Spring ikapp omvärlden ? en studie om omvärldsbevakning i friskvårdsbranschen
OmvärldsbevakningFriskvårdsbranschenTräningsanläggningarOmvärldsbevakningsstrategiBusiness intelligenceEnvironmental scanning
The aim of this thesis is to investigate how small organisations within the subject field health and training work with their environmental scanning. The main questions in this thesis are: How do the organisations work with business intelligence/environmental scanning? What is their environment like and of which parts does it consist? How extensive is their work with business intelligence/ environmental scanning? Which are their main fields of application and how is the work compiled practically? In order to answer these questions we have chosen to use a qualitative method, which in our case consists of two interviews with people in managerial positions within the health and training subject field. The result of the two interviews is presented in a compilation, and it is thereafter discussed and analyzed. We used an existing theoretical model and altered it in order to correspond to the aim of this research.