The market for eco-labelled products has developed rapidly from the early nineties in Sweden. There is a full variety of environmentally friendly products on the market today, and perhaps organic food is the most popular alternative. Eco-clothes have not reached the same amount of success as other eco-labelled products on the Swedish market. In this essay I will discuss and analyze which factors that have influenced green consumers attitude and behavior towards eco clothing. Four interviews with green consumers in Karlstad have been done in order to explore consumers attitude and behavior.

We chose to base our literature study on the meme phenomena. The meme is a portion of culture that is spread among us from mind to mind. Every time we learn something by copying others we use information that has been passed on from a previous person, that information can be seen as a meme. The theoretical frame for our methodology in our exam paper is founded on Forsberg och Wengström research on literature studies. Our aim is to describe to the reader in depth what a meme is and how they could be helpful in an academic and pedagogical setting. Our study will show how memes are seen predominantly as graphic designs and as artifacts for cultural representation parallel to their imagery.

Vi vill få en ökad förståelse i hur svenska SME:s etablerar sig på den afrikanska marknaden. Uppsatsen är en kvalitativ studie där vi utfört intervjuer med regionala företag och organisationer. De företag och organisationer som ingår i arbetet är Sustainable Sweden, Norba, Norden samt Regionförbundet Kalmar län. Anledningen till att dessa valdes var att de har kontakt med den afrikanska marknaden. De teoriområden vår uppsats utgår ifrån är huvudsakligen etableringsform, etableringsprocess och kultur.

A strong brand can help a company to be easier to recognize and be remembered by their customers. Part of branding is to create a visual appearance which is called a graphic profile and contains information on for instance a logo, colours or typography.The objective of this thesis was to create a graphic profile for Stjørdal Tannhelsesenter that could serve as a base for a brand work in the future. It was important to analyze how the clinic wants to be perceived and how it is perceived today. The methods used to carry out this study were questionnaires, researches and a focus group.The work resulted in the generation of a graphic profile that included a new logo, colours, decorative elements, fonts, templates for stationery, business card / badge, imagery, and examples of some publications.According to the test which was made to examine the results of the project showed that I was successful and that the new design meets all the requests from the previous questionnaires..

The concept of the photographic truth has had a special status for almost 200 years. Yet with the emerge of digital technology and especially digital photography there has been a loss of the particular connection photography has had in reference to reality. The aim of this study is to see in what ways digitalization has affected the credibility of photography from the perspective of professionals in the field of photography. The digital technology that has enabled the large-scale manipulation of photographies is not, however, the main reason for the decreased credibility of photography. The ongoing discussion about the available possibilities concerning digital imagery and manipulation has had a far more powerful effect on the concept of the photographic truth.

Risktaganden görs på daglig basis och vår sinnestämning ligger till grunden för många av de risktaganden vi gör och styr hur vi upplever det ställningstaganden vi ställs inför. Den här studien ämnade att undersöka huruvida det gick att påverka en individs riskbedömning med hjälp av teorin om affect heuristic samt hur mental visualisering kunde påverka en individs affekt i olika riktningar.Försöksdeltagarna bestod av 40 studenter vid Umeå universitet i åldrarna 19-35. De fick i en enkätundersökning ta del av och skatta risken för olika typer av scenarion. Resultatet från studien visade på en signifikant skillnad i förmån för mental visualisering i kontrast till resonerande av de presenterade riskscenarion, vilket stödde hypotesen om att mental visualisering kan påverka individers affekt och beslutsfattande. Studien ämnade att belysa vikten av affekt och dess inverkanöver vårt beslutsfattande och hur det går att påverka en individs affekt i olika riktningar genom att låta personen mentalt visualisera sig ett stimuli..

This thesis is covering my design of an architectural object for the use in a pedagogical setting. The purpose is to create contextual premises for students, making possible the testing of designs, involving plants suitable for the urban environment. Hence, the main features in the object design is suggestive to the urban outdoor rooms - rooms that are formed amongst the city facades. The thesis is also about the design process set out from a technical reality, based on camera imagery. To a large extent, the thesis consists of reflections concerning the object's function towards pedagogy, perception and materials. Furthermore, the object claims to be a hybrid between architecture and landscape architecture.

Syftet med studien var att undersöka om visualiseringsträning kan minska nivån av upplevd stress hos kampsportare. I studien deltog 27 atleter (16-41 år) som var medlemmar i en utvald kampsportsförening lokaliserad i sydvästra Sverige. Deltagarna randomiserades in i en experimentgrupp och en kontrollgrupp där experimentgruppen erbjöds att vid tre tillfällen delta i visualiseringsträning. Det instrument som tillämpades i denna studie var K10 testet av Kessler et al. (2002) som mäter stressupplevelsen hos individer sett ur ett generellt hälsoperspektiv.

The purpose of this essay is to study the film culture in South Africa in a national cinema-context, focusing on the relationship between anti-apartheid film from 1974-1994 and the film in South Africa today. By pitching the South Africa-specific works of Lucia Saks and Jacqueline Maingard against the over-arching debate on national cinema as formulated by, amongst others, Stephen Crofts and Andrew Higson, this study aims to find whether or not a specific South African national cinema have existed, and exists today, or not. The study finds that an underground culture of documentaries and short films made by and for the black population has been in place since the apartheid, and the distribution method on video and television is still being used to reach the black population today. By re-examining the concepts of both the national, and of national cinema to also include film on video and television, the study shows that South Africa has indeed a film culture that can be called a national cinema..

In search of a stage language that resonates in historical disciplines, I have explored the possibility to expand my performing arts through the language of Indian classical Odissi, through different forms of storytelling. In my work I have focused primarily on two projects inspired by the original scripts of Macbeth by William Shakespeare and Breaking Bad by Vince Gilligan. I have outlined examples of methods and techniques used in the process.The work also shows how Odissi has evolved from a religious and philosophical tradition of temple dance; into modern stage theatre performance.The work aims to connect Odissi with western performing art. In this process I have been using my own knowledge about Odissi as a tool in combining both the traditions, a fusion in action.I will physically examine the artistic idiom, the characteristics, the actions and deeds found in stylized Odissi imagery and symbols, traditionally used to embody mythological and epic stories. A rendezvous between East and West.

Syftet med studien var att (1) undersöka 12 elitgolfares förståelse av begreppet visualisering (2) undersöka elitgolfares visualiseringsupplevelser i relation till deras golf (3) undersöka vad elitgolfspelarna önskade förbättra gällande deras visualiseringsanvändande och förmåga. I studien deltog 12 elitgolfspelare (nio män och tre kvinnor) och de var mellan 19 och 25 år gamla (M = 21.5 år). Individual Profile of Imagery Experiences in Sport (IPIES; Weibull 2008a) användes som mätinstrument. Samtliga deltagare intervjuades vilket resulterade i 12 individuella visualiseringsprofiler som analyserades genom visualiseringsmönster. Deltagarna använde visualisering och några mönster som användes var: Bra slag och Hur slaget skall slås.

This essay is a study of the portrayal of the theme of alienation in Eugene Ionesco's novel The hermit. In my study I examine the different ways in which the theme of alienation is portrayed and how the cause of the narrator's experience of alienation can be found in ideological, psychological and existential conflicts that the narrator has to face. The result is an experience of das unheimliche, a Freudian concept, which is a kind of uncanny detachment that the narrator experiences, when he is put up against an invisible force that lurks in the perifery of the world, which is portrayed in the story. The meaning of the ideological conflict is a portrayal of man's situation in a world that is ruled by capitalism, with marxism as a positive leveler and the meaning of the psychological conflict is a conflict in the narrator's own inner reality. The meaning of the existential conflict is a portrayal of man's situation in a world absent of God.

ABSTRACTBjelkenbrant, Pernilla, 2006: ANC-galan i Göteborg 1985: en analys av sången Soweto som politisk mobilisering (The ANC gala in Gothenburg in 1985: an analysis of the song Soweto as a means of political mobilisation)The political scientists Abdul Karim Bangura, Ove Nordenmark and Tor Sellström, all believe that there, during the 1980s, existed a strong and unified ?Swedish? attitude against the South African apartheid system, and Sellström points out that this position had a strong anchorage in the ANC gala in Gothenburg in 1985. Over the past few years, singing has been identified as playing a crucial role in the struggle against apartheid. The aim of this study is twofold: firstly it presents a comprehensive discussion on how song is generally considered a tool of political mobilisation, secondly it discusses how that process can be applied to the ANC-gala. Consequently, the theoretical discussion constitutes the initial part of the study.

Since Africa?s decolonization a number of foreign economic actors have begun toemerge in several African countries and they prove a vital role in many ways. China isone of the largest actor and they have a long history of political and economic ties withAfrica. China act primarily in Africa to meet their growing economy?s demand fornatural resources, and by providing aid and trade with development countries in Africathey get important natural resources like oil and iron ore in return.

The aim of this thesis is to discuss and analyse the American cotton subsidies? effect on the world market in general and developing countries in particular. The amount of U.S. subsidies is substantial compared to most other countries, but a great deal of the effect is due to the USA?s significant share of the market.