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919 Uppsatser om Advertising talk - Sida 28 av 62

Talet om talen : Vuxenmatematikens retoriska vändning

This is an empirical study of how the mathematical talk of adult learners constructs/reconstructs different mathematical discourses. The study is to be regarded as an attempt to develop a discursive approach within the field of mathematics education and to complicate the status of mathematics in education and in society in general. My theoretical underpinnings consist of three possible mathematical discourses ? coercive, regulative and emancipative mathematics. From a discursive psychology perspective, I let these discourses function as analytical interpretive repertoires in relation to the adult learners? rhetorical use of mathematics and their claiming of mathematical subject-positions, named the coerced, the self-regulating and the responsible mathematician.

Corporate identity through graphic design

The degree project has been implemented abroad in Brisbane, Australia. A literature study has beenperformed parallel to the practical work within the subject »Corporate identity through graphicaldesign«. In this study deeper research has been made concerning the establishment and manifestationof a corporate identity and its program. The knowledge given from this study has been put into practicethrough two larger projects.The first project was carried out at De Pasquale, advertising agency in Brisbane, where a corporateidentity program was designed for a new company. The company is a fitness centre, called KnockoutFitness, which specializes in different types of boxing training sessions such as Boxing, Thai Bow andBoxercise but also Aqua aerobics.

Bilden av bibliotekarier och bibliotekarieyrket: En diskursanalytisk studie av hur användare talar om bibliotekarier och bibliotekarieyrket

The aim of this thesis is to study through discourse analysis how users talk about librarians and the librarian profession and what perceptions they have regarding it. I have tried to do this by asking the questions: How do the users describe librarians and the librarian profession? Are there any patterns in what they say? The method and theory I have used is Laclau and Mouffes? discourse theory and partially structured interviews. The material consists of interviews with eight users that are both women and men, both students and members of the public and they were between 25 and 50 years old. In the material I found two discourses: the discourse about librarians and the discourse about the librarian profession.

Arbetsmarknadens parter och globalisering.

The focus of this thesis is upon how conceptions of globalization is created by the labour-organizations Lands-organisationen (LO) and Svenskt Näringsliv. It is possible to discern two arguments for globalization in the texts, economy and democracy, and it is around these that the discourses of globalization are being constructed. Economy turns into a basic logic in the discourses of globalization. How to perceive the role of economy, as positive or negative, differs. Still, there is an agreement of the influence of economy.

Argumentera mera! : Sju svensklärares syn på arbetet med argumenterande text

This essay is a qualitative study that examines seven teachers ? views on argumentative texts. The aim is to examine how teachers work and discuss argumentative texts, and how they work to develop students ? writing. The main question is: What are the teachers experience, perception and attitude about working with argumentative text? Furthermore: What specific features are important when they mark this type of text? : How do teachers work with formative grading in terms of writing this type of text? Research shows that Swedish students ? ability to write argumentative texts are inadequate.

Myten om den kinesiska kvinnan

Uppsatsen belyser myter om kvinnlighet i kinesiska reklamannonser. De valda reklamannonserna riktar sig till kinesiska storstadskvinnor i de övre samhällsskikten, som har råd att konsumera de exklusiva damtidningar som studeras. Syftet är att undersöka hur öst och väst möts i reklamen. Utifrån ?The Advertising Meaning Model? belyses vilka faktorer som inverkar på mottagarens avkodning av reklamannonser.

Könsstereotyper i reklam, Gender stereotypes in commercials : En analys av genus i ICAs och H&Ms reklam, gender analysis of the commercials from ICA and H&M

We are constantly being fed information. Everything and everyone we come into contact with may somehow make a new impression on us, whether we are aware of it or not. One of the ways that people in today?s society in Sweden are being given information is via different types of media, for example through commercials. Whether it?s a video clip or a still-frame picture, a commercial is an effective way for a company to reach out to potential customers.However, it is not only the messages or signals that may appear obvious that these companies send out when advertising with commercials.

Undervisning i ämnet teknik : En textanalys av styrdokument mellan Uganda och Sverige

The aim of this study is to examine how the way of teaching in technical subjects are in Uganda and to link those results to Swedish circumstances. A comparison is being done both of the teaching and what methods are used. Since I was living with my family in Uganda I could easily examine the system of school here. During four days I was at a school named Aga Khan School here in Kampala. I could there participate in teaching, talk to teachers, observe and participate during lessons.

Nyhetsradio : Om skillnaderna i korta riksnyhetssändningar mellan två kommersiella radiostationer och public serviceradion.

The purpose of this BA-thesis was to learn the differences in news broadcasts between one public service radio channel and two commercial radio channels. To do this we used a quantitative analysis method to examine the content of the news broadcasts and then we conducted in-depth interviews with several people working with the different radio channels using a qualitative research interview method to learn their views on news and news broadcasting.We measured the differences between the channels in six areas: subject, headline, news presentation, gender, advertising and sources.Our two main theories were normative theory and media logic.The results found that there were several major differences between the public service radio channel and the two commercial radio channels. Apart from several important differences in the six measured categories we also found that the sound and tone in the public service radio channel was very different from the two commercial radio channels.We also found the public service radio channels news broadcasts to be more serious than the two commercials ones?..

Relations in palliative care

AbstractBackground: Relation means the relationship between two parts. By creating a good relation between nurse and patient you can conduce a better caring. Aim: The aim of the study was to illustrate the relation within palliative care from nurse- patient perspective. Method: The study is a literature review where ten articles were analysed with qualitative content analysis. Results: The findings showed that knowledge, communication, continuity, silence and availability were the most important thing for the nurse in the relationship.

Vägen till och igenom grundsärskolan : En studie om föräldrars upplevelse av hur skolgången sett ut för deras barn med intellektuell funktionsnedsättning.

Students who do not achieve the different credentials that Elementary schools demand because of their mental disability, have the alternative to go to special school. Special school has a reduced course of studies, which correspond  to the students' different conditions and qualifications. The students who go to special school have done assessments to establish their need of extra help and support in their education. This paper want to show how the schooling of the children can be experienced from a parental point of view. Parents with children with special needs constantly have to make different choices to promote their children's development. In this study the parents of disabled children have been interviewed about their children's participation and intergration in ordinary schools and later in special schools.

Medkänslofokuserat träningsprogram för studenter med social ångest - en pilotstudie

The aim of this study is to through six interviews, with six experienced, social workers?, in three cities, understand how the child?s position in the Swedish child protective services? enquiries has change, and the factors behind it. The aim is also to compare if the social workers? view of the child?s position in the enquire has change accordingly to Socialstyrelsens intentions of BBIC. The theoretical approaches that was used is the new institutionalism, the Shier?s pathways to participation and the term discretion.

Användarspridd reklam på Facebook : En kvalitativ studie om hur användarspridd information på Facebook uppfattas av användarna

In this Bachelor?s essay we discuss whether eWOM (electronic word-of-mouth) is perceived as advertisement or as normal information, which is not influenced by any company, on the platform Facebook. The information which we were interested in is the one spread by normal users, and user?s perception of it. To find our results we have conducted a study in which we have used the method interview, which gives qualitative results.

Designriktlinjer för platsbaserade pushtjänster för direktmarknadsföring till smartphones : En explorativ studie med smartphoneanvändare

Idag lever vi i ett samhälle där smartphones blivit allmänt förekommande. Som en följd av ökade nätverkshastigheter har möjligheterna att enkelt få tillgång till information aldrig varit bättre. Den ökade användning av smartphones har också skapat möjligheter till en rad olika applikationer såsom platsbaserade applikationer som använder sig av pushtjänster. I vår studie har vi undersökt frågan ?Hur kan platsbaserade pushtjänster som ett verktyg för direktmarknadsföring designas för att möta smartphoneanvändares behov??. Genom en litteraturstudie har vi sammanställt och identifierat designteman från tidigare HCI- och interaktionsdesign forskning.

Splittrad kvinnosjäl. En litteraturstudie om hur sjuksköterskan ska bemöta misshandlade kvinnor.

Violence against women is an extensive social problem that concerns us all. The women who seek health- and medical services when they have been exposed to violence and abuse have the right to expect being well taken care of and treated by competent and understanding personnel. A kind reception can make the patient feel comfortable enough to talk about their situation. The aim of this literature review was to determine how you as a nurse should treat a woman who has been exposed to battery, to be able to offer a professional and individual care. The frame of reference is Gustafsson´s SAUK-model since the acknowledged care aim to maintain and strengthen the human´s self-judgement and self-determination.

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