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1053 Uppsatser om Advertising agency - Sida 13 av 71
Kommer produktplacering att ersätta traditionell TV-reklam?
The reason for this essay is to investigate if productplacement will replace the traditionall advertising on TV..
Förstudie kring ledningssystem vid reklambyrån Confetti
The aim of the project is to develop a tool for a management system at the Advertising agency ofConfetti. The company has during a longer period of time felt a need of introducing a quality and environmentalsystem but have a lack in resources of knowledge, time and money. Their goal is to have aconcrete documentation which describes their quality policy and the function of the activity.The work has been performed by mapping and analyzing the processes of the company according tothe process model with focus on one pilot process. New routines have been developed and documentedin a management system.Confetti would like their management system to fulfil the ISO-standard so that they eventually inthe future can be certified. Therefore a literature study has been done according to management systemsand standards.
Sn?rjd i mossen. En arkeologisk unders?kning av de sn?rjda danska mossliken
This essay examines the ambiguous nooses that have been found around the necks of nine Danish bog bodies. By analysing and comparing these bog bodies and their archaeological context with earlier theories the aim is to create a more profound understanding of the individuals themselves, and the societies they belonged to. The aim is also to further investigate the symbolic meaning of the noose by discussing the concepts of ritual, sacrifice and punishment.
To analyse the bog bodies the agency theory and Guinevere Granite?s (2016) theoretical framework concerning reason of death and bog internment, are implemented. The overall conclusions that are established is that it is difficult to give one general answer that can explain why all the nine individuals ended up in the bog.
Marknadsföring av folkbibliotek i teori och praktik ? En studie av marknadsföringsarbetet på två folkbibliotek
The competition for people´s attention becomes harder and harder. If the libraries want to continue to attract visitors it´s important that their business is promoted. The purpose of this thesis is to in-vestigate how two public libraries work with marketing. The study is based on a marketing model, introduced by Philip Kotler and further developed by Eileen Elliott de Sáez. Kotler believes that marketing is a social process and that everything can be promoted.
Livskunskap : ett ämne i tiden
The purpose of this Bachelors thesis is to investigate teachers' work and attitude to life in relation to the curriculum. Furthermore, how teachers look at students' emotional/social development in their general development. The thesis also reviews the criticism from The Swedish School of Authority on various programs primarily SET (social and emotional training)Three qualitative interviews and four observations at three different schools with teachers have been conducted. Using theories of social constructivism, deliberative conversation and social and emotional skills, the intention is to interpret the gathered material.The results show that the teachers see knowledge of life in school as important in the foundation of students´ emotional/social development. One teacher follows the SET program and two teachers? took inspiration from various other programs and ideas.
Grafisk produktion i mindre spelutvecklingsföretag
Detta arbete avslutar magisterutbildningen inom Industriell design vid Luleåtekniska universitet. Arbetet har utförts på uppdrag av Agency-9, utvecklareav Javabaserade 3D-motorer. De har tekniken för att producera dataspel avtoppklass men ingen grafisk formgivning och produktion, och är i stort behovav att få igång detta. För att visa upp funktionaliteten i deras 3D-motorAgent FX vill de även ta fram ett demo. Metoderna som använts under arbetet baseras på teorierna om systematiskproblembehandling som lärs ut vid Institutionen för arbetsvetenskap, LTU.
Musik i reklamfilm : Synkroniseringsprocessen och dess effekter
The purpose of this paper is to analyse, identify and clarify:- The integration of music and brands in commercials that are created for television, cinema or internet,- The effects that this integration has for the involved parties and the movie that is being created.Music is a big part of today's society and advertising is a big part of people's everyday lives. It is therefore natural that music in advertising can have the power to affect, attract, influence and interest human beings. We think that the music in commercials is a fascinating subject to study because the phenomenon is relatively unexplored in the academic sphere. The knowledge of the synchronization process of music and commercials is also becoming increasingly important for involved parties to understand and manage. The essay is developed through a qualitative methodology. We have conducted six interviews, with different players who all have extensive experience and knowledge about the chosen topic.
Varför volontärresor? : En undersökande studie om motiveringen kring volontärresande
The focus of this study is to dig deeper into what motivates volunteer travelers. The commercial side of volunteer travelling has increased in the past years, and young Swedes pay large amounts of money to travel to other countries and work as volunteers. The purpose of this study is to get a glimpse into what motivates these young people, and how this correlates to the rapid increase of commercial travelling bureaus that focus on volunteer travelling. Five people under the age of 30, who had been volunteering through a commercial travelling agency, where interviewed for this study. The results show that the main motivation for paying to go work abroad is actually the experience, meeting new people and seeing new things.
The importance of relationship for self-care capacity among young people with diabetes mellitus type 1 : Based on external factors in Orems model of self-care.
In Sweden approximately a half per cent of the population have diabetes mellitus type 1. Self-care responsibility is a part of the treatment. Orem?s self-care theory has been used as theoretical framework. The purpose was to describe what it means to be young and have diabetes mellitus type 1.
Burtenshaw med fleras arbetsprocess - en empirisk prövning
Det här examensarbetet är utfört på programmet Grafisk design och kommunikation vid Linköpings Universitet under vårterminen 2009. Syftet var att ta reda på hur väl de olika delarna i en processmodell från boken The Fundamentals of Creative Advertising av Ken Burtenshaw, Nik Mahon och Caroline Barfoot kunde appliceras på ett projekt, vilka delar som inte fungerade i praktiken och vilka för- och nackdelar som fanns.För att pröva processmodellen valde vi att genomföra en fallstudie i form av ett skarpt projekt på reklambyrån Acne Advertising. Genom att tillämpa modellen under arbetets gång fick vi en bra bild av hur modellen fungerar i praktiken.Våra slutsatser är att Burtenshaw med fleras processmodell är en välfungerade modell som går att applicera på ett typiskt projekt inom reklam. Alla steg i processen är genomtänkta och hakar i varandra på ett naturligt sätt. Där den ena tar slut tar den andra vid genom att utveckla den framtagna informationen i föregånde steg.
VFU- en väg in i arbetslivet? : En kvalitativ studie som behandlar arbetsgivares värderingar av erfarenheter från verksamhetsförlagd utbildning.
The purpose of this study is to investigate whether the employability of newly graduated social workers is affected by the Supervised Practical Work Experience performed during the educational program. Four main questions were developed in order to establish an educated and concise theory: Does the newly graduated social worker?s choice of a specific Supervised Practical Work Experience affect their employability? Does the structure of the Supervised Practical Work Experience affect newly graduated social worker?s employability? What specific skills do employers within social work consider important for their organization? Is there a difference in how the representatives of various organizations within social work answer the aforementioned questions? The study was conducted through six qualitative semi-structured interviews. The people being interviewed work either as employers or recruiters in organizations from different areas within social work. Theories concerning organization and symbolic interactions were used during the analysis of the results.
K?nsrelaterat v?ld bland kvinnor i g?ngkriminella milj?er
Although gang violence has gained much attention in Swedish media in recent years, women
in gang environments remain unexplored. Recently the Swedish Gender Equality Agency
(J?mst?lldhetsmyndigheten) published a report in March 2024 showing that women are being
sexually exploited in gang environments, and the report has brought attention to women in
gangs. This study examines gender-based violence in gang environments in Sweden. The aim
of this study is to examine how intimate relationships with men in gang environments affect
womens? agency to enter and leave gangs.
Strävan för företaget Karlskrona Musikfest att uppnå maximal publiktillströmning ? En analys av Nyårsrevyn DNA 2003/04 och dess promotionmix
Sammanfattning Abstract Titel: Strävan för företaget Karlskrona Musikfest att uppnå maximal publiktillströmning ? En analys av Nyårsrevyn DNA 2003/04 och dess promotionmix Title: The Company Karlskrona Musikfest´s efforts to reach maximum attendance ? An analysis of the New Years review DNA 2003/04 and their promotion mix. Författare/Authors: Carina Assarsson & Ing-Marie Åkesson-Blomberg Handledare/Supervisor: Tom Michel Institution: Institutionen för Ekonomi och Management, Blekinge Tekniska Högskola Department: Department of Business Administration, Blekinge Institute of Technology Kurs: Kandidatarbete i företagsekonomi, 10 poäng Course: Bachelor thesis in Business Administration, 10 credits. Syfte: Studien undersöker hur Karlskrona Musikfest har marknadsfört Nyårsrevyn och om den valda promotionmixen var bra. Undersökningen svarar även på frågan om vilken ålderskategori som främst tilltalas av Nyårsrevyn.
Motorsågskörkortet - en utvärdering av Skogsstyrelsens motorsågsutbildning vid Frossarbo kursgård 2005 - 2007 :
The use of chainsaws in both private forestry and commercial companies is highly associated with personal injuries and accidents with deadly outcome. As a result to this, a driver?s license for chainsaws was presented in the year 2005. To get the license you have to attend a course given by the Swedish Forest Agency or one of several private educators. This study is an evaluation of one course given by the Swedish Forest Agency in Uppsala.
Utvärdering av Transportstyrelsens flygtrafiksmodeller
The Swedish Transport Agency has for a long time collected data on a monthly basis for different variables that are used to make predictions, short projections as well as longer projections. They have used SAS for producing statistical models in air transport. The model with the largest value of coefficient of determination is the method that has been used for a long time. The Swedish Transport Agency felt it was time for an evaluation of their models and methods of how projections is estimated, they would also explore the possibilities to use different, completely new models for forecasting air travel. This Bachelor thesis examines how the Holt-Winters method does compare with SARIMA, error terms such as RMSE, MAPE, R2, AIC and BIC will be compared between the methods. The results which have been produced showing that there may be a risk that the Holt-Winters models adepts a bit too well in a few variables in which Holt-Winters method has been adapted.