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919 Uppsatser om Advertising talk - Sida 33 av 62

Religionens plats inom sfi

This study aims at using discourse analysis to analyze SFI students attitudes to religion and religiosity in an SFI-context. The questions are: How is the discourse constructed and maintained by religion and religiosity of SFI students in an SFI context? How do SFI participants experience that their religion has affected their time at SFI?Using a case study approach, interviews were conducted with a group of SFI students. The results show that the religious discourse in SFI is influenced by the SFI-context and affected based on the current education discourse that exists there. Furthermore, the discourse is designed and maintained by the participants private religious beliefs and the religion of the majority of the group, One canhere speak of a strong social unit forming a plausibility structure The power structure that emerges is that the majority has the power to define the significance of religion and place within the SFI context. In the SFI-context the participants view is that religion is something private that should not be expressed in the school environment.

Högskolestudenters psykiska hälsa : Kartläggning av självskadebeteende

Background: The purpose of the present study was to investigate the prevalence and characteristics of deliberate self-harm in a Swedish University population.Method: A random sample of first year students at University of Kalmar was invited to participate in an Internet-based survey in the autumn of 2007. A total of 139 (53,1 %) completed the anonymous survey.Results: The results showed that 25,2 % (n=35) of the students reported having engaged in some kind of deliberate self-harm at least once, and deliberate self-harm was endorsed by 7,9 % within the past year. The most frequently procedures to self-harm were to tear, carve or pinch self, cutting skin and hitting self on purpose. 37,1 % reported that they had told no one about their self-injurious behaviors and 36,4 % significantly reported that they had no one they trusted and who they could talk to if they were concerned about something. Students with self-injurious behavior were also more likely to report a history of emotional, sexual and/or physical abuse, alcohol and drug use, cut classes and questioning their sexual orientation.Conclusions: Findings suggest that self-harm is associated with risk factors and that self-injury is not only associated with adolescence but also with adulthood.

Omplacering av hundar : situationen i Sverige

I the year of 2008 there were more than 60 000 purebred dogs newly registered in theSwedish Kennel Club. In addition there are a lot of mixed breed dogs and in the year of2006 it was estimated that there were over 700 000 dogs in Sweden. In today?s society it isnot unusual that people change their life situation by moving, getting a new job or startinga family. Because of this there is a risk of rehoming for dogs owned by these people.In Sweden dogs are among others rehomed by advertising or by rehoming organisations.

Barns och ungas livsfrågor och ämnet livskunskap : Existentiella teman på BRIS diskussionsforum

Normal children acquire the necessary social habits without being consciously aware of this, they learn instinctively. (Author?s translation from Swedish to English) (Asperger & Frith, 1998, s. 21) This essay is about people who do not learn to socialize, the social habits, instinctively but through conscious learning. We have interviewed three adults with the diagnosis of Asperger syndrome with the aim to let them tell us about what it means to have a neuropsychiatric disability.

Tankens makt - Påverkar abstrakt respektive konkret tänkande affekt efter en positiv händelse? En experimentell studie i en studentpopulation

The aim of this study is to through six interviews, with six experienced, social workers?, in three cities, understand how the child?s position in the Swedish child protective services? enquiries has change, and the factors behind it. The aim is also to compare if the social workers? view of the child?s position in the enquire has change accordingly to Socialstyrelsens intentions of BBIC. The theoretical approaches that was used is the new institutionalism, the Shier?s pathways to participation and the term discretion.

Hur lidande nyttjas för att producera effekt : En kvalitativ textanalys av reklamfilm vars huvudsakliga innehåll är djur

For the sender of television advertising, it is important to utilize content that gives effect, especially to get the receiver?s attention and then maintain it (Hägg, 1998). What is the content of a commercial that creates effect? Previous research focused on the impact that commercials have on the receivers. A discussion of which content that produced effect in commercials does not occur.

Socker i förskolan : En rörig fråga eller en riktig beta?

More and more preschools are choosing to reduce the sugar consumption. The reason is, inter alia, the increase of weight in the community, but there is also research showing that sugar is harmful to children. The discussions on sugar and children are also a hot media topic.I have chosen to use a qualitative method, interviews, to gather material for the essay. I have interviewed a teacher and a cook in three different preschools, in different municipalities. I have also looked at their various nutrition policies to see how the guidelines for their work on diet and health look like.

Finanskrisens inverkan på byggbranschen

Recently there have been a lot of talk a about the financial crisis and recession. This is understandable since the crisis, which initially was limited to the U.S. now has spread its concern globally in form of bankruptcies, less investment and lots of people have lost here jobs. The purpose of this thesis is to examine how the financial crisis have affected the construction industry relating to market and personnel, but also examine what measures the construction companies have taken. The examination was carried out by information received from the majority of construction-related websites which then was followed up with interviews in the various construction sectors.

"Barn läsupplevelser: 10-åringars berättelser om valet av läsning läsmiljö, läsrespons och bokprat?

The purpose of this Bachelor thesis is to examine how children describe their experiences of their own reading, with focus on different aspects of reading: Choice of reading, reading environment, response to reading and book talk. Our aim is also to examine which approaches to reading their stories illustrate. The research is founded on semi-structured interviews with six children aged 10, in connection with book talks. For analysis we used Åse Hedemark?s study Barn berättar : En studie av 10-årningars syn på läsning och bibliotek as well as Aidan Chambers? theories concerning reading and reading environment.

Hemtjänstpersonalens upplevelser av sitt arbete

Purpose: Our aim is to get an insight on how home care workers experience, handle and looks upon their work. We also want to form an opinion of how home care workers experience the relationship to the clients they meet.Questions: How does home care workers experience their daily work with their clients? Home care workers daily meet many different sorts of clients with different needs, how do they handle this? What kind of support does home care workers get in their work?Method: A qualitative design with semistructured interviews.Conclusion: The most central conclusion from all of our interviews were: that home care service workers has a very stressful and demanding occupation, that the work has a low status, that the personnel has a big responsibility for the wellbeing of other people and that they often find their work satisfying and fun. To have someone to talk to and exchange ideas with was also mentioned by the informants as a vital part of feeling support in their work. From the Antonovskys theory, a sense of coherence, and Goffmans views of the society, we also find that the larger part of our informants feel a high sense of coherence and that when they have to adjust to their different caretakers they play different roles..

På jobbfronten mycket nytt. Hur skuld och gemenskap påverkar utfallet för Försvarsmaktens rekryteringskampanjer.

Since the first of July 2010, military training in Sweden is no longer mandatory. Ever since then the Swedish Armed Forces have needed to attract people interested in serving as soldiers, in new ways. The campaigns for doing so have been much debated and discussed in Swedish media. This thesis tests how an increased presence of guilt and belongingness in the Swedish Armed Forces recruitment campaigns affects young people - how their attitude toward the Swedish Armed Forces possibly changes as well as their intention of applying to military training. Guilt and belongingness were chosen for several reasons.

För det är så vi lärt oss livet, typ

We, the authors of this essay are both students at the Bachelor Programme in Social Work at Malmö Högskola. During our education we have been reflecting on the gender perspective that is suppose to permeate the education. This essay aim to examine how some students at the Bachelor Programme in Social Work at Malmö Högskola, who identify themselves as GLBT , experience how questions regarding sex/gender and sexuality are spoken about during their education. We have a discursive perspective on how we understand norms and power of words and language. From a queerteorethic point of view we explain sex/gender and sexuality.

Möten med historia : En intervjustudie om hur åtta elever ur årskurs nio möter historia i sin vardag utanför skolan

The main purpose of this paper is to examine how students in school year nine in the Swedish school come in contact with history outside of the school context. The paper also focuses on, if and how the students consider the contact with history as something different than, or similar to the history education that takes place during school hours, the student´s interest in history will also be examined. To gather the student?s opinions on these subjects, I have done interviews with eight students divided into two groups, with one group consisting of four girls and one group with two boys and two girls. The interviews took place at the students school located in a smaller city in Värmlands län, Sweden.

Rehabilitering av gatupojkar i Nakuru, Kenya: Om insatser, ansvar och förväntningar

AbstractThe purpose of my essay was through economically, socially and psychologically aspects examine the impact Bethesda Children´s Ministry made on families. Special interest have been taken to how Bethesda is dealing with responsibility and expectations. Also I´ve been interested in which vital change the boy have gone through during the rehabilitation? I´ve got the information from staff, parents and former street boys through interviews done in Kenya.The first result showed that rehabilitation at Bethesda means socialisation of the boy, from the behaviour of the street, to a functional family member. A great change for the boy was stopping using drug and start live in a family.

The more we get people to talk to us, the more we get to know about them : En studie om hur företag tar tillvara på kundinformation ur sociala medier

Titel:                                   Hur väljer företag rätt celebritet? ? En studie om företags tillvägagångssätt för att lyckas med celebrity endorsement Syfte:                                  Syftet med denna uppsats är att beskriva och öka förståelsen för hur företag väljer celebrity endorser och hur detta val kan påverka deras varumärke.Teoretisk referensram:    Teoriavsnittet inleds med förklaring av varumärke och brand equity. Avsnittet avslutas med att celebrity endorsement presenteras.Metod:                               Uppsatsen är en kvalitativ studie med deduktiv ansats där tre semistrukturerade intervjuer har utförts. De fallföretag som intervjuats använder sig alla av celebrity endorsement och är kunniga inom området.Empiri:                              I detta avsnitt presenteras materialet från tre intervjuer med våra fallföretag.        Slutsats:                             Uppsatsens slutsats är att företag måste göra noggranna undersökningar kring varumärket och celebriteten för att valet av celebritet ska bli rätt och att användningen av celebrity endorsement blir lyckad.

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