In today's fast-paced, intense and complex media environment, it is hard for non-profit charity organizations to reach out and get their messages heard.In this study we examine whether the theories of advertising signaling also applies for charities. Past studies of the signaling theories indicates that higher perceived advertising expense leads to more positive effects on purchase behavior and brand perceptions. However, we believe that this does not apply for a charity organization. We argue that since charitable organizations have a fundamentally different mission than commercial companies, they will need different ways to signal quality and credibility, and therefore the common signal-theories will not hold for these organizations.To test our hypotheses, we conducted two surveys where the respondents saw one of five versions of the same ad for a well-known Swedish charity organization, or one of two ads for a commercial corporation. The ads had been manipulated to simulate different levels of perceived cost.Our results shows that perceived ad cost only affects attitude towards the ad if a charity was the sender, whereas perceived ad cost affects intentions, attitudes and credibility if a commercial corporation was the sender.

The fundamental prohibitions against anti-competitive agreements and abuse of a dominant position are set out in the EC Treaty, articles 81 and 82 respective CL 6 and 19 §. EU: s objectives can be said to promote economic and social development within the community. These objectives will be achieved, among other things, through the establishment of a common internal market. In order to achieve a common market, where companies from different nations compete on equal conditions, it is not enough to prevent the member states from distortion of competition in the market. The free competition and thereby the advantages the common market is assumed to create, can also be limited through measures taken by companies.

The study is a qualitative textual analysis comparing how two newspapers fromSmåland reacted to Nazi Germany during the interwar period. The purpose of the studyis to illustrate how newspapers' political orientation may influence its content. Theexamined material is limited to letters to the editor, editorials and columns. The twopapers are of different political orientations, Smålänningen is bourgeois andKronobergaren is social democratic. The theoretical basis is founded in Klas Åmarksperspective on Sweden's position in the war, the so-called small state realistic paradigmand the moral perspective, as well all Kosellecks theory about the written word.

With this thesis I have examined the views of religion among six comparative religion teacherstudents, with the perspecitve of their life stories. I have also examined what stance they want to take due to their personal beliefs in their forthcoming teaching. To achive this I have used in-depth interviews among the six soon examined teacher students, and within the interviews I have had a particularly focus on turning points of the students? life stories. Later on I have used their turning points in an analysis with the hypothesis of ?Rites des Passage? and ?Structure and Anti-Structure?.In my survey I have found a significant relationship between the students? life stories - inparticularly their backgrounds and tourning points - and their views of religion.

The study is a qualitative textual analysis comparing how two newspapers fromSmåland reacted to Nazi Germany during the interwar period. The purpose of the studyis to illustrate how newspapers' political orientation may influence its content. Theexamined material is limited to letters to the editor, editorials and columns. The twopapers are of different political orientations, Smålänningen is bourgeois andKronobergaren is social democratic. The theoretical basis is founded in Klas Åmarksperspective on Sweden's position in the war, the so-called small state realistic paradigmand the moral perspective, as well all Kosellecks theory about the written word.

The aim of this thesis is to investigate how Bahamas, a magazine belonging to the antideutsche current in German left-wing politics, acted during a two year period between the summer 2001 and 2003. When explaining the anti-deutsche phenomena and the editors? politics it is common to take the currents own history-writing as a fact, thus presenting the development of the current as a reaction to outside factors and impulses outside. In this thesis it is stressed that the editors are far from only passively reacting, rather the opposite is true. I claim that the editors have a fixed ideology that they strive to implant in to certain parts of the radical left.

Denna uppsats syftar till att undersöka strömningarna i diskursen kring hur den svenska staten bör organisera sitt anti-diskrimineringsarbete. Teoretiska utgångspunkter och använda teorier är makt, diskriminering, grupp, diskursteori, intersektionalitet och författarnas eget begrepp för att benämna motståndarna till intersektionalitet; särsektionalitet. Metoden bygger på den anglosaxiska diskursteorin genom en identifikation av tre teman byggda på teorierna. Uppsatsen tar avstamp i SOU 2006:22 En sammanhållen diskrimineringslagstiftning Slutbetänkande av Diskrimineringskommittén och låter sju huvudaktörer komma till tals. Genom dessa aktörer identifieras två huvuddiskurser; en delvis intersektionell diskurs som är för en sammanslagning och en särsektionell diskurs som är mot en sammanslagning.

Each year, Heterobasidion spp. is a major cause of economic losses to forestry in the northernhemisphere, including Sweden. New results indicate that pre?commercial thinnings could be at riskfor Heterobasidion spp. infections.

These days, schools are obliged by the law to prepare an annual plan for the prevention of bullying and degrading treatment. The purpose of my work is to investigate the 2 schools efforts to prevent bullying and abuse and how they live up to legal standards. But I have also examined how students in school are experiencing anti-bullying work in their school. I have also examined how much funding schools put on to prevent bullying I school. In this study, I have done interviews with school principals and students to have a clear picture about the school?s anti-bullying work.

The purpose of this essay is to study the role of web radio in Sweden. To fulfill the purpose we have done a case study of two Swedish radio stations: Sveriges Radio AB, which is a public service station, and a commercial station called Mix Megapol. By interviewing two persons from each station and analyzing the contents of their web sites, we have tried to see how the relationship between radio, Internet and web radio looks like. Thus, our method is qualitative. We have come to many conclusion of which some are: The new medium web radio borrows qualities from the traditional radio.

Successful forest regeneration is a prerequisite for sustainable forest management. Therefore, it is important to prevent browsing damage on the commercially important tree species Scots pine. In this study I have tested a new alternative way to increase the available amount of forage and increase the use of these resources by especially moose. The method is based on a slash treatment at harvest, where the accessibility of slash as forage is increased during final felling or commercial thinning by gathering the slash and putting the Scots pine slash on top of the slash piles. This study has compared the availability of forage, the amount of browsed biomass and the number of fecal pellet groups between conventional and slash treated stands after final felling and commercial thinning in southern Sweden.

We would like to learn more about how the restrictive policy against incentive programmes affects the board’s of Swedish state owned commercial firms ability to govern management in an efficient way. We also want to find out if there are different consequences in reference to this that are not directly linked to corporate governance issues. Our empiric observations have been made in order to profoundly explore the subject and examine it through the eyes of professional individuals, all expressing different views and standpoints. We conclude that the most efficient structure is when an active board is complemented by a well structured and individualised incentive programme. However, this thesis conclude that this structure is not possible given the current guidelines and policies employed by the state, which in turn might lead to sub optimizations in the governing..

SammanfattningProblemområde:Inom NIU-fotboll finns det olika sätt att organisera sig. Vilken påverkan har de olika organisationsformerna på identifikationen av vad de anser vara talang. Hur bedriver det sin uttagning och kommer fram till vilka som ska selekteras och erbjudas en plats på utbildningenSyfte: Studiens övergripande syfte är att beskriva och analysera på vilka grunder som pojkar respektive flickor väljs ut till två olika Nationellt godkända idrottsutbildningar i fotboll samt diskutera om skolornas organisationsformer påverkar dessa talangidentifikationsprocesser.Metod:Studien har tillämpat en hermeneutisk kunskapsteoretisk utgångspunkt och det empiriskt insamlade materialet har inhämtats genom intervjuer och observationer. I och med att mer än en insamlingsmetod har valts har metodtriangulering tillämpats i denna studie som uttryckligen har en kvalitativ ansats.Resultat:Studiens resultat visar att det finns olika sätt att organisera sin NIU-utbildning och att detta påverkar hur talangidentifikation och selektering till sker inom de olika organisationsformerna..

From an anti-oppressive and a gender perspective, the aim of this paper is to examine whether three English teachers at a comprehensive school in Stockholm make gender conscious selections when selecting novels for their English literature lessons. Through quantitative research, semi-structured interviews and e-mail interviews with these teachers I have attempted to find out if they include both male and female writers when selecting English novels for their students and also what factors affect their selections. I have analyzed the interviews and the quantitative research by using a qualitative and a quantitative content analysis. The theories that I have established my analysis upon are gender theories about the male norm in society, the feminist Simone de Beauvoir?s ideas about the woman as a second gender and the sociologist Raewyn Connell?s gender regimes.

The aim was to investigate three anti-racist groups of pupils, their thoughts about respectively their work against racism. The aim was divided into the following questions: - What is, according to the groups, racism and what does the situation look like at the schools? - What does the dynamics in the group look like? - What courses of action are the groups using and how can they improve their work? - How can the groups be described according to the terms work group and basic assumption group? To answer these questions I made three group interviews, one with each group. I analysed the results partly according to earlier research and literature, partly according to the group theory of WR Bion, using the terms work group and basic assumption group. My conclusion is that the word racism seems to have been affected by inflation, since the groups include bullying as well as anti-racists.