Cause-Related Marketing (CRM) is not a completely new phenomenon, yet an idea whose time has truly come. To have commercial organizations cooperate with charity organizations for mutual profit is a "win-win-win" situation. The company gets added value to its brand, the charity organization gets to collect more money that it otherwise wouldn't and the customer gains a feeling that he or she has contributed to the society.The purpose of this thesis is to study how a company, in practice, works with CRM marketing. How do they choose which charity organization to work with,what type of product is most appropriate to market with CRM and how is the CRM campaign designed? A theoretical model is then formed to answer these questions, after a thorough research of relevant theory on the subject.

Background: The real estate market has previously been subsidized by the government. The construction has been characterized by standardization and large scale complex. In the current situation there are other conditions on the real estate market, subsidies do not occur at the same degree and the market is more competitive. Customer influence has also changed. Today the customers want to customize their apartment by personal needs and lifestyle.

MobisleApps utvecklar och underhåller en applikation för mobila enheter så som iPhone och Android som heter MobisleNotes. Denna applikation ger användaren möjlighet att skriva anteckningar i mobilen och synkronisera dessa till en extern server. MobisleApps vill erbjuda ytterligare möjligheter för användarna att skriva anteckningarna och har bestämt sig för göra detta med hjälp av en webbläsare och ett gränssnitt mot den externa servern.Detta examensarbete syftar till att ta fram ett sådant webbgränssnitt och att undersöka om detgår att använda något ur de nya standarderna för Hyper Text Markup Language (HTML) och Cascading Style Sheets (CSS).Genom att utveckla ett webbgränssnitt som ger användaren möjlighet att logga in, skapa, ändra och ta bort anteckningar som synkroniseras till telefonen via en extern server har jag uppfyllt de krav som ställdes.Slutsatsen av rapporten är att det är möjligt att använda en del nya HTML5 och CSS3 funktionalitet och egenskaper. Detta om det görs för att förstärka webbgränssnittets funktionalitet och utseende medan man inte förlitar sig på att alla användare kommer att ha en uppdaterad webbläsare. Annars är risken stor att man stänger ute användare som inte kan ellervet hur man uppdaterar sin webbläsare..

Det huvudsakliga syftet med denna kandidatuppsats är att utvärdera huruvida book-to-market talet kan användas som hjälpmedel för att hitta aktier som förväntas ha hög avkastning på den svenska börsen. Fortsättningsvis utreds om ett eventuellt samband mellan book-to-market tal och avkastning kan förklaras av andra element såsom: företagsstorlek, tidshorisont och säsongsanomalier. En kvantitativ metod är utgångspunkt för hela undersökningen och samtliga resultat är tolkade utifrån en deduktiv ansats, det vill säga betraktade utifrån ett teoretiskt perspektiv. Huvudsakliga teoretiska inslag är hämtade från samtida litteratur inom ämnet finansiering och tilläggsvis har ytterligare information beträffande BtM-talet hämtats ifrån varierande källor såsom: akademiska artiklar, avhandlingar och tidigare forskningsartiklar som behandlar ämnet. All empirisk data är sammanförd med hjälp av databasen Six Trust samt flertalet andra välansedda informationskällor och utgörs av samtliga företag som har varit noterade på Stockholmsbörsens A-lista mellan åren 1980 till 2002.

Business development is to bring forth the entirecompany and through effective, market renewalprocesses to create sustainable profitability.1 This mightbe difficult, especially for smaller companies who lackthe experience and also tools to make correct forecast.2The purpose of my thesis is to investigate andexplain how a small business can remain flexible andcreate products in new markets by making the brandappealing and credible.In my thesis I have investigated how a company canextract benefit from its brand and identify the benefitswhich are the most unattended in a new market. Bydoing so, the company can systematically developconcepts for new business opportunities. I hopethat my thesis may provide tools and ease businessdevelopment process for smaller businesses.The purpous of my thesis I have studied theories ofbusiness development, brand and brand extension. Inthese theories I have used existing methods and I havecreated my own methods of business development.Through this thesis I have worked with AvelutionAB (a small that produce products for recoveryand comfort). I tested the theory and methods withAvelution which has resulted in a business developmentstrategy as well as two concepts that show howAvelution in the future might develop its business basedon the benefits Avelution and its products create..

The thesis examines the relationship between consumer attitudes and a scented shopping environment. A relationship and phenomena concerning scent marketing, which could be seen as one of the more provocative forms of marketing since the human sense of smell, is connected to the limbic system where motivation and attitudes are created. The use of scent marketing has, so far, been proven effective in sales increasing whereas it is one of the less explored forms of marketing.The purpose of the thesis is to answer the following question: Is it possible to find differences in consumer attitudes in a scented buying environment compared to a nonscented buying environment, and thereby create new basis for segmentation?The thesis is based on a quantitative study where data has been gathered in a scent manipulated buying environment through structured interviews with consumers. The thesis applies a deductive approach to the main theories in the area of interest.The findings suggest new theory discussing that it is difficult to use consumer attitudes, towards a scented store environment, as a foundation for market segmentation.

Formulation and testing of a new type of chainsaw lubricantThe company Agro Oil has come up with the idea of developing an environmentally adapted chainsaw lubricant with a new unusual base fluid. A field test with a tree-harvester shows unsatisfactory low temperature properties and high wear. In this work the viscosity, price and pour point of different combinations of the given base fluid and three other base fluids have been investigated. Desired viscosity and price are determined for different formulations. The new lubricants tested show lower pour points than almost all products on the Swedish market.A test equipment has been developed to investigate the wear.

AbstractBackgroundThe Swedish district heat market of today is a subject being discussed regarding the reasonableness of the heat district supplier?s price settings. The issue is currently on a government level where a new investigation is being executed at the time of writing. Many real estate owners are growing tired of the situation where the heat district suppliers are taking advantage of their monopoly position, thus feeling that the price of district heating has been increasing far too much for many years. The market can be described as a natural monopoly because the real estate owner has no possibility to choose another supplier if they are unsatisfied with the present.

I saliv förekommer ett enzym, kallat alfa-amylas, som kan ge en fingervisning om en persons upplevda stressnivå. Förekomsten av alfa-amylas kan testas genom att låta droppa ett salivprov på ett särskilt slags filterpapper, som sedan färgas klarblått. Hastigheten på färgningen har visats kunna stå i förhållande till aktiviteten av alfa-amylas, och har tidigare mätts med fotodiod. Det här arbetet har undersökt den tekniska görbarheten i att använda en mobilbaserad lösning istället, detta för att öka tillgängligheten av att kunna utföra dessa mätningar. I arbetet har en lämplig mätmetod först sökts genom att analysera en datamängd med bildsekvenser tagna med mobilkamera.

Background: The real estate market has previously been subsidized by the government. The construction has been characterized by standardization and large scale complex. In the current situation there are other conditions on the real estate market, subsidies do not occur at the same degree and the market is more competitive. Customer influence has also changed. Today the customers want to customize their apartment by personal needs and lifestyle.

In Sweden plans to build high speed railways have been around since the early 1990s and the planshave developed to be more precised since. The future Swedish high-speed rail network is supposedto consist of two lines. Götalandsbanan; from Stockholm to Gothenburg, and Europabanan fromJönköping through the Öresund Region to Hamburg.The description of the aim to build high-speed railways in Sweden has in former reports always beento achieve rapid passenger traffic between big Scandinavian cities and Europe. There are almostnothing mentioned about the possibilities of high-speed transports of cargo on these railways. Thisstudy aims to clarify the freight transport market for Götalandsbanan and Europabanan.Today there is only one transport system with high-speed freight trains.

Background: When firms grow through acquisitions it is commonly debated whether the two entities ought to be better off as standalone companies rather than as a merged company. This thesis aims at discussing this issue of M&As advantages and disadvantages in terms of source of synergies from the perspective of resource allocation. Purpose: The purpose of this thesis is to describe and analyze to what extent pre-M&A differences (against similarities) in resource allocation and corporate culture between the acquiring and target firm have an impact on the post-M&A performance. Theoretical framework: Efficient market hypothesis, resource based view, strategic fit. Methodology: A longitudinal study is conducted on the EU market during 1992 to 2002 based on balance sheet and income statement data.

Homelessness has always been and will always be a problem in every society. How should we organize the work and care for these people? There are three different types of welfare states, the liberal, the conservative and the social democratic. In the liberal welfare state the market is the supplier of the public good. In the conservative state the family and church and in the social democratic the state is the supplier of the public welfare.The Swedish welfare state has been the archetype of social democratic welfare with de principal of ?Folkhemmet? in focus.

The gas turbines in the Swedish secondary reserve are reaching the end of their technical lifetime, hence alternative solutions need to be considered. One of the solutions thought to have the greatest potential is the use of so called consumptionreduction. By entering contracts with large consumers, agreements are made to reduce consumption in the event of major disturbances in the power system and thus being used as a secondary reserve. This thesis investigates the feasibility of consumption reduction as part of the secondary reserve. This has been achieved by developing a requirement specification for the disturbance reserve and by studying the technical and economic potential for consumption reduction among a range of consumers.The technical potential for consumption reduction that fulfils the requirements for participating in the secondary reserve are on average 750 MW in SE 3 and 98 MW in SE 4.

For several years Uppsala University together with several companies has been involved in a WISENET project aimed at improving railway transport security. By placing a sensor system near the wheels of each wagon, the temperature of the bearings can be measured and transmitted to a collector placed centrally on the wagon. This in turn transmits the collected data to RFID receivers placed intermittently along the railway.As the signals are transmitted wirelessly, problems may occur as the antennas get dirty or coated with ice and snow. To determine the effects of these coatings, several tests were performed examining the reflection coefficient S11, the impedance Z11 and the efficiency eta of an antenna, and how they varied when various coatings were placed over the antenna. Examined coatings were ice, snow and water to determine the effects of weather, and various metal-based coatings: powdered iron both pure and partially oxidized, and iron ore granules.