The current legislation on marketing of tobacco products creates problems for Swedish Match, and obstruct its marketing communications. The purpose of this paper is to investigate Swedish Match's marketing strategy of product category snuff, through a special exposure. In store placement has a great affects on customer buying behavior and studies have shown that 70-80 percent of all purchasing decisions are made in the store, which in turn provides great opportunity for retailers to use their marketing tools for influencing customer buying decisions.Our thesis study is to test a double exposure of snuff with the help of three special exposure. These three special exposures are fridge, fridge with a sign and sign. The purpose of the study is to test which of these three special exposures that have the greatest impact on sales.

Swedish studies have shown that more people than expected have problems with leg ulcers and that the yearly cost for treatment per patient is approximately 26 500kr. Since the elderly population is on the rise, there is a need to highlight this growing problem, to make sure that proper assessment tools are used and to improve the standard of care given to patients with leg ulcers. The aim was to show what a difference the nurse can make to patients with leg ulcers. With all types of wounds it is imperative to establish if there is any underlying reasons since certain illnesses can cause more wounds or delay the healing process. The doctor is responsible for making the diagnosis and to prescribe the correct treatment whereas the nurse?s responsibility is for the nursing care and its documentation.

In today?s society we depend on technology to perform the simplest tasks. Whether we are engaging in conversation with a friend or are navigating in traffic, we are likely to be found with some technological device in our hands. This dependence has grown over a period of time, and many of us have failed to reflect on the impact technology has had on our lives. The emergence of so-called One-to-One projects, where teachers and students gain access to a personal laptop, does however provide an excellent opportunity to do so.

Introduction: In the past years children in primary school age has become increasingly sedentary. One of the school nurses' main task is to provide tools for students to make healthy choices. During the health visit, the school nurse gets the opportunity to inform and talk about health and physical activity with the students.Aim: To describe how shool nurses? work to motivate students to physical activity.Methods: The authors have conducted a pilot study that will form the basis for a large-scale study. Four nurses were interviewed using an interview guide based on open-ended questions and a qualitative content analysis was used when the interviews were analyzed.Results: The analysis revealed two categories and four subcategories.

This bachelor thesis argues for consumers' views on origin labeling effect and their willingness to pay for goods with this kind of label. The purpose of this study is to analyze the factors that influence and to measure willingness to pay for a national origin labeled product previously only competeing with a less expensive conventional product, when a further regional product is introduced in the purchasing decisions of consumers. This is achieved by testing whether Simonson's (1989) theory of the compromise effect is applicable to increase consumers' willingness to pay for eco-labeled food products. The factors affecting the willingness to pay; trust in eco- label, opinions about the products of their own nation and the surrounding region. Furthermore presents theory about what underlying the consumer consumption choices.In order to achieve credible results 240 respondents have participated in a questionnaire survey.

Växande städer leder till att naturmark omvandlas till stadsmiljöer. Det skapar mer hårdgjorda ytor och därmed ökade volymer dagvatten som behöver hanteras. Modellering av dagvattennätet används ofta för att bedöma kapaciteten och risk för översvämningar. Avrinningsområdets storlek är en avgörande parameter för att bedöma hur mycket vatten som kommer till en viss ledning. Traditionellt har automatisk bestämning av avrinningsområden gjorts enbart utifrån topografin.

Disinfection methods for drinking-water produced at the two water works of Stockholm Water Co are compared in this study. Three different nethods are compared; disinfection with chlorine gas, disinfection with sodium hypochlorite and disinfection with UV-light and monochloramine. The method used is Life cycle assessment, LCA. LCA is defined as the compilation and evaluation of the inputs, outputs and potential environmental impact of a product system shroughout its life cycle. The environmental burden is compared for the three different disinfection methods.

The aim of this paper was to contribute to knowledge about how preschool-teachers work with the development of children?s spoken language in preschool.The study was conducted through interviews with four preschool-teachers working at the same preschool with one to five year old children. Through the interviews I came to learn about the preschool teachers experience concerning their work with development of children?s spoken language.The results show that the preschool teachers used pedagogical tools like songs, movements, rimes, jungles and stories in their work to develop the children?s spoken language. They said that conflicts and exclusion among children in a group could be a result of differences in language skills.

Sofia Hedberg: "Wut is Wut?" En studie av maskuliniteter och sexualiteter inom hiphop-genren. Uppsala universitet: Institutionen för musikvetenskap. C-uppsats 15 hp. 2013.This essay examines how a group of male, homosexual or bisexual African-American rappers from New York City are challenging the norms of hypermasculinity and heteronormativity within the musical genre of hip-hop.

According to Nosti (2012) banks target youths to find new customers by giving them special offers such as debit cards from a relatively early age. However, Moschis and Churchill (1979) point out that age can affect the level of knowledge in the consumer. Therefore, this essay focuses on youths as consumers. Specifically, youths? awareness of security risks in using bank tools such as debit cards or internet banks was studied.

The Swedish government has set up the overall goal that no net emissions of greenhouse gases can occur after 2050. A sub-target has been developed for road transports which states that the use of fossil fuels must be reduced with 80% to 2030 in order to be completely abolished to 2050. A public inquiry mapping how this can be achieved was handed in to the government late in 2013. The use of alternative fuels for road transport, both biofuels and electricity, is expected to give the biggest contribution to the reduction of the use of fossil fuels. The inquiry sets up a number of goals for how much the use of alternative fuels must increase to 2030 in order to reach the overall goal and which instruments that are needed in order to do so.The aim of this thesis is to evaluate how these goals can be reached and what the most likely obstacles that may hinder the reaching of these goals may be.

This is a graduate work at the Swedish University of Agricultural Sciences, The Department of Urban and Rural Development, Ultuna. The purpose of this paper has been to find out and describe principles for designing parks that offers good recreational and aesthetical values and require little amount of carbon dioxide emissions during their maintenance. The purpose has also been to see if it's possible to use city wastewater in some extent to assure the plants water supply and to find other means to make it less necessary to use purified water for watering. Recently made studies as well as older ones show how important green areas are in dense city structures both from a health and a climate perspective. Trees and other plants adsorbs different forms of air pollution and can also lower the temperature in the surrounding area through their transpiration.

This study takes place within a publicly owned art producing organization and dwells on the problems of a change process that the organization was involved in. Both leaders and staff were disappointed by the way the change process had developed. The management team explained the outcome by referring to the uniqueness of working with artists who constantly put their own personal objectives before the benefit of the whole. The aim of this study is to find a complementary explanation to the one the management team provided us with; an explanation that can help in the understanding of the dynamics of a change process. Can perhaps theories on information, communication and change processes give an alternative explanation to why the change process faltered? To investigate this, we have used a qualitative single case study.

Parents today can be very stressed at the drop off and pick up of their children, this leads to that they sometimes miss important information that is pinned to the walls for example. Papers has the ability to disappear, a blog collects all in one place. Today, almost everything is digitized.This study has examined what a blog is and how schools and preschools can use it. The blog is used as a communication site for the preschools and school. This exam graduate work is made of three blog analysis, the analysis is made to see if the blogs can help the preschool and school to communicate wiht the parents.The theory I have decided to use in this study is the sociocultural theory.

This report is the result of a sub-project of a larger project to create a platform formathematical education. The sub-project focuses on authentication with associ-ated security, where security is emphasized. The project environment is Java EE 6where GlassFish 4.0 acts as the server. The project has been divided into threeparts; password encryption, Java EE authentication and brute force attack. Thepassword encryption part focuses on examining different hash functions executionspeed, the result shows that none of the examined hash algorithms is suitable fordirect use.