The foundation for this thesis lies in whether or not, and how, the body representation in printed commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe might have had an impact. The commercials that have been picked out are the ones that best represent the general view of the body. We have found that the changes when it comes to body presentation has followed the social development to a certain degree, but it is difficult to say how much the society has had an affect on the body ideal in advertising. Representations of the male body is something that has escalated since the early 70?s, fifteen years earlier few commercials was made with male models, and the few there were, never showed more than the face.

The purpose of this study is to discover and explain the influences of media coverage of organizational crises on crisis communication, and vice versa. The study also shows how mediated crises develop, and how media framing and news sources affect this development.Carried out as a case study of three Swedish mediated crises, the methods used are quantitative and qualitative content analysis of media content from four Swedish newspapers and four organizations' press releases from the studied crises.Mediated crises develop through their specific pattern regardless of, but not independent from, the organizations' crisis communication. The crisis communication is used as an elite source in media reporting from the crises, but it can not control the mediated crises. However, it influences framing, and the possibilities to influence media reporting are better in the pre-crisis phase and the culmination..

Since 1928 the Swedish accounting and taxation has been closely linked by law which today as the European Union works with its harmonisation of the European accounting systems brings up difficulties. The Union strives to integrate the countries different ways of accounting in order to make it easier to use and understand foreign information. The Swedish connection between accounting and taxation means that a harmonisation would change the whole system as its known today. The purpose with this study is to examine what the link between the two means and how a decoupling would affect Swedish accounting and auditing. We also want to examine how the Swedish taxation office, who currently uses the accounting as a ground for taxation, could guarantee the quality of the declaration without a proper underpinning. The study shows that a decoupling could lead to an increase in quality on swedish accounting and that the administration would become more difficult to handle. The risk of dividend of untaxed profits is not seen as a problem in this context.

In our modern society, time is important. Technology is used in countless ways to faster get us from one point to another. The purpose of this report is to inquire whether there is a way to implement an option for personnel at Swedish hospitals to claim priority on an elevator call, and to do this in an efficient way. An ordinary elevator system has been simulated with an implementation of textit{Nearest Car algorithm}, an algorithm which calculates the most suitable elevator car to serve a specific call considering the distance between the call floor and the car and the direction. Along with this algorithm, different ways to handle priority calls has been implemented to see how they affect the mean transport time for both passengers with priority and regular passengers in the elevator.

This masters thesis takes the providers perspective on public library story times for children. The main questions are: What perspectives can the providers have? How does the perspective affect the content and how is the story time drawn up? Five story time providers were interviewed about the purpose of their story times, the methods they used and the content they chose. A model with four criteria was used to analyze the result of the interviews. The criteria were: adult criteria, consideration of the childrens view, pedagogical criteria and literary/story time criteria.

This study is a qualitative investigation where surveys where performed on five Swedes from Lebanon. The purpose with the survey was to learn how these persons were affected by the war against Lebanon in the summer 2006, how they reacted to it and what measures they took to overcome their crisis. The result shows that the state of crisis of the interviewed persons was caused by several factors, such as the war being both unexpected and intensive. Other causes was the worry that their children would be hurt by the effects of the war as well as the material and human losses that the war brought.The interviewed persons responded with both negative and positive reactions, which may have affect their recovery process. Some of them where offered physiological support in Sweden by their municipalities.

Labour and its conditions is a subject constantly in focus. Therefore this study aims to shed some light on different factors which constitutes the basis for the definition of optimal labour conditions, as well as creating a need for change of labour conditions. In this case these factors are changes in society and cultures. The study describes how different levels of society - government, employer and employee ? are affected by, or wishes to affect the labor conditions in terms of location, working hours and leisure.

Modern air battles are very dynamic and fast, and put extreme pressure on pilots. In some unpredictable situations, like new discovered threats or mission plan deviation because of enemy aircraft, the pilots might need to replan their predefined flight route. This is very difficult, if not impossible, to do since numerous factors affect it. A system that can help the pilots to do such a thing is needed. Previous work in this field has involved methods from artificial intelligence like A*-search.

The aim of the study was to understand limitations and possibilities to the discretion of managers in order to fulfill wishes of users. The study is based on six interviews, three with managers and three with staff in common homes for mentally disabled people. The study took place in a municipality in Sweden in the spring of 2010. We used an interview guide with specific themes and questions. The theoretical framework was based on organizational theories as well as theories about management and discretion.

The purpose of this thesis is to map out and investigate how the banking sector affects a customer?s willingness to change bank, and what the switching costs are for a customer when making these changes. A case study was performed through qualitative and quantitative questionnaires and interviews. The qualitative part was carried out to create hypotheses. The hypotheses was tested in a quantitative survey to be able to either accepted or rejected these them.

At the time being there is limited experience within turbine decommissioning in Sweden and the economic effects are unknown. Despite this, there are expectations that revenues generated by sales of materials will cover decommissioning costs. The model developed identifies thirteen parameters that vary between different types of turbines and that affect the economic consequences of decommissioning. The three most important parameters are turbine location, tower material, and the scope of decommissioning. Trends in the wind energy industry show that these three factors are developing in a manner that increases decommissioning costs dramatically.

The aim of this study is to illuminate social worker?s perception of social class within the Swedish social service system. This study therefor examine if social class contributes to the production and reproduction of the client and what impact social class has on the interaction between client and social workers. The study was conducted with qualitative semi-structured interviews with social workers from three different departments of social service. The theoretical approach is Yeheskel Hasenfeld?s theory about moral practices in welfare organisations, Michael Lipsky and Roine Johansson?s theories about client construction and Pierre Bourdieu?s class theory.

The thesis handles the principal-agency problem between shareholders and the Chief Executive Officer. The purpose of the thesis was to examine the link between CEO compensation and corporate performance measured as a change in Market to Book ratio. Data was collected from corporate annual reports between the years 2000 ? 2008 and the study covers 39 Swedish companies from the Stockholm Stock Exchange Large Cap list. To examine whether there is a link between the CEO´s compensation and firm performance, we performed a regression analysis, and no significant relation is found.

There are many factors in a building project that has to collaborate with one another in order to reach the desired end result, how you work with moisture issues in timber is a very important one. While constructing Varbergs Hospital, the building company Skanska came in contact with the issue of extra high demands on the moisture content in timber. What they requested from us was a moisture program in which you clearly could follow the routines regarding work with moisture in timber. The aim is to use this program as a help during the work, in order to achieve a good result.We have developed this study in addition to the moisture program. The aim is that this study will give you a deeper understanding of the important factors to consider.

The outset of this thesis is to raise questions on how we design for the mobile context and the capabilities of smartphones. Not only the presentation but also the use of input and interaction between a service and a user.This work evolves around sign up forms and answers the question: How does the sign up process affect the holistic perspective of a digital service regarding usability and user experience? This thesis consists of a case studies, and design experiments conducted on Twitter, Instagram and Randos sign up processes to explore if and how the usability, and the user experience could be affected and im- proved.This concluded some important aspects to be considered when designing sign up forms for a digital service.The usability, and the user experience is not only affected by user interaction, and the choice of input method but it?s also affected by which data the service is requesting, and more important; if that data is motivated to request by the service..