Dagens olika marknader besta?r vanligtvis av ma?nga konkurrenter da?r alla konkurrerar om samma kunder vilket kra?ver mer av fo?retagen att sticka ut fra?n ma?ngden och go?ra sig mer konkurrenskraftiga. En djup relation med kunden a?r da?rfo?r av en stor betydelse som bland annat kan uppna?s genom varuma?rket.Ett varuma?rke har vissa personliga egenskaper som ger konsumenter en underlig- gande betydelse. Dessa egenskaper sa?tter sig som undermedvetna bilder hos konsu- menterna och speglar fo?retagets verksamhet.

The aim of this study was to reach a better understanding of voluntary work and its possible influence on the work role. Based on a phenomenological approach, five voluntary workers from the leisure field were interviewed. The interpretation of the empirical data was based on the Humanistic psychology and its theories about personality, self-realization, motivation and emotion. The results show that the motive behind the voluntary engagement varied amongst the participants and all of them stated more than one motive. However, social motives, wanting to learn more and develop their skills and also wanting to help others, were the most frequent motives among the participants.

Tidigare forskning visar att personlighet har betydelse fo?r individens stressupplevelse. Sa?rskilt individer ho?gt i Fem-Faktor modellens personlighesdimension neuroticism tenderar att upplevd ho?gre stressniva?er a?n o?vriga fyra personlighetsdimensioner extraversion, samvetsgrannhet, o?ppenhet och sympatiskhet. Denna studie underso?kte relationen mellan samtliga personlighetsdimensioner, samt en del o?vriga variabler, och stress.

Abstract: The purpose with this study was to explore different peoples preconceived opinions of three psychiatric diagnoses; Attention Deficit Hyperactive Disorder (ADHD), schizophrenia and Borderline Personality Disorder (BPD). These designations are accompanied by a definite social stigma, which could have profound effects on a person diagnosed with either disorder. These designations carry the risk of excluding and labelling individuals and could provoke a feeling of abnormality and potentially segregate them from the Community. This study is a qualitative study of six individuals, (sample size equals six). The rationale behind the selection was to get a broad representation of different individuals? opinions.

I denna uppsats belyses Polisen i Uppsala län ur ett varumärkesbyggande perspektiv med syfte att undersöka om teorier avsedda för företag i konkurrenssituation även kan appliceras på en offentlig myndighet. En kartläggning av Polisen Uppsalas arbete med personifiering av sitt varumärke i sociala media görs genom intervjuer, innehållsanalys och sekundärdata. Insamlad data avseende hur deras varumärkesbyggande stämmer överens med teorier om corporate brand, corporate brand personality och corporate brand personality traits avser besvara uppsatsens syfte. Resultatet visar att en stark koppling mellan Polisen Uppsalas varumärkesbyggande och uppsatsens teoretiska ramverk finns. I undersökningen framkommer att arbetet med personifiering är grundligt utformat genom Polisens värdegrund.

Vi lever idag i ett informationssamhälle, vilket innebär att såväl mängden information som antalet informationskanaler ständigt ökar. I takt med detta upplever en del människor att de inte har tid eller möjlighet att hantera denna information. Det talas om informationsöverflöd. Informationsöverflöd upplevs ofta på arbetsplatser, och orsaken till ett upplevt informationsöverflöd anses oftast utan någon egentlig reflektion över andra möjliga orsaker härröra från mängden information. Författarna till denna uppsats undersöker om individens personlighet och situationen individen befinner sig inverkar på individens upplevelse av informationsöverflöd på en arbetsplats.

När du arbetar med teckensnitt, vare sig du skapar ? eller helt enkelt väljer ett teckensnitt, finns det konsekvenser till följd av skapandet och/eller valet. Läslighet och läsbarhet ligger i hjärtat av teckensnitts utformning ? men principerna kring läslighet och läsbarhet är flexibla och kan komma att bortses ifrån, beroende på den tänkta kontexten för teckensnittet. Ett grepp om historiken bakom användningen av vissa teckensnitt, såväl som kunskap om de möjliga associationer de kan väcka är också av stor betydelse när man arbetar med teckensnitt.

The purpose was to investigate whether using two type of interventions (i.e., Four rooms of change in school and EQ- workshop) in addition to curriculum guidelines can affect character development in children 10-12 years of age. The data was collected using the test Junior Temperament and Character Inventory (J-TCI; Cloninger, CR, 1994) in three elementary schools among students in fifth grade who had been involved in any of the two interventions for the past two years or no intervention at all.The J-TCI scales were used to, besides the seven personality dimension it measures, create a self-constructed empathy scale. A total of 55 participants were included in the study (girls n = 26 and boys n = 29). Statistical testing with MANOVA showed no significant main effect on empathy or any personality trait. There was however an interaction effect between intervention and gender on the character traits.

The aim of this study was to illuminate critical factors that facilitate respectively obstruct the novice nurse's development during her first year in the profession. The method used was a systematic literature review according to Goodman's model. The 8 qualitative scientific articles were scrutinized by using a form developed by Pedersen and Sigling (2002). The result shows that cognitive factors, stress, social factors as well as affective factors are critical during the novice nurse's first professional year. The results are related to Antonovsky's concept sense of coherence..

När du arbetar med teckensnitt, vare sig du skapar ? eller helt enkelt väljer ett teckensnitt, finns det konsekvenser till följd av skapandet och/eller valet. Läslighet och läsbarhet ligger i hjärtat av teckensnitts utformning ? men principerna kring läslighet och läsbarhet är flexibla och kan komma att bortses ifrån, beroende på den tänkta kontexten för teckensnittet. Ett grepp om historiken bakom användningen av vissa teckensnitt, såväl som kunskap om de möjliga associationer de kan väcka är också av stor betydelse när man arbetar med teckensnitt. Forskning kring teckensnitt och läsbarhet har visat att en viss vikt ? för ett givet teckensnitt, är optimal för läsbarheten vid punktstorleken 10.

The aim of this study was to reach a better understanding of voluntary work and its possible influence on the work role. Based on a phenomenological approach, five voluntary workers from the leisure field were interviewed. The interpretation of the empirical data was based on the Humanistic psychology and its theories about personality, self-realization, motivation and emotion. The results show that the motive behind the voluntary engagement varied amongst the participants and all of them stated more than one motive. However, social motives, wanting to learn more and develop their skills and also wanting to help others, were the most frequent motives among the participants. In the light of the theoretical background for this study, these motives can be understood as being due to the need of self-realization and appreciation from others, and also a wish to reach an ideal self.

This paper is about the psychosocial work environment, and those factors that can be responsible for an employee?s sick leave. We have through our knowledge from working life, on several occasions experienced colleagues becoming ill, the cause being the psychosocial working environment. Private factors, for instance different kinds of life crisis like a divorce or uprooting, have contributed to the sick leave. The psychosocial working environment is complex.

What impact has volunteering on the individual and their career development? For the young man about to enter the world of work, for the non-profit organization that needs to recruit new volunteers or employers who are facing hiring new staff. This study may provide a new approach in their search for work, volunteers or employees. The purpose of this study is to highlight the experiences of volunteering for individuals' personal learning and development, and the importance of volunteering for their career development. The study has a qualitative approach.

Talented and committed employees are important resources for a company?s competitiveness. With the escalating competition for competent employees, a strong employer brand has come to play an increasingly important role as a means of attracting employees with a desirable profile. In this study, brand theory is applied to the results of a quantitative study of students? evaluation of an attractive employer, in order to identify the factors which explain why certain employers are perceived as more attractive than others.

AbstractBackground: Countries can be seen as brands (nation brands) with brand values that transmitto the country?s products. Country-of-origin (COO), the brands nationality, links the productto an associative network of cultural shared national stereotypes. Through associating thebrand with a country or a region, the credibility of the brand can increase and strengthen thebrand. Therefore COO is used in marketing to position a brand.Purpose: The purpose of this study is to examine how luxury fashion brands communicatetheir national identity through analyzing their advertising.