The rise of social media has put a focus on the division of owned, paid and earned media, where earned media has recently been hyped at the expense of owned and paid media. Due to a novel area we examine the differences and effects of using owned and paid media, specifically for packaging versus newspapers. Owned and paid media showed no significant differences regarding credibility, persuasion and perceived commerciality, which restored owned media?s status, especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied.

With the elevated oil prices of today it is necessary to look for other heating alternatives. If the oil price continues to develop in the same way it has done the last years it will soon be impossible for many producing garden companies to survive. The purpose of this diploma work is to compare three different fuel options in order to find the most economic one considering the conditions of Katrinebergs Handelsträdgård AB. In relation to oil it is profitable to change to any of the three alternatives: wood chips, wood pellets and grain. The most profitable option is to change to wood chips. This alternative has a payoff time less than three years and after that the annual saving compared to the oil is relatively high. The annual cost is 65 % of the cost of the oil alternative.

Changes in media technology and markets create new demands and challenges for society. The relationship between sport and the media is an example. Sport as a form of entertainment provides pleasure and excitement for the audience and high ratings for networks and media companies. This study examines elite athletes? views of media coverage and the extent to which such coverage affects their athletic performance.

Interest in alternative energies is high in Sweden today, particularly in the agricultural sector. According to the Swedish lantbruksbarometern (2009), almost all respondents consider the use of some form of alternative energy from the farm. While interest in alternative energies is large, attention to the alternative energy straw has fallen and is almost nowhere mentioned in the literature today. Three years ago, in the Lantbruksbarometern nearly 44% of the farmers would be willing to invest in straw as heating system on the farm. How do the farmers decide to invest in alternative energies? With this information a problem is presented for this paper.

I want to look at the possibilities to start selling hot water from a small district heating plant with bioenergy. My reason for doing this project is to look at a new business opportunity for our farm. Our company have less work during the winter time compared to the spring and this project will give us more work during the winter. I also want to take as much material as possible for heating from our farm in order to increase the value of the products from the farm. The project is in a village near us, where we should support a school, a churh, a home for the aged, a kindergarten and a parish hall with heat. In my work I have compared two different alternatives with each other. The first alternative is to put a central heater in one of the buildings, the home for the aged, in which we will burn oat.

Many social services cases have been reviewed in the media during the last years. One of those cases is ?Lasse and Karin?, handled by the Social Services in Oskarshamn in 2002. Lasse and Karin had their son taken into custody by the Social Services and the case was reviewed in national media. Through this case the Social Services received much attention, of which most was negative, and their handling of the case was greatly criticized.

This thesis investigates and analyses the social media strategy of eight companies. How the companies measure and evaluate their activity and investments in social media channels in general, and Facebook in particular is studied through qualitative interviews. The findings are then compared and analysed. Findings indicate that companies' social media presences to a large extent are dependent on individual employees with high levels of interest for the area and that companies that have integrated social media into their others operations see more value from their efforts..

Titel: Media Literacy - En studie om mediepedagogik i forskning och empiriFörfattare: Kristin Nilsson, Sofia RidalAntal sidor: 52Abstract: In the society of today we are constantly exposed to media messages, and much research investigate people?s interest in the media. Whatever theory we choose to believe in, the facts remain: today the media is a major part of all people?s lives. During our teacher training we have encountered the concepts Media Literacy and Media Education and as future pedagogues of media we are interested in what research can tell us about them.The main aim of this paper was to find out what researchers write about Media Literacy and Media Education and to empirically investigate whether or not teachers in the Swedish secondary school teach about, with and for media.

Meeting the pupils at work it is important to endeavor an adjustment of the education with the purpose of developing the individual person. To make this possible it requires, except for the intentions of teaching with an individual adjustment, the teacher to make oneself acquainted with the schools work and liability. This is especially important in the work with students with difficulties. for this group of students perhaps an alternative form of education would be to prefer.As method of investigation I used a qualitative case study with a teacher who uses, what I would call, an alternative way of teaching. as a teacher you should pay attention to, and be aware of, how you effect your pupils and with this as a starting point conduct oneself.

The purpose of this thesis is to examine how reading different media forms can lead to different experiences for the reader and how they choose which media form to read. Two questions are posed in the study. Question number one is: How does the media form influence the reading experience of the book and question number two is: What reasons can be seen behind the different choices of media forms?The study is based upon qualitative interviews with six readers using different media forms. Two different theories are used for analyzing the result.

The purpose of this study is to investigate how social media can affect and influence the B2B-relationship. Social media is now a widespread and accepted tool for communication in many B2C-companies; therefore we find it interesting to examine how social media can find its place in the communication mix of B2B-companies. We are also aiming to distinguish standards in how social media is practiced and discussed in the context of the B2B-market. We have applied a qualitative method for this study and we have interviewed seven respondents, which are experts in social media or working with market communication at B2B-companies in Sweden. During our study we have identified several comparable attributes within the B2B market and their opinions about how social media should be approach and adopt in the communication mix of the company..

Purpose: The purpose of this study is to investigate the effect and potential of a non-styled home reportage, and how they influence and inspire to promote individual creativity.Method: I have used a qualitative analysis to be able to create a deep understanding. This is based on three interviews with women in age 22-27, which have a dedicated interest in interior design. I have also sent questionnaires to two persons who run interior design blogs.Conclusions: My analysis shows that the non-styled home reportage is the start of an inspirational process that is beyond consumption and status objects. It promotes individual creativity and willingness to create, based on personnel taste. The essay highlights the importance that the individual critically examines the aesthetics of interior design as presented in diverse media.

Interest in alternative energies is high in Sweden today, particularly in the agricultural sector. According to the Swedish lantbruksbarometern (2009), almost all respondents consider the use of some form of alternative energy from the farm. While interest in alternative energies is large, attention to the alternative energy straw has fallen and is almost nowhere mentioned in the literature today. Three years ago, in the Lantbruksbarometern nearly 44% of the farmers would be willing to invest in straw as heating system on the farm. How do the farmers decide to invest in alternative energies? With this information a problem is presented for this paper.

Kvinnors hälsa och media. En kvalitativ studie angående om media påverkar kvinnors sätt att se på sin hälsa..

Meeting the pupils at work it is important to endeavor an adjustment of the education with the purpose of developing the individual person. To make this possible it requires, except for the intentions of teaching with an individual adjustment, the teacher to make oneself acquainted with the schools work and liability. This is especially important in the work with students with difficulties. for this group of students perhaps an alternative form of education would be to prefer.As method of investigation I used a qualitative case study with a teacher who uses, what I would call, an alternative way of teaching. as a teacher you should pay attention to, and be aware of, how you effect your pupils and with this as a starting point conduct oneself.