The gaming market is growing and the number of people, men and women, who play computer games, is also increasing every day. In addition, computer games are also interactive media which leads to the fact that product placement in computer games attracts and is used more frequently by marketers. It is therefore important for marketers and game developers to understand how product placement in computer games affects players' attention and attitude towards the brand or product that is product placed. We therefore examine how product placement in computer games affects players' recall of and attitude towards the brand. The aim is to help companies and game developers to see the effect of product placement in computer games on players and thus product place more efficiently.

The river Bivaröd is one of the river Helgeån tributaries which has the highest and the fastest increase in water colour. The reason behind this increase is unclear but several factors have been suggested to affect this pattern. In this work, I studied the role of land use, iron and precipitation for water colour increase in river Bivaröd for the period 1976 -2011. Data from a field study along with data from SRK for river Helgeån were used for the analyses. The results showed that both water colour and iron concentration increase and that there is a strong correlation between these two variables.

Today's global market means that raw materials are sought and bought from all over the world. This creates an higher demand for a well-functioning supply chain. In our thesis we have studied a large paper mill in northen Sweden which experiences issues with flow of raw material. Our aim has hence been to examine which aspects affect the flow of raw materials to the mill, and how these can be adressed using an IT-system. The question we sought to answer was; What factors are important to consider and how do these affect the ability of an IT-system which will support the flow of raw material at the paper mill? We have found that the problems are strongly connected to the low amount of information sharing between the mill and the suppliers.

Most of the goats in the world exist in the developing countries where they are important in the meat industry. In Europe, goats are mostly kept for milk production although the interest for meat is growing. Goats have a thin carcass with only small amounts of intramuscular fat, which gives a lean meat. This thin subcutaneous fat cover can cause cold shortening when chilling the carcass. By using electrical stimulation cold shortening can be prevented.

The aim of our study is to explore social workers view on the importance of clothing. We want to know how and if social worker reflects on the importance of their clothing and how it may affect their clients. Dresses social workers differently due to different work situations? Play client`s clothes any role in the social welfare officers? Can client`s clothing affect the assessment of their problem?The study is based on a qualitative method. The data consists of two focus group interviews with four social workers in each group, containing three women and one man in each focusgroup, with a total of eight informants.The results of our study indicate that the clothes are important in meeting with clients and especially as to help create a relationship with the client.

This paper supports the thesis that creative consumer advertising also can be used as a recruitment tool. By increasing the level of creativity used in their communication, a company can affect the attractiveness of themselves as future employers. The creative advertising influences the brands perceived creativity. It also increases the perceived social, development- and reputational value as well as the future intentions with the brand. By being more creative the brand is also viewed as making more marketing effort, which in turn affects the perceived potential of the brand in a positive way.

Syftet med det här examensarbetet har varit att jämföra en dramapedagogisk undervisningsmetod med en traditionell undervisningsmetod. För att uppnå studiens syfte har vi utgått ifrån fyra frågeställningar.1. Vilka skillnader går att se i elevernas kunskaper inom ett ämne om de har fått arbeta med dramapedagogik respektive traditionell undervisning som metod för lärande?2. Hur upplever eleverna de olika arbetssätten?3.

Bakgrund: Smärta är ett flerdimensionellt fenomen och ett vanligt problem inom äldrevården. Smärtbehandling finns att tillgå, trots detta är smärta underbehandlat hos äldre patienter.Syftet: Syftet med studien är att belysa hur sjuksköterskor bedömer fysisk smärta i omvårdnad av äldre patienter.Metod: Litteraturöversikt med kvalitativ ansats har använts. Datamaterialet bestod av fem kvantitativa och fyra kvalitativa vetenskapliga artiklar.Resultat: Det framkom tre huvudkategorier: smärtbedömningsprocesser, smärtbedömningsmetoder och smärtbedömningsredskap. Ur huvudkategorierna urskildes sex underkategorier: smärtidentifiering, smärtbedömningssvårigheter, kommunikation med patienterna för att bedöma smärta, smärtobservation, smärtbedömningsinstrument och dokumentation.Slutsatser: För att göra en smärtbedömning behövs en god relation till patienten, närstående och övrig personal där kommunikation har central roll. Sjuksköterskan måste tro på patientens egen skattning och smärtupplevelse..

Syftet med uppsatsen är att undersöka och beskriva hur några dramapedagoger förhåller sig till aktiviteten och begreppet lek. Frågeställningen är:Hur används begreppet lek av dramapedagoger?Vad betyder begreppet och aktiviteten lek för dramapedagogerna och hur definierar och använder de ordet lek?Uppsatsen är en kvalitativ studie där sex dramapedagoger först blivit observerade och sedan intervjuade. Studien bygger på två observationstekniker; språklig observation och detaljobservation. Informanterna är sex utbildade dramapedagoger från Västsverige, varav fyra är kvinnor och två män.

Syftet är att beskriva och analysera förskollärarnas uppfattningar om hur Tecken som Alternativ och Kompletterande Kommunikation (TAKK) samt Grafiskt Alternativ och Kompletterande Kommunikation (GAKK) påverkar barnets kommunikativa förmåga och hur detta påverkar barngruppen. Detta är en kvalitativ studie utifrån en fenomenologisk teori där halvstrukturerade intervjuer samt en observation har använts som metod. Under denna studie intervjuades fyra förskollärare via mejlkontakt. Det genomfördes även en observation på en förskola. Resultatet visar att TAKK och GAKK bidrar positivt till barns kommunikativa utveckling samt för barnens respekt och förståelse för att alla är olika.

Syftet med studien var att studera den fysiska inomhusmiljöns betydelse för barns lek ochmeningsskapande i två olika förskolor. Studien utgick från frågeställningarna, hur använderbarnen artefakter i sin lek? samt vilka miljöerbjudande använder barnen i sin lek? Vi använde ossav observation med videokamera som metod för att undersöka detta på två olika förskolor,utifrån två perspektiv. Dessa var det sociokulturella perspektivet och perspektivetmiljöerbjudande, där de centrala begreppen var artefakter och miljöerbjudanden som vi brukadesom analysverktyg.Det som visades utifrån resultatet i det sociokulturella perspektivet var att barnen samspelademed varandra och de artefakter som fanns tillgängliga för att skapa en lek.Med utgångspunkt i perspektivet miljöerbjudande medförde resultatet i att olika lekhandlingarskapades av vad miljön erbjöd barnen samt att barnen sökte upp miljöerbjudanden i sin lek.Barnen samspelade med miljön för att skapa en lek.Slutsatsen av denna studie var att den fysiska inomhusmiljön har betydelse på olika sätt förbarns lek och meningsskapande i förskolan..

In course of time the role of the individual being has become increasingly important in the fight against poverty. Through its microcredit programmes, the organization Grameen Bank offers ?aid to self-help? to poor women on the countryside in Bangladesh. The purpose of this essay is to investigate how participation in Grameen?s microcredit programmes can affect these women?s social situation and working situation.

The purpose of this essay is to analyse how the leadership and the structure of the organization affect the process of changes within a specific department in Lunds kommun socialdepartment, from the director of social work to the co-workers at Utredningsenheten för ungdom och familj. We aim to answer the following questions;How does the structure of organisation affect the process of change?What do the co-workers and the leaders believe is the best way to engage the co-workers in the change?How does the leaders view their own leadership in the process of change?How does the co-workers view the leadership in the process of change?How does the leadership affect the process of change?To develop an organisation and to make it a functional, change is a necessity. The leaders are they who create the change but the co-workers are they who make it happen. In the process of change, leadership and the leaders capacity to create motivation for the co-workers, is therefore a matter that is decisive to its success.This is a study based on a qualitative method, where the interview is the main source of empirical material.

Gymnastics is a reoccurring event in the physical education of many students. Despite this, there is still today limited research which describes the students? perspective and interest for this activity and if there are any differences between genders. The purpose of this study has therefore been to investigate students? interest for gymnastics and if there are any experiences, which can affect this interest.

The aim of this master thesis is to investigate and illustrate the measures that parents, teachers and school librarians can take in order to influence childrens reading, and, more importantly, how these attempts performed by the adults in the childs environment affect the reading habits of the child. The methods used include qualitative interviews, undertaken with eight students/children, their teacher and a school librarian, and an observation of a book talk in the studied class. Considering that no interviews have been executed with the parents, the results presented regarding the parents prospects of encouraging childrens reading, are therefore to be seen from the perspective of the children, and analysed as such. Three different theories have been employed in order to elucidate the results of the study; Bourdieus theory about the cultural capital transmitted from parent to child; Aidan Chambers theory on the book talk as promoting reading; and Louise Limbergs theory on the levels of the school library and its consequent prognosis of working to promote reading. The results of the study concur with Bourdieus theory, in that the childrens reading habits in most cases seem to have been affected by the amount of involvement that the parents have given to promote their reading.