Since Brand Management and Marketing in theory mainly been focusing on the consumer market, our main purpose of this essay is to analyze how a brand also can be appealing to the labour market, to attract and engage employees. Keywords attached to our essay are, brands, recruitment, Human Resource management, theories of motivation, corporate identity, employer branding and internal marketing. The study is based on a qualitative research. Our main reason for choosing this research was to get a closer insight for the phenomen and to establish a major understanding for the subject. To get a better knowledge and to answer and fulfil our purpose we have chosen to complete eight interviews, of whom six respondents representing Service firms.

The purpose of this report was to investigate if there are any correlation between spruce medium height in young spruce stands and the number of birch stump shoots. The purpose was also to investigate if there are any correlation between the spruce height growth after clearing and the mean height of birch stump shoots. The reason for this investigation is that the problem with birch stump shoots after clearing can be expensive if there must be additional clearings before the first thinning. The study provides no apparent association and therefore no special clearance height is recommended. In the final stages of the work there are given some comments on the study´s weaknesses. Finally topics for further research are suggested..

This thesis analyses how the European Unions institutions deal with the issue of illegal and harmful content on the Internet in key documents presented during the period 19961999. Particular attention is attached to content where the legal status is determined in relation to the user and to content that is legal, but characterized as harmful and entailing a need for special protective measures. The theoretical and methodological approach draws on discourse theory as formulated by Laclau and Mouffe. The thesis studies how the problem is represented in key documents from the European Commission, the Council of the European Union, the European Parliament, the Economic and Social Committee and the Committee of the Regions, with particular regard to the discourse on harmfulness, the child and Europe. The findings are that the overall discourse has shifted focus over time, from an emphasis on the protection of minors toward a more market-oriented discourse stressing the importance of protecting the competitiveness of the European economy.

Criminality is a very normal problem that occurs between youths within today?s society. In this study we will be accentuating and therefore be focusing on how young men are living their lives with criminality. In this study we have analyzed the underlying factors for what the causes and reasons are for young men to be part of the criminal life. One basic and underlying factor is families, growth, friendships and economic resources.

This Master?s thesis is a comparative study of information retrieval results between three distinct search strategies in simulated automatic query expansion in a bibliographic database. Our purpose is to investigate which of the search strategies score the most effective precision and to what extent the same relevant documents are retrieved (overlapped). A thesaurus attached to the database is used to select appropriate descriptors for the baseline query formulations which subsequently are expanded with hierarchical relations. The search strategies are s1: A baseline query with two or three descriptors, s2: The baseline descriptors combined with at least one Narrower Term, s3: The baseline descriptors combined with Narrower Term and at least one Broader Term.

The debate about women and equality is a very burning issue in the Swedish society today. There are a lot of articles, TV-programs, books and web sites treating the position of female leaders today. There are also a lot of myths strongly attached to our minds hindering the equalization process between men and women.The main purpose of our study was to look at women as leaders and identify potential tendencies in businesses sectors dominated by mainly men or women. We also wanted to find out whether leadership behavior is more or less oriented towards relations- or task in any of the chosen sectors. It was even in our interest to see if our chosen respondents supported the myths in our society about male and female qualities.We interviewed 20 women in four different sectors, two dominated by men (Computer/It, Transport) and two dominated by women (School, Healthcare).

I dagens samhälle har många kundföretag problem med datalagringen vilket beror på att behovet av att lagra data började öka kraftigt under 2000-talet och har fortsatt öka sedan dess. När kundföretagen började använda sig av virtualisering så expanderade även datastorleken. I samband med att datastorleken växte ville företagen att data inte skulle lagras lokalt utan att den skulle vara lagrad på en central plats som en serverhall och vara överskådlig.Studien utfördes på tre sätt, först undersöktes vilka datalagringslösningar som fanns och det skedde genom litteraturstudier. Därefter kontaktades företag som använde olika lösningar för datalagring. Nästa steg var att kontakta de leverantörer som kundföretag använde sig av och som levererade lösningarna.Under arbetets gång upptäcktes olika lösningar på problematiken med ett ökat datalagringsbehov.

Abstract: This report covers primarily the work of documenting electromagnetic fields generated by one of the later parts in the electrical power distribution chain: The electrical substation, wherein 10 kV is transformed to 400 V for use by private consumers. Thus it is one of the most widespread and frequently occurring parts in the Swedish power grid and of particular interest, as electrical substations are found everywhere in populated areas, often in close vicinity to people and animals.The report deals with a number of formulated questions and/or hypothesis? stated at the onset of the work undertaken, theory that is relevant for the topics the report covers, the details of the field work undertaken and the following analysis of the readings, which in term provide answers for the questions stated in the beginning. It also covers what is the currently known short term and long term risks associated with electromagnetic fields in the power frequent spectrum and of varying intensity in the vicinity of humans.The analysis also provides recommendations and identifies several points to carefully consider when planning for new installations or replacements of some parts of existing installations.For enhanced reading comprehension there is, aside from sections with pictures and attached explanatory texts and templates, several graphs, one-line diagram and maps of the power grid among the appendixes to the rapport..

AbstractWe have chosen to examine how it can be to be diagnosed with ADHD in adults. Our purpose of this study was to examine the experience of being diagnosed with ADHD in adulthood. We wanted to investigate if people feel that the diagnosis has led to a change and if so, in what way. We also wanted to investigate the impact that the participants attribute the diagnosis. We have made a qualitative study in which we interviewed five men aged 31-45 years, who have all had their diagnosis for a year or more.

When a company in the manufactory industry makes costly investments, it's important that these are used as much as possible. The company in this case claims that their invested robot cell, with CNC machine isn't used enough. The questions here are: How can we improve the use of the robot cell? Which products are appropriate for the production in the robot cell? As a method to come to a conclusion, an analysis has been made over the manufactured products. And also interviews with machine operators and the production management.

In this study a multiple linear regression was carried out in the interest of analysing a number of variables effect on the final prices of apartments in Stockholm?s inner districts. The result may be employed to predict and observe percentage changes on the final price of apartments in Stockholm in the future. Five models were constructed after which they were analysed and compared. The construction of these models were supported by data from the real estate agency Erik Olsson.

In today?s IT-community, consumers use the internet in a increasing rate to find information or to purchase products and services. This has led to a growth in the market, but also a greater competition between e-stores and web shops. To separate yourself from the masses has become more important, the question is; what strategy should the IT-salesman use? The meaning of this scientific study is to find and focus on witch the primary factors/aspects are, that controls and is the very foundation for the consumer making a purchase, by using the internet.

After the mandatory rules for clearing was removed in 1994, the clearing area has increased in Sweden. After the storms Gudrun and Per, the areas became planted with new plants, mainly spruce, but also other tree species. Storm areas are now being invaded by naturally rejuvenated birch in the tilling tracks. Since the birch often is initially growing faster than the spruce it is inhibiting the growth and is also damaging the spruce. The purpose of this thesis is to study the new brush saw with chain and compare it with the conventional clearing saw, mainly in terms of performance and ergonomics. The results show that the new brush saw with chain is very good in almost all clearing operations compared to the conventional clearing saw.

In contemporary public debate there is currently a great deal of focus attached to environmental problems and social responsibility. This trend is noticeable within the clothing industry, where it has become increasingly popular for new brands to market themselves with an environmental and ethical profile. An anthropological approach has been used to investigate how individuals understand ethical dimensions of clothing, and relates to the consumers? ideals that are pronounced by clothing companies with an environmental and ethical profile. Interviews have been conducted with young men, a group often absent in accounts of ethical consumption.

Over the past 20 years, retailers have embraced new international trends, which created a strong economic growth. Experiences are one of the trends that will be a significant part of future retail. The purpose of this thesis is to find components that can provide a positive experience in a clothing store to the customer. We have used a qualitative method with an inductive approach and the empirical data is collected through interviews. Literature we have chosen focus on how an experience is created in clothing stores.