The purpose of this thesis was to illuminate how companies work with their brand identity and particularly how it is applied in their positioning. The empirical data has been collected through interviews with two companies in Sweden working with brand identity as a stated strategy. The study shows that companies discover, develop and build their brand identity based on their core identity and core values. The core value can be strengthened through customer satisfaction surveys. In order to develop the brand identity in companies, management has to be aware of their brand person- ality, as an essentiality for survival.

According to some researchers, dyscalculia is at least as prevalent as dyslexia. Somewhere between 3.6-6 % of all pupils have specific mathematics difficulties named dyslexia. If this be true, it should present the most complex special education predicament by far in schools today. Despite the statistics, dyscalculia is still a rather unknown concept.The cause of dyscalculia is not yet fully analyzed. There are several theories and many researchers see similarities between dyscalculia and the special educational problem of reading and writing, dyslexia.

This paper intends to examine how two newspapers, one local and one national newspaper, reported the gang-related homicides in Malmo in 2011, and compares these two news reports to see if there are any similarities and differences. Another aspect of this study is to elucidate how these two newspapers constitute Malmo as a city. Fairclough?s critical discourse analysis is applied in this study, where I analyze the two newspapers? news coverage based on their content. The content is analyzed by studying the text?s vocabulary, grammar, cohesion, structure, transitivity and modality. One similarity is the use of objective modalities, where both newspapers have a tendency to make interpretations and speculations as fact.

Forskningsrön tyder på att organisatoriska och sociala faktorer är den största anledningen till att 90 % av implementeringarna av ERP-system misslyckas. Förespråkarna för involvering av användarna för lyckad implementering är många. I denna studie har vi belyst en fallstudie i en relativt liten livsmedelsorganisation där det har studerats vikten av kommunikation och kommunikationsrutiner för att ta till sig ett nytt system samt hur detta har påverkat organisationens anställdas acceptans gentemot det ERP-system de implementerat. Denna studie visar att om kommunikation innefattar kunskapsförvaltning och kunskapsspridning kring det ERP-system som implementeras kan det innebära större acceptans hos användarna, då de får förståelse för varför saker och ting sker samt varför deras arbetsuppgifter ser ut som de gör, en kontext kring sina aktiviteter. Vi fann att kommunikationssättet, det vill säga huruvida den var formell och rutinartad eller informell, inte påverkar utfallet av användarnas acceptans gentemot ERP-systemet, så länge kontexten för aktiviteten förmedlas.

This paper addresses the need to review the modern presentation of textile archaeology in museums. It is time to look at textiles in archaeology with new eyes. The reality behind archaeological textilestudy is holistic, embracing many different aspects of society. The presentation of textiles has in my opinion become old-fashioned. I will show in my paper that Jonathan Adams? `seven constraints´ model, developed for research on ancient ships, can also be applied to textile research.

Syftet med studien a?r att beskriva erfarenheter elever i gymnasiesa?rskolan har av a?mnet matematik. Den teoretiska ansatsen utga?r fra?n grunderna i konstruktionismen och Berger och Luckmann's (2008) kunskapssociologiska fo?rha?llningssa?tt. Jag analyserar mina resultat utifra?n Hacking (2000) och ett socialkonstruktionistiskt perspektiv.Studien a?r kvalitativ och gruppintervju anva?nds som metod.

The purpose with this thesis is to analyse different factors that can explain district heating prices for energy companies in Sweden. We are further interested in examining if the prices is affected by the use of industrial waste heat in their production and the company?s ownership structure. The method applied is a multiple regression analysis using a panel data set of 50 companies over 5 years (2008-2012). The data used is yearly data obtained from the Swedish district heating association.

Systems development methods mirror different organizational perspectives, and not all methods are formalised, but what they have in common is the purpose of structuring and supporting systems development processes. Which method would be the most suitable may be determined by the systems development context at hand, because every systems development context is unique. Information is a valuable asset in today?s organizations, and it needs to be protected against both internal and external security threats. In our essay we aspired to find and present suggestions as to how systems developers can include security in the very design based on formalised systems development methods to create systems that are better prepared to meet the security challenges of today.

This thesis describes the development ofa linear guidance system suited for NORCAN's aluminium profiles. The work took place at LP Innovation, a small technical consulting company, located in Uppsala. The work started with gathering and searching for information. A lot of the information was found in product catalogs, but my supervisor was also a great source of knowledge, as well as the other engineers at the company. I also had the opportunity to work with the rea lprofiles, to get a feeling and greater understanding how they were supposed to be used. With the use of sketching and CAD, a number of concepts were generated.

Den här studien belyser en del utav matematikundervisningen i skolan, vilken är matematisk problemlösning i grupp. Den utforskar lärares och elevers uppfattningar om vilka förutsättningar som krävs för att lärande i grupp skall ske. Vidare studeras vikten av gruppsammansättningen när det arbetas med matematisk problemlösning i grupp utifrån ett processinriktat och/eller produktinriktat lärande. Genom observationer av elevgrupper samt intervjuer med eleverna och matematiklärarna har materialet sammanställts och analyserats under tre olika teman: förutsättningar för lärandet i en matematisk problemlösningssituation, gruppsammansättningens betydelse för lärandet i en matematisk problemlösningssituation samt process kontra produkt. Dessa teman följer som en röd tråd genom hela arbetet.Resultatet visar vikten av en bra gruppsammansättning gällande problemlösning i matematik.

Jag har bedrivit en studie där elever fick försöka lösa en problemlösningsuppgift i matematik. Baserat på hur eleverna hanterade uppgiften har de delats in i olika kategorier. Eleverna hade många olika tillvägagångssätt både beräkningsmässigt och till hur de hanterade hela frågeställningen, deras problemlösningsförmåga vid det aktuella tillfället varierade också. När en problemlösningsuppgift i matematik skall lösas sker det på olika sätt beroende av hur innehållet i uppgiften uppfattas och vilken eller vilka delar som uppmärksammas. Olika individer kan använda olika metoder och tankeredskap, det kan också skilja sig för samma individ vid olika tillfällen.

This paper examines interpellations made in the swedish Riksdag and how they are rhetorically structured to effect and hold government officials accountable in climate policy.?The analysis methodology applied is rhetorical analysis, which aims to identify rhetorical argumentative strategies in the opposition's interpellations between three different periods, 2015-2018, 2019-2022 and 2022-2025. These strategies are ethos, pathos and logos, they are used as glasses in which a rhetorical analysis is conducted on the material. The study reveals that the rhetorical strategies differ between the time periods and that the political rhetoric has become more value loaded over time.? .

This report looks at the possibility of designing a universal adapter for Flat Blade windshield wipers in cooperation with European Automotive Supplier AB.To understand and see if this is possible, a research and an extensive patent search where done. Then to add structure to the project a Ganttschematic were developed. To generate good and solid ideas, different methods for product development were looked upon.When a method was chosen and applied, a series of concepts emerged. Now the focus was to design and construct all the pieces. The desired manufacture procedures were looked upon as well as materials.

This study illuminates one part of the mathematic teaching in school, which is mathematical problem solving in groups. It examines teacher?s and student?s ideas about what conditions it takes to be able to learn in groups. Further on, it studies the importance of group structure when it comes to working with mathematical problem solving in groups from a process focused and/or a product focused learning. Through observations of student groups and interviews with the students and the mathematic teachers, the material has been compiled and analysed under three different headings: conditions for learning in a mathematical problem solving situation, importance of group structure in a mathematical problem solving situation and process versus product.

Uppsatsen ger en beskrivning av olika lärares resonemang kring hur man organiserar matematik- undervisningen under skolår 7-9. Ingår gör också lärares resonemang om vilka moment/förmågor i matematik som olika elever bör ha med sig efter avslutad grundskola. Den tredje frågan som behandlas i uppsatsen är vilka moment/förmågor inom matematiken som undervisningens organisation ger eleverna möjlighet att lära sig. Dessa frågor besvaras med hjälp av observationer på tre olika skolor och intervjuer med sex lärare på dessa tre skolor. I uppsatsen ingår en analys av de läromedel som skolorna använder sig av inom matematikundervisningen.