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730 Uppsatser om Advertising effectiveness - Sida 49 av 49

Fysiologiska tester som motivator? : en studie som visar förändring av fysisk kapacitet hos äldre som genomgått fysiologiska tester

Syfte och frågeställningar.Syftet med studien var att hos äldre studera förändring av fysisk kapacitet, i början och i slutet av en tvåmånadersperiod utan ledarledd träning eller rådgivning. Frågeställningarna ser ut som följande: Ses någon förändring av olika kroppsmått och fysiologiska testresultat (kondition, styrka, rörlighet och balans) i början jämfört med i slutet av en åttaveckorsperiod utan ledarledd träning? Hur skiljer sig förändringen mellan för- och eftertester för personer som fått ledarledd träning och rådgivning jämfört med en grupp som inte fått det men genomfört samma fysiologiska tester under motsvarande tidsomfång?Metod.I Testgruppen fullföljde 18 personer (7 män och 11 kvinnor) med en medelålder på 71 (66-78) år. Motsvarande siffror för Träningsgruppen, deltagare i hälsoprojekt vårterminen 2013, var 37 (16 män och 21 kvinnor), 70 (64-84) år. För att kunna mäta och jämföra eventuella förändringar utförde deltagarna två standardiserade förtest innan projektets start och åtta veckor senare ett eftertest varpå det kunde noteras eventuella förändringar utan att deltagarna påverkats mellan testerna med varken fysisk aktivitet, rådgivning eller kosthållning.

?Advertising Nouveau? ? en studie om okonventionell marknadsföring.

Företag inom modebranschen står i dag inför en ökande konkurrenssituation. På grund av globaliseringen och interaktionen mellan kunder över internet, är konsumenterna idag mer medvetna än tidigare. Den största faktorn bakom den nya medvetenheten är den generation av unga människor som växt upp i en digitaliserad värld, benämnd som Generation Y. Företag får kämpa för att få konsumenternas uppmärksamhet och situationen beskrivs som ett marknadsföringskrig. Många marknadsförare misslyckas med att nå fram till konsumenterna med traditionella marknadsföringsverktyg som; reklam, PR, direktmarknadsföring och personlig försäljning.

Developing Dynamic Outsourcing - Bringing continuous added value to the ABB Full Service partnership

Executive summary This master thesis was originally based on a specific assignment given to the authors from ABB Full Service, a unit specializing in providing maintenance outsourcing: ?How can ABB Full Service expand its offering of providing fundamental maintenance by seamlessly incorporating the business concept with competencies and solutions from other ABB divisions?? The academic issue was developed throughout the thesis, resulting in the following formulation: ?From an organizational perspective; how can service providers bring continuous added value to intra-organizational outsourcing partnerships?? Many of the key findings of this thesis are reflected in the issue. The term intra-organizational outsourcing is a proposed addition to the terminology in the academic discourse on outsourcing. The definition of the term is: ? Where an organization outsources a business process interlinked with the physical operations, requiring the service provider to take over a preexisting unit and its employees.This is an accurate description of the form of outsourcing that ABB Full Service is engaged in.

Sagt & gjort : förhållningssätt & arbetsmetoder inom arkitektur

This thesis was written during the autumn 2007. I wanted to understand the situation of the contemporary architecture in a perspective broader than merely the Swedish. I asked myself what remained of architecture if one would eliminate purely functional, aesthetical and ecological aspects. With help from literature I interviewed theorists in architecture, practitioners and a philosopher to hear their thoughts regarding what architecture can or should be about. The result of the interviews and the literature studies constitute the two initial parts of the thesis.

Tredjemanskontroll - Säker rätt är säkert rättssäker : En studie med utgångspunkt i betänkandet Förbudet mot dubbla förfaranden och andra rättssäkerhetsfrågor i skatteförfarandet (SOU 2013:62)

SKV and Tullverket have several important tools and methods available in each activity to ensure that taxes and fees are paid and charged rightfully. Among other things they use tax or customs surcharges, targeted and general third party injunctions or targeted and general third party audits. The targeted controls, ergo targeted injunctions and audits, are targeted towards specific persons or documents while during the general controls these are not specified. The methods have repeatedly been the subject of discussions and attempts to simplify the tax procedure and increase the Rule of Law for the individual.The government appointed a commission on March 8 of the year 2012 with the assignment to prepare proposals to increase the Rule of Law in the tax procedure. The assignment was therefore to analyze the areas of tax and customs injunctions, reimbursement because of expenses and agents and also third party controls.

Identitet på marknaden, Varumärkesbyggande marknadskommunikation - En studie av företaget LL1903 ?

Dagens konsument exponeras dagligen av en stor mängd reklambudskap. Här spelar företags varumärke en viktig roll. Varumärket fungerar som en identitetsbärare och ger företaget en möjlighet att sticka ut på marknaden. Lyckad marknadskommunikation skapar konkurrensfördelar och resulterar i goda relationer till kunden. Varumärket är en samling tankar, känslor och åsikter som kanaliseras i en både medveten och omedveten förväntan på en produkt eller tjänst.

Design and evaluation of an AGV-system for Tetra Pack in Lund using simulation

This examination work is the final work in our education to become a Bachelor of Science inMechanical Engineering by the University of Lund.The main purpose with this work has been to develop a new effective material handling system for TPPM AB in Lund since the existing system starts to become out of date. The future system that is going to be installed shall have the capacity to support all machines with unit-, semi- and finished goods during full production. The work has also included studying the possibilities to change the material flow in a positive way between the storage and the production when one is using existing buildings.During our work we have been used a simulation program called AutoMod, performing company visits, interviews and reviewed internal and external information to create a picture of what the best conclusion can be. During the work we have contacted five suppliers to receive system solutions and quotatioris. The suppliers, which have been contacted, are Swisslog, Moving, Rocia, Christensen & Hansen and ABB.

Friskrivningsklausuler i kommersiella standardavtal : En detaljstudie angående harmoniseringen av avtalsrätten inom EU

During the later half of the 20th century standard form contracts began to be used more frequently in contract situations. This trend has been consistent and in today?s world numerous commercial parties employ such contracts in their business transactions. The reasons for the extended use of standard form contracts are the benefits that can be obtained for the parties such as time efficiency, effectiveness and price advantages. Standardised contracts often regulate certain issues of the contract for example the way of delivery, remedies and complaints.

Utsikt från höghastighetståg : om reseupplevelsens krav på landskapet

As we travel more and more by train it becomes increasingly important that the time we spend traveling, is of great quality. This has been the foundation of this master thesis and has shaped the outcome of it. The traveling experience, that is, the experience of the landscape that flashes by outside the train window, is an important aspect in railway planning and an aspect that should be taken into greater consideration. The purpose of this master thesis has been to examine how to compose or improve the travel experience for an already planned high speed railway and how the travel experience can be combined with other aspects, which have claims on the landscape. This thesis is based on a literature study and a case study of Ostlänken. The work describes Ostlänken, a planned high speed railway in Sweden between Järna and Linköping, with top speeds at 300-320 kilometers per hour.

Transit Objekt

Transit Objects In the Master Essay I argue around two existing levels in the works presented at the graduation exhibition. On the one hand, it is about influence; on the other hand it is about the phenotypes of purpose-ness. In the introduction, I describe the relationship between the shapes that I have come to call Transit objects, and their on the one hand ideological superstructure; on the other hand, the different aspects of their shapes regarding the imitation I, in creating the objects, performed. In the case with the objects shape-aspects, I stand on the thoughts that I found during my bachelor's work, that is, to express the phenotypes of purpose-ness.When it comes to influence, I speculate about how linguistics, and particularly a branch called neuro-linguistics, illustrates how the arguments that make up our world can be transformed. I use a meta-model and a conversation model as a tool to illustrate this. When I, like that, illustrate the plasticity of meaning, and cognition, I note Catherine Malabous taught (in her book What Should we do with our brain?) on the plasticity of the brain in relation to the neo-liberal systems of capitalism. She argues for how the brain has come to stand model for the organization of different types of networks. I hint the link to a future scenario where the desire to influence takes new forms and uses the latest brain research challenges, more specifically the use of ultrasound for the treatment of pain and other similar conditions. This also can be used as generating various types of seizures, pleasant or unpleasant.

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