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1263 Uppsatser om Advertising music - Sida 31 av 85

Johan Lindegrens vägval : En studie i de faktorer som påverkade enskilda aktörers verksamhet inom Stockholms musiksamhälle 1860-1908

Anne Reese: Johan Lindegrens vägval : en studie i de faktorer som påverkade enskilda aktörers verksamhet inom Stockholms musiksamhälle 1860-1908, Uppsala universitet: Institutionen för Musikvetenskap, uppsats för 100 poäng, 2007.The aim of this essay is to show some of the factors which affected the production and work of the individual musician or composer within Stockholm's music society in the late 19th century. By a case study on Johan Lindegren (1842-1908) I demonstrate how a musician or a composer functioned in the social structures of the music society and how power affected the work of the musician or composer. This essay also fills another purpose as it gives Lindegren a more detailed biography, which is something that has been missing until now.By applying a concept of power, as discussed by Michel Foucault, to this subject and interacting it with the concepts of musical opportunism, I present a new way of talking about the social, as well as the individual factors that affects the individual musician within the music society.The conclusion is drawn that there are two different types of factors that affects the work of the individual; 1) the social network and power within society, which presents positions and opportunities for the musician and 2) the individual character of musician which determine the way the individual uses the position or opportunity he or she is given..

På jakt efter miljörörelsens sångtradition

Is there a specific tradition of songs within the swedish environmental movement? What kinds of music has been performed in different situations and what does it mean to the movement and its inner life? The essay deals with a town meeting and action against plans of establishing passenger flights at a former military airport in Uppsala, looking at the action as a performance and as a ritual. The second part of the essay is built on interviews of three veterans of the movement's organisations one of which is as a singer-songwriter originally active in the peace movement of the 60's. The paper is about the songs and the situations in which they were sung, concluding that there is, the limited material considered, little evidence of considerable transfer of songs within the movement, though some coherence exists. The connection to between environmental movement and the swedish radical music movement of the 70's is also slightly mentioned.

Ljud och musik i varumärkesbyggande

This thesis aim to explain which part sound and music possess as a branding tool. We consider this to be of relevance since there is very limited reseach conducted on the subject. To fulfill the purpose of this thesis we have focused on three main issues. Our ambition is to describe this subject from a marketing perspective with the brand in focus.

"Take a Look at the Lawman" : Musik i TV-drama, en jämförelse mellan Miami Vice och Life on Mars

 Tanken med denna uppsats är att försöka få en inblick i vilka funktioner musiken fyller i TV-dramat. Det finns en del studier att tillgå om filmmusik men ytterst lite om just musik inom TV-serier. Mitt syfte är således att undersöka vad för slags musik som används i TV-dramer, i vilka sammanhang den förekommer och dess relation i förhållande till det som utspelar sig i bild. Utöver det tar jag delvis upp diskussioner om huruvida vi ska uppfatta filmmusik medvetet eller inte. I och med det har viss vikt lagts vid att studera eventuella skillnader i upplevelsen och användandet av instrumentalmusik och populärmusik. Till mitt arbete har jag använt mig av tidigare forskning kring filmmusik och gjort en jämförande analys av polisserierna Miami Vice och Life on Mars.

Kvinnokroppen som diskursivt slagfält: avvikande visuella representationer av genus i Pussy Riots musikvideor.

In this paper I will examine the five Pussy Riot music videos that the group has published online on their official You Tube website. I will examine them through a ?gender lens? looking at their visual representations of gender vis-à-vis the hegemonic gender discourse in Russia. In addition I will examine their potential effects and if/how these visual representations can be understood as resistance.In my study I will take on a constructionist approach and the main theories being used to understand and analyze the Pussy Riot music videos are discourse- and representational theory including deconstruction, performativity and the social construction of gender as well as ?in-between? and deviant representations.

Den nya musikbranschen på AllEars.se : Det demokratiska mötet mellan skivbolag och artister på Internet

AbstractTitle: The New Type of Music Industry at AllEars.se (Den nya musikbranschen på AllEars.se)Number of pages: 49 (53 including enclosures)Author: Viktor BackemarTutor: Else NygrenCourse: Media och Communication Studies CPeriod: Fall 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose: The purpose of this paper is to compare AllEars´ own view of the website AllEars.se to an observed view of the same site. The comparison is based on theories regarding the Internet in today?s society, convergence, communities and collective intelligence, interactivity and participation, and business in today?s society.Method: Since the paper has a purpose to compare two views of the same website there are two main methods in use. AllEars´ own view has been created via an interview with the company?s CEO, a press release that was released in connection with the launch of the website and texts found on the website.

Den utan socker : En undersökning om skillnader mellan generationer då det gäller inställning, tillförlitlighet och påverkan av tv-reklam

The first company to send TV-commercial was the American company NBC, it was in the year of 1941. In Sweden, TV-commercials were first shown in 1987/88. TV 4 was the first channel to send commercial in Swedish television.TV has the advantage of showing both sound and picture, which makes TV the strongest channel of communication to mediate a message between a company and the consumer. Although TV-commercial is the most expensive choice to mediate a message, it is also the most effective one. (Persson, 1993)Almost everyone is exposed to TV-commercial daily.

Elektronmusikstudion : : ett förteckningsarbete

The electronic music studio ?Elektronmusikstudion? (EMS) inStockholm was initiated in 1963. It has had several different managers throughout the years. EMS soon became a rather costly project. Furthermore there have been several conflicts among staff and users wich has contributed to EMS fairly turbulent history.

Vad är det som gör en låt "bra" och vilken roll spelar budskap och text i musik för tonåringar idag? En studie kring elevers tankar om musik och text

Denna studie är gjord för att undersöka ungdomars tankar kring musik och text, och då med utgångspunkt från forskningsfrågan: Vad är det som gör en låt "bra" och vilken roll spelar budskap och text i musik för tonåringar idag? Studien grundar sig i ett intresse för budskap i musik och funderingar kring huruvida detta budskap når fram till dagens tonåring. All musik förmedlar något men hur uppfattar mottagaren det? Handlar en bra låt endast om musik? Spelar texten den viktigaste rollen i sammanhanget eller är helheten det som tilltalar? Påverkas tonåringarna av musiken och det eventuella budskapet, eller är det något man inte alls bryr sig om? Under tre gruppsamtal med elever från årskurs 7-9 lät jag elever lyssna på låtar och läsa låtens text samt fritt reflektera kring detta. Slutsatsen man utifrån dessa samtal kan dra, är att musiken är det man först möter och således det som avgör hur låten tas emot, samt det som avgör om man är intresserad av att lyssna vidare.

Svenska idrottsprofiler i reklam: älskar, älskar inte..Älskar!

The aim of this paper is to examine, by means of a quantitative method, whether using a Swedish athlete endorser in a sports advertisement will increase its effectiveness. We examine which characteristics an athlete endorser needs to be able to make people form a positive attitude towards the athlete endorser and thereby make him or her successful in advertising. We also look into whether an interest in sports can affect the advertisement effectiveness when using a Swedish athlete endorser. The results show that a well-liked Swedish athlete endorser generates highest ad effectiveness and that the most important characteristics that contribute to form a positive attitude towards an athlete endorser are trustworthy, physical attractiveness, success in sports and ?successful in respondent?s mind?.

Mitt Komponerande, Kreativitet Och Teknik : Självstudie av den egna kompositionsprocessen

This essay describes a single case self-study of a music composer in order to track the compositional process in real time. In the study the subject and the researcher are the same person. The study builds on previous empirical studies that have used methodological approaches such as analysis of computer-based digital data collection, verbal protocol and video observations. It deals with issues of the compositional process related to for example time consumption, number of artistic decisions, the different roles and skills of a music composer, and methods of research in the musical composition process. During three shifts the researcher worked as a music composer dealing with the issue of converting an audio sketch of a composition into a representative finished audio product.

En jämförelse mellan PHP och C# i .Net

In this report we compare the two programming languages PHP and C# in .Net. They are both used to create dynamic websites and on the web there's a debate going on about which of these languages you're recommended to use. With this report we want to make ourselves a more scientific base of which of these languages that is the most used language and which languages that are the most suitable for creating dynamic websites. We have two purposes with this report:1. To compare the usage of the programming languages C# in .Net and PHP at web agencies, advertising agencies and combinded agencies in Sweden today.2.

Stereotyper i toner : Musikens roll i konstruktionen av stereotyper i svensk film under 1990- och 2000-talet

The aim of this paper is to investigate what part film music plays in the creation of stereo-types in the production of Swedish cinema, in the 1990s and early 2000s. This period of Swedish cinema was largely defined through the visualization of life in the smaller provinces of the country. The results were reached through the analyzing of four important works of this era, representing different provinces and genres. The examined movies have shown frequent use of extreme characters and a somewhat hostile environment in search of an interesting story. The music is used in ways of describing class differences amongst the inhabitants and to set the gen-eral mood of the concerned provinces: an agent often working in the unconscious of the viewer in order to affect the final results..

Music in preschool - a qualitative study of teachers use of music in preschool.

Syftet med vår studie är att synliggöra förskolepedagogers inställning till och användande av musik som ett pedagogiskt redskap i förskolan. För att samla relevanta empiriska data har vi använt intervju och observation som metoder. Urvalsgruppen består av 6 pedagoger från två förskolor. Vi har valt att undersöka en förskola med musikinriktning och en som inte har någon speciell inriktning. I vår undersökning har vi kommit fram till intressanta resultat så som att pedagoger har positiv inställning till musik och använder musik i sitt pedagogiska arbete både som mål och pedagogiskt medel. I båda förskolorna använder pedagoger musik för att det gynnar barns språkutveckling, sociala och emotionella utveckling.

Musikupplevelser vid förvärvad hjärnskada : en intervjustudie av musikterapeuters erfarenheter

A?mnet a?r musikterapi med hja?rnskadade personer, skrivet inom ramen fo?r Magisterprogrammet i musikpedagogik med inriktning musikterapi vid Kungl. Musikho?gskolan i Stockholm, 2012. Syftet med uppsatsen a?r att bidra till o?kad kunskap om hur det a?r att tolka och fo?rsta? hja?rnskadade personers sa?tt att kommunicera i en musikterapisituation, da? dessa har nedsatt kommunikationsfo?rma?ga, afasi, sva?rt med empati, ett utsla?tat ka?nsloliv, stel mimik och liknande.

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