Our aim with this Master thesis is to show how some selected actors react on the decrease in reading amongst people within the LO group the Swedish Trade Union Confederation. The methods used are interviews and literary studies. The theoretical background of our discussion is based on the theories and definitions of Bourdieu. The actors we investigate are the public libraries, some various trade unions, the adult education Organization ABF, the cultural affairs committee. We discuss from what view on their own role/obligations respective the society they act and what barriers that prevents reading, the actors consider exists within the group of adults less familiar with reading.

The purpose of this work is to explore how to work with early reading and writing and find out what really comes first of the two. The work also involves the best known literacy learning methods and deals with methods to work around reading and writing. I have read previous research on the subject and watched a movie from our AV-central on children?s early language development. It includes an interview with two professors of education, Mats Myrberg and Mats Ekholm where they talk about the pros and cons of early learning literacy. My research is based on literary sources and interviews with educators who work with reading and writing in the early years. The results showed that even if a teacher tries to work with early writing skills we still remain in the traditional school, beginning with learning how to read.

In this study we are seeking to discover the norms in the design of logotypes and how they havechanged over time. To achieve this we have chosen to analyze the logotypes of twenty companies withthe largest expenditure on advertising in Sweden. We mapped chosen design attributes within the logoto discover the similarities and then we selected the five oldest brands to analyze how their logos havechanged over time. The design changes in the logotypes over time is can be related to the changingattitudes of the general public and the designers ambitions to draw on convention to create iconic designthat will spark brand-recognition. However many changes can?t be directly explained through changesin convention.

There are widespread discussions about the use of retouched models in media, ranging from bloggers to legal decision-makers. Research shows that there are negative psychological effects on especially females being exposed to idealized, retouched model images. The purpose of this paper is to explore the effects of using retouched models in advertising from a marketing perspective, based on attitudes, perceived quality and purchase intentions.Based on theories about attractiveness, halo-effects and social comparison, an experimental study was done, investigating the different responses on above mentioned parameters to advertisements showing either retouched model images or non-retouched model images. Initially it was also tested if the retouched models were seen as more attractive than the non-retouched models. The results showed almost no differences between the reactions to the advertisements with retouched models compared to the advertisements with non-retouched models, when all respondent groups were analyzed together.

This essay reflects on the thoughts and experiences of social workers in child protection agencies when it comes to talking about sexuality with teenagers, age 13-20, who is being subjected to inquiry. The research is qualitative and based on five semi-structured interviews. It has a phenomenological position and has been analyzed hermeneutically through cognitive and gender theory. Previous research shows that youths who get in contact with child protection often have issues about their sexuality. This study show that social workers in the agencies lack knowledge about this issue and that they seldom talks about it with the teenagers or their own colleagues.

The purpose with this study was to investigate the client?s experience of Marte meo treatment and the procedure in the treatment from a responses and relational perspective, since the treatment occur within the social service frame. The theoretical framework consists of some central concepts. The concepts are experience of treatment, responses and relational perspective. The analysis of the empirical material has been carried out with the help of the concepts and earlier research.The method consisted of qualitative, semi-structured interviews with six informants.

The purpose of this study was to analyze recent appropriations of works of art in advertising. Why was art infused into magazine advertisements, how were the works of art tampered with to achieve commercial goals, how well did they function together with the ad copy? What did these advertisements want? What did the artwork contribute to the commercial message? These were some of the questions asked in the study that involved a closer look at four appropriations: one based on a battle painting by the Swedish 1900th century artist Carl Wahlbom, with a commercial message printed on top;  one a collage including an 18th century portrait of Marie Antoinettte by Elisabeth Vigée-Lebrun; one advertisement was influenced by Dutch 1700th century still lifes, and, finally, one paraphrased Velázquez?s famous painting Las Meninas from 1655. Companies behind the advertisements featured a Swedish trade journal, a fashion exhibition in Paris, a shop for kitchen utensils in Stockholm, and an up-scale department store in Madrid.The ads, in different ways based on works of art, were evaluated as reasonably successful commercial messages. These ads, however, hardly qualified as works of art in their own right ? if that was the intention.

The purpose of this study was to investigate how three Swedish news publications writes about integration and immigrants. The news articles were analyzed with a rhetorical analysis. The method was supplemented with theories of media and ethnicity, agenda setting theory and gatekeeping theory. This study resulted in the conclusion that racist discourses are found in the three news publications, regardless of political color, writer or article genre. Many of the articles makes a clear division of "us and them", where "them" is defined by the text's "us", who are often Swedes.

The purpose of this study is to find out how some Swedish preschool teacher discussing how children's Swedish colloquial interaction can be enhanced in the free play. In this case where children are aged three to five.My research questions in the study are:-          What type of free play do preschool teachers talk about in relation to children's Swedish colloquial development?-          What do preschool teachers say about child's colloquial interaction?-           How do preschool teachers reason regarding in what environment children?s colloquial interaction occurs?In my study I have used an interview with elements of a visual method called The Diamond. The approach is that the participants in the interview will be enhanced to discussing about a wise certain number of images. These images are then to be ranked accordingly with a specific theme and terms.If a child has difficult to speak, you can take help of  the interest the child has, the child can tell you and the other children what he or she know about the interest.

This study concerns the experiences and feelings students in intermediate school gain from the changing room to sports class. It is a qualitative study with a socio-cultural approach, which has been analysed in a hermeneutic way. The students? voices have been heard through interviews and questionnaires, and furthermore, to get a broader perspective, adults working in school, have also been interviewed. The study shows that many children feel discomfort without clothes in the changing room, furthermore that the absence of adults in this room may add to exercise of power amongst the student, like abuse, direct- and indirect threats or to exclude someone from the group.

The purpose of this study was to investigate hove some suburban areas image is shown to the public in the media coverage of suburban areas, and this is why I in this paper want to look more closely at the image of Tensta in the news media and how people in Tensta perceive themselves. News media has a very important role in the creation of human worldview. It influences our own identity and affects what a person believes is the difference in us and them. In the post-colonial theory, identity creation is a central role in philosophy, us and them. Based on the above purpose, I formulated an overall main question that this essay should answer.

Abstract    The purpose of my essay is to understand how language and identity interact in individuals with an immigrant backgrounds? My main focus is rooted in the individual`s identity and my questions are:-        How is the informants talkning about the importance of being able to make themselves understood with the language?-        How do they talk about the creation of identity?-        How does language and identity be linked in their discourse about language and identity?   To accomplish this and to answer my questions I have chosen to use a qualitative method based of interviews. I believe that this method is the most appropriate in order to provide answers to my questions. I interviewed four people who have lived in Sweden between 3-6 years. Two of  the  informants are from Latvia and speak fluent swedish, the two other informants come from Chile and are currently learning swedish.

This work is a study in how I as a designer can create the conditions for people to work, socializing and refreshments at one place. A place that encourages creativity, where I made a suggestion at a community table designed for Urban Deli?s new business. By visiting various similar sites I have identified what I think is important in an environment like this and then gave an answer to it in a visual form.A cafe-office will draw lots of different people. Which guests come here to work? Residents, freelancers, but also those who may want surrounded by a new creative work place and maybe leave their regular offices for a day at Urban Deli.

My thesis is a study of how the perception of booktalk aimed at kids and youngsters in the Swedish educational system has changed between 1932 and 2007. A discursive reading of articles in the magazine Biblioteksbladet provides the basis for my investigation. The thesis argues that an older "authoritaritan" and "traditional" discourse has given way for a more modern, "anti-authoritaritan" and "lust"-directed discourse. The older discourse was designed to make sure that young people were provided with a certain well-defined quantity of "approved" literature. The new discourse stresses the importance of fostering kids and youngsters with a positive and enthusiastic attitude towards reading in general.

The main purpose of the culture is to serve people and represent the people's social will and freedom. Culture does not exist in a vacuum but shaped and framed by political and artistic structures that are not neutral, and this is why the artwork itself cannot be an independent business. The public function of art can be understood as a defense of the ideals of democracy. But today, when political power is often replaced by hegemony, the role of art and functions are changing. How these changes reflect to the identity, reality and truth of society? What political functions are fulfilled when art becomes ?public?? The issue of democracy is linked question of people?s power in a democratic society where power is legitimized in social space.