The purpose of this study is to analyze how companies that sell financial services can reach people in the younger audience. The financial services that we refer to are regarding banking and insurance for private users, and with the younger audience we refer to people in the age of 18 to 25. We think that this is a valid and interesting issue to study because of the common thoughts that persons in this age are common users of Internet, social medias and new technology. The main question through our study has been; ?How a financial company can attract the younger generation, and support their creation of value?" Our research is based on a qualitative method.

The purpose of my study is to question the model service marketing triangle and propose an alternative ways of looking at service marketing. The study is based on a deep, qualitative research. In the research of the material an abductive approach has been used. The primary information sources are interviews with project workers, which are being analyzed together with the theoretical background in part argumentations in the course of the thesis. In the last chapter they are unified.

Titel: När mediabruset tar över- Hur en butik kan använda sig av gerillamarknadsföringKurs: 2FE07E Examensarbete i företagsekonomi, Kandidatuppsats 15hp, VT2011Författare: Rebecca Einarsson, Lejla Kurtovic och Izla SeffoHandledare: Martin AmsteusExaminator: Frederic Bill Nyckelord: Gerillamarknadsföring, Generation Y, Målgruppsanalys, Attityder, Varumärke:företagsidentitet och företagsimage, Varumärkeskännedom.Syfte: Att skapa kunskap rörande hur en butik kan marknadsföra sig mot Generation Y med hjälp av gerillamarknadsföring.   Metod: Studien är av kvalitativ karaktär med ett induktivt angreppssätt. Det är även en fallstudie och primärdata samlades först in genom en djupgående intervju med fallföretaget, därefter utfördes en målgruppsanalys genom en fokusgrupp samt enkät.                                                                                                  Empiri: Det empiriska kapitlet påbörjas med en presentation av Rut m.fl. som följs av en intervju där målgruppen definierades till Generation Y. Utefter intervjun utformades en målgrupssanalys genom en fokusgrupp och enkät.Teori: De teorier som presenteras har härletts av det empiriska materialet och är relevant för de ämnen som tagits upp.

This thesis treats the subject of a complete steady state and dynamic model of the VSC-HVDC covering both the AC and DC system-side of the converter. The topology of the model is recreated after the scheduled transmission line in the south of Sweden, called SydVa?stla?nken. The topology covers both a simple two terminal connection as well as a multi-terminal one. This model is to be implemented in the power system simulation program ARISTO.

The purpose of this development project is to create a model for working with a high school project in Electrical and Energy Program. It should be conducted in a form like companies do according to the goals from The Swedish National Agency for Education. In order to fully perform this we use the concept of Young Entrepreneurship. The model is created according to the new conditions from The National Electrical Safety Board. There is now an exception saying that a student during education is released from the demand of employment that is the normal procedure where you are under supervision from a certified electrician. During the project there has been theoretical and practical examinations in order to clear out the advantages and disadvantages using this model, but also to examine whether it is useful in the future and to what extent it can be used. The result indicates that the model is useful and fulfills the goals from The Swedish National Agency for Education but that the model has its limitations and difficulties.

Den djupstudie som projektgruppen genomfört visar på tydliga generaliserbara grundläggande lärdomar om kopplingarna mellan den lilla och den stora organisationen. Initialt döljs de principiella likheterna mellan projektarbetet och företaget av de betydande skalskillnader och verksamhetsskillnader som föreligger. Gruppen kunde dock vinna insikt i dessa likheter över tid i arbetet. De likheter som identifierades tycks kunna kategoriseras i fem framgångsfaktorer, alla gemensamma för den lilla och den stora organisationen. Framgångsfaktorerna kan delas in i externa respektive interna faktorer.

The thesis of this Masterpaper has been to analyse what tendencies there might be to distinguish structural alterations in the publishing business today and how they can be understood analytically. The following questions have helped form the principal opinions found in this essay: - What tendencies according to the alterations in publishing business is Piratförlaget representing? -What tendencies according to the alterations in publishing are the literary agents representing? What tendencies regarding the alterations in publishing are the electronic publishing and other techniques related to the publishing business representing? Participants, familiar with the publishing industry in various ways, have been interviewed. The main theory is based on facts from sociology of literature, although Faheys and Randalls Key Scenario, with its driving forces, also provided a great deal of help. In addition, to structure the dynamical publishing business, Peter Senges The Systems Iceberg Model was useful.

The Swedish old-age care will in the near future face an extensive need to recruit enrolled nurses by virtues of the demographical development. The generation born in the 1940s will soon retire, and at the same time the rest of the population is growing older. One thing that becomes more important in how to draw more people to the old-age care, is to understand how the ones who allready work there experience their own worksituation.The purpose of this study was to find out how enrolled nurses from two different generations experienced their own occupational role and make similarities and differences between the two generations experiences visible. The topics of interest in our study are the respondents own thoughts about their education, their worksituation today, what they think of the future and how they believe others regard their work. To fulfill the purpose of our study we used qualitative interviews.

The investigation analyzed the implementation and application of the Swedish National Archives' new Process-Oriented Archives Description Model to activities of the hierarchical, function-oriented and decentralized university organizations.The basic reason why a new archive description has evolved is because documents are becoming more and more digital. It requires a new interpretation of how evidence is secured for their reliability and authenticity, and a new way of looking at provenance, for the purpose of describing and searching electronic documents. The new archive description model's logical structure is based on business processes.The relationship between the new archive description and a function-oriented organization's activities can be seen from the different outlooks of processes between archive activities and activities of the organization. It is also reflected in the modification that all universities have made ??of the new archive description model to be more flexible and pragmatic to fit a function-oriented organization.The relationship between provenance and process-oriented archive description is mainly the link between documents and business processes that produce them.

This study focuses on romantic friendship between women in three Swedish novels written between 1836 and 1857: Sophie von Knorring?s (1797?1848) Illusionerna (1836), Fredrika Bremer?s (1801?1865) En dagbok (1843) and Marie Sophie Schwartz? (1819?1894) En fåfäng mans hustru (1857). Also, the connection between women and passion as well as the interesting occurrence of step- and foster mothers is looked upon in the study.The romantic friendship is freely expressed in these novels; love between women is neither presented as unnatural or unchaste. It both challenges the heterosexual matrix? claim on intelligibility and its rules for how desire should be expressed.

The aim of this thesis is to investigate how small organisations within the subject field health and training work with their environmental scanning. The main questions in this thesis are: How do the organisations work with business intelligence/environmental scanning? What is their environment like and of which parts does it consist? How extensive is their work with business intelligence/ environmental scanning? Which are their main fields of application and how is the work compiled practically? In order to answer these questions we have chosen to use a qualitative method, which in our case consists of two interviews with people in managerial positions within the health and training subject field. The result of the two interviews is presented in a compilation, and it is thereafter discussed and analyzed. We used an existing theoretical model and altered it in order to correspond to the aim of this research..

ABSTRACT Title: the Power distance star ? A study on how cultural power distance affects the business relation between Japanese and multinational companiesLevel: Final assignment for Bachelor Degree in Business AdministrationAuthor: Therese Elofsson and Anna NyströmSupervisor: Jens Eklinder Frick and Jonas MolinDate: 2015 - JanuaryAim: The purpose of this study is to compile available research regarding the cultural aspect power distance, as it is being displayed and handled in business-relations between Japanese and multicultural business contacts. The culture in Japan differs from the culture in the western world and several companies testify that the Japanese market is difficult to act and expand upon. This study aims to provide explanations to these difficulties from a power distance perspective.Method: This study has compiled the theoretical knowledge and research in a model called ?the Power distance Star? (Figure 1), which is created and designed for this purpose.

An energy calculation model for Swedish houses   that is fast, flexible and user-friendly has been developed within the   framework of this thesis.  The model   also provides a set of actions which may be investigated in the model based   on savings and payback period. Energy use in a house depends on the technical   conditions, such as building envelope and heating systems, which outdoor   climate the house is exposed to and who lives in the house. Energy use for a   house can be divided into heating, hot water and household electricity. There   are several methods to calculate the energy use of a house. This report   summarizes the methods that may be suitable for a fast and user-friendly   calculation model.

Aim: The aim of this study is to examine how managers apprehend today's leadership and how they believe that future leadership will be influenced and developed when the people bourn during the nineteen forties pass on their management positions to a younger generation.Method: I share the hermeneutic view on science. I believe that knowledge is born with in the person who seeks to obtain it. I have chosen to conduct my study using a qualitative and inductive approach. I use an inductive approach as I answer my questions by using interviews in order to respond to my question at issues, and assumes from the empiric in my study.Result & Conclusions: The leadership role has changed from being? the one who decides?,? the director?, to becoming less peculiar and prestige.

As IT service departments in organisations are becoming more complex and customised, the indirect costs are increasing in relation to the total costs. The difficulty of fully estimating and identifying the spread of the cost in the IT service department is increasing. As a result, firms tend to budget the business unit as a total cost rather than as a spread of defined costs. In order to deal with this challenge an ABC calculation will be applied. The Time Driven ABC model will be conducted in OMX´s Servicedesk unit within the IT services.