Sök:

Sökresultat:

1352 Uppsatser om Advertising projects - Sida 18 av 91

Identifiering av merva?rden i EPC-projekt

In this report a study is carried out with the aim to identify added values of EPC projects implemented in schools in order to increase the interest of EPC projects on the market. The report examines how the planned maintenance, supervision, maintenance and corrective maintenance is affected, how insurance premiums and terms are affected, the indoor environment and how the tasks of the operating staff is changing. A literature study of energy savings, energy use in schools, maintenance and insurance as well as how energy efficiency improvements are related to the Swedish environmental objectives has been made. Visits were carried out in Ludvika, interviews were also carried out with operation technicians and local strategists in Ludvika as well as employees of insurance companies.Schools often have neglected maintenance and problems with ventilation and indoor environment. Schools also have a large energy saving potential due to their low utilization, mainly because they are empty parts of the year.

Riskanalys I Utvecklingsprojekt

Sammanfattning Titel: Riskanalys i Utvecklingsprojekt Författare: Marina Mattsson, Johanna Olofsson, Louise Larsson Handledare: Eva Lövstål Institution: Managementhögskolan, Blekinge Tekniska Högskola Kurs: Kandidatarbete i företagsekonomi, 10 poäng Syfte: Med utgångspunkt från problemdiskussionen är vårt syfte att ta fram dimensioner som är lämpliga för att beskriva hur utvecklingsprojekt gör riskanalyser och vad dessa innehåller. Metod: Vi har i vår uppsats använt oss av en kvalitativ metod. Vi har genom muntliga intervjuer försökt reda ut hur man i produktutvecklingsprojekt gör riskanalyser. Vi har läst forskningsartiklar och litteratur för att sedan gå ut och göra vår empiriska undersökning. Detta för att göra jämförelser mellan författarna och projekten.

Spetsbärförmåga hos betongpålar slagna i friktionsjord

The purpose of this study was to build a database for point-bearing piles in dense noncohesive soil, predominantly moraine. Further, the database was analysed and areas with difficult geotechnical conditions was identified.The database includes for point-bearing piles driven to refusal in moraine. Piles with mainly shaft friction have been excluded. Only concrete piles have been included. Geographically the database covers almost all geotechnical conditions of Sweden.

Scrum ? en fallstudie från lokala företags perspektiv

Through a case study, I wanted to find out what advantages and disadvantages local companies consider with scrum and what they think about its future. To find out what scrum is, I read the literature and scientific articles and then wrote surveys based on my thoughts. Further, I also wanted to find out if it?s possible to use scrum in a school environment and therefore I visited a high school class who used scrum in one of their projects. The result was good but could have been better as it requires more training of scrum to understand everything.

Energieffektivisering i flerbostadshus : En analys av ägarformens påverkan på arbetsprocessoch resultat

In Sweden the residential and commercial sector is a major user of energy, why the Swedish government has set a specific goal to half the energy usage in buildings by 2050, compared to 1995. The Swedish Energy Agency has therefore started the campaign ?Halvera Mera? to encourage demonstration projects that will show how to renovate in an energy efficient way, and in doing so prove that it is possible to reduce a building?s energy usage by half and still make a profit. These projects are intended to serve as good examples and give inspiration to residential owners to perform energy efficient renovations. To make sure that these projects serve their purpose, it is important to know what will inspire and what will impede a residential owner to invest in energy efficiency improvements.

Keep it real and Quick : En undersökning om hur företag bör kommunicera mot 80-talister

Today we live in a more or less globalized society where borders do not pose the same obstacle as before. This is why it is interesting to examine whether different countries have similar views on how to communicate with a specific audiencePurpose: The purpose of this thesis is to use the data gathered to inform businesses with information. The information can then be used to assist companies when it comes to advertising, the design of messages and the choice of media channels when communicating with people born during the 80?s. Furthermore, the investigation intends to find out if there really is a global market for people born during the 80?s.Method: The authors believe that a purely quantitative or qualitative approach is not appropriate.

Chicago Area Project - ett exempel på hur deltagardemokrati kan genomföras?

There are lots of theories about participatory democracy, but rather few examples of how to create it in practice. In the 1930´s, scientists at the Chicago School, implemented some projects within the Chicago Area Project, with the aim to decrease the youth delinquency in the socio disadvantaged areas surrounding Chicago. In this thesis, I assess wether these projects, and in particular the one at the Russell Square Area, have some common features with the thoughts of two of the most famous participatory democrats, Carole Pateman and Benjamin Barber. My question is if the Chicago Area Project could be seen as an experiment in participatory democracy. I find that participatory democrats could benefit from the experiences of the Chicago Area Project.

Projektorganiseringen som drivkraft och hinder för industriell förnyelse i byggindustrin : en fallstudie av Skandionkliniken

Understanding how innovation and renewal occurs in an industry is important for how to manage technical development for individual companies. It is also important for creating a beneficial industrial context for renewal, from both a political and an industrial perspective, in which new solutions can arise and spread through the involvement of several actors of the industry. How innovation and renewal occurs in the construction industry in Sweden is however viewed differently. One challenge that has been pointed to is that most of the work performed in the construction industry is organized in projects, which in turn should affect how innovation and renewal can be achieved. The aim of this thesis is to provide an understanding of how the project organizing in the industry affects innovation and renewal. This is executed through a case study of the construction of Skandionkliniken, a proton therapy clinic, and by using an industrial network theory that challenges the traditional view of how innovation is achieved.

Dold marknadsförings effektivitet i sociala media

In this paper the authors examine three questions: 1) Is stealth marketing messages posing as status updates on Facebook a more effective way of advertising than traditional web banners? 2) What impact has learning about stealth marketing practices in social media on consumer attitude and post purchase behaviour? And finally 3) Will different generations respond differently to these questions?Our findings show that stealth marketing in social media is not more effective than traditional web banners. Furthermore, the result indicates that when consumers find out about stealth marketing practices it will have a negative impact on future purchase intensions and brand image. Most consumers will also have strong feelings of being deceived, which could instigate harmful post purchase behaviour such as negative word-of-mouth and possibly, based on some earlier cases, boycotts.The result of our research shows that the brand perceptions and future purchase intentions of Generation Y, persons between 18 and 30 years of age, are affected in a less negative way than the brand perceptions and future purchase intentions of older generations when finding out about stealth marketing practices in social media. However Generation Y:s reaction is still negative and they do consider traditional web banners to be more credible than status updates on Facebook.

Riskanalys I Utvecklingsprojekt

Sammanfattning Titel: Riskanalys i Utvecklingsprojekt Författare: Marina Mattsson, Johanna Olofsson, Louise Larsson Handledare: Eva Lövstål Institution: Managementhögskolan, Blekinge Tekniska Högskola Kurs: Kandidatarbete i företagsekonomi, 10 poäng Syfte: Med utgångspunkt från problemdiskussionen är vårt syfte att ta fram dimensioner som är lämpliga för att beskriva hur utvecklingsprojekt gör riskanalyser och vad dessa innehåller. Metod: Vi har i vår uppsats använt oss av en kvalitativ metod. Vi har genom muntliga intervjuer försökt reda ut hur man i produktutvecklingsprojekt gör riskanalyser. Vi har läst forskningsartiklar och litteratur för att sedan gå ut och göra vår empiriska undersökning. Detta för att göra jämförelser mellan författarna och projekten. Slutsatser: I de produktutvecklingsprojekt som vi har haft tillfälle att studera gör alla riskanalys.

Scrum ? en fallstudie från lokala företags perspektiv

Through a case study, I wanted to find out what advantages and disadvantages local companies consider with scrum and what they think about its future. To find out what scrum is, I read the literature and scientific articles and then wrote surveys based on my thoughts. Further, I also wanted to find out if it?s possible to use scrum in a school environment and therefore I visited a high school class who used scrum in one of their projects. The result was good but could have been better as it requires more training of scrum to understand everything. The surveys were distributed to various local companies. After having received a lot of answers, I concluded that the clear priority was the most positive feature of scrum and the most negative was that it was difficult to get the rest of the organization to understand scrum, which creates problems. Both high school class and local companies believe in scrum?s future, even if they think scrum will be partially modified to adapt to the software-development in the future. According to the survey responses, the most important to get the projects to be successful both now and in the future is that everyone who work with scrum is right educated..

Guerrilla Advertising: Jämförelse av effektivitet mellan traditionell annonsering och gerillaannonsering

För att tränga igenom dagens enorma brus i media krävs ständigt nya metoder att kommunicera med sin målgrupp. Detta yttrar sig inte minst inom en av de mest klassiska kanaler för marknadsföring, annonsering. En annons definieras som ett betalt meddelande med en identifierad säljare som söker att sprida ett budskap till en särskild målgrupp. Gerillamarknadsföring kan definieras som användande av okonventionella metoder för att nå marknadsföringsmål, och fenomenet blir ett allt mer frekvent inslag i marknadsföring idag. Gerillamarknadsföring tillämpat i annonsering kallas ?guerrilla advertising?, eller gerillaannonsering på svenska.

Agil Systemutveckling : En studie av kravhantering och beställarroll i agila angreppsätt

This paper is a degree project on the C-level, 15 points at University West, Department of Business and IT dept. Informatics. This study is about agile methodology and its impact on IT projects. Requirements management is a process within an IT project, where customer has certain requirements that must be met by an IT system. The difference between the traditional and agile development is in the requirements management process and it can cause problems in a project.

Mannen, myten... Stereotypen? : En kvalitativ innehållsanalys av hur manliga stereotyper konstrueras i tidningen Cafés reklamannonser

The discussion about gender and ideals shown in mass media is a subject of great importance for the society in general. Media is playing an essential part when it comes to establish standards and values and we are constantly exposed to all types of impressions, whether we are aware or not. It is therefore of great importance that we understand how stereotypes are built and to gain a deep knowledge that would enrich the area of Media and Communication Studies.The aim and focus of this study was to analyze how male stereotypes is communicated in print advertising and how visual means of expressions helps to construct the masculinities shown. From a semiotic analysis of seven print adverts appearing in the Swedish lifestyle Magazine Café were we able to gain a thorough understanding about how male stereotypes are communicated and built.The result showed that different kinds of stereotypes are in fact used but it is still a hegemonic masculinity that is predominating. Traditional male characteristics are still in use but we were able to see strong indications of effemination, sexualizing and objectifying.

Att närma sig Boden :

approaching Boden deals with the approaching of a city, both in a physical sense ? along the road ? and in a spiritual sense ? in mind. The physical encounter with a city is represented by the experience of the road and its surroundings, while the spiritual encounter is represented by the idea of the city that we already have, or will get, in our minds. We have in this degree project approached Boden through a thoroughly analysis of both the entrance roads and the city itself. In this degree project we are looking for ways of how to create characteristic and interesting entrance roads to a city, with Boden as an example. This demands knowledge about the problems involving entrance roads as well as the distinctive features of the city.

<- Föregående sida 18 Nästa sida ->