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919 Uppsatser om Advertising talk - Sida 46 av 62
Överviktiga barns fysiska aktivitetsnivå
Throughout the history, the theories which have shaped our cities have varied from time to time. We have gone from a city development characterized by spontaneousness, where commerce and people side by side shared the space, into a function-based planning where people and functions are being increasingly separated. Regardless the forms of planning the city design causes implications for those who live there when the physical environment controls were we live, work and meet. In today's society where `sustainability ' has become a watchword the current community planning needs to be questioned so we, in the best possible way, can meet future changes. Searching for new planning strategies is part of this and in this essay the term `mixed-use´ will be investigated and analyzed in terms of its social aspects.
Faktorer vid val av marknadsföringsleverantör ? en studie inom livsmedelsbranschen i Skåne
Sammandrag
Rapporten ämnar att i huvudsak finna vilka faktorer som kunder värderar när de letar efter sin
marknadsföringsleverantör men även vilka faktorer som gör att kunden väljer att byta byrå. Vidare
för rapporten även en diskussion kring hur företagen bör göra när de ska leta efter en ny byrå.
Syftet med rapporten är således att göra branschen uppmärksam på hur kunder selekterar i utbudet
samt vilka saker som får samarbetet att hålla längre, men även för företagen att se hur de kan få ut
mer från branschen genom att utföra en ordentlig byråvalsprocess.
Arbetet bygger i huvudsak på gjorda intervjuer samt enkätundersökningar, uteslutande genomförda
i Skåne. Anledningen till denna geografiska avgränsning är för att begränsa arbetets storlek med
risk att den annars hade blivit för omfattande för kursen. Undersökningarna visade byråns
kreativitet samt god kommunikation som de två viktigaste faktorerna. Vidare visade
undersökningen också på att några av företagen hade valt sina nuvarande byråer genom etablerade
bekantskaper och rekommendationer, vilket är något som teoretikerna inte råder till.
Hur det kommer sig att kunden finner vissa faktorer viktigare än andra är svårt att diskutera kring,
eftersom syftet med arbetet är att kartlägga dessa.
Uppsala centrums gator : möjligheterna för stensättning
Throughout the history, the theories which have shaped our cities have varied from time to time. We have gone from a city development characterized by spontaneousness, where commerce and people side by side shared the space, into a function-based planning where people and functions are being increasingly separated. Regardless the forms of planning the city design causes implications for those who live there when the physical environment controls were we live, work and meet. In today's society where `sustainability ' has become a watchword the current community planning needs to be questioned so we, in the best possible way, can meet future changes. Searching for new planning strategies is part of this and in this essay the term `mixed-use´ will be investigated and analyzed in terms of its social aspects.
"Watchman and reporter" : En kvalitativ studie om rektorers inställning till ledarskap
Aim The aim of the study is to, from a comparative perspective, examine principals? view of leadership in successful schools. Questions: How do the principals describe their own leadership? What subject positions do the principals take? Method Three principals were interviewed in the study. The interviews lasted for about 60 minutes.
Implementeringen av Lagen om valfrihetssystem inom primärvården i Västmanlands län : -Information och styrning
Title: Older people's experiences of exercise training: a survey based on a descriptive design.Course: Public Health: Theory and method of application and degree, 30 credits. University of Gävle, health education program.Author: Helena AnderssonPurpose: According to earlier research the western population is aging. This may affect, the older peoples`s physical disability in one form or another. The consequences may be that the need off care can increase. However elderly can prevent a variety of age-related diseases by being physically active.
Modebloggarnas makt : Hur produktplacering i modebloggar påverkar försäljningen i volymmärkesbutiker
By exposing their products in blogs, companies have the opportunity to reach out to hundreds of thousands of consumers daily. Instead of using conventional Internet advertising such as banners and ads, some companies chose to make use of product placement in blogs. By choosing to expose their products in blogs, companies use a medium that blog readers are familiar with and can relate to, and can thereby solicit customers for their products and brands.We will examine whether product placements in fashion blogs are an effective way for businesses to market themselves and their products. We measure this efficiency, by keeping a record of the sales of ten product placed garment and accessories that we have selected from four of the largest blogs in Sweden. The stores we examine sales of product placed goods in are volume brand stores such as Zara and H&M etcetera.
"En människa är det". En queerdidaktisk analys av Jessica Schiefauers "Pojkarna" och dess möjligheter för arbete med likabehandling i skolan
This text aims to examine how teaching in literature can contribute to the schools work with creating an antidiscriminating environment. When it comes to the Swedish schools antidiscrimination plans, this essay focuses especially on those sections that concerns pupils and student right to their own gender identity and expression.The main theories in this examination are Judith Butler?s theory on gender and performativity, queer theory defined by Fanny Ambjörnsson and theories concerning adolescent psychology with focus on the adolescent identity and it?s forming. Together with Mikhail Bakhtin?s carnival theory the text examines how Jessica Schiefauer?s novel Pojkarna (The Boys; 2012) describes a young adolescent girl?s journey to finding and forming her own gender and sexual identity.
Socialdemokraterna och monarkin : En studie av tre socialdemokratiska tidningars antimonarkistiska uttalanden med anledning av Oscar II:s 25-årsjubileum som Sveriges kung 1897
Abstract Title: The Social Democrats and Monarchy, a Study of three Social Democratic newspapers and their reports about Oscar II?s 25 year anniversary as king of Sweden. The Social Democrats in Sweden has almost had a power monopoly over the parliament and government during the entire 20:th century. Since the party was established in 1889 they have been against monarchy as a way of govern society. When the monarch lost political power and influence during the 20:th century, they still condemned monarchy as undemocratic. They preferred to have a republic instead, with an elected president, rather than a king or a queen.
"Somebody talk to me!" - Patientens upplevelser och sjuksköterskans bemötande i det akuta omhändertagandet
För patienten innebär den akuta sjukdomen eller skadan en plötslig kontakt medakutsjukvården och hon eller han blir då tvungen att förlita sig på andras kompetens. Dentraumatiska händelsen sätter människans bild av världen som trygg ur spel och eftersom honeller han inte förväntat sig att hamna i denna situation kan reaktionerna på händelsen bliväldigt olika. Syftet var att belysa patientens upplevelser av det akuta omhändertagandet samtvad sjuksköterskan kan göra för att bemöta patienterna och deras upplevelser.Litteraturöversikten gjordes på sammanlagt 13 artiklar. Analysen av artiklarna genomfördesmed kvalitativ innehållsanalys. Resultatet visar att upplevelsen av förlorad kontroll är någotsom är vanligt förekommande hos den akut sjuka eller skadade patienten.
Måltiden som lärandesituation i förskolan : en kvalitativ studie om pedagogers syn på barns övergripande och hälsofrämjande lärande i förskolan genom den pedagogiska måltiden
The purpose of my study has been to find out how four preschool teachers at four different preschools looks at the pedagogical meal from a health and overall learning perspective. I also want to examine how, through the pedagogical meal the preschool teacher works to promote children´s learning and give them an understanding of need to safeguard their health. To achieve my aim I set the following questions;What are the different types of learning preschool teachers believe that children can acquire the basis of the pedagogic meal?How do preschool teachers describe their work from the pedagogical meal to benefit children´s overall learning?How do preschool teachers describe their work at the pedagogical meal for the children to gain an understanding of their health?The study is based on a qualitative method with interviews and observations, triangulation. The theoretical approach to this study is based on the socio-cultural perspective to learning and development.
Jag är viktig : Verksamma lärares tankar och arbete kring flerspråkiga elever
According to international and national literacy studies (PISA, PIRLS) Swedish boys are inferior to Swedish girls when it comes to reading. There can be numerous reasons to that statement. One is that Swedish teachers require more knowledge about communication as an important component in literacy. In spite of this shortcoming, Swedish girls manage to gain sufficient literacy. Why is that? The aim of this survey was to examine if there were any differences between girls and boys regarding communication skills when they begin in school.The main questions taken in account were:Which differences and/or similarities in communication skills are discernible between boys and girls this particular preschool?How do boys and girls communicate with each other in different room contexts on this particular preschool? To be able to answer the questions, I adopted observations and audio recordings from children aged five.
"Det handlar om att hitta rätt bok till rätt person vid rätt tillfälle": En undersökning av läsfrämjande verksamhet för ungdomar i åldern 13-19 år.
The purpose of this Masters thesis is to investigate librarians views on reading and reading promotion for young people. The main issue is if activities in reading promotion for people between the ages of 13-19 years can result in inspiring non-readers to actually become readers. To find the answers, qualitative interviews were held with eight librarians. The literature review covers research on the reasoning of young people on reading, a historical review of fiction and reading, a review of arguments on the benefits of reading and finally a chapter which concerns reading promotion activities. The result of this study showed that the conceptions of reading promotion and book talk are very complex and that they each can have different meanings.
Förr hade man the talk: om ungdomars vardagliga sexualkunskap på internet
Detta är en uppsats baserad på fyra kvalitativa intervjuer med unga kvinnor, som identifierarsig som homosexuella, boendes i en mindre stad. Den mindre staden har vi i denna studie valtatt benämna stad X för att säkerställa dess anonymitet. Syftet med denna uppsats är attundersöka hur unga kvinnor, som definierar sig som homosexuella, upplever att varanormbrytande gällande sexualitet. Den insamlade empirin har delats upp i fyra stora temaninför analysen; ?identitet?, ?hur andra reagerat?, ?att stängas ute? och ?upplevelser av att levaoch komma ut i stad X?.
Livsmedelsföretagens arbete med CSR och dess påverkan på konsumenters köp av ekologiska produkter
Title: Food companies' work with CSR and its impact on consumer purchases of organic productsLevel: Final assignment for Bachelor Degree in Business AdministrationAuthor: Maria Nilsson and Mikaela JaredalSupervisor: Agneta SundströmDate: June 2015Aim: The study aims to understand and describe how food chains affect consumer choice to buy organic food and how it affects their buying behaviour.Method: Firstly a qualitative study was conducted. It consisted of six semi-structured interviews with store managers and employees on Willys and Coop in Sala and in Nyköping. Secondly a quantitative study was performed in the form of a questionnaire with 80 consumers in Willys and Coop stores located in Sala and Nyköping.Result & Conclusions: We have seen that price is important when consumers decide whether to buy organic food or not. This has been noticed by the food chains who work actively with being able to offer organic food at lower prices. Other factors that affect the consumers choice to buy organic products are offers, displaying and advertising.
Data och Tv-spel : Data och tv-spels påverkan på ungdomar
The purpose of this study is to investigate in what extension students experience that computer and videogames affect them. I have chosen to focus on the physical, mental and social affect that this activity might bring them. I have also examined how much time the students spends in front of the computer or the videogame and in which social context they play.The method I have chosen to use is a quantitative opinion poll which I used in three classes of the later junior high and I have also conducted five qualitative interviews.The conclusions I have drawn from this investigation are that computer and videogames affects teenagers both physically and mentally. Physically the affects of playing videogames mostly can be derived to the physical inactivity they expose themselves to. The students themselves did not experienced any positive physical affects from their playing.Amongst the mental affects that stood out the most I recognized the social training that online gaming provided and also the intellectual stimulation that certain games offered the player.