The essay deals with the subject about branding and the communicative process that entails between businesses and consumers. The purpose of this paper is to increase understanding of the opportunities and risks of brand building through sponsorship and Co-Branding. This descriptive analysis is made by highlighting the partnership between two strong brands in the Swedish market, Åbro & AIK, and how internal and external associations related to their impact on brand equity. The study has led to the conclusion that the sponsorship should be seen as synonymous with Co-branding, ie. a synergy between two or more brands.

The purpose of the essay has been to clarify why and how small companies, whose major resource is knowledge, establish strategic alliances and which opportunities it brings. We have increased our understanding for the concept of strategic alliances through empirical search and through well-known scientist work. The method, which has been used in the essay, is principally qualitative interviews and gathering secondary data from articles from well-known authors. Our study has given that we have found that entering strategic alliances can make growth and by that way create competitive advantages for the company in question. We also found that there are risks with strategic alliances and the company can protect themselves by legal actions.

Background: Involuntary psychiatric treatment remains a contentious issue globally, with many countries implementing forms of coercive treatment for patients deemed unsafe due to psychiatric diagnoses. Nurses play an important role in involuntary psychiatric care- however there is a need for an increased understanding of the experiences and needs of the patients to be able to provide good care. Purpose: This study aimed to explore and understand the experiences of patients undergoing involuntary psychiatric treatment. Method: A qualitative literature analysis was conducted, encompassing 10 qualitative articles. Key Findings: Recent data highlights that most patients reported a lack of compassion and overall negative experience during involuntary psychiatric hospitalisation..

Går det att nå en association som skapar en känsla av betraktarens egen kropp? Jag har frågat mig om ett objekt kan upplevas kroppsligt och på vilket sätt jag kan hitta det i mitt material. Jag har varit upptagen av att hitta den punkt där materialets kvaliteter indirekt refererar till betraktarens kropp. Att i betraktandet framkalla erfarenheten i din kropp.Intuitivt har jag prövat mig fram, steg för steg - ett samarbete mellan min kropp och materialet tills materialet har blivit sin egen kropp - ett objekt. Jag arbetar i dialog med materialets natur; hur det följer tyngdlagen och påverkas av rummet och ljusets verkningar.

The purpose of this study was to illustrate the effects of music in pre-, peri-, and postoperative care. This study is a systematic literature study based on 22 scientific articles with quantitative methods. Music is an alternative treatment used in nursing care. Nurses could as a complement to routine pre-, peri-, and postoperative nursing have music interventions in mind, because an operation involves anxiety, fear and pain for many patients. The result of the study shows that music can reduce patients? anxiety, pain and improving their wellbeing and recovery.

Venous leg ulcers are a chronic disease mostly among elderly individuals. The leg ulcers are often painful and interfere with the individual?s daily life. The aim of this literature review was to describe individuals? experiences of living with venous leg ulcers.

Övervikt och fetma hos barn och ungdomar har blivit allt mer förekommande och prevalensen ökar dramatiskt över hela världen. Sedan raffinerade kolhydrater introducerades har även kariessjukdomen fått större utbredning. Då det finns gemensamma bakomliggande faktorer som påverkar både vikt och kariesprevalens vill vi i vår litteraturstudie undersöka om det finns något samband mellan body mass index (BMI) och kariesprevalens för barn och ungdomar. Efter sökningar i den medicinska databasen PubMed på artiklar från de senaste 5 åren fann vi oeniga resultat med jämn fördelning. Resultatet av litteraturstudien är att två av de undersökta studierna tyder på att det inte finns något samband mellan BMI och kariesprevalens, lika många anser att det finns en svag eller möjlig association, medan två studier ansåg att det fanns ett signifikant samband.

Går det att nå en association som skapar en känsla av betraktarens egen kropp? Jag har frågat mig om ett objekt kan upplevas kroppsligt och på vilket sätt jag kan hitta det i mitt material. Jag har varit upptagen av att hitta den punkt där materialets kvaliteter indirekt refererar till betraktarens kropp. Att i betraktandet framkalla erfarenheten i din kropp.Intuitivt har jag prövat mig fram, steg för steg - ett samarbete mellan min kropp och materialet tills materialet har blivit sin egen kropp - ett objekt. Jag arbetar i dialog med materialets natur; hur det följer tyngdlagen och påverkas av rummet och ljusets verkningar.

Title: Turbulent Skies ? A Case Study of SAS Braathens Date of seminar: 1st June 2006. Course: BUS 809. Master Thesis in International Marketing & Brand Management, 15 ECTS-credits. Authors: Jørgen Fensgård and Christian Larsen.

The purpose of this essay is to see if the Swedish nationalist party?Sverigedemokraterna? use religion rhetorically in their paper SD-Kuriren, and if so,then how? The method used to examine this is called rhetorical analysis. Furthermore, thetheory to explore how religion is used rhetorical is Said's Orientalism.The results show that religion is used rhetorically in the articles. Islam is explainedfrom our point of view in the west, and not their own. Islam becomes a religion that is faraway from what the Swedish culture is like, and also a religion that is violent andirrational compared to the Swedish culture, but also other religions, such as Judaism.Also, religion is used rhetorically to show that Islam is the opposite in relation toChristianity and Judaism..

Går det att nå en association som skapar en känsla av betraktarens egen kropp? Jag har frågat mig om ett objekt kan upplevas kroppsligt och på vilket sätt jag kan hitta det i mitt material. Jag har varit upptagen av att hitta den punkt där materialets kvaliteter indirekt refererar till betraktarens kropp. Att i betraktandet framkalla erfarenheten i din kropp.Intuitivt har jag prövat mig fram, steg för steg - ett samarbete mellan min kropp och materialet tills materialet har blivit sin egen kropp - ett objekt. Jag arbetar i dialog med materialets natur; hur det följer tyngdlagen och påverkas av rummet och ljusets verkningar.

Background: The population of the world is getting older and in the year of 2020, 1.2 billion people will be 60 years or older. A common health complaint affecting the quality of life in elderly persons are sleep difficulties. Physical activity is claimed to improve sleep quality and the maintenance of a normal circadian rhythm. Several studies have shown positive effects of physical activity on sleep quality, still the evidence of physical activity as sleep-promoter is insufficient. Aim: The aim of this study was to investigate associations between physical activities and sleep quality in persons ?60 years of age.

Around 30,000 people in Sweden suffer stroke every year, out of which about 12,000 end up with language difficulties, aphasia. Behind every person with aphasia there are significant others whose lives are also affected. Studies of how aphasia affects the health of these people are few. The overall aim of the present study was to examine how significant others of people with aphasia perceive their life situation, and how their quality of life is affected by the illness of their partner. Spouses of people with aphasia were contacted through aphasia groups and the Swedish Aphasia Association.

Jonas, Buhr & David Nordin. (2011). Uppfattningar om futsal ? En studie om futsal och etablering avidrott (Opinions on futsal ? A study on futsal and establishing of sport) Bachelor Essay in Swedish.Umea: Umea university, Department of Education.AbstractThe study is based on an assignment from Vasterbotten Football Association that because of poorparticipation in futsal activities wants to find out what clubs, the coaches and players in Vasterbottenthink of futsal. The aim is to find out the opinions on futsal and what these opinions are based on.

Övervikt och fetma håller på att utvecklas till ett globalt folkhälsoproblem. År 2010 fanns det fler än 43 miljoner överviktiga barn (under fem års ålder) i världen. Syftet med denna litteraturstudie var att ta reda på om den orala hälsan påverkas hos barn med övervikt. Författarna valde begränsningen barn i åldrarna 2-19 år, och studien utfördes i form av en allmän litteraturstudie. Materialet samlades in genom sökning i de medicinska databaserna PubMed och Science Direct.