This is a study on the electronic reference work of some Swedish university and university college libraries. The purpose of the study has been to find out how the service works at the different libraries, to study the electronic reference interview and to find what is important when you start a new electronic reference service in the light of Brenda Dervin's sense-making theory study. Furthermore, we examine the aims of the electronic services offered and the differences between electronic and traditional reference interviews. In the background to the study we place electronic reference services in a context by describing the role of information technology and electronic mail in the libraries. The electronic reference interview is studied with the help of literature on the traditional reference interview.

Social media has made it possible to have a conversation in real time through audio, images and text, with anyone worldwide. The easy availability of social media has created a new society. Companies and organizations have the opportunity to interact with their audiences and their target in a way not previously possible. Welcome to the Web 2.0 world!Social media is a collective name for the communication channels that allow users to communicate directly with each other in real time through text, image or sound. Examples of social media are blogs, SMS, Skype, Facebook, Flickr, Youtube, Linkedin and Myspace.The purpose of this essay is to explore social media's role and opportunities in terms of being able to influence companies and organizations marketing communication. We have used a qualitative approach and our thesis is based on a qualitative text analysis study where we have analyzed 13 articles (the articles are from scholarly journals, magazines and trade/professional) from 2007 to 2009.

Vad händer om de ständiga förbättringarna tar slut?Förmågan att ständigt utvecklas och förändras har i vårt samhälle och inom den svenska industrin blivit en allt viktigare konkurrensfördel för att skapa framgångsrika organisationer. Marknadsförändringar förekommer numera i en alltmer progressiv takt och det framstår att organisationer med ett gott kreativt klimat förmår att skapa goda förutsättningar för att hantera omvärldens föränderlighet. Kärnan för industriella organisationer är ytterst att upprätthålla en accepterad produktionstakt och samtidigt skapa ett kreativt klimat som ger goda förutsättningar för att utveckling kan frodas. Det råder en enighet om att organisationer med ett gott kreativt klimat som ger medarbetare stöd, möjlighet och utrymme att omsätta idéer till verklig nytta, skapar goda förutsättningar för organisationers utvecklingsförmåga.

The aim of this Masters thesis is to explore the image of the librarian from three groups: librarians, researchers and directors of staff from industrial companies. The purpose was also to study the image of the future librarian as the Swedish School of Library and Information Science at the University College of Borås introduces it. As my theoretical framework I used communication theories and marketing theories. I searched answers to the following questions: - Is there any resemblance at all between the common stereotypes of the librarian and the images given by the participants of the survey? - How do the librarians view themselves? - What is the image of the librarian among the researchers who use the services of the library? - What is the image of the librarian among the directors of staff from the industrial companies? - What is the image of the librarian given by an educational institution during the basic education? I contacted the participants and asked them to draw a picture of a librarian and write a short text about the picture.

Den svenska ölmarknaden genomgår just nu en stor förändring. Mängder av nya små aktöreretablerar sig. Så kallade mikrobryggerier startas i en strid ström. Då dessa nya ölproducenterarbetar mycket småskaligt och med hantverksmässiga metoder är det svårt att få ekonomiskbärighet i verksamheten. För att mikrobryggerierna skall klara sig på sikt krävs att de tarmarknadsandelar från de stora industribryggerierna.

Title: ?We become like a little ambassador in the country of Facebook? ? an essay on the pres-ence of Swedish National Radio on Facebook. (?Vi blir som en liten ambassador I Facebooklan-det? ? En uppsats om Sveriges Radios närvaro på Facebook)Number of pages: 34 (46 including enclosures)Author: Nina WillénTutor: Christian ChristensenCourse: Media and Communication Studies CPeriod: Fall 2010University: Department of Informatics and Media, Uppsala UniversityPurpose/Aim: My purpose is to examine what the presence of the Swedish National Radio on a commercial network like Facebook means and how the editors themselves argue about it. For the analysis I use critical political economy as a theoretical point of view.Material/Method: The material consists of interviews made from a qualitative method.

It is important that organizations today focus on continuous improvements in order to face the growing competition in the world. A company needs a corporate culture that supports and encourages the employees to be creative and innovative in their work. This is necessary for the company if they are striving towards continuous learning and development within their organization.The main purpose of this paper is to investigate how the culture differences between Sweden and China affect Sandvik AB. We will also study how the company manages continuous improvements and what consequences culture differences have on their work.Our paper is a single case study at Sandvik AB in Sweden and China. We have visited Sandvik in Sandviken to conduct a series of interviews with employees of different position within the company and with dissimilar work tasks.

En kvalitetsförbättrande metod som senaste åren blivit vanlig inom Hälso- och sjukvård är Lean Healthcare - en verksamhetsfilosof som går ut på att eliminera slöseri och skapa värde för patienterna. I takt med att informationssystem och informationsteknik (IT) har utvecklats har informationsförsörjning fått en allt viktigare roll i vårdprocessen. Tidigare undersökningar visar dock att vårdpersonalen upplever att det finns många brister kopplade till informationssystem och IT. En explorativ fallstudie genomfördes där kvalitativ data samlades in med hjälp av intervjuer, dokumentstudier samt observation. Syftet var att beskriva hur informationsförsörjningen påverkats i ett kliniskt mikrosystem och i en vårdprocess som infört Lean.

The purpose of this project was to evaluate how energy efficiently some of JM?s residential buildings can become in standard production. What kind of measures are needed to achieve the level of energy demand that is included in BBR12 (Boverkets Byggregler)? What measures are needed for achieving a lower demand so that the buildings could be classified as passive houses? The investigation has included a single family house and two different types of apartment blocks.The simulation programs Enorm and VIP+ have been used to calculate the energy demand of the buildings. The results from the programs have been compared with the measured energy demand for the three buildings.

The purpose of this study was to examine the political party ?Feministiskt initiativ? (Fi) and their communication during the election campaign 2006. We wanted to find out what the intention was and how the communication was received by the public. We also looked for signs of congruence between those two sides.Fi is the first political party with a feministic ideology to candidate for the parliament in Sweden. The party is rather new and their political standpoints and internal affairs have often been subject of for debate in the media.We wanted to investigate people?s individual opinions of the matter, and therefore we chose to personally interview a number of people.

Background and Problem discussion: Consumers are reached by an average of 3000 marketing messages daily which proves that a company?s marketing needs to be strong and characteristic in order not to lose customers. It is of even greater importance that marketing reaches the chosen target group and is designed in accordance with the company?s vision and is shown where the target group sees it.Purpose: The aim of this bachelor thesis is to study how small businesses use marketing and to recommend appropriate marketing measures given their size, limited budget and secluded location.Method: This study has been made in accordance with a qualitative method with an analytical abduction approach using a case study where the case is Vita Renen. To achieve the aim of this study the authors combined secondary and primary data such as previous conducted research with interviews with the owners and staff of Vita Renen.Result and Conclusion: The result demonstrates that untraditional marketing would be the best option for Vita Renen because they are a company with limited marketing budget and this type of advertising is based on creative thinking and design on pre-existing resources.

The thought behind this bachelor essay regarding gender and rhetorical feminist criticism developed years ago out of the fact that I read just a little too many dirty chick lit-pockets as a teen. Those chick lit-pockets were my first introduction to sex, to gender roles, to how men and women react and are supposed to react to each other and, in some sense, even to feminism. Those chick lit-pockets, later turning into hardcore Harlequin-books, became my benchmark when I started to contemplate the fact that this is a man?s world, produced and reproduced by a male gaze which influences everything from sex, porn, advertising, gender roles, jobs and payment to dirty pockets for teenage girls.The essays aims to show how the male gaze-phenomenon could be to use for the rhetoric discipline: first combined with other rhetorical theories as a way to analyze and understand gender and objectification. The main question asked; How to put the male gaze on a rhetorical leash? This bachelor essay consists of a qualitative literature study focusing on four articles and one book in which five different male gaze-perspective appears.

Syfte & forskningsfrågaUppsatsens syfte har varit att, ur ett företagsperspektiv, undersöka och analysera vad som motiverar företag att använda kändisar som talespersoner i sina reklamfilmer. Vi ville undersöka hur företag väljer vilken kändis de ska samarbeta med och vad som krävs av kändisen vid ett samarbete. Vi ville även identifiera vilka positiva och negativa effekter det kan ge för varumärken, samt vilka risker det finns med att använda kändisar i sina reklamfilmer. Utifrån vårt syfte formade vi vår forskningsfråga: Hur påverkas varumärken av att använda kändisar som talespersoner? MetodUppsatsen är skriven med en kvalitativ forskningsmetod och en induktiv ansats.

Det här examensarbetet syftar till att belysa tre före detta floristelevers tankar och upplevelser av sin treåriga gymnasieutbildning på Hantverksprogrammet, med inriktning florist. Alla tre tog studenten från samma klass 2011 och är i dag verksamma florister. Respondenterna har fått svara på frågor utifrån fyra begrepp; kreativitet, motivation, bildning och förståelse. De anser att de har fått stort utrymme under sina praktikperioder och i skolan, till att vara kreativa, med undantag från en av respondenternas upplevelser under det sista året. Men förutsättningarna för att vara kreativ under utbildningen, har sett lite olika ut.

This thesis examines history of the subject of mechatronics and innovation. The main reason tostudy mechatronics from a historical point of view is that it has never been done to a greater extent before. An overview is justified because various definitions have been used over the decades, but nowadays the subject has become more established. Focus in this thesis is mainly on development of the subject of mechatronics at Royal Institute of Technology in Stockholm. Innovation is the other aspect of this thesis.