Title: Shop at us ? and we?ll carbon offset! ? How large and well-known companies affect consumers feelings towards their brand by using green marketing and CSR.Authors: Emilie Jäfvert & Carolin RuthbergAdvisor: Christine TidåsenLevel: Bachelor thesis in Marketing, (15 Swedish credits), Spring 2011Keywords: Green marketing, CSR and branding.Question: How do large and well known companies affect their customer?s view towards their brand by using green marketing and CSR?Purpose: The purpose of this thesis is to investigate how high consumer?s value companies who works with green marketing and CSR, and also to find out how it affects the company brand.Method: We have chosen to do a qualitative research with a deductive approach. We have done five open interviews with companies and ten open interviews with consumers to conduct our research.Theoretical framework: Our theoretical framework includes four different areas; CSR- Corporate Social Responsibility, green marketing, brands and consumers. These sub-chapters include theories that will help the reader get a better understanding of the areas.Empirical studies: We have gathered empirical data by multiple open interviews. Two of the five interviews with the companies were face-to-face, two via email and one over the phone.

The main purpose with the project has been to approximate the magnitude of the pollution transport from the actual road surfaces and to get an approximation of the possibility to collect the pollutants to reduce the load to the water and improve the water quality.The quantity of pollution transport from the most trafficated roads areas in Örebro city has been calculated. Roads whith a traffic exceeding 10 000 vehicle/day. The study has been done with the calculation tool StormTac. Through analysis of traffic loads and road surface, which together with a different kinds of parameters gives an approximation of the pollutant transport.The calculation has included some metals and other substances in the stormwater and has also included the present of suspended solids. Included the overall study, some smaller areas has also been calculated for the possibility to remove pollutants.The work also includes calculation for three different areas for stormwater treatment.

Due to the increase of the emission of greenhouse gas and climate changes more and more customers demand environmentally sustainable products. The increased demand of sustainable products from cradle to grave is something that has affected the food sector. Many retailers within the food sector feel that they are less or more forced to be environmentally friendly. Nowadays many retailers have chosen to show customers and stakeholders that they want to ?do good? by publishing annual sustainability reports. The Swedish food market has been one of many markets investing in being environmentally friendly.

Denna uppsats behandlar fenomenet och begreppet Corporate Social Responsibility (CSR). Begreppet används synonymt med företags samhällsansvar och innebär att företag frivilligt vill medverka till ett bättre samhälle. Utgångspunkten är Carroll och Buchholtz mångciterade modell The Pyramid of Corporate Social Responsibility, som förklarar CSR utifrån fyra ansvar: ekonomiskt-, legalt-, etiskt- och filantropiskt. Fokus ligger på CSR som en del i ett företags marknadsföringsstrategi, med betoning på det ekonomiska-, etiska- och filantropiska ansvaret. Problemformuleringen lyder: Hur ser chefers uppfattningar om Corporate Social Responsibility, som en del i marknadsföringsstrategin, i ett brittiskt respektive svenskt fastighetsbolag ut? Syftet är att ta reda på svaret på problemformuleringen samt att se om det finns likheter och skillnader i de båda studerade företagens chefers uppfattningar om CSR.

The aim of this thesis is to form a theory of the green consumer power and to distinguish whether this phenomenon could indicate a movement toward the ecological citizenship. To do so, scientific theories regarding the responsibility of companies have been used, as well as the public choice theory, to link individuals as citizens to individuals as consumers. The motives of corporate environmental responsibility, along with consumers ability to bring pressure in different dimensions, are later drawn on as indicators applied to empirical information. The largest producer of ecological products in Sweden, Arla Foods, is employed as case study to explore if the green consumer power can and does exist. The ecological citizenship uses the ecological footprint, to define in what ways we can minimize our part of environmental degradation.The study seems to strengthen the theory, consumers do have a power to make companies go green and they tend to use it increasingly.

Background: Relatives to people with schizophrenia often experience a great burden and inmany cases takes a lot of responsibility for the person suffering from schizophrenia. Nationalguidelines emphasize the importance for relatives to be involved in mental health care, butunfortunately that is not always the case. Objective: The aim of this study is to investigateand describe how relatives to people with schizophrenia have experienced collaboration andsupport from mental health services, and what requests they might have for the futureregarding the design of collaboration and support. Method: Qualitative approach. Interviewbased study with qualitative content analysis as a method.

The Swedish stock-market gives investors an opportunity to benefit from the global growth while financing companies invests and contributes to a socio-economic development. Parallel to the ownership of the funds also follows a responsibility as companies in the funds affect society and the environment. The growth of savings in funds, combined with an increased focus on sustainability has developed SRI (socially responsible investment). Therefore it is interesting to examine whether responsibility is an exception, which only concerns SRI-funds or a general principle, which includes the whole Swedish stock-market.The results of the survey makes it clear that all the Swedish major banks actively works to integrate sustainability within the respective bank's business to achieve a more sustainable financial system. Thus concludes the investigation that responsible investments are a general principle on the Swedish mutual stock-market.How responsibility is integrated in fund management differ between the banks.

The purpose of this paper is to analyze the employers? responsibilities for rehabilitation ofemployees in Sweden, who due to illness or injury are unable to work. The process of therehabilitation will be analyzed in a gender perspective. A minor comparative study aboutrehabilitation in Denmark will also be carried out. The purpose is to see how the process ofthe rehabilitation is designed for those who due to illness or injury are unable to work, whichfactors that affects the rehabilitation and which differences there are between Denmark andSweden regarding the employers responibility for rehabilitation.

In order to investigate the perceived Corporate Social Responsibility (CSR) concept and to indentify what expectations the key stakeholders have on the Pharmaceutical Industry both secondary and primary data has been used. CSR can be perceived as a corporate reputation enhancing tool, however it can also put pressure on corporations to behave as good corporate citizen responsible for thier stakeholders. All stakeholders´ interests therefore have to be consider in order to immprove corporate reputation..

Rural development in Southeast Sweden- three different views and their consequences for the agrarian landscapeThis paper deals with the future for the rural areas of the southeast province of Östergötland, Sweden. The aim is to unveil, analyse and compare different views on rural development and their consequences for the agrarian landscape. Three views are considered, namely that of the different levels of Governments and their departments, that of the farmers and landowners and, finaly, that of the inhabitants of the rural areas.Differences in the views upon rural development is reflected in differences in the ways of thinking of landscapes. Is the open, and actively cultivated, landscape the ideal for all? Who is to decide what needs or ought to be done to achieve certain desired values and/or goals ? and who pays for it? The one thing that is, and should be, clear from the beginning is that all development, whether positive or negative in an area, bears consequences for the landscape.

Den statsvetenskapliga forskningen har påvisat ett ansvarsskifte från offentliga aktörer till privata. I samhällen där gränsen mellan offentligt och privat luckrats upp har frågor som tidigare riktades enbart mot offentlig sektor numera även adresserats gentemot privat sektor. Sedan 2000-talets början har frågan om vem som bör bära ansvaret för de mänskliga rättigheterna blivit viktigt på den internationella dagordningen. År 2000 lanserade FN ett initiativ om Global Compact som baseras på ?corporate social responsibility? med mjuk reglering.Denna uppsats belyser frågan kring detta ansvarsskifte utifrån de teorier som utvecklats om corporate social responsibility och mjuk reglering.

The title of this thesis is ?Accessible Landscape - boardwalks in nature areas?. The main purpose of this thesis is to show how you can increase the accessibility for disabled people by constructing boardwalks in nature areas. The platform for the thesis is a study of litterature on boardwalks, accessibility and disabilities. After defining these terms I made three excursions to three different locations in the south of Sweden. During the excursions I evaluated the boardwalks situated in each of the areas through preferences such as the construction of the boardwalk, its design and the accessibility. After the excursions I interviewed managers of the areas I visited, and people working with disability questions in the municipalities where the excursions took place. To know how to make a boardwalk accessible you need to have knowledge about certain concepts, rules and recommendations. My thesis deals with aspects such as: *Accessibility *Disability *Rules and recommendations when building boardwalks *Real life - evaluation from the excursions and interviews with the managers The result shows that accessibility is a hot topic in Sweden and a lot of improvement is being done with fi nancial support from the European Union.

The essay is about the Nobel Library's investments in fiction, the change of certain linguisticareas since 1904 and the purchase policy of the Library. The paper contains an introductoryhistorical chapter, where I describe the history of the Swedish Academy, the life and willof Alfred Nobel and in conclusion a description of the Nobel library of the Swedish Academy.When writing this essay I have used a combined qualitative and quantitative method, meaningthat I have interviewed the librarians of the Nobel Library, studied the purchase catalogues,and kept statistics over the books.in different linguistic areas purchased since 1904 onwardwith an emphasize on years ending with "4". The outcome of this survey is that the purchaseof books within the different speech areas doesn't vary as much as first expected, and thatthere rises and falls within all the linguistic areas which could be further explored..

This study is commissioned by the Swedish University of Agricultural Science (SLU - Department of Forest Resource Management) in coorporation with Sveaskog and Vilhelmina Norra Sami reindeer herding community. The purpose of this study is to analyse movement patterns and habitat use of reindeers during two winter seasons (2005/2006 and 2006/2007) in areas affected by forestry activities such as clearcutting. This study examines the possibilities of analysing information from Reindeer husbandry plans and forest variable data from kNN and SMD, in relation to GPS collar points from reindeers by using Geographical Information System (GIS). Lack of knowledge and understanding between the reindeer industry and the timber industry has often led to heated debates. The possibilities of using this type of technique are very interesting and could increase knowledge concerning land-use issues to different resource users. The main results from analyses comparing SMD, kNN, data about clearcuts, and GPS collar points from reindeers indicates that clearcut areas, younger forest, coniferous forest on lichen-dominated areas and areas dominated by pine was preferred by reindeers during the winter period.

The purpose of this thesis is to study to what extent the UN millennium development goals have influenced Sweden?s development policy. The research method that I have used is a qualitative text analysis and I have studied the ideas in governmental texts and millennium development goals reports from 1995-2008.My hypothesis is that the basic ideas that has symbolized Sweden?s development policy has not changed much since the adoption of the millennium development goals in year 2000. This hypothesis is based on different ideas that the basic perspectives in international development policy are rather constant.My conclusion is that many of the areas that are affected by the millennium development goals already are prioritized areas within Swedish development policy, for example poverty reduction and gender equality.