In todays' society e-commerce is growing at a rapid speed. 4,6 % of all retail sales on the Swedish market are done on the Internet. In the makeup category, which will be the category of focus in this study, 9 % of all the sales were done on the Internet during the last quarter of 2011. As it is today many suppliers do not have enough knowledge about e-commerce and instead of focusing on the development of the channel the focus should instead be on the development of the users of the channel.The purpose of this study is to understand the buying process with respect to the existing theories. The focus will be on the two stages information search and evaluation of alternatives.

Warning-labels as a mean of communicating social responsibility in the store. Previous studies have shown conflicting results regarding the effectiveness of warnings-labels as a way of communicating health hazards to customers and making them more conscious about the risks and changing their behavioural intentions. The focus of this study is to shed some light on how the customers react to warning-labels with different levels of fear in the store Atmosphere. The results of this study tells us that liking of the retailer and its image as being socially responsible is not enhanced by the usage of a warning-label. If the retailer decides to use a warning-label, in spite of this fact, the recommendation is to use a high level of fear if the purpose is to make the category seem more risky and make the customers want to change their behaviour.

Abstract Title: A study of in-store atmospherics impact on young consumers in fashion houses Date of the Seminar: June 4th 2008 Course: BUSM08. Master thesis in International Marketing & Brand Management Authors: Md. Abu Baker Siddique Masum Milan Filipovic Supervisor: Ulf Elg Keywords: In-store Atmosphere, young generation, fashion houses. Thesis purpose: This thesis will find out the influences of the in-store environment in the fashion houses and it will be applicable for this sector. This research will provide information to develop a better in-store environment in fashion houses to attract more young people.

This is a literature review of how the climate change affects the forest growth innorthern Sweden. The temperature will rise about 5 °C with the largest increase in thewinter season (December - February) and the CO2level in the Atmosphere is expected tobe doubled. Precipitation patterns will change and increase with 25-35 % and theprecipitation will be in form of rain rather than snow. Today the forests in northernSweden are entirely dominated by coniferous stands. This may shift with the climatechange and results in a larger number of deciduous trees, preferably birch will becomestronger and grow better and faster.

The purpose of this masters thesis is to examine how librarians work in a literary educational role with literary circles for adults and youth, in public libraries and at school. The study also examines whether participation in book discussion groups has any effect on participants and librarians regarding changes in reading habits and in personal development. Another aspect investigated was how participants experienced the Atmosphere in the group. We have conducted qualitative interviews with five librarians who have lead different literary circles and with two participants from each literary circle. In all 13 interviews were conducted.

Health and convenience trends dominate the food industry and retailing business of today. The health consciousness is spreading while appealing product attributes concerning taste and packaging also are increasingly important. At the same time, the competition is growing fierce in the Swedish market with hard discount formats and niche concepts who also are trying to provide the market with perishables. Therefore, the pressure to lower prices is increasing making economies of scale and rationalization progressively more important. In 2004, ICA launched private label meat packaged in a modified Atmosphere. Consequently, many stores went from in-store cutting-up and packaging to selling centrally packaged and distributed meat. ICA is now developing a concept with fresh fish in modified Atmosphere packages and needs to increase the knowledge about the market and the consumer.

Abstract This essay is written to answer the questions of why, how and against who employees in the service sector use humour, charm and flirt in the interaction with their customers. The service management research is quite extensive, but despite this the research partly misses studies around why employees tend to act in certain ways while interacting with their customers. To understand the reasons of why they act in these particular ways, we need to know which factors that can be crucial when it comes to the employees? behaviour in these situations. By knowing the underlying reasons of using a special way to communicate with customers, it is much easier to achieve a clearer overview of the subject.

This study titled School Model of Norrberga- a New Model of School. Some opinions that six pupils in the sixth grade have of their school is an explorative study. The purpose of this study is to some extent explain the ideas behind this quite spectacular model of school and the intentions of the City Council of Norrberga as they decided that all the schools that were to be renovated or built in the town of Norrberga had to follow a specific script.   As I first visited The Moonlight School I was puzzled. How do the teachers work it out? But, above all: Do the pupils work it out? What do they think about their school? When I was to write my final essay I wanted to try to sort this school out in more scientific terms. There is a nice, warm Atmosphere at the school and the pupils make good results.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store Atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store Atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The purpose of this thesis was to increase the understanding and discuss safety aspects in two stairwells on Nyforsgatan in Eskilstuna, where the buildings were built during the years 1965-1975. I have presented a proposal for improvement through lighting. I have through different methods, such as surveys, interviews, literature studies and observations, come to a conclusion: that there are opportunities for improvement through better lighting that allows orientation in space and creates a nice Atmosphere which will remove the feeling of not being safe, e.g. dark corners and shadows. It has been an exciting process to gather enough of facts to rely on and to develop the lighting design for the environments.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store Atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store Atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store Atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store Atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.