The goal in doing this study has been studying public interpretations of media content in the commercials that this study uses. The analysis was based on two TV commercials for feminine hygiene products. Initially, they seemed to differ from each other, but soon the question whether or not they in fact did convey the same underlying message was raised. The theoretical premises on which the study was founded on are the gender perspective in advertising and the social construction of gender. To reveal the hidden signs appearing in these commercials and to find out their meanings, we used the method of semiotic analysis.

The aim of this essay is to find some of the main developing tendencies in the advertisement genre during the period of 1930-2000. The analysis is based on three examples of Gevalia cinema and TV-advertisement. Research findings are the result of using theories from different but relevant sciences, which are media, linguistics and rhetoric. Media studies help to explain the influence of the society and technology development on the advertising business. Linguistics and rhetoric give the main methods and terminology for the basic as well as comparing analyses of the three advertisements in question.

The topic of this paper is puppets as an educational tool in preschool. The purpose of this paper is to examine the puppets potential as a tool for creating pleasurable learning in preschool. The method of collecting material for the essay has been qualitative research interviews with four informants. The prerequties for writing this essay has been good. There has been some literature on puppets and basis for my investigation, there have been informants with experience of puppets.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

This study concerns art education, and the importance of creativity in learning. The objective is to examine the use of art education in practice, and the school teacher?s position on this practice.The theoretical basis of the study is rooted in a socio-cultural perspective, and concerns the relationships between theoretical concepts as learning, knowledge and art education.The investigation is qualitative and the main research methods are participant observations and structured interviews.The group studied in this investigation consisted of five active educators, who work at different schools and make use of art-based methods in their daily work.My results show that teachers believe that art education can be used by schools as a gateway to the other subjects. Art is regarded as a form of understanding through which pupils explore their surroundings, challenge their ideas and build skills through interaction with others..

The study is ethnographic and the collected material consists of questionnaires, interviews andconducted practical exercises. The purpose of this study is to examine whether it is possible tochange boys attitude to poetry and poetry teaching through practical exercises. The questionswhich the study is based on concerns how frameworks for tasks can enhance the creativity ofthe students, the standards students have as a reference point and what attitudes boys have topoetry. The study shows that students feel that they are more creative if there is a frameworkfor the task, it has also been shown that boys do not have any special attitude to poetry,because they do not know what the word means. One of the most important results in theresults section is that boys have a positive attitude to poetry as long as the teacher gives themthe right tools to work with..

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Reklambranschen är en bransch som lägger mycket fokus och stort värde på skapandet av originalitet och nytänkande för att frambringa effektiva lösningar. Reklam handlar om att påverka en individ och skapa reaktioner, vilket kan leda till att personen köper den marknadsförda produkten eller tjänsten. En reklambyrås vardag är att arbeta med flera olika uppdrag i varierade storlekar och projektledaren kan leda runt tjugo projekt samtidigt. Projektgruppen har en ständigt tuff utmaning att överträffa sig själva och kundens önskemål för att slå igenom marknaden samt nå ut till konsumenten. Projektledaren har en viktig roll i denna process genom att både leda sina medarbetare och att motivera dem till att vara kreativa.Denna studie har som syfte att studera samt ge exempel på hur projektledare på en reklambyrå motiverar kreativiteten hos projektdeltagarna.

In this thesis, the impact of collective ratings on customers? perception of a product is examined. The empirical data comes from an experimentally designed survey where the effect of collective ratings is measured in the setting of a traditional advertisement for a feature film. In contrast to what previous research would suggest be to the expected outcome, the authors of this paper concludes that in comparison with alternative designs of advertisements, there are no measurable advantages of including collective ratings in advertisements from the marketers point of view. We find two explanations to the result: (1) people tend to self-report that they are more influenced by collective ratings than they actually are, and (2) the advertisement which lacked a rating could be as attractive due to cultural interpretations of white spaces..

This is a study of the phenomenon enterprise education in a Swedish school. Enterprise education is a rather new concept in Swedish schools, and it has yet to be clearly defined and sufficiently studied. In order to investigate the various aspects of the education properly an analysis of the language used by its proponents needs to be performed. The authors have used discourse analysis from a perspective provided by Laclau and Mouffe. This is for the purpose of determining how the phenomenon is expressed by four teachers in the school mentioned previously.

Educators have an importance for the pupil?s progress, where the individual adjustment tutoring is varying. The pupil?s self-confidence is also individual and can be affected by the humans in the society. To find every pupil?s knowledge and enjoy creating and learning is a big part of an educator?s work.

The purpose with my project is to evaluate how Recreational Leaders use the outdoor environment, how much they use it and why. My method was to assemble the surveys which were answered nationally by Recreational Leaders. During my project I have investigated Recreational Leaders view on the outdoor environment by reviewing a survey. Those who answered the survey find that the desire to use the outdoor environment exists; they think that the benefits of moving the teaching process outside are plenty. The children receive fresh air, they get to practise manual ability and gross motor functions, stay healthy and are able to use their imagination and creativity.

Every organization goes through the same lifecycle. Through every step in the transformation to a better organization the communication structure changes. In this report there are examples of the communicational disadvantages that is connected to the communicational structure.By choosing to not have a formal communicational design, the manager takes a risk in spreading the information, the interaction, the control and the balance in creativity and constraint.This case organizations problem is that some parts of the organization has made more progress in the communicational structure than other parts. In this case the Collectivity structure has met the Formalized structure.Tha structural differences has came to affect the way of sharing information and it has become a situation where the information about the products is not stored in a safe way from a quality point of view. There is a gap between the two different ways of communicate.In this report I have created a model to identify problems in the communication structure.

This social psychological qualitative study demonstrate how the children?s play begin and what significant important it has in the child?s identity progress. The main subject in this social- psychological study is the child?s self and how through imagination, creativity and spontaneity the human?s personal identity is discovered. However the study is based upon the children?s plays in day- care, the children whom are being objects for the study are from 3-6 years old.

The design process of an interaction design student is mostly collaborative and computer oriented. Based on this, it?s hard to believe that we have not yet found a tool that will facilitate our needs. With this in mind, which elements do we need to promote collaboration in a virtual design process? This thesis will include design processes, collaboration, creativity and virtual awareness, amongst others.