The media arena is becoming more and more crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order to surprise the consumers and break through the clutter. In the present study, we have investigated how the choice of media affects attention, memory and several communication effects that the ad can generate in the short as well as in the long term. The study is conducted on a well-known brand within a low-involvement product category.

The purpose of this study was to find out what some young adults who have grown up in Husby themselves for perception of the area, what do they think they brought with them of their childhood there, and find out what they think others do not live in Husby has view of the area. In our study we also tried to find out what the young adults raised in Husby think about the media's influence on public perception of the area Husby, and what they think about the neighborhood's future. The main results that we believe we have come up with is that the media seems to have a big role in the creation of our beliefs. The respondents indicate that they think the media portrays an unfair picture of the suburb and its inhabitants. We believe it is very important that people meet to avoid the categories "us" and "them" to be formed.

The conflict over Western Sahara is primarily a conflict over sovereignty, with Morocco on one side claiming territorial rights, and the Polisario Front on the other side claiming popular sovereignty. The conflict has till this day not been resolved and is in a dire need of a solution. In order to determine which solution is the most appropriate, an understanding of all the complex aspects of the conflict is required. In this context, the study aims to examine the conflict in a globalized setting by analyzing how the American news agency AP News portrays the conflict. The US media conglomerate was specifically chosen due to its dominance over international information flows.

På en utställning på Fotografiska museet i Stockholm 2012 visades två av konstfotografen Maria Fribergs fotosviter tillsammans, Almost There (2000) och The Painting Series (2011). Syftet med uppsatsen var att undersöka huruvida bilderna påverkas av varandra. Förändras tolkningen och budskapet i bilderna då de visas gentemot varandra? Bildanalyser och en jämförande studie mellan serierna utfördes för att komma fram till hur de influerade varandra. Almost There framhäver starkt frågor kring maskulinitet, könsroller och manlig sårbarhet.

Students? experience of stress is generally considered to be an isolated problem, caused by school work. Students? experience of stress at school can also be affected by exterior influences.This research aims to discover what factors Swedish students, age 13 ? 16, experience as stressful. It also aims to describe how students believe this stress can be reduced.

The Swedish museum world is a complex and disputed field. Changes are high on the agenda, but they are neither easy nor self-evident. This master thesis looks at how Swedish museum professionals discuss changes and how they envision museum work for the future. It is also an analysis of the current state of the field. We have made a critical discourse analysis of three recent projects; Svåra saker, Museum 2000, makten.nu and the debate articles from the journal Svenska Museer from 2000 to 2001.

On December 1th 2009 the Lisbon Treaty entered into force, and through Article 13, the recognition of animals as sentient being was given a more visible part in the very core of EU law. This was an effect of a political decision to commit to the issue, partly because of the will to further harmonize the EU market, but also due to increased societal concern for the wellbeing of animals. Over the last decades, ethical awareness is growing in many countries, one reason being new scientific discovery. This influences legislators and policy makers to take proper action, and in this way, ethics and science often work together as the very basis for the development of new legislation and policies. There is yet to be seen what the actual consequences of Article 13 will be, since the legal obligation remains the same and there are still some reservations in it.

This paper aims to explore the relationship between financial risk and ESG scores in order to assist investors in making investment decisions. We investigate the hypothesis that there is a relationship between the ESG score of a company, and the financial risk in terms of volatility in the relevant company?s share price. The paper is grounded in sustainability reporting and financial risk. With the world facing significant changes and natural disasters, there is an urgent need for action to mitigate environmental impacts to avoid devastating consequences.

This essay is about power in the classroom. It is about the power dimension of the student-teacher relationships that arise in that space. The overall aim has been to investigate which categories are fruitful in a power analysis of these relationships. My aim has therefore been to develop power categories and to use them to identify and to categorise cases of power interaction that take place between those particular actors in that particular setting.In order to gather material for my study I have both read literature that approaches the study of the student-teacher relationships from a power perspective and done a series of observations in a high school.My theoretical frame comprises a concept of power and a series of power categories. These categories include strength, authority, inducement, coercion, violence, resistance as well as to possess power, to have power, to exert power, the scope of power and the base of power.

In this essay I have studied Aftonbladets portrayal of the Swedish businessman Jan Stenbeck and if the reporting changes before and after his death, and if so, in which ways. With help from a qualitative syntax analysis and a content analysis I studied my material about Stenbeck during the time period 2000-09-19 to 2004-09-19. In my quantitative analysis I studied 140 articles and in my syntax analysis I studied ten articles, five before and five after Stenbecks death. The theoretical perspectives that I applied in my study is Sigurd Allerns theory about tabloid papers novelty criteria and Adam Shehatas theory about Framing. Allerns theory describes what criteria the tabloid papers have on news and Shehatas theory about framing describes the political forces behind the news who wants to set their own agenda.

Postoperativ smärta är en smärta som är förväntad av både patient och sjuksköterska. Mötetmellan sjuksköterska och patient med postoperativ smärta innefattar sjuksköterskans kunskap och fördomar om smärta, samt patientens känsla av utlämnande och upplevelse av smärta. Syftet var att genom en litteraturstudie belysa viktiga faktorer i mötet mellan sjuksköterska och patient med postoperativ smärta. Därtill två frågeställningar; Vad är viktigt för sjuksköterskan i bemötandet av patienter med postoperativ smärta? Vad är viktigt för patienten med postoperativ smärta i mötet med sjuksköterskan? Metod Litteraturstudie med Graneheim och Lundmans analysmetod som verktyg.

The purpose of this study is to examine the expiration day effect on a stocks volatility due to stock option expiration, which is every third Friday in the month on Stockholm stock exchange. Volatility is the standard deviation of a stock. It measures the uncertainty about a stocks future movement. When volatility increases, the chance or probability of a stock going up or down increases. It?s a common rumor among stock traders that stock volatility tends to increase nearby expiration day.

Introduction: Elderly people have much to gain when it comes to physical activity andresistance training. Ageing is a process that every human being has to go through. The mostimportant physical attributes changes, when it comes to handle everyday life and ailment thatusually occurs in the later stages of life. Physical activity and resistance training may help thecommon problem among the elderly, when it comes to cope with issues of pain and strenuouseveryday life that occurs under this ailment. Objective: To identify a senior citizen´sperception about physical activity and attitudes about resistance training.

Detta arbete har två olika delar som behandlats på olika sätt. Inledningsvis har dagssituationen för teknikämnet i grundskolan kartlagts. Bland resultaten återfinns ett samband mellan behöriga tekniklärare samt de lärare som själva valt att undervisa i teknik, och intresset för ämnet teknik. De behöriga tekniklärarna återfinner vi framförallt i de större städerna. I den största gruppen lärare som undervisar i teknik, No lärarna, har endast tio procent valt att undervisa i ämnet själv.

Today there is a shortage of skilled IT-technicians in Sweden. It is approximated that Swedish companies can hire 31 000 IT-technicians in 2015 and the need seems to increase in the coming years. One proposed solution to this problem is to make programming more desirable to youths. In this study we attempt to investigate the effects of an introductory course in computer science on youths? (16-17 years old) in a classroom setting.