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919 Uppsatser om Advertising talk - Sida 25 av 62

Utvecklingssamtal : - ett sätt att tydliggöra lärande

The parent-student-teacher conference presumes school responsibility of the development of the student. Teacher, student and parents are supposed to talk freely and in confidence, the conference should lead to a forward looking and long term plan. The parent-student-teacher conference should presume equality amongst the parties. The intention of this paper is to illuminate how the conference can be a way to clarify the process of learning. I intend to do this by showing the practice of four teachers, by making conclusions from their experiences they have made in their practice.

Reklam i din bästa vän? : en jämförelse av uppfattningar av reklam genom E-mail respektive SMS

The work with this paper began with a belief that the permission aspect plays acrucial part when it comes to consumers perceptions of marketing through E-mailand SMS - especially when it comes to advertising that is received through a devicethat the consumer has a strong personal relationship with. The questions to beinvestigated was: "How do users of computers and mobile phones feel aboutadvertisement received through E-mail and SMS?" and "In what way does the usersrelationship to the computer or mobile phone affect how they feel about theadvertisement?". The study was based on a questionnaire as well as an analysis of theresponses in combination with previous research on the subject.The results showed that the majority of the respondents from this papers surveywere found to have a negative attitude toward advertisement through both E-mail andSMS. However, the respondents turned out to have a slightly higher tolerance foradvertisement through E-mail than towards advertisement through SMS.

Produktplacering : En studie om effektiv marknadsföring

PurposeThe purpose of this study is to investigate whether a combination of product placement and traditional advertising can enhance the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete.TheoryThe study?s theory consists of topics and terms of product placement, traditional marketing, branding and communications. Theories used in this study were the basis to answer the study's research question using empirical data gathered during the study.MethodThe study has a deductive approach with a qualitative focus, therefore, the study is based on existing research, which was later to use for the data extracted from the interviews. The approach is going to show differences and similarities between how it looks in reality versus theory.ConclusionThe results of this study show that product placement can increase the efficiency of traditional marketing.

Mänsklig rätt eller slumpmässig bedömning : En kvalitativ vinjettstudie av berättigande till personlig assistans

An LSS officer?s activities are governed by laws and regulations and it has great power in influencing the individual's situation when reweaving its case. Officer?s actions have effects on the applicant and it can use its power and not look after the individual's best. Its interest can lie in community and his own position.

Ikeas familjer : En semiotisk analys av män, kvinnor och barn i Ikeas katalog 2014

The purpose of this study is to see how men, women and children are made ??in the Ikea 2014 catalog, this from a gender perspective. It will also examine if gender stereotypes are seen and how equal the people in the images is produced.This essay is studied on the basis of gender theory and theories about stereotypes and how men, women and children are prepared in advertising and commercials. The method that was used during the analysis process was a qualitative semiotic method. The analysis tool that was used from the semiotic method was denotation, connotation and metonymy.The result of the study shows that the major part of the pictures that was analyzed was gender stereotypical and that a few of the pictures showed some kind of equality between men and women, both between grow ups and children.

FÖRVIRRING, FÖRRUTTNELSE ELLER FÖRNYELSE? - En etnologisk studie av kropp, normalitet och berättande i gestaltningar av klimakteriet

Menopause is a complex, paradoxical totality and every menopausal experience is differentfrom the other. This essay aims to capture some of the experiences surrounding it.The main questions is what it is that the women of the study share about menopause, andhow they talk about it. The material consists of interviews with eight women from the ages 51to 81, all of whom are either in menopause or have come out of it, and narratives collectedpartly on my own website ?Övergången? (?Transition?) and on the Internet via blogs and adiscussion board on menopause.Using Goffmans theories on interaction and roles and theories about gender and age as asocial construction I discovered that it is ambiguous messages that are thrown at the middleaged woman in menopause. Menopause is not always a welcome part of the role as a woman.The menopause is also associated with aging and a woman is expected to experiencemenopause during a certain age and period in the life schedule, often the middle age.

Hur upplever lärare och elever de nationella proven i årskurs tre

Syftet med den här studien är att undersöka hur elever och lärare upplever de nationella proven i årskurs tre. Vilka tankar och åsikter de har om nationella proven och hur lärares tankar påverkar deras bedömning av eleverna. Studien tar även upp hur elever upplever proven och vad de har för tankar kring dem. Detta är en kvalitativ studie och det används intervjuer med lärare och en metod vid namn ?walk and talk? med eleverna.

Vägen från ungdomars IKT-användning till skolstress

The aim of this study is to through six interviews, with six experienced, social workers?, in three cities, understand how the child?s position in the Swedish child protective services? enquiries has change, and the factors behind it. The aim is also to compare if the social workers? view of the child?s position in the enquire has change accordingly to Socialstyrelsens intentions of BBIC. The theoretical approaches that was used is the new institutionalism, the Shier?s pathways to participation and the term discretion.

Kultur och hälsa : En fenomenologisk studie av den kulturella bakgrundens roll i individens hälsouppfattning

The aim of the study has been to see if there are cultural differences in the perception of health and, if so, analyze if this is something needed to be taken in consideration in Swedish healthcare, schools and so forth.The participants were children aged between nine and nineteen. The study was performed at Islamic center's Islamic free school in Rosengård, Malmö. We have used a phenomenological approach that encourages the participants to talk freely and in their own words about a given subject, in our case, health. To analyze the transcribed interviews we have used software, Minerva, an application of Meaning Constitution Analysis (MCA) developed by Roger Sages, lector at The University of Lund.The results show that all the participants, regardless of culture, feel that eating right and exercising are crucial for their health. Additional to this we have found that the participants have a very strong solidarity whit their family and their origin country.

A world of illustration - Ett utforskande projekt om Illustration som begrepp och koncept, dess gällande och möjliga användningsområden samt utformningen av en arbetsprocess

It is not about the perfect tune or pretty picture.It is always, always about the story. (Is or ought to be)When we release a new album, publish a book or show a brand newcollection of clothes or furniture etc. it is (or ought to be) because we havesomething to say (tell/share). The choice of language, in which we tell our stories,is vital for how they will be perceived.This is where illustration comes in. Illustration is a tool for storytelling, for contributingto the world in the most legible way.Illustration is legibility, it is the italic, the underline, the ?quotation mark?, the exclamation mark!It is not about the pretty picture.I want to talk about this.

"Du ska se oss på idrotten" : En studie i hur flickor och pojkar tar plats i idrotts- och svenskundervisning

In this paper an upper level compulsory school is examined from a gender perspective. The purpose of the paper is to analyse how girls and boys acquire space in the classroom (during a Swedish lesson) and in the sports hall (during a lesson in physical education). To fullfil the purpose of this paper a seventh grade class was observed during a lesson in Swedish as well as in sports. In addition to this on pupil was interviewed. In this paper the results are compared to and measured against results from earlier research in the field. Used as a theoretical basis are Simone de Beauvoir?s theories on gender.The results attained indicate that girls and boys claims space in different ways during time in the classroom as well as in the sports hall.

Datainsamling av privatpersoners internetbeteende : En studie av medvetenheten hos privatpersoner

Internetövervakning har under senaste tiden blivit ett aktuellt ämne i media. Det rapporteras bland annat om att företag som samlar in information om privatpersoner. Datan som samlas in kan innehålla information om användares beteende på internet såsom besökta sidor, sökhistorik, aktivitet på sociala medier med mera. Men hur mycket av detta vet en vanlig användare om? Uppsatsens syfte är att undersöka hur medvetna privatpersoner är om internetövervakning som bedrivs av företag och den datainsamling som den bygger på.

Personlig Assistans : utifrån assistentens perspektiv

Personal assistants ' descriptions of their own professional role are usually removed for the benefit of users ' description of the profession. The purpose of this study is to investigate how the assistants perceive their profession by providing assistants a possibility to talk about their experiences of the profession. Data has been collected by twelve interviews with active working personal assistants aged 22-57 years. Assistants interviewed have different experiences and working with people with various disabilities. The method used is a qualitative method with a narrative analysis method, where the twelve interviews have been merged into four fictional stories.

"Ni måste se det här klippet" : En studie av gymnasieungdomars Youtube-vanor

The purpose of this study is to show and explain how and why Swedish young people use Youtube.We conducted a written survey, asking approximately 120 students between the ages 16 and 18. The survey was carried out in the classrooms in order to receive answers from as many students as possible. We then interviewed six of them to gain further knowledge of why they use Youtube the way they do.The survey showed that Youtube is used by all of the students and very frequently by most of them. Comedy and music videos are by far the most popular genres that are viewed. In most cases watching video clips on Youtube is a social activity, often combined with both talking about clips and sending and receiving video links to and from friends.

Bokborg, varuhus eller kunskapsteater? : Undersökning av folk- och högskolebiblioteksbyggnader, från Carolina Rediviva till Malmö högskolebibliotek

This is a two years master?s thesis that studies five libraries. The purpose with the paper was to look at a specific material and study how it expresses itself around the architecture of the buildings, an if the descriptions were different depending on the library, public library or university library. The conclusion is that the ways of describing the library buildings have varied; depending on one part time and one part evolution. The way library buildings look and have been used has changed over time also, and as well how people perceive and talk, or in this case write about them..

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