AbstractTitle: Cheap Monday ? A qualitative study of the consumers? opinions of the brand (Cheap Monday ? En kvalitativ studie av konsumenternas åsikter om märket)Number of pages: 38 (40 including enclosures)Author: Oskar NorlanderTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The purpose of this essay is to examine from the customers? perspective how the Swedish jeans-brand Cheap Monday in just three years time could become such a prominent brand on the Swedish market. An additional purpose is to examine whether there is some kind of brand community connected to the brand or not.Material/Method: The main method used in this essay has been qualitative interviews with ten consumers of the brand. The answers from these interviews has then been analysed using two different theories, Keller?s Customer Based Brand Equity and Muniz and O?Guinnn?s Brand Community.Main results: The main results of this essay is that Cheap Monday is a brand that has become successful due to people?s perception of who the users of the brand are.

.The Whole language program is in Sweden generally referred to as ?Kiwimetoden? - ?the Kiwi program? (author?s direct translation) partly due to the fact that the Whole language program originates from New Zealand. Whole language is basically a literacy program and approaches literacy from a holistic point of view. Children learning to read and write should do so in the same natural way children learn to speak their native language which is in the context of authentic language as a whole. In Sweden the program is generally practiced together with a commercial and pre-organised material called ?kiwi? or ?Stjärnsvenska?.

Title: The transformation of news - an exploratory study of digital and analog news in the Swedish daily press.Author: Annika Arnell and Sofia AmanuelTutor: Lowe HedmanPurpose: This explorative thesis attempts to study if new ways of news production and distribution created by recent digitalization processes and technical development has different impacts and effects when the same news events is published in the same daily newspaper in a digital as compared to an analog platform.Method/Material: The method used is an explorative qualitative content analysis. The articles are divided into three levels: main news, middle-sized news and notes. The material consists of 40 news articles from two Swedish daily newspapers, with a divide of 20 news articles per newspaper.Main results: This study demonstrates that there are differences in how a news article is formed in a digital as compared to an analog platform. The differences show that main news events are presented in the exact same way on both platforms. The smaller notes show vast differences in all categories and are often fuller on the digital platform, leaving information such as context and previous events out in the printed newspaper.

AbstractAuthor: Josefin Gustavsson, Moa OsbäckTitle: School social workers view on young people using social media ? a study with a discourse theoretical approach [Skolkuratorers syn på ungas användande av sociala medier ? en studie med en diskursteoretisk ansats]Supervisor: Anders GiertzAssessor: Jan Petersson The aim of this study is to investigate school social workers view on young people using social media. With this study we are intended to understand how discourses affect the interventions of school social workers. This study has a qualitative approach and contains seven interviews with school social workers and one social worker who responded through a written response document. The interviews were semi-structured to enable spontaneous reflections and to catch the essence of the respondent?s language in the context as a school social worker.

SAMMANFATTNING/SUMMARY Titel/Title: Hur myndigheter definierar sina prestationer i förhållande till sina mål och hur dessa följs upp./ How government authorities define their performance indicators and measure them up in relationship to the goals. Författare/Author Almaliki, Rayya; Hulaj, Anita; Nepola, Fisnik Handledare/Supervisor: Gyllberg, Henrick Sektion/Section: Sektionen för Management, Blekinge Tekniska Högskola./ The Section of Management, Blekinge Institute of Technology. Kurs/Course: Kandidatarbete i företagsekonomi (FEC007), 10 poäng./Bachelor?s thesis in Business Administration (FEC007), 10 credits. Syfte/Purpose: Syftet med denna uppsats är att studera hur statliga myndigheter definierar och följer upp sina prestationer, i förhållande till uppsatta mål för verksamheten./ The main purpose with this thesis is to research how government agencies define their performance indicators and measure them up in relationship to the goals.

 Bachelor thesis within Business AdministrationTitle: Effective estate managementAuthor: Joacim StåhlPatrik StyrbjörnTutor: Gunnar WramsbyDate: 2008-06-05Subject terms: Estate management, efficiency, key figure, good examples, manager, real estate Abstract:Background: Concerning the global economy and the picture given in real estate business that efficiency and profitability are needed to survive is it intresting to study and search for good example to reach an effective and profitable estate management.Purpose: The purpose of the thesis is to describe the work of real estate concern to reach efficiency and profitability from the owner/manager perspective.Method: Through qualitative interviews with eight respondents in four different real estate concerns describe good examples on effective estate management and with this fulfil the purpose of this essay. Two interviews per company were made, one at the company and one over phone to reach better security concerning the answers.Theory: The theory is divided in to four mainparts were the first two explains estate management and financial control. Thereafter comes an impression concerning efficiency and how efficiency is secured in estate mangement from a theoratical perspective.Empiri: This part of the essay is about the interviews made and through them show how real estate concern works with efficiency by focusing on good examples in which the companys find themself efficient.Analysis: Comparing the theories and the empirical research to analys and try to describe efficient estate management.Conclusions: Efficient estate management is about controlling the costs and especially about the opreating costs. Important to reach operative efficiency is therefore to continuosly follow up the costs and to do readings every month. To compose and continuosly work with budget and action plans for each estate is important in order to reach efficiency in the management of estates.

Title: What drives the customer's choice of packaging and which factors influence the customer's packaging cost? ? in the automotive and manufacturing industriesAuthor: Lena AnderssonSupervisors: Annika Olsson, Division of Packaging Logistics, Lund Institute of TechnologyHelena Claesson, Volvo Logistics ABProblem: Which parameters are important for logistic people to think of when they are going to choose a package?Which cost factors are included in the packaging cost?What kind of added value can an emballage supplier provide their services with?Purpose: The purpose of the project was to study the parameters that drives the customer's choice of packaging and the factors that influence the total packaging cost. The study also consists of a valuation of what an emballage supplier can offer to add value to their services.Method: The study is based on interviews with people who are working at Volvo Logistics and Volvo Car Corporation. Volvo Logistics provide their customers with standard packaging material, which they own and administrate. Volvo Car Corporation is one of their customers.

This thesis highlights starting points underlying the notions of two feminist utopians, Christine de Pizan and Charlotte Perkins Gilman. In approaching their texts, it focuses on the notions central to understand their writings. These would be historical, social, and cultural contexts. Defining concepts as utopian in its varying forms and feminism has been of significance. A feministic approach grounded in Simone de Beauvoirs philosophical phenomenology in the study of feministic utopia's visibility, has contributed to the understanding of the power structures to which women are tethered. In order to understand the way women are presented, it has become obvious that The Book of the City of Ladies and Herland are literary works that are related not only by their authors? background and personality but by the society in which they lived. Through their engagement in the contemporary intellectual debate on all social planes, both authors contributed to shifting the focus of their own contemporary notions of a woman to the notion of a woman equal to men. Woman, in Christine de Pizans utopia, is given specific properties and through themes of issues given meaning. She is not free in the sense that Simone de Beauvoir says.  She has a broader repertoire than was historically assigned, but her freedom is not arbitrary, contingent, and temporary and judged by her actions.

In Peter Weiss debut Fra?n o? till o? (1947) the ?I? travels from island to island as a castaway. The island here can signify, or work as a synecdoche for exile and the feeling of isolation that exile often induces. But the movement from island to island also implies a restless state: Peter Weiss shifting from painting to writing to filmmaking and theatre, from German to Swedish and then back to German. The years during exile and the years that followed the exile until his breakthrough in Germany with Schatten des ko?rpers des Ku?tchens (1960), Abschied von den Eltern (1961) and Fluchtpunkt (1962), were the formative years of Peter Weiss authorship.

Vi lever i ett komplext samhälle där erfarenheter fort blir omoderna och omvärlden är uppbyggd av skriven information som snabbt förändras. Alla människor ska ha samma möjligheter till att bli demokratiska och delaktiga samhällsmedborgare. För det krävs en läsförståelseförmåga för att hitta strategier för tolkning och reflektion. För personer med funktionsnedsättning är det särskilt svårt att hitta rätt, förstå och framförallt tolka. En nyckel till delaktighet är läsförståelse. Arbetets syfte är att belysa hur vuxna med lindrig utvecklingsstörning som gått gymnasiesärskolans nationella program använder sin läsförståelse i det dagliga livet efter avslutad skolgång.

AbstractTitle: Konstruktionen av sverigedemokraternas va?ljareAuthor: Magnus Persson & Max LindbergTutor: Leonor Camaue?rCourse: Bachelor thesis, Media and communication. The aim of this essay is to use a Critical Discourse Analytical (CDA) approach to analyse the construction of the Sweden Democrats (Sverigedemokraterna) voters in news articles to see if and how they are separated as a group from the Swedish democratic community. This aim is broken down into two questions.How are the Sweden Democrats (SD) voters constructed in news articles in Dagens Nyheter (DN) and Aftonbladet (AB) regarding the aftermath of the national elections?What differences are there between the portrayal of the Sweden Democrats voters and the agents that are used as opposition to them?To answer these questions we have used CDA. We have taken our approach from a modified version of Teun Van Dijks CDA model for analysing news articles.

The aim of this study was to get an insight into the pet owners? experiences associated with euthanasia at small animal clinics, concerning their emotions, the treatment by the personnel and the experiences around various types of support provided by the personnel. The target group was pet owners who had had their animal euthanized at a small animal clinic. Incomplete survey responses and responses where it was clear that the euthanasia took place in the owner?s home were excluded. In the end, a total of 442 pet owners participated and out of those were 92 % women and 8 % were men. The study was carried out using a web-based questionnaire consisting of standardized questions with the opportunity to give further comments to each question and in the field of ?Other comments? as well. Swedish small animal related companies and forums were contacted via email and were asked to alert about the present study on their website or forum.

AbstractTitle: The struggle of ?The war of the sexes?- A discoursetheoretical analysis of Dokument Inifrån?s review of extreme feminism (Kampen om Könskriget ? En diskursteoretisk analys av meningsskapande kring Dokument Inifråns granskning av extremfeminismen)Number of pages: 40Author: Anna OsterlingTutor: Amelie HössjerCourse: Media and Communication Studies DPeriod: March ? May 2006University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: To analyse the debate in Dagens Nyheter from May 2005-June 2005 concerning the documentaries ?The war of the sexes? and to use discourse theory to reflect upon how the texts create different thruths and discources. A second purpose is to analyse how the texts create identities and groups, mainly concerning feminism. A third purpose is to relate the creation of meaning to structures of power and genderrelations.Material/Method: The material consists of 57 texts from Dagens Nyheter published during the chosen period, all relating to the documentaries. The method is textual analysis with a discoursetheoretical persective and analysis of societal structures and power using theories from Foucault, Conell and Säljö.Main results: There are several discourses struggling to create mening around ?The war of the sexes? of which some are greatly antagonistic towards each other.

This study deals with the Adventure Comic Prince Valiant, written and designed by the Canadian artist Harold R. Foster. Focus is on the first two years of publication 1937-1938, where the hero is pictured in his Adolescence. This gives the title of the study: Youth. Earlier writings in the USA on this topic, have concentrated on the artist and less on analyses of the comic itself.

                    AbstractTitle:  Irakkriget 030320 ? en komparativ studie av svensk och amerikansknyhetsrapportering. (Iraq war 030320 ? a Comparative Study of Swedish and AmericanNewsreport) Author:  Catherine Lundahl Tutor:  Christian Christensen Course:  Media and Communication C ? Bachelor Thesis University:  Uppsala Universitet Keywords:  Iraq war, framing, war journalism, propaganda, Swedish press, American press,democracy, totalitarianism, president Bush, president Hussein, the UN, victims.  AimThe purpose with this essay is to compare the Swedish and American press during the 2003Iraq war newsreport. Focus is put on the framework of news each country presents.Material/MethodologyThe essay represent a selection of articles during the week before the invasion 030313-030320which delimited to a material of 20 newsarticles from each country.