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1352 Uppsatser om Advertising projects - Sida 52 av 91

Innovativ Pumputrustning

This report gives an overview of applications of the Greenroads rating system whichin turn is an environmental review system for roads. The focus of this report isapplications during the construction phase, ie on solutions which adhere to theentrepreneur's area of responsibility as opposed to the designer's. The study was undertaken in cooperation with Skanska (a global contractor andFortune 500 company) which provided a project suitable for an exemplatory study ofGreenroads. Please note that the project in particular was not specifically designedwith Greenroads in mind. Therefore and because of that the site provided anexcellent opportunity to study effects of application contra non-application. The approach of this study was to first review the system, thereafter to performinterviews with key personel at the site in different roles as to receive different viewsof selected points of application. Selected possibilities of application are cathegorizedand presented with comments and suggestions for adoption. Lastly Greenroads is briefly compared to the rating system which today is the mostwidely used by Skanska, LEED.

Designåret 2005 : kan statliga projekt skapa ett bra utbyte mellan designbyråer och företag?

Every year the Swedish government invests capital in different projects. In recent years the Swedish government has chosen to invest in design. The reason for this is that the government wants industry to use design as a competitive source. Two organizations, Svensk Form and Stiftelsen Svensk Indistridesign, have been assigned to improve industry and society?s under¬standing of design.

Storstadsmorgontidningars förhållande till annonsörer En kvalitativ intervjuundersökning

This bachelor thesis focuses on metropolitan morning newspapers in Sweden and their relationship with advertisers. Various forces in society have led tochanges in partnerships between metropolitan newspapers and advertisers, which have previously only had small amounts of data. In these particularnewspapers, it is common to find editorial advertisement supplements. The reason these supplements are included, their benefits and how they can affect the paper?s credibility have not previously been investigated.I have researched how the changed collaborations between the metropolitan morning newspapers and advertisers look today; including the contact, powerand dependence they have on one another.

Svenska företag och den kinesiska byggboomen : En analys av strategier och skillnader i affärskultur

A positive aspect of globalization, from a western viewpoint, is the growing demand of advanced products in China and other developing countries. The construction industry is thriving in China and Swedish companies have taken part in various projects. However the situation have been difficult for some of the companies. The aim of this study is therefore to investigate how strategic and cultural factors affect the potential for Swedish companies to operate on the Chinese construction market. The theoretical framework of the study consists of Porter?s and Kotler?s theories about strategy, and Hofstede?s, Bjerke?s, and Daun?s research about different cultures.

Den skräddarsydda reklamen En kvalitativ studie med syfte att beskriva hur unga kvinnor upplever den riktade reklamen på Facebook

Titel Den skräddarsydda reklamen ? En kvalitativ studie med syfte att beskriva hur unga kvinnor upplever den riktade reklamen på FacebookFörfattare Anna Höglund Ekehäll och Isabelle ForsbergKurs Examensarbete i medie- och kommunikationsvetenskap, Göteborgs universitetTermin Höstterminen 2014Handledare Malin SveningssonAntal sidor och ord 42 sidor och 17867 ord, exklusive bilagor och referenserSyfte Syftet med studien är att beskriva unga vuxna kvinnors upplevelser av den riktade reklamen påFacebook.Metod och material Kvalitativ studie baserad på två fokusgruppsintervjuerHuvudresultat Studien visar att det finns en medvetenhet kring att reklamen på Facebook är riktadsamt en viss kunskap kring hur det går till. Riktandet i sig uppfattas inte som problematiskt, däremot är kategoriseringen i viss del generaliserande på ett sätt som inte uppskattas. Hade kategorierna kalibrerats för att göra reklamen mer träffsäker och reproducera färre stereotyper hade den kunna uppfattas som ett välkommet tillskott i Facebookflödet. Informationen om användarna som Facebook använder för att anpassa och rikta reklamen känns okej för våra intervjupersoner att dela med sig av, om den används till specifikt det.

Projektdokumentation : Kritiska framgångsfaktorer

Projects of all kinds generate documentation that needs to be organized and stored for future use. Well adapted tools, together with a unified modus operandi need to be available for both the project members and those having a more organizing role if an organization is to be effective.A study of the tools available to project members at Svenska Kraftnät have been performed along with an analysis of the guidelines for the tools' usage. The study has focused on the needs of the project members, not the organization as a whole, thus providing a bottom-up approach to the problem instead of the more organizational top-down approach. Interviews of around 20 project members, whose roles include project leaders, technical experts and documentation supervisors, have been conducted to get an idea of the practical problems that exists.All systems, except for a local network storage device, were found to at least meet Svenska Kraftnät's current demands. The usage guidelines, however, covers only the general process that a project should follow and lacks detailed information on a per system level in several areas.

Den rebelliske aktivisten : En fallstudie av WeAretheSuperlativeConspiracys användning av Weactivists i varumärkesbyggande syfte

This study has a focus on brand building and brand identity. The overall idea of the study is to examine the Swedish clothing company WeAretheSuperlativeConspiracys brand building tactics and activities. WeAretheSuperlativeConspiracys, or WeSC, is a company that produces and sells streetfashion in over 20 countries and has over 1600 distributors. The company has in the recent years grown to become one of the largest in its segment. The interesting factor in WeSC´s brand building activities is the use of Weactivists.

DET AMERIKANSKA PRIMÄRVALET I NÄRBILD : En kvantitativ studie av hur Barack Obama och Hillary Clinton framställs och kommunicerar på Internet

  Purpose/Aim: To achieve a deeper knowledge and better understanding of how Hillary Clinton and Barack Obama use rhetoric figures and body language to convince the people that they are the individual who should be elected as the democratic nominee and if and in which way Internets characteristics take practical expressions in the supply of videos on YouTube and Barack Obamas and Hillary Clintons official websites.Material/Method: Quantitative content analysisMain results: Hillary Clintons and Barack Obamas ability to spread out exactly the information they want on their official websites takes expression in form of videos with only positive information. Hillary Clinton and Barack Obama try to create a form of advertising on their official websites through the publication of these videos. Internets special characteristics are highly visible and realized in the videos on YouTube. Users are very active which take expressions in creative creations of videos. On YouTube there also exists negative information about Hillary Clinton and Barack Obama.

Designated Operational Entities. En legitim form av offentlig-privat governance inom ramarna för Clean Development Mechanism?

This thesis investigates the Designated Operational Entities (DOEs) under the Clean Development Mechanism (CDM) of the Kyoto Protocol. The DOEs serves as independent third-party auditors with the task of validating, verifying and certifying projects under the CDM. The majority of the DOEs are private entities. This is in line with the CDM objective of including the private sector in the climate change combat. The introduction of private entities in the role of DOEs can be questioned from a legitimacy point of view, but is corresponding to a development in international environmental governance where private actors are increasingly involved in governance arrangements.The thesis concludes the DOEs to be a form of public-private partnership and investigates the legitimacy of this form.

Interaktionens betydelse mellan varuma?rken och konsumenter : En instrumentell fallstudie av varuma?rket Head and Shoulders och dess reklamfilm

In today?s society, people do not solely purchase a product for its promised use. Instead, a brand is purchased and along with that brand comes a variety of associations. The associations of a product?s brand are what contributes to the added value that, according to this study, is what distinguishes a brand?s power.

Marknadsöversikt av administrations- och logistikprogram för Hemtjänsten

This report gives an overview of applications of the Greenroads rating system whichin turn is an environmental review system for roads. The focus of this report isapplications during the construction phase, ie on solutions which adhere to theentrepreneur's area of responsibility as opposed to the designer's. The study was undertaken in cooperation with Skanska (a global contractor andFortune 500 company) which provided a project suitable for an exemplatory study ofGreenroads. Please note that the project in particular was not specifically designedwith Greenroads in mind. Therefore and because of that the site provided anexcellent opportunity to study effects of application contra non-application. The approach of this study was to first review the system, thereafter to performinterviews with key personel at the site in different roles as to receive different viewsof selected points of application. Selected possibilities of application are cathegorizedand presented with comments and suggestions for adoption. Lastly Greenroads is briefly compared to the rating system which today is the mostwidely used by Skanska, LEED.

Motivation och identitet : En studie om ungas deltagande i ideella konstnärliga projekt

Studiens syfte är att ur ett symbolisk interaktionistiskt synsätt försöka förstå vad som motiverar vuxna amatörskådespelare, amatörsångare och amatörmusikalartister att delta i ideella konstnärliga projekt. Något annat som studien tar reda på är om konstutövandet och gruppen de deltar i har någon inverkan på individens identitet och identitetsskapande. Genom nio semistrukturerade intervjuer skapas en förståelse kring motivationen och identitetsskapandet. Detta förklaras sedan genom motivationsteorier samt teorier kring identiteten, där det visar sig att gemenskapen i gruppen, konstnärlig utmaning och utveckling, deltagandet i den konstnärliga processen, känslan av flow, själva utförandet och dess påverkan på välbefinnandet, viljan att uttrycka sig samt personlig utveckling var de huvudsakliga motivationsfaktorerna. Det visar sig även att både det konstnärliga utförandet och gruppen har en inverkan på individens identitet och identitetsskapande..

Cementstabilisering av Biltemas andra lagerbyggnad i Halmstad

This is a technical report about cement stabilization in general and the stabilizationprocess during the construction of a warehouse in Halmstad, Sweden in particular and iswritten at the section for economy and technology at Halmstad University incollaboration with NCC Anläggning.NCC encountered variations in compression strength in the stabilized material on the firstwarehouse that they constructed for the company Biltema. In our report we used thestabilization process of the second warehouse for the same company as a reference todetermine what could be done to get a more homogeneous result for future projects.We also looked in to what testing method is the most suitable to determine the result ofthe stabilization.After interviews with people involved in the process and visits on the work site we havecome to the conclusion that the most probable cause to the variations in compressionstrength is segregation in the ballast material. This segregation can occur in severaldifferent occasions in the process such as during the production, transportation andhandling on the work site.Other causes for the variation can be improper compaction, overlapping stabilization insome places and different duration of hardening of the samples that are tested.The best way to do in situ test of the stabilized material is to do seismic investigations asthose are non-destructive tests in comparison to taking core samples and you can discoverany cracks or air bubbles in the material..

Design och konstruktion av Splitmaskin

During springterm 2010 Erik Persson and Magnus Hansson performed their ThesisWork with DIAB Laholm, in Hallands County for University of Halmstad.The project has been a product development project without exterior customers. Thusit had a great emphasis on functionality and less emphasis on marketing and such.This reflects the ambition to develop machinery to be used within the productionfacilities of DIAB Laholm, not to be sold to exterior customers.Main objective has been to create machinery which enables the production ofrotational symmetric work pieces within a NC-milling machine with 5 axles. Thework pieces milled will be made of DIAB?s material Divyncell with varyingdensities.The project has followed Fredy Olssons method involving Principal ? Primary ?Manufacturing constructions. However a complete manufacturing construction hasnot been made since DIAB just wanted a good Primary construction which will serveas a base for finishing touches at DIAB.By the end of the project material including calculations has been sent to DIAB andthey will finish the work and manufacture the machine if they find economic viabilityin this.The work method has been suited for this by several reasons, it was created withthese projects in mind and it?s also the method most familiar to us..

Frå BKR till Eurokod : Dimensionering i Eurokod

From January 1st 2011 the use of Eurocode will be mandatory for all constructionprojects. Eurocode is the common European set of struc-tural design codes which willreplace BKR (Boverkets Kon-struktionsregler). BKR is the Swedish set of structuraldesign codes that was used up until December 31 2010. For consulting firms this willcre-ate a need for them to invest in the standards and in education for thecoworkers. This will involve both time and costs for the company.The purpose and aim of this master thesis is the development of compute examplesand calculations aid by dimensioning with Euro-code.

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