The relationship between the government and organised interest in Sweden has changed. Formally considered as a good example of a corporatist state the country during the last 15 years or so experienced a more pluralistic system. This thesis is a qualitative study which discusses how interest groups seek to influence decision makers and policy thru lobbying and public opinion. It also examines how interest groups work with advertising and public relations in a changed climate of mass media. The main method of gathering material has been done thru interviews of representatives of different interest groups.The results of the study paint a picture where the interviewed organizations experience a vast competition in communication and information.

This study examines if children in 5th grade experience any speech anxiety about speaking when everyone in the class will hear but while sitting down either by their desks or in a circle. I also want to find out how much the children speak; do boys or girls speak more than the other sex? Is there any difference in space of speech in the classroom, and if so is it connected to speech anxiety? Gender perspective is the theoretical outlook that this study has which is used to find out if there are any differences between boys and girls in the amount they talk in the classroom and the way the children themselves describe how it is to talk in the classroom. To find out if children in 5th grade experience any speech anxiety while speaking sitting down in everyday activities I interviewed six boys and six girls and to find out how much they spoke I observed the grade for a total of nine lessons. The result shows that some of the pupils do experience speech anxiety when sitting down and speaking so that everyone can.

In this paper, I am using a critical discourse analysis a la Fairclough to examin how various actors talk about the group of unemployed youths in the 52 articles from Dagens Nyheter and Svenska Dagbladet. What?s written in media often portrays different ideas that individuals use in social practice. My theoretical points are social constructivism, risk-, expert-, and media society. Four themes crystallized in the analysis; young and unemployed, education, jobbgaratin and youth and labor market.

This paper is about the new programming language from Microsoft, C# (See Sharp) and the .NET Framework. They are still in beta-version, but will be released on the market in February 2002. This paper presents C#, not in detail but the characteristics that distinguish the language. A comparison is done with C++ and Java, since C# is most resembling to these languages. Both C# and Java have been developed from the mother- language C++.

Aim: The aim of this study is to describe which messages and by which rhetorical means were communicated in political TV-advertisement in Finland and Sweden. The study also aims to analyze how the rhetorical choices were influenced by the political and social context in these countries.Material: Two TV-commercials from the latest parliamentary elections in each country were chosen. The leading left-wing and right-wing parties were chosen from each country.Theoretical perspective: This study is based on theories on political parties? vote maximization and the development of the modern electoral campaign.Methodology: The method used in this study is rhetorical analysis.Results: All commercials had similar themes and were characterized by a low level of conflict. This is related to the common Nordic context in the two countries.

Sit, Eat, Drink, Talk, Laugh ? Dining and Mixed Media, is an exploratory study of qualities in everyday life and challenges people to enjoy the qualities of mundanity. Seeking inspiration in ethnographic studies, field work was conducted in domestic settings, returning an extensive body of material to work from. The study challenges people to absorb the moment, reflect and enjoy, rather than pacing through a lifetime, with a constant focus on the future instead of the present. This work takes a starting point in food and dining as a social activity, where interactive sound and a reference to online social media is explored through two interventions.

My study is about how parents talk to their children about alcohol. The purpose of my study was to study how young teenagers communicate with their parents about alcohol. I also wanted to find out if parents have any influence over their children's choice of drinking. I have chosen to look at these questions from the perspective that alcohol is a cultural phenomenon, that children is a part of a family system and that alcohol can be viewed as a part of the children's liberation from their parents. I used a qualitative research method and interviewed five young teenagers, who are students at upper secondary schools ("gymnasium" in Swedish) in Lund, they where all under 18 years old.

The first company to send TV-commercial was the American company NBC, it was in the year of 1941. In Sweden, TV-commercials were first shown in 1987/88. TV 4 was the first channel to send commercial in Swedish television.TV has the advantage of showing both sound and picture, which makes TV the strongest channel of communication to mediate a message between a company and the consumer. Although TV-commercial is the most expensive choice to mediate a message, it is also the most effective one. (Persson, 1993)Almost everyone is exposed to TV-commercial daily.

The aim of this paper is to examine, by means of a quantitative method, whether using a Swedish athlete endorser in a sports advertisement will increase its effectiveness. We examine which characteristics an athlete endorser needs to be able to make people form a positive attitude towards the athlete endorser and thereby make him or her successful in advertising. We also look into whether an interest in sports can affect the advertisement effectiveness when using a Swedish athlete endorser. The results show that a well-liked Swedish athlete endorser generates highest ad effectiveness and that the most important characteristics that contribute to form a positive attitude towards an athlete endorser are trustworthy, physical attractiveness, success in sports and ?successful in respondent?s mind?.

This paper is about the new programming language from Microsoft, C# (See Sharp) and the .NET Framework. They are still in beta-version, but will be released on the market in February 2002. This paper presents C#, not in detail but the characteristics that distinguish the language. A comparison is done with C++ and Java, since C# is most resembling to these languages. Both C# and Java have been developed from the mother- language C++.

In this report we compare the two programming languages PHP and C# in .Net. They are both used to create dynamic websites and on the web there's a debate going on about which of these languages you're recommended to use. With this report we want to make ourselves a more scientific base of which of these languages that is the most used language and which languages that are the most suitable for creating dynamic websites. We have two purposes with this report:1. To compare the usage of the programming languages C# in .Net and PHP at web agencies, advertising agencies and combinded agencies in Sweden today.2.

This essay examines the appearance of Ha?kan Juholt, former party leader of the swedish social democratic party, in the norwegian/swedish talk show Skavlan, during Juholt?s crisis of confidence in the autumn of 2011. In this appearance it is clear that Juholt is badly treated by the host Fredrik Skavlan, and his guest, writer and journalist Linn Ullmann, while the audience seems to applaud and laugh at Skavlans and Ullmanns criticisms.The purpose of this essay is to investigate how, and why Juholt is treated in this way, and which rhetorical strategies Skavlan and Ullmann employ to create community between them selves and their audience. To understand this occurrence it is important to study Juholt?s rhetorical situation, and which conditions his lack of confidence creates for his appearance in Skavlan.

The purpose of this report is to develop a visual identity and a brand book for the company Yakobs Ram & Reklam (Yakobs Frame and Advertising). To answer the question of how a brand book should be designed for a company that manage several businesses within one brand a qualitative approach including a case study has been conducted.This qualitative method included research on brand building, logotypes, colour, design and typography and interviews with the company Yakobs Ram & Reklam and three representatives from the advertising agencies Anfang and Jerhammar & Co.In order to develop a brand manual for a company with several businesses, the study revealed that there should be a main logo where the secondary logos, consisting of the various components of the company, are linked by colour coding. In addition, the study has shown that the key elements to include in a brand book are the use of the logo, colour, typography, visual style and profile products including brochures and business cards. These findings form the basis of the brand manual and are the result of this work. As the amount of previously known facts regarding the construction of a brand book are scarce, the choice of method has been crucial and the data generated can be generalized and applied to new similar cases.

The aim of this thesis is to show gender equality in school for teacher's choice of words with gender-sensitive language related to children's literature "Do you know Pippi Longstocking?". Work has focused on preschool and grade 1. The theme of the thesis is that the teaching profession should look human. The study provides a literature review of the teacher's choice of words in the gender order as the words hen, man, gender, sex, etc., and a review of Pippi Longstocking by Astrid Lindgren on the basis of the related concepts.

To talk about, talk to or with children. A conversation between a child and its teacher should be more than the teacher telling the child what to do, how to act. It should be more like a respectful and reverent meeting between two people where the adult sets the tone. The purpose of this research is to investigate teachers' experiences of conversations with children in need of special assistance. Our issues: What do teachers say about how they meet children in need of support? How do teachers response to students who are in difficulty? What ability have teachers and their school's to meet children in need of support and what appear to be particularly important or problematic issues for them in that work? In order to find some answers to our questions we interviewed ten teachers at two schools.