Background: Literature regarding brand identity within the service industry is relatively under developed. As a result one theory is used for both the service and product brands, even though there is a significant difference between a product and a service. As a result of this, the brand identity within the service industry has consequences. Purpose: The purpose of this thesis is to contribute to the brand identity within the service industry. This is done by focusing on how and why this work is done.

AbstractThis study focuses on three generations of Kurdish women's view on honor. The study is a qualitative research based on three individual interviews. The aim of this study is to examine how three generations of immigrant women from a culture of honor is influenced over time by the majority culture and its values together with how these women affect each other mutually both consciously and unconsciously within the family. The study is based on two questions: What does"honor" mean to the three generations of women who are Muslim and Kurdish? Did these three generations of women?s idea of honor change over time as they have lived in Sweden? Results of this study have shown that the concept of honor has its focus on the woman's body, sexuality and chastity.

Platelets are small fragments, but they are of crucial importance for the coagulation. The risk of spontaneous bleeding increases when the level of platelets falls below a thrombocyte particle concentration threshold value of 50 x 109/L. In those cases a platelet transfusion might be compulsory. Ongoing research tries to improve the quality of the platelets and to increase the safety of the method used. However, we still need to better understand which factors that affect how patients react upon platelet transfusion.

This study has it´s beginning in the term corporatization and what the consequences will be for the Swedish athletic club, after the implementation of it. The corporatization among the athletic clubs is a very up-to-date-topic after the ?Riksidrottsförbundets? approved the new law constitution in 1999, that gives the athletic clubs the opportunity to change their legal form. We want to create an image that explains the situation in the two athletic clubs we choose for our study. This image helps us to give examples of how the corporatization will affect them.

AbstractThis study focuses on three generations of Kurdish women's view on honor. The study is a qualitative research based on three individual interviews. The aim of this study is to examine how three generations of immigrant women from a culture of honor is influenced over time by the majority culture and its values together with how these women affect each other mutually both consciously and unconsciously within the family. The study is based on two questions: What does"honor" mean to the three generations of women who are Muslim and Kurdish? Did these three generations of women?s idea of honor change over time as they have lived in Sweden? Results of this study have shown that the concept of honor has its focus on the woman's body, sexuality and chastity.

Med vår uppsats har vi försökt undersöka vad kvinnliga konsumenter i åldern 20- 29 eftersträvar att tillgodose för värden vid konsumtion av ekologiska ? och konventionella kläder. Vi har försökt ge modekedjorna en inblick i hur de kan utveckla utformningen av ekologiska kläder, genom att studera ifall konsumenternas eftersträvade värden avseende ekologiska kläder liknar eller skiljer sig åt från värden avseende konventionella kläder. För att finna värden som kan vara väsentliga att tillgodose vid konsumtion av kläder har vi använt oss av means-end chain modellen, som applicerats på åtta kvinnliga respondenter. Detta har följts av en enkät där vi med en variant av List of Values (LOV) har studerat om det existerar en skillnad i vilka värden konsumenten vill tillfredställa vid ett köp av ett konventionellt- och ekologiskt plagg..

The following study aims to investigate the environmental conditions of the harbor of Sk?rhamn, a small fishing community on the west coast of Sweden. The interest to do so rose as a newly built apartment residence failed to connect the sewage pipes of 18 apartments, causing the untreated sewage running into the sea. The parameters accounted for are the C/N ratio, total organic carbon (TOC) as well as total nitrogen present (TN) and ?13C in the top ten centimeters of a sediment core retrieved in the Sk?rhamn harbour.

This essay examines the decline of reading comprehension in Swedish schools, and also aims to provide insight into the debate concerning a literary canon and its usage in schools. While some claim that the literary canon is only a list of irrelevant white dead men which only serves to perpetuate feelings of alienation in, for example, female students, others see it as a means to bring society together using the only literature that stood the test of time. This essay will look to studies concerning reading comprehension, and questions regarding reading habits which our own students answered. It will also explain the different viewpoints of both sides of the canon debate.There are several studies that show this decline in reading comprehension, PISA and PIRLS being the foremost of them. They point to a trend where the reading skills of boys are much worse than those of girls, a trend which still has not panned out.Bloom and the different researchers who are the basis for Verhaest's thesis are of the opinion that canonical literature serves a purpose in that it teaches students aesthetic literary values.

A distributed hydrological rainfall-runoff model has been developed using a GIS integrated with a dynamic programming module (PCRaster). The model has been developed within the framework of the EU-project TWINBAS at IVL Swedish Environmental Research Institute, and is intended for use in WATSHMAN ? a tool for watershed management developed at IVL. The model simulates runoff from a catchment based on daily mean values of temperature and precipitation. The GIS input data consist of maps with soil type, land-use, lakes, rivers and a digital elevation model.

AbstractThis study focuses on three generations of Kurdish women's view on honor. The study is a qualitative research based on three individual interviews. The aim of this study is to examine how three generations of immigrant women from a culture of honor is influenced over time by the majority culture and its values together with how these women affect each other mutually both consciously and unconsciously within the family. The study is based on two questions: What does"honor" mean to the three generations of women who are Muslim and Kurdish? Did these three generations of women?s idea of honor change over time as they have lived in Sweden? Results of this study have shown that the concept of honor has its focus on the woman's body, sexuality and chastity.

AbstractSyftet med denna uppsats är att med hjälp av närläsning, analysera Växjö fattigstyrelses protokoll och föredragningslistor med rapporter. Ambitionen har varit att försöka urskilja vilka individer som var i kontakt med fattigvårdsstyrelsen och vilka ärenden de hade. Vidare också om vem som sågs som rätt respektive orätt fattig och vad för värderingar som kunde skönjas i materialet. Likaså om vilka makt- och kontrollfunktioner som utövades av Fattigvårdsstyrelsen och de som var knutna till den. Det vill säga hur makten kom att manifisteras.

AbstractThis study focuses on three generations of Kurdish women's view on honor. The study is a qualitative research based on three individual interviews. The aim of this study is to examine how three generations of immigrant women from a culture of honor is influenced over time by the majority culture and its values together with how these women affect each other mutually both consciously and unconsciously within the family. The study is based on two questions: What does"honor" mean to the three generations of women who are Muslim and Kurdish? Did these three generations of women?s idea of honor change over time as they have lived in Sweden? Results of this study have shown that the concept of honor has its focus on the woman's body, sexuality and chastity.

The aim of this research was to gain a comprehensive understanding of how daily activities impact the organizational culture within the Swedish Police enforcement agency, Polismyndigheten. The study specifically explored the influence of the purported culture of silence on organizational culture. Employing a case study approach, data were collected with a qualitative method from a total of 15 individuals, including students and officials affiliated with Polismyndigheten. The findings were categorized into five distinct groups, revealing a noticeable gap between employees and management. Additionally, the study identified generational disparities and a lack of a clear set of core values.

The main purpose is to illuminate how a company links certain values to its brand in an effort to achieve a competitive position. We have done this by studying the government owned company Svenska Spel and its entrance on the netpokermarket. With Corporate Social Responsibility as a guidance for the company they wanted to offer Swedish gamblers an alternative to the, often morally dubious, international actors. Our thesis has taken an internal (corporate) as well as an external (consumer) perspective on the result of this strive. Our conclusions are that although Svenska Spel is successfully integrating social responsibility into their netpokerbusiness, they are facing a difficulty in making the consumer fully appreciate it.

Young adults with mild intellectual disability and their thoughts about the own home was investigated and is described in this thesis. A qualitative research method was used, and the respondents thoughts about where and how to live were gathered through interviews. The investigation is based on the theoretical concept of normality, identity and quality of life since these aspects are important components of the individual's positive experiences of their homelife. People with disabilities has rights goverened by law, but in this thesis the individuals subjective experiences, feelings and wishes are described. The importance of the individual2019s rights to make their own decisions, feeling of pericipation and personal security was found to be important factors for a satisfying living environment.