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2932 Uppsatser om Alternative Marketing - Sida 41 av 196
Investmentbolag eller sverigefonder som Sparform? : En analys om vilken som är den bästa sparformen med avseende på risk och avkastning åren 2002-2010
There are various investments to suit different investors, what affects the investor is the risk he/she takes with the investment and also the awareness the investor has. According to different theories a higher risk gives even a higher yield to compensate for the extra risk the investor takes.In this paper, we discuss and compare two different forms of savings, Swedish closed-end funds and Swedish mutual funds to examine what alternative that generates highest returns in relation to the risk.To help, we use different evaluation measures that adjusts the different investments risk so that you can compare how well the investments have performed regardless of the risk they have. This will give us an answer about what investment form that have performed the best between 2002.01.01-20010.12.31. Five Sweden mutual funds and five closed-end funds have been selected to participate in the survey.To evaluate this, it is primarily quantitative data, analyzed in the evaluation measures. The results obtained in the survey show that Swedish closed-end funds have performed far better during the selected time period.
AKKTIV-KomIgång inom barnlogopedi: pilotutvärdering av en utbildning till föräldrar som har barn med grav språkstörning
The purpose of the present pilot study was to evaluate the parentalintervention ComAlong at the Division of Child Language, for parents ofchildren with severe language impairment. ComAlong is one of the parentalinterventions developed in the AKKTIV project. AKKTIV stands foraugmentative and alternative communication ?early intervention. Thepresent study consists of a case study, a compilation of course evaluationsand an interview with the two leaders of the course.
Är kommersiella strategier synonymt med affärsmässig eller idrottslig framgång?
Commercial strategies are becoming more common in an increasing number of sports - Swedish golf is no exception. Previous research shows that new opportunities for non-profit organizations, to assign parts of their operations to a limited company, do not have any economic importance. The supplementary question arises why more golf clubs nonetheless choose to corporatize its activities? Is the purpose of commercial strategies generally linked to business- or sport-related success? This paper, containing two studies, aims to create an understanding of the underlying drivers of commercialization, and furthermore to quantitatively demonstrate how commercialization is reflected within Swedish golf in terms of strategy and marketing. Swedish golf clubs were categorized as more or less commercial, and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as sports-related variables as success factors and success indicators.
Konceptstudie av kombinerad nödgenerator-trädgårdsredskap : Concept Study of a Combined Emergency Generator-Garden tool
The present study concerns a concept development of a product idea that Bengt Magnuson, associate professor, had when a heavy storm caused a widespread power failure of long duration. With a basic power-producing unit one should be able to get through a power loss. The product could also be useful for other tasks if different modules are connected, e g grass mower or snow-blower.According to the product idea the basic unit will be able to produce electric power enough for a fridge, freezer, TV, and a few electric lamps. Normally the basic unit can be used e g as a mower, when such a module is attached. An increased number of tasks would make the contraption useful and tempting for those who do not own an electrical power set in reserve.
Lyx i lågkonjunktur : Ett marknadsperspektiv i svåra tider
This study will focus on the luxury market and how this market has been affected by the present recession. The economic downturn have had a major impact on today?s business and consumption, practically all industries have been affected. However there exist different opinions about how the luxury market have been influenced, certain experts mean that this segment is recession proof while others believe that this market will experience the worst side-effects. For that reason we find it interesting to analyze the luxury market and develop our own opinion about the impact of the recession.
ALTERNATIVA ASFALTSBELÄGGNINGAR : Möjligheten att använda icke petroleumbaserade bindemedel
This report investigates the possibility to use non-petroleum based adhesive (biobitumen) in asphalt. The main reasons for replacing bitumen are the fact that oil prices are rising, the threat of peak oil and the fact that the asphalt industry is becoming more environmentally friendly.The main purpose of this report is to investigate whether there are any non-petroleum based adhesives on the market. If so, how can they be used? The questions covered are:? Are there any other alternative asphalt coatings available?? Can bio-oils be used in asphalt?? If the bio-oils can be used, what are the details their properties?? How does a cold climate affect the bio binders?? What is the Swedish asphalt industry?s opinion about bio asphalt?The project was concluded through literature studies, consultations with people in the asphalt industry and through several interviews.The conclusion of this report is that there are some existing non-petroleum based adhesives on the market. They are mainly used for bike paths, sidewalks and parkareas.
Vill du prata?
Today's consumers are demanding more and more from companies and are no longer as easy to im-press as they used to be. It is now the consumers that hold an increasing amount of power over com-panies and not the other way around. This change in consumer behaviour has caused an identity crisis for traditional advertising, and companies are now searching for new ways of reaching their target audience. The purpose of this combined qualitative and quantitative case study is to examine possible risks and possibilities that a retailing company face when communicating through Facebook. Data has been collected through in-depth interviews with company representatives combined with a quantitative study of the company's Facebook followers in order to answer the questions of (1) which possibilities and risks a retailing company face through the use of a Facebook fanpage and (2) if there is a differ-ence in the attitude and behaviour of active respectively passive followers that may have been caused by a retailing company's marketing communication on Facebook.
Kontrasternas ö : En analys av Ölands image och hur öns varumärke kan utvecklas
Öland?s Business Office is on the verge of developing a strategy for the island?s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today.The purpose of this essay is to study the island?s current image and make recommendations for how the place brand could be developed.The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region.
Missnöjda kunder hos SAS - påverkar erfarenhetsnivån av flygresor deras synpunkter?
In today s society, services are becoming more and more important. They are however, partly because of their immaterial nature, separated from traditional merchandise, why the marketing and producing of them differs. Quality errors in a service are often difficult to discover before the service is brought to a customer, since the producing and consuming of it often takes place simultaneously. Quality errors in a service process are called service failures or in Swedish tjänstefel. Nevertheless, with an effective service recovery process, dissatisfied customers can be turned into satisfied ones.
Antikvarisk marknadsföring : Om historiebruk och History Marketing inom ICA
Jag har i denna uppsats intresserat mig för historiebruk inom History Marketing. Uppsatsen har handlat om ICA och materialet har bestått av den historiska webbplatsen ICA-historien (www.ica-historien.se), skapad 2008 av Centrum för Näringslivshistoria på uppdrag av ICA. Frågeställningarna har handlat om hur människor inom ICA framställs, samt vilken typ av historiebruk man kan hitta i ett företag som ICA och hur detta skapas. Undersökningen har gjorts genom textanalys av det material som finns publicerat på webbplatsen. Teorin har kretsat kring att History Marketing fungerar dels genom att stärka självbilden av företaget, dels att det fungerar som en reklamstrategi.
Empowerment: ett flytande begrepp?
The purpose of this study was to analyse the concept of empowerment and its meaning in the political document "En Förnyad Folkhälsopolitik" from the present Swedish government, containing guidelines and politics in the area of public health. The underlying question was if it could be considered as representative for some kind of general "empowerment approach" since the concept is central to the very definition of social work by the International Federation of Social Workers IFSW and International Association of Schools of Social Work (IASSW).By comparing its definition and consequences in the document with a historical review of different contexts of empowerment the conclusion was made that such a common approach doesn´t exist at all. The meaning of empowerment in the central document showed some similarities with the "northamerican" version of the concept represented by the social scientist Charles Murray, which is just one of the political meanings of empowerment. Alternative ways of understanding the concept was also presented such as being a tool of a constant conflict between central political principles or as a fashionable but not important word. Another alternative was to consider it a means of power through witch different political discourses tries to dominate the world..
Vem hittar hylla Hcf.03? En studie av en alternativ hylluppställning på en barnavdelning
The objective of this Bachelor?s thesis is to investigate how the public library in Luleå has set about implementing an alternative classification system for its children's books section and to explore why this was done. We wanted to investigate both how they have adapted the new system to the children's own way of seeking information and the library personnel's experience of using the new shelving system. We have done seven interviews to answer these questions and our choice of literature is intended to put the process of change into a wider context. The answers show that the library was dissatisfied with the former system and have instead expressed a desire to shift the focus of their classification system to their users.
Biblioteksanvändares möte med exponerad litteratur: En enkätundersökning av användares upplevelse av exponering.
The purpose of this thesis is to examine library users experience encountering exposed literature. Shops and stores expose the products they most of all want to sell, a kind of marketing strategy that influences our inclination to buy. By conducting a quantitative study, at two minor public libraries, and using theories from the marketing area this thesis intended to investigate the subject further. Eighty library visitors, between age 10 and XX filled out a questionnaire asking how the users experience or register exposed literature and what makes users borrow or not borrow exposed literature. The respondents find exposed literature helpful in directing them to new interesting suggestions of books they otherwise wouldn?t have borrowed.
Musikavdelningar ur ett tidsperspektiv : En kvalitativ studie av musikavdelningarna på fem folkbibliotek
The aim of this study is to examine how work at music departments in public libraries has changed with time. To analyze this, the role of music libraries as well as music library users, selection, holdings, acquisition and technological development have been examined. The examined data consists of qualitative interviews with music librarians and library assistants at public libraries in Sweden. To get a time perspective, handbooks and articles about music departments in libraries have also been analyzed.This study emanates from Sanna Talja?s discourse analysis of music libraries in Finland.
Investeringsalternativ för gårdsbaserad bioanläggning vid SLU
A Biogas plant in SLU?s (Swedish University of Agricultural Sciences) management sustains to behave in con-nection with the new animal stables at Lövsta. There will primarily manure from stables that rot to biogas. The biogas plant will also have the capacity that rot others substrates that can arise in the farm operation. The aim with the biogas plant is to produce non fossil electrical and gas heat for own customs, to reduce smell impact from stables and to make possible different types of research investments within the area.This study has implemented multiple cases study of different investment scenarios.