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919 Uppsatser om Advertising talk - Sida 55 av 62

Manipulation eller relation? : Om språket som medel för påverkan

AbstractTitle: Manipulation or relation ? the language as an instrument for influence (relation eller manipulation ? om språket som medel för påverkan)Number of pages: 42Author: Matilde JohanssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and communication, Department of information science, Uppsala universityPurpose/Aim: The aim of this essay is to gain a deeper understanding of how communication consultants work with communication. The purpose is to sort out whether or not the consultants have the same view in their strategic work with influence as they have when they build relations to customers. In the end the essay will answer if the perspective is the same between their strategic work, their relations and the research definition of how to obtain a genuine dialogue and a good relationship.Material/Method: This is a qualitative research. I have interviewed five communication consultants from three different corporations.

En för alla, alla för en : Vad är sammanhållning och vilken innebörd har begreppet sammanhållning för SISU`s idrottskonsulenter.

The purpose of this study was to find out how SISU reason about cohesion with respect to its own operations, as sports consultants.There is no previous research on how sports consultants using cohesion as a pedagogical tool. However, there is research on cohesion linked to sport. Earlier research sees cohesion as a multidimensional phenomenon. This means that multiple factors determine the experience of cohesion. Such factors include how how-knit the team or group are, individual and joint objectives and that the individuals share common experiences.

"Man måste erövra begreppen" : En studie av undervisande gymnasielärares attityder gentemot språkets roll i historieundervisningen

This study is about how teachers of history at different upper secondary schools in Uppsala think and talk about the role language plays in the classroom and in education in general. In order to find this out, interviews were carried out with five teachers of history at four different upper secondary schools in Uppsala. This study has an analysis of the statements by and interviews with the teachers in a wide context by using a previous study carried out in Uppsala, which categorizes the upper secondary schools of Uppsala into a social field based upon what assets their students have. These assets are estimated by using Bourdieu?s theory of symbolic, social and cultural capital.

Kristen djupmeditation som religiös praxis i Svenska kyrkan

The Church of Sweden has in recent years offered activities such as Christian deep medita-tion, mindfulness and health days. This may be a way for the Church of Sweden to reach the modern man who would not otherwise have come to the church, but there are critics who argue that new spirituality has made its entry in the Church of Sweden. The phenomenon of Christian deep meditation has become increasingly common in the Church of Sweden. In order to satisfy my curiosity about what a Christian deep meditation is, I decided to write an essay about this. My question is as follows: How important is Christian deep meditation as a religious practice in the Church of Sweden? This essay is a qualitative study and I have cho-sen to perform eight pieces of interviews, two of them are recorded.

?Hörredu ? vi börjar med att du förklarar på ett enkelt sätt för oss, för vi e vanliga simpla människor? : En samtalsanalytisk studie av en hybridiserad pratshowintervju

I den här uppsatsen undersöks interaktionen mellan tre programledare och en intervjuad forskare i ett utdrag från ett intervjusamtal i radio. Syftet med studien är att undersöka vilka övergripande topiker och vilka kommunikativa projekt som förekommer i samtalsutdraget. Likaså att undersöka hur de kommunikativa projekten kan relateras till den hybriditet som detta samtalsutdrag kännetecknas av, då samtale tkan kategoriseras som en hybridiserad pratshowintervju. Samtalsdelen består av drygt åtta minuter, som transkriberas och analyseras med hjälp av en topikanalys i kombination med en analys av de kommunikativa projekt som florerar i samtalsutdraget. Resultatet av analysen visar att samtalsutdraget innehåller olika kommunikativa projekt som ibland kolliderar.

PR 2.0 -En kvalitativ studie av vilken typ av känslor som väcks hos konsumenterna vid digitala PR-kampanjer

Bakgrund och problemformulering: Det finns en komplexitet vid användandet av olika styrmodeller och därför är det av vikt att kritiskt granska vilka styrmedel som implementeras i organisationen. Det är även viktigt att se till att styrmodellerna samverkar och välja den rätta kombinationen av dem. Problematiken handlar om att organisationer använder sig av styrmodeller som inte är kompatibla med varandra. Styrmodeller som bygger på olika styrlogiker riskerar att motverka varandra vilket kan leda till obalanser och negativa effekter.Syfte: Uppsatsens syfte är att, via enkätstudie, beskriva om mellanchefer upplever balans mellan ekonomistyrningsmodellerna; mål- och resultatstyrning samt detaljstyrning och förklara om skillnaden i ägandet kan vara en förklaringsfaktor till eventuella obalanser. Vi vill även veta hur det tar sig i uttryck.

Mobbning i det moderna samhället : Sju kuratorers upplevelser av högstadieskolors arbete och ansvarstagande i mobbningsfrågan.

The aim of this study was to increase our understanding of how secondary schools handle the different forms of bullying in different arenas. The questions we were asking us was how schools work to prevent and treat against bullying based on plans of action, how the schools are responsible in the bullying issues and how the schools and welfare officers have taken account of sex linkage in bullying issues. Our study is based on the result from seven qualitative semi- structured interviews with secondary school welfare officers in Sweden.  The study results show that traditional form of bullying takes place through verbal assault, physical violence, ostracism and glances. Welfare officers coincide that there are gender differences in the approach of bullying.

Målstyrning inom den offentliga sektorn : en studie inom två sydskånska kommuner

The purpose of this investigation is to show how politicians state primary goals and how they break them down into secondary objectives within the sector of Child-and education area. This is supposed to create a general image on how the targeting process is handled within the public activity. Finally, this will lead us to what is necessary for the targeting process to work successfully within the public activity.  We have implemented a qualitative study within the two chosen municipalities. This case study is based on personal interviews that are conducted through semi structured questions.

Ord till handling! : En fallstudie av hur två organisationer inom finanssektorn internt kommunicerar och arbetar med CSR

Denna fallstudie berör Corporate Social Responsibility (CSR) och den interna kommunikationen av CSR inom finanssektorn. De organisationer studien har applicerats på är Swedbank och Nordea där studien belyser kommunikation av CSR från central nivå till lokal och vise versa. Idag blir företag i större utsträckning än tidigare granskade inom områdena samhällsarbete och hållbarhetsfrågor. Swedbank och Nordea är två stora aktörer inom finanssektorn, en sektor som tidigare setts ha en mer indirekt påverkan än direkt, och verkar för att samhället ska fungera genom in- och utlåning.Den externa kommunikationen från organisationerna bygger på att den interna kommunikationen ska fungera och leda till ett utförande av det som utlovas på hemsidor, CSR-rapporter, hållbarhetspolicys etc. För att undersöka detta har en kvalitativ fallstudie genomförts med intervjuer genomförda på central, regional och lokal nivå inom de både organisationerna.

En balanserad rapport? Om svenska medier i Egyptens andra revolution

This bachelor thesis is a critical study in which we are studying if the swedish reports of the so called ?second revolution? in Egypt have been objective. We have been studying this by using Jörgen Westerståhls objectivity model and we have chosen to investigate whether the reports have been objective balance-wise. The second revolution is a term which describes the protests and demonstrations that led to the military action in which the elected president Muhammad Mursi were forced to resign on the 4th of July, 2013The study includes articles from five leading Swedish newspapers, Aftonbladet, Dagens Nyheter, Expressen, Göteborgs-Posten and Svenska Dagbladet. We have been studying all the articles that include the word ?Egypt?.

?oroliga barn har vi ju ganska gott om och de stör ju undervisningen?

Henriksson, Christel (2007) ?oroliga barn har vi ju ganska gott om och de stör ju undervisningen? Elevkategorier som resurs i lärares tal om arbetsplanering.(?we have quite a lot of restless children and they disturb the teaching? Pupil categories as a resource in teachers talk about planning their work.) Skolutveckling och ledarskap, Specialpedagogisk påbyggnadsutbildning, Lärarutbildningen; Malmö högskola. Syftet med följande studie är att belysa hur elever kategoriseras i samtal om lärares professionella verksamhet och vad detta kan betyda för det specialpedagogiska fältet. Arbetet visar på hur lärare i samtal om arbetsplanering kategoriserar elever för att göra sitt arbete begripligt. Jag har fått tillgång till ett intervjumaterial som har gjorts delvis i ett annat syfte och anser att jag har fått ett material som i avseendet kategorisering påminner om naturligt tal. Jag har tagit mina teoretiska utgångspunkter från Foucaults tankar om styrningsrationalitet, normalitet, och disciplinär makt.

Dinosaurier i Kurdistan pratar kurdiska : En studie i hur barn i förskolan tänker om och uttrycker sin flerspråkighet

This is an ethnographically inspired study focusing on multilingualism in a Swedish preschool setting. The purpose of the study was to find out how the children perceived their multilingualism and how it was expressed by the children in the interaction with teachers and peers. The research questions were as follows: How is the multilingualism expressed in the day to day interaction in preschool? What significance does the daily interaction with peers and educators have for the children?s perceptions of their multilingualism? How do the children perceive their multilingualism and the value in their multilingual abilities?  To answer these question methods inspired by ethnographical studies were used, namely participant observation and semi-structured interviews with the children.   Theory was used from two areas; childhood sociology as theorized by Corsaro with the ideas of peer cultures and interpretive reproduction, and the sociology of language with the theory of collaborative empowerment as introduced and developed by Cummins. The children in the study were seen as social actors who are important here and now and who contribute to the development of society.   The study showed that the multiple languages were visible in the preschool, but that the Swedish language was upheld as the norm and the language of communication; no children were recorded playing in their ?home language? during interaction with other children.

Giveaways: ett lyckosamt kommunikationsverktyg med etiska konsekvenser : en studie om Event Marketing och Giveaways

Consumers today seek added value to the ordinary products/services that companies are offering. Consumers must get their emotional need satisfied - a need for experiences worth remembering. At the same time, the consumers are engaged in ethics and morals. Companies use events frequently as a marketing approach to meet the customer?s demand of added value.

Ny teknik, samma behov : En kvalitativ undersökning av två generationers mediebruk i ljuset av den moderna bruks- och belöningsforskningen

ABSTRACT Title (English): New technologies, same needs? A qualitative research of media usage in two generations, in the light of modern uses and gratifications research Title (original): Ny teknik, samma behov? En kvalitativ undersökning av två generationers mediebruk i ljuset av den moderna bruks- och belöningsforskningen Language: Swedish  Author: Frida Ivansson Tutor: Sven Ross Course: Media and Communication Studies, Bachelor's Thesis.  Period: Spring term 2013 University: Department of Journalism, Media and Communication (JMK) atStockholm University Purpose/Aim: The purpose of this paper is to, in the light of todays uses and gratification research, highlight the differences in media use in adolescents and adults. I focus on the informants' television viewing and I compare this cross-generational, and in relation to other media use. Material/Method: The method I used in this thesis is qualitative interviews. My choice fell on this method because I believe it to be the most suitable for obtaining the data needed.

"Du måste helt enkelt äga ditt klassrum" : En studie om lärares ledarskap och strategier i mötet med störande elever

The title, ?You simply must own your classroom?, is taken from a quote from one of my informants.After review of earlier research on how teachers handle their leadership in the meeting with disturbing pupils and which strategies they use to solve problems in the classroom, interesting questions developed. What experiences do teachers have of disturbing situations in the classroom? Which strategies do they use to solve the problems? What kind of support do the teachers consider necessary in teaching? Are there any differences in teachers? experiences and strategies between the two selected schools? The study is supported by earlier research that deals with pupils? and teachers? perspective and strategies in different classroom cultures in terms of norm-breaking behaviour of pupils. The study is also supported by three different theoretical perspectives such as power structure, social order/disorder and support strategies.I conducted the study through interviews with sex teachers who work in the same municipality but in two separate schools.

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