For the sender of television advertising, it is important to utilize content that gives effect, especially to get the receiver?s attention and then maintain it (Hägg, 1998). What is the content of a commercial that creates effect? Previous research focused on the impact that commercials have on the receivers. A discussion of which content that produced effect in commercials does not occur.

Animal welfare in Sweden has gone through major changes during the later years. In 2004, Swedish Animal Welfare Agency took over the central responsibility for the animal welfare from the Swedish Board of Agriculture, and in 2007 the board again became the central authority for animal welfare in Sweden.Even the practical supervision has changed, from the 1 of January 2009 the supervision is to be performed by the county administrative boards, instead of by the individual municipalities. Since 2006 every horse in the European Union has to have an identification card, in Sweden called a ?horse passport? which describes the color and markings of the horse as well as any veterinary treatments.The ELOF-project, a collaborative project between the Swedish Board of Agriculture and the county administrative boards, intends to make the animal welfare supervision effective, standardised, fair and risk-based. Because of the takeover of the supervision and of the ELOF-project the Örebro County Administrative Board has began to make an inventory of the number of horses and horsefarms in the county. Another Ethology and Animal Welfare-student and I did, in collaboration with the county administrative board created a checklist that in connection with the inventory will lead to a risk-based animal welfare supervision.

A study by Gulistan Kavak has been done about the therapy school, Liljanschool. The school handles children between the ages seven and twelve who suffer from psychosocial problems. These psychosocial problems may be the children?s? experiences of psychological trauma, attachment-difficulties and anxiety. Therapists, teachers, educators and medical professionals work at Liljanschool. The purpose of this thesis is to see how parents see their children?s? development at the school from there very first day until there last. Three questions have been formulated: How do parents of the children understand the development of the therapy that Liljanschool contributes with? How do the parents think that the school situation has been for their children? Do the school staff´s views and the parent´s views differ regarding cooperation between staff, parents and children?I have done a qualitative study.  In-depth interviews were conducted with the staff of the school and the children?s parents. The results show that the majority of respondents were positive about the school. The analysis shows that through the extension-theory, the children and parents have developed together.

The main purpose of this thesis was to take part of girl?s descriptions and experiences of their treatment for deliberate self-harm and to investigate whether they still experience effects of the treatment today. Our main research questions where; how do the girls describe their experiences of the treatment method, do the girls describe that they still experience any effects of the treatment, and finally how do the girls look back on their treatment today? In order to answer these questions, we carried out eight qualitative telephone interviews with girls that had undergone treatment in a specific treatment centre. We chose to analyze the material from the salutogenic theory and the concepts of SOC (sense of coherence) and with a hermeneutic approach.

I föreliggande studie utforskades möjliga effekter av en individuell korttidsbehandling med Acceptance and Commitment Therapy (ACT) på individer med migrän. Två personer med mångårig migrändiagnos behandlades under 4 sessioner. Designen var av fallstudie-typ med förmätning, eftermätning och uppföljning. Behandlingen utvärderades med livskvalitetsformuläret QOLI, dagboksskattningar och intervju.Efter behandlingen har skattningar av migrän minskat hos en av deltagarna och ökat hos den andra. Skattningar av livskvalitet har vid uppföljningen ökat för båda deltagarna.

Kalvningssvårigheter och dödföddhet är problem som finns hos svenska mjölkkor och som ökat under de senaste åren, speciellt bland förstagångskalvare. Problemen försämrar kornas välfärd och kostar pengar för bonden. Flera studier har gjorts för att kartlägga så kallade quantitative trait loci (QTL) kopplade till kalvningsegenskaper och många kromosomregioner har hittats som kan innehålla gener som påverkar dessa egenskaper. En viss oenighet finns i resultaten från studierna, men flera studier har hittat QTL kopplat till kalvningsegenskaper på kromosom 4, 6, 7, 10 och 18. Sverige har inkluderat kalvningssvårigheter i det traditionella avelsprogrammet sedan 1995 men inga större genetiska framsteg har gjorts.

The aim of this study was to explore whether the patients? expectations of physiotherapy correspond with the physiotherapists? view of their own professional role. Two separate questionnaires were used, one to the patients and one to the physiotherapists, which questions were able to compare. Totally 41 patients and 6 physiotherapists answered the questionnaires. The low number of answers from the physiotherapists made it impossible to fulfil the purpose.

No previous studies have been conducted on elementary school in Sweden about children`s thoughts about the first animals on earth. The work takes up the children`s ideas of the first animals and the difference between girls and boys knowledge. The purpose of this work was to determine if student`s views are consistent with the science know today. In the interview, five girls and five boys participated. Mankind is asking where it all began, today we know that the first life arose for 4 billion years ago and it was from the water.

Vertical jumping ability is an essential skill in many sports. The aim of this study wasto investigate the acute effects of assisted jumps on subsequent countermovementjump (CMJ) performance by female athletes. Nine healthy, trained female subjectsvolunteered to participate in the study. In a randomized order, they performed oneregular warm up protocol before testing their CMJ baseline value, and one warm upprotocol with an addition of five assisted jumps at 30% body weight reduction beforeanother CMJ test. Elastic cords attached to an overhead pulley system and to aharness around the subjects' upper body were used to reduce the body weight.Significant improvements were noted in jump height, 2.3 cm (7%), positive forceimpulse, 4.7 Ns (2%), vertical take off velocity, 0.1 m/s (3%), countermovement time,0.1 s (12%) and breaking time, 0.1 s (14%), p.

ABSTRACTIn this study, five people were interviewed who are involved in a drug-assisted program for opiate addiction, also called substitution program. The meaning of substitution is that these clients' drug addiction is replaced with substitute preparations, either methadone or Subutex in an orderly manner. The clients of the researcher decided to study the substitution program have all been a heavy opiate addiction for years. Their participation in the replacement program is more than two years, and those who have been around the longest have been in the program for six years, so long as the substitution program has existed in Visby.This is a qualitative study in which interviews are conducted face to face with each individual client, and the interview was unstructured in the sense that no specific issues made in advance. The interviews have been themed, and the researcher has gone through various areas of life around the respondent.

Syfte: Studiens syfte är att beskriva det nuvarande kunskapsläget gällande användning av skapande aktiviteter inom arbetsterapi.Metod: En systematisk litteraturstudie valdes som undersökningsmetod och tio stycken vetenskapliga artiklar granskades utifrån Fribergs förslag. Artiklarna anträffades via en gemensam systematisk sökning i databaserna Cinahl, Amed och Medline. Sökorden som användes var creative therapy, creative activity, craft, handicraft, art therapy samt creativeness. Alla i kombination med occupational therapy.Resultat: Skapande aktiviteter används inom arbetsterapeutisk bedömning och behandling, både i grupp och individuellt. En rad värden har påvisats i samband med användandet av skapande aktiviteter ? de ger framgångskänsla, möjlighet att bearbeta sin livssituation samt möjlighet att strukturera sin dag och distrahera tankarna.

The aim of this review is to assess the ethical implications of aquaculture, regarding fish welfare and environmental aspects. The aquaculture industry has grown substantially the last decades, both as a result of the over-fishing of wild fish populations, and because of the increasing consumer demand for fish meat. As the industry is growing, a significant amount of research on the subject is being conducted, monitoring the effects of aquaculture on the environment and on animal welfare. The areas of concern when it comes to animal welfare have here been divided into four different stages: breeding period; growth period; capturing and handling; and slaughter. Besides these stages, this report includes a chapter on the current evidence of fish sentience, since this issue is still being debated among biologists.

Schizophrenia can cause symptoms such as auditory hallucinations, delusions, emotional blunting, apathy and lack of motivation. These result in a diminished ability to participate in daily activities and bring the client group into the domain of occupational therapists. The purpose of this literature review is to compile the latest findings in occupational therapy interventions for individuals with schizophrenia. Furthermore guidance regarding the utility of the interventions will be given based on the author?s assessment of the evidence in the 22 articles included.

Photodynamic therapy is a relatively new treatment for superficial squamous cell carcinoma in cats. There are no publications indicating that the method is being used in veterinary practice in Sweden at the present time. The method uses the interaction between a photosensitive agent which has been administered to the tumor area, light of a wavelength that can be absorbed by the photosensitiser and the presence of oxygen. In this study photodynamic treatments were performed at the Queen?s Veterinary School Hopital of Cambridge University between 1998 and 2002.

I mitt arbete undersöker jag tre personers upplevelse av vad rytmik och musikterapi är. Jag bad dem också jämföra rytmik och musikterapi för att hitta likheter och skillnader. Jag har läst om Émile Jaques-Dalcroze, som anses vara rytmikens grundare. Jag drar också paralleller till Howard Gardner och John Dewey. För att få en djupare förståelse av vad musikterapi är har jag läst bland annat Even Ruuds ?Varma ögonblick?, och Anita Granbergs ?Tre svenska utbildningar i musikterapi?.