The relatively new phenomenon of daily deals has had an amazing explosion of growth during recent years. The concept relies on offering deeply discounted products and services that a number of customers must buy in order to acquire this discounted service. Companies spend valuable resources on marketing to get customers but the effects of daily deals on the brand do not have empirical evidence. What is the customers' attitude towards companies that communicate through daily deals How is their intention to buy from that company affected This is what is the main purpose of this study. To examine how customers perceive a company, in terms of attitude toward the brand and buying intentions, when the company markets through daily deals compared to more traditional promotion.

Syftet med denna studie var att undersöka förekomsten av självskadebeteende hos tonåringar, om detta skiljer sig åt mellan könen och om samband kan uppvisas med självkänsla och mindfulness.128 elever i årskurs nio från tre skolor besvarade frågeformulären Deliberate Self-Harm Inventory, Rosenberg Self-Esteem Scale samt Mindful Attention Awareness Scale.Resultaten visade att 65,9 procent av deltagarna skadat sig själva vid åtminstone ett tillfälle, och 41,4 procent vid flera tillfällen. Det förekommer ingen signifikant skillnad mellan könen. Hos flickorna korrelerar självskadebeteende med låg självkänsla och låg grad av mindfulness. Pojkar som skadat sig själva många gånger uppvisar lägre grad av mindfulness än övriga pojkar. Resultaten indikerar att det troligtvis finns flera olika anledningar till att ungdomar skadar sig själva..

Background: Relatives are those persons who are closest to the patient, regardless of relationship and included into the patient´s life world. When a person is in a palliative stage this affects not only the patient but also the relatives, as it implies such a big change in life for all. The nurse has an important role for both the patient and the relatives. Aim: The aim is to highlight the relative´s needs of support for palliative care. Method: A literature review based on previous research. Ten articles were found, nine with a qualitative approach and one with both qualitative and quantitative approach. Results: The analysis resulted in six themes, these were the result of the study. The six themes were, ?to be seen an confirmed?, ?good communication?, ?continuous information?, ?availability and continuity?, ?to participate? and ?to share responsibility with the staff?. Conclusion: As a nurse we come in contact with relatives of patients in a palliative setting in any form.

Store windows, as many earlier research studies indicate, is an important factor of the store atmosphere to attract customers into the store. In this study we have narrowed it down and chosen to focus on how different contexts of the store windows will effect customers' evaluation. The purpose is to find out how the context of high creativity and low creativity combined with different time aspect in store windows will affect store image, attitude, entering decisions and purchase intention toward the store. The results are based on a quantitative study where we did an experiment and a field study. The result shows that higher level of creativity is better than lower level of creativity in certain aspects.

Since product placement is a relatively new phenomenon in Swedish television, there is a lack of research on what attitudes Swedish TV-viewers hold towards it. This is where our paper will contribute to the research. The purpose of this reserachpaper is to describe and analyze what attitude Swedish TV-viewers has towards product placement. Kim Schröders multidimensional model of mass media reception were used, which is a developed model from Stuart Hall?s ?encoding/decoding? one-dimensional model.

The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received numerous praises there are not any academic proofs supporting these arguments. The authors, of this thesis, have examined if guerrilla advertising is more or less effective compared to traditional advertising and what the reasons for the result are.

The purpose of this study was to examine participants' experiences and descriptions of a municipal activation program, and how participants perceive their opportunities for influence on their own needs and requirements. The results are based on statements from six semi-structured, individual interviews conducted by the qualitative method. Empowerment, paternalism and social capital are among the study's theoretical frame of reference. The main results show that more participants are critical of aspects of coercion and involuntary willingness in participation. Motivation for participation seems to mainly be linked to whether the activity is experienced as meaningful, as well as to the attitude of the staff.

The study was a quantitative cross-sectional study which aimed at investigating college students? eating habits in relation to the Swedish food agency dietary recommendations. The likely factors associated with eating habits and attitudes towards dietary recommendations were also investigated. Non probability sampling method was used giving rise to convinient study sample of 51 individuals (41 women and 11 men) ages 19 to 37. The participants were part of four different types of educations, Care and health, Economy, Engineering, computering and societal planning and Culture and media.

Prokrastinering innebär att frivilligt skjuta upp en viktig aktivitet, trots vetskapen om att det leder till stress, ångest och ytterligare negativa konsekvenser. Enligt forskning anses 80-95 % av alla högskolestudenter prokrastinera,  50 % av studenterna uppger att detta leder till problem. Self-efficacy är individens tilltro till den egna förmågan att klara av saker. Syftet med studien var att undersöka prokrastinering i relation till self-efficacy och studieresultat. Metoden som användes var en webbenkät där två mätinstrument kombinerades, varav dessa är välkända inom forskning på området, Procrastination Assessment Scale for Students samt College Academic Self-efficacy Scale.

The following essay is a descriptive and analyzing study in how the local Tanzanian NGO MVIWANYA works to disseminate sustainable agricultural technologies to the farmer households in Rorya District, Mara. It also presents and analyzes the reception and impacts these new technologies have on the households. Information was gathered during two weeks of field work at the organization in Tanzania. It was conducted empirically through interviews with and observations of small-scale farmer members of MVIWANYA and the staff of the organization. The gathered material is analyzed and presented with the help of a theoretical model designed by Birner et al.

Utvärderandet av instrument och metoder är väsentligt för att avgöra validiteten och reliabiliteten av studiers resultat. I den här studien utvärderades delskalan Emotional Regulation. Delskalan ingår i Social Competence Scale (Corrigan, 2003) och användes som underlag för observationer av barn i åldern 4-5 år inom implementeringsförsöket av preventionsprogrammet PsPATHS i Sverige. Totalt deltog 132 barn vid två separata observationstillfällen. Två explorativa faktoranalyser med olika estimationsmetoder (ML och GLS) resulterade i en enfaktorslösning.

Syftet med arbetet är att skapa en bättre förståelse för vad kreativitet och kreativa produkter är. I arbetet utvärderas även en metod för bedömning av kreativiteten i en produkt. Den metod som utvärderas är Creative Product Semantic Scale (CPSS). Det finns många olika definitioner på kreativitet och några tas upp i det här arbetet. För att kreativitet skall uppstå är även omgivningen och kontexten viktig.

Syftet med den här studien var att studera relationerna mellan fysisk aktivitet, psykologiskt välbefinnande, självkänsla och arbetstillfredsställelse. Ett sekundärt syfte var att undersöka om måttlig intensitet av fysisk aktivitet är starkare korrelerat till de tre psykologiska begreppen än lätt och ansträngande intensitet. Studiens population (n=126) var mellan 26 och 65 år från ett sjukhus i södra Sverige. Fysisk aktivitet mättes genom Godin Leisure-Time Exercise Questionnaire (Godin & Shepard, 1985), psykologisk välbefinnande genom Psychological Well-Being Scale (Ryff, 1989), självkänsla genom Self-Esteem Scale (Rosenberg, 1989) och arbetstillfredsställelse genom skalan Arbetstrivsel (Hellgren, Sjöberg & Sverke, 1997 baserad på Brayfield & Rothe, 1951). Resultatet visade att arbetstillfredsställelse kan prediceras av fysisk aktivitet och psykologiskt välbefinnande, psykologisk välbefinnande kan prediceras av arbetstillfredsställelse och självkänsla och självkänsla kan prediceras av psykologiskt välbefinnande.

This research examines the effects of creative store window displays of fashion brands in enhancing recall, attitudes, intentions and brand associations. A comparison has been made between high-end and low-end brands, creative versus non creative store window displays to identify differences in effects. The theory applied in this study has been used from creative advertising effects due to the lack of relevant research in store window display effects. Therefore this study is a contribution to the research of store window effects. The method used in this study compare fashion high-end brand with fashion low-end brand by placing the products in the store window display where the creativity has been manipulated.

The main purpose was to develop norms for the Five to fifteen questionnaire ? toddlers? version (FTF-S) in children aged 25?40 months. Apartial aim was to validate the language domain of the FTF-S against the linguistic scale in the test Bayley Scales of Infant Development ? thirdedition (Bayley-III). Another partial aim was to analyze parents' experiences of the FTF-S in order to provide suggestions for further development.