis (CDA), a theory and a method that critically examines the relationship between text, the discourse practice in which text is produced and consumed, and the wider social practice, this study examines why Swedish newspapers chose not to publish any caricatures.The study concludes that the relationship between orders of discourse continuously affect, and is also affected by, Swedish media content.

The aim of this exam is about possibility to position a didactical theory of Curriculum for compulsory school, preschool class and the leisure-time centre 2011 (Lgr11). I use Michael Foucault?s discourse analysis to study the syllabuses for social sciences subjects History and Religion. The main theme is to seek what kind of world does these two social study subjects construct for students in high school. The point of using Foucault?s discourse is to seek specific knowledge and words which is used for power positioning.

The present study deals with the importance of play for children's learning in preschool. The purpose is to investigate the importance of play for children's learning in preschool from a pedagogue?s perspective. The study is based on two issues: How does the pedagogue´s who were interviewed reason about the impact the play has on children's development? How does the pedagogue´s approach to make play a learning situation? The empirical data is based on semi-structured interviews with four preschool pedagogue´s.

In this work, I have studied whether if one can detect AD / HD in preschool. I have read some literature and searched on the Internet. I have also tried to get to interview people who are familiar with this topic, which has not been easy. I have questioned 13 persons if they would participate in an interview, but most have refused because they do not have time. I succeeded anyhow to get three persons, two special educators and a nurse on the BVC.