As my final project I planned to animate a movie. Usually I work with illustration and I see animation as the next step in my design work, to investigate how illustration and movement can collaborate. The purpose with my project was to develop my technical skills, improve my design process and broaden my work to eventually be able to work with animation. My Ambition was to make an abstract animation and my focus was mainly on my personal process and knowledge. I also wanted to explore how much one can abstract a movie while still communicating a story or message..

Min uppsats handlar om Sverige året 1968 och om hur tre olika personer som delar erfarenheten av att ha varit unga och aktiva politiskt då, upplevde året för egen del. Mitt syfte är att undersöka hur deras erfarenheter av 1968 ser ut och hur de minns dessa. Det finns enligt mig en etablerad bild och ett kollektivt minne av 1968, kårhusockupationen i Stockholm, studentprotester och Vietnamdemonstrationer. Denna uppfattning förstärktes under jubileumsåret 2008 då media uppmärksammade dessa händelser. Min Ambition är inte att komma fram till vad 1968 var och vad som bör anses vara viktigt eller varför vissa saker hände eller inte.

This study has been conducted with the purpose to examine the marketing effects of waiting lines on the customer- and brand experience. Our Ambition has been to describe how the waiting line can be used to heighten the positive experiences. The study has had a qualitative, as well as an inductive approach towards the subject. The study is mainly based on nine interviews with a total of ten respondents employed at nine different companies relevant to the subject. In the final chapter of this study we present our results and conclusions..

Vår Ambition är att bidra till en utveckling av SEBs Employer Branding genom en individanpassad segmentering och med det som utgångspunkt ta fram rekommendationer för vilka marknadsaktiviteter som ska utföras framöver. Det teoretiska syftet med vår uppsats är att tillföra ny generaliserbar kunskap inom Employer Branding genom att tillämpa en psykografisk modell vid analysen av SEB ? ett stort svenskt börsbolag inom finanssektorn..

Datum: 2010-03-22Nivå: Kandidatuppsats i företagsekonomi, 15 hpFörfattare: Kristina Flintull, Malin SeverinHandledare: Nazeem Seyed-MohamedTitel: Katt och hund ska bli vår kund! En studie om Cura apotekets Ambition att bli husdjursägarnas favoritapotek.Syfte: Med Cura apoteket som uppdragsgivare syftar studien till att undersöka vilka kvaliteter företaget bör framhäva i sin marknadsföring för att bearbeta och bli ICA Maxi:s kundsegment husdjursägares favoritapotek. Studien utreder även huruvida åsikterna om kvaliteter skiljer sig inom segmentet; mellan katt- och hundägare samt mellan män och kvinnor.Metod: Utifrån en kvalitativ intervju med Cura apotekets chef för inköp och sortiment presenteras teorier kring The Services Marketing Mix samt kundlojalitet. Med denna bakgrund genomfördes en kvantitativ enkätundersökning med 208 ICA Maxikunder med hund- eller katt. Telefonintervjuer med åtta deltagare från enkätundersökningen utfördes för att erhålla ett ytterligare kvalitativt perspektiv.Slutsats: Inga betydande skillnader mellan män och kvinnors åsikter inom segmentet husdjursägare kan utläsas. Olika åsikter förekommer däremot mellan hund- och kattägare inom kundsegmentet, där hundägare är mest positiva till de kvaliteter Cura apoteket kommer att kunna erbjuda.

In a time of fierce global competition, where an immense amount of commercial messages reaches consumers around the clock and in every conceivable context, companies constantly seek to find new ways to reach out with their product. One way to do so, that has increased in popularity in recent years, is the use of gift bags. A gift bag may contain samples, miniature products and even products in full size, as a rule from several different brands, which the recipient receives free of charge. The gift bag is typically distributed at some form of event, such as store openings, fashion shows, theme parties and the like, and the receiver of the gift bag can then evaluate the content without any obligation to purchase. The Ambition of the companies that choose to participate with their products in a gift bag is, of course, that the recipient will find their products satisfactory, and ideally, that he or she will continue to consume the brand in the future.There are numerous scientific research contributions related to the use of free samples, but very few that concern the gift bag, where a collection of samples from different sources and brands appear.

This thesis work is a 30hp D-level assignment in design as a co-operation between MälardalenUniversity and Scania CV AB in Södertälje. The purpose was to develope a close fitted catwalk.The market has seen an increasing value for these types of applications and have the Ambition to keep up with the rest of the competitors. The catwalks of todays standards shall be estetical attractive, have a non slippery surface and be costefficient.While working with this project I have spent a lot of time with the concept proposals and with the evaluation of the concepts, resulting in a final CAD model and a approximation of the cost estimate. The new catwalk fulfils all the new recommendations and rules as sharp edges, ADR, the height of the stepup and a non slippery surface with built in drainage..

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the Ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the Ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the Ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the Ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Det här examensarbetet bygger vidare på vårt tidigare projektarbete. I det tidigare projektarbetet etablerade vi oss som produktionsgruppen ?3Kproject?, där vår största Ambition var att nå ut med egenproducerad musik till allmänheten främst via DJ:s och Internet. Nu har vi valt att bygga vidare på det arbetet och gå ett steg längre, en ny inriktning med en ny frågeställning. Frågeställningen lyder: * Hur ser utvecklingsprocessen för en fanbase ut? Via momenten produktion, promotion, marknadsföring och distribution tänker vi oss söka svar på den frågan.

My diploma thesis has focused on creating a proposal for a Viking center in Stockholm that meets the international interest. A building dedicated solely to the Viking heritage. My Ambition has been to give the Viking center an architecture that can serve as scenography for its exhibitions and to give the visitors a feel for the Vikings that they have been craving.  A boat-shaped building in tribute to the Vikings boat building skills with curved stems of equal height that gives a familiar silhouette to the city.  A wood building constructed of curved beams and wood columns painted with tar..

Södra in Oskarström has the Ambition to become the best client for silviculture contractors and another aim is that the contractors should feel a strong sense of community with Södra. Several factors play an important role in order for these Ambitions to be realized. The purpose of this study was to investigate how the contractors feel about their business relationship with Södra. The study was conducted during the spring of 2015 through a questionnaire which was sent to all ten silviculture contractors working with Södra in Oskarström. Overall, it seemed like the contractors were satisfied with the collaboration.

This study deals with the compulsory reading of the public announcements in churches during the eighteens century. The focus is on the diocese of Skara. The Ambition to make a comparison between the parish of Skara and the parish of Gårdstånga, earlier investigated by Elisabeth Reuterswärd, failed due to few archives from the parish of Skara. My study takes a broader perspective of the signification of the announcements to the reverends and to the churchgoers. It was an obligation to the reverend to read, collect and save the announcements and the churchgoers were by law obligated to go to church every Sunday.

Att väcka lusten till läsning är en väsentlig del av pedagogens och bibliotekariens viktiga arbete. Syftet med vår studie är att öka vår förståelse hur man som pedagog och bibliotekarie motiverar barn och elever till läsning och vilka faktorer som är betydelsefulla för elevers Ambition att läsa litteratur. Litteraturen är en värdefull kunskapskälla och för att kunna ta del av denna kunskap krävs det att man vill och kan läsa. Vi försöker också finna svar på frågan om all typ av litteratur - utan hänsyn till kvalitetskriterier - lämpar sig för att öka barnens motivation.

Att väcka lusten till läsning är en väsentlig del av pedagogens och bibliotekariens viktiga arbete. Syftet med vår studie är att öka vår förståelse hur man som pedagog och bibliotekarie motiverar barn och elever till läsning och vilka faktorer som är betydelsefulla för elevers Ambition att läsa litteratur. Litteraturen är en värdefull kunskapskälla och för att kunna ta del av denna kunskap krävs det att man vill och kan läsa. Vi försöker också finna svar på frågan om all typ av litteratur - utan hänsyn till kvalitetskriterier - lämpar sig för att öka barnens motivation..