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2031 Uppsatser om Advertising strategies - Sida 34 av 136

?Som en alien i ett par för små skor?En kvalitativ studie om hur missbrukare upprätthåller sin värdighet

Aim: The aim of this study was to examine whether addicted in society maintain their personal dignity. Many studies about this issue have beenfocused on how hard it is to be an addicted, but few have focused on how an addicted handle this situation. Our preconception before this study was that addicts are a stigmatized group not treated with dignity. With this as starting point, our aim has been to let the addicted with their own words describe how they handle their situation and witch strategies they use to uphold their dignity.Method: A qualitative approach is used; we have condicted five semi structured in- depth interviews. The information we have obtained through interviews, we have in the analysis weighed against the theories we believe are relevant to our preconception.We have then categorized the collected information after those themes we found central in the interviews and which we have found can be related to the main questions of this study.Result: The results show many strategies about how people with drug- and alcohol abuse handle their situation.

Konflikter -En kvantitativ studie om effekter av konflikter och konfliktstrategier på arbetsplatsen.

A quantitative study was conducted with the aim to investigate whether individuals use a specific conflict strategy when they are in a task conflict or a relationship conflict in their workplace. The study also examined whether individuals experience positive or negative effects of a task conflict or a relationship conflict when a specific conflict strategy have been used. Previous research explains the effects of task conflicts and relationship conflicts at the workplace (De Dreu, 2008) Likewise lifts the effects of the conflict strategies interaction, avoidance, and power and coercion (Hoerr, 2005; Meyer, 2004; Trudel & Reio Jr., 2011). However it does not tie together what the conflicts and conflict strategies have for effects together. This also means that it is impossible to discern if there is a strategy that is frequently used in a specific conflict type. The study group consisted of 62 participants from different workplaces that responded to a survey.

Vilka av Skolverkets aspekter tycker du är viktigast i din språkinlärning? : En studie om vad somaliska unga vuxna anser är viktigt vid språkinlärning

Diagnosis of adhd, the cause and consequence. A study about the teachers thought about it.The purpose of this study was to examine teachers experience and views about children diagnosed with adhd, and what implication and effects it gives to the pedagogy strategies in the classroom.This is a qualitative study based on the experience of six teachers from primary school. My results have been compiled and compared to special educational research about adhd, from three different perspectives.The results showed that the teachers who have been working as teachers for a longer period, think that the problems of adhd occur primarily due to environmental causes, but then also say that they think the individual causes matters. It is also these teachers that talks very well about medication as a treatment to cure adhd symptoms. The teachers who have worked the shortest time, most of them have some special education from the teacher education.

Två vägar till samma mål: Kontrasterna av Richard Holbrookes och Carl Bildts medlingssätt och strategier i Bosnien

This study focuses on international mediation and mediation theory. The aim of the study is to bring into light, a critique on already exsisting mediation theory and the need to oversimplify generalisations and results. This study focuses on a comparison between Richard Holbrooke and Carl Bildt, and their roles? as mediators during the war in Bosnia and Hercegovina 1995. I have deliberatly chosen two very different actors on the same case, to show that traditional belif on why the war ended is oversimplyfied and wrong.This study uses Curran, Sebenius and Watkins paper on mediation as a template in defining how to use the criterias for analyzing a mediator.

Från kvinnans problem till problemfri kvinna : En undersökning av audiovisuell reklam för sanitetsprodukter till menstruerande kvinnor mellan åren 1970 och 2000

This thesis tries trough qualitative analyzes to illuminate advertising and its didactic aspects, how menstruation and menstruating women are portrayed over time. The method underlying the survey is didactic, diachronic comparative and hermeneutic. There will also be a feminist point of view on the material. The issue is about how the advertisement presents sanitary products and menstruation and how a menstruating woman is portrayed.The conclusion is that the image of a menstruating woman changes slightly while consolidating the ethos that menstruation should not be visible. The menstruating woman is in constant motion, always fresh and fragrant..

Män som mikroföretagare : Hur beskriver de balansen mellan arbete och övrigt liv?

The aim of this study was to explore how six men who run a micro-enterprisewith a maximum of 10 employees handle the balance between work and otherlife. Qualitative approach with semi-structured interviews was conducted and thesample consisted of six men with micro-enterprises of varying ages. The themesused in the interviews were boundless work, roles, boundaries strategies anddemand / control - social support. The results showed that micro- entrepreneursdo not experience any major imbalance between work and other life. The studyrevealed that the division of roles in the home of the elderly respondents was ofthe classical gender character that woman took great responsibility in the home.Among the younger respondents the unpaid work at home was equal divided.Social support was perceived highly by all respondents, and they alsoexperienced a high level of control over the requirements of the job.

Att vända kappan efter vinden? : en fallstudie om socialdemokraternas ändrade inställning till friskolorna

The number of public schools in Sweden has increased strongly over the past twenty years. This essay gives a possible explanation to how the Social Democratic Party in Sweden took part in this evaluation from 1987 to 1997. I've analysed how the party's ideology in this issue was shaped and adapted to the opposite politics, when the Liberals and Conservatives Parties were in government.The empirical analyse is primarily based on official documents from the Parlament such as debates, government bills and motions. I have also studied the Social Democratic Party's congresses which took place during this period of time. I have practised two different theories in analysing the motives behind the acting.

Grafisk profilering och identitetsskapande

This degree project has been done in parallel to the advertising agency Hera in Uppsala, and containsthe creating of a logotype and graphic profile for Aircall, a new big chain of shops dealing with telecommunication.Aircall was found 1 February 2004, when three smaller companies became one. Thisnew company were in need of a common brand and a uniform profile. The created graphic profile hasbeen applied to visiting cards, letterhead, envelopes, letter cards, bags, cars and advertisement. Thegraphic profile has also been used when designing the shop interior end exterior. Research has beendone on competitors graphic profiles and advertisement.

Arbete med läsförståelse i grundskolans år 1-2 : en intervjustudie av fem lärare

The aim of this study has been to get a better knowledge and understanding of the way teachers are working with reading comprehension in the grades 1 and 2, which was done through description of 5 teachers way of working.The theoretical basis of this study grounds in the sociocultural perspective. I based my study on Vygotsky?s theory which claims that strategies transferred from adults to children through social interaction get internalised and then used independently. I have also made use of several theories that specifically deal with reading comprehension that allowed me to identify this area of teaching as a complex one, consisting of several elements. In order to understand a text on a deeper level a reader has to be able to infer, or read between the lines.

"Någonting annat" - estestiska musikämnen och körsång i gymnasieskolan 2014: förekomst och förutsättningar

The purpose of this paper is to study and describe the occurrence and conditions of aesthetic subjects and choral singing in Swedish upper secondary schools 2014. The paper is based on seven recorded individual interviews with three music teachers, four principals and one director of education in three upper secondary schools in Sweden. The study uses discursive psychology and the interviews were analysed with focus on music teachers and school leaders interpretative repertoires and rhetorical strategies and how they use the language to legitimate aesthetic subjects in an upper secondary school context. In the most recent upper secondary school reform of 2011 the aesthetic subjects are no longer mandatory. Today there are different ways to provide opportunities for the students to participate in music activities but since the government no longer decides how it shall be implemented it is up to the management of each school to determine the activities.The statement made by the informants are interesting in relation to the status of music subjects, but due to the limited scope of the paper, no general conclusions can be drawn.

Lika män leka bäst? : En studie om kvinnors hinder vid karriäravancemang.

The research in this thesis attempts to understand what happens when children (3-6 years of age) interact with each other in the context of free play in two pre-school settings when adults are not involved. The aim of the study was to get a closer look at how children create relationships and how they protect and defend their interactional spaces. Data was gathered through ethnographically inspired methodology, using video observation to capture the everyday interactions of the children. Results were analyzed using a phenomenological approach to peer cultures. Previous research suggests that it is very important for children to maintain their interactions with peers and gaining access to play.

Arbetslöshet ? Hot eller utmaning? : Betydelsen av den primära tolkningen och tron på den egna förmågan i bemästring av arbetslöshet

Forskning kring arbetslöshet har ofta fokuserat på bemästringsstrategier (eng. coping strategies), men flera studier har även pekat på betydelsen av tron på den egna förmågan (eng. self-efficacy) och den kognitiva tolkningen (eng. cognitive appraisal) för valet av bemästringsstrategi. Genom att mäta individens tro på den egna förmågan, den kognitiva tolkningen och bemästringsstrategier syftar denna undersökning till att identifiera de faktorer som sannolikt leder till försämrad generell mental hälsa och längre tids arbetslöshet.

Rädda världen för 100 kronor i månaden : En kvalitativ textanalys av UNICEF Sveriges hemsida

This study was conducted by using a qualitative textual analysis on UNICEF Sweden?s website with the purpose of problematizing the role of UNICEF Sweden in today?s globalised society. This was done in the context of how organisations of civil society have gained influence. Following questions were answered: How does UNICEF Sweden legitimise its operation? Which strategies does UNICEF Sweden use to encourage involvement and donations?The study shows how UNICEF Sweden legitimises its work by promoting a unique influence, their unique methods of work and by showing how the organisation helps the most disadvantaged children.

Har du tid? : en studie av hur företag hanterar stressjukdomar

Background: The stress in the society seems to having become more amplified and more trying. Statistics show that the appearance of stress related industrial diseases have increased strikingly. What can be stressing at the workplace? The work conditions are not the only thing that causes stress but no matter what the causes are employers have to restore the employees to their former positions. How are companies dealing with the problems of stress in reality? Do they have formulated strategies for how to manage the problems? Purpose: The purpose with this essay is to try to see pattern in how companies manage and treat stress and stress related industrial diseases.

Tillämpningen av armlängdsprincipen : En studie om hur tillämpningen av armlängdsprincipen påverkas av Skatteverkets ökade fokus på internprissättning

The arm?s length principle has existed in Swedish law since 1928 but has previously been given little attention. In 2007, documentation requirements were introduced, and the government began to do tax audits regarding transfer pricing. This thesis examines how the documentation requirements and tax audits affect the application of the arm's length principle. The research consists of nine interviews with a total of ten people at the tax authority (Skatteverket) and audit- and consulting agencies. The results of the interviews are analyzed using the agency theory. Many companies are risk averse and prefer having correct transfer pricing instead of taking on challenging strategies that can be risky in case of an investigation by Skatteverket.

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