As trading through Advertisements increases, for example via Advertisement websites such as Blocket, trading and contracting between individuals also increases. The contract law is the applicable legislation when individuals are trading between one another, because of the fact that individuals are to be considered equal against each another, and no consumer protection provisions are applicable. The contract law is not compelling, and general principles of contract law are therefore frequently applied within the legal area of contract law.Consistent declarations of intent shall have been delivered from both parties for a binding agreement to have been concluded. The declaration of intent, for example tender and acceptance are examples of a will to legally act. Other than tender and acceptance, the declaration of intent is usually difficult to establish and determine.In the event of the commencement of a negotiation stage between the parties, the declarations of intent are not deemed to be binding, but rather binding in the sense of a moral attachment for the parties.

The Swedish population is today exposed to more ads than ever. The number of advertising channels is growing, as well as the number of companies and their advertising expenses. As the products are becoming more alike, the harder it gets for the companies to convince the consumers their product is better than their competitors?. In order to succeed they need to understand what they communicate to the consumers through their different marketing activities, and how that affects the consumers? view of the brand and the product.

In today?s consumption society, the image and core values of a company have become more important in order to secure the attention on the market. All entrepreneurs have to distinguish themselves in the extremely tight competition.This thesis examines how product photos can reach out to the consumers successfully. Both students have previous experiences from model shoots ? but now want to study the possibilities to sell a product without a human model.The purpose of the thesis is to examine how to convey core values by commercial product photos - how to best capture the attention of a customer.

The purpose of this study was to analyze recent appropriations of works of art in advertising. Why was art infused into magazine Advertisements, how were the works of art tampered with to achieve commercial goals, how well did they function together with the ad copy? What did these Advertisements want? What did the artwork contribute to the commercial message? These were some of the questions asked in the study that involved a closer look at four appropriations: one based on a battle painting by the Swedish 1900th century artist Carl Wahlbom, with a commercial message printed on top;  one a collage including an 18th century portrait of Marie Antoinettte by Elisabeth Vigée-Lebrun; one Advertisement was influenced by Dutch 1700th century still lifes, and, finally, one paraphrased Velázquez?s famous painting Las Meninas from 1655. Companies behind the Advertisements featured a Swedish trade journal, a fashion exhibition in Paris, a shop for kitchen utensils in Stockholm, and an up-scale department store in Madrid.The ads, in different ways based on works of art, were evaluated as reasonably successful commercial messages. These ads, however, hardly qualified as works of art in their own right ? if that was the intention.

Previous research about contextual effects on advertising has mainly focused on the editorial context, while Advertisements' broader context has been overlooked. This paper aims to take a broader perspective on Advertisement context. Its purpose is to get an understanding on how physical exercise influence the effectiveness of print Advertisements, and furthermore to look at the effects of thematic incongruence between ad and the physical environment. We hypothesize that physical exercise increase ad effectiveness through affective priming and that thematic incongruence is beneficial for ads' effectiveness, especially after training when awareness about the environment is higher. A 2×2 experiment was conducted in a gym, where each respondent was exposed to either an incongruent or less incongruent ad, before or after physical exercise.

With the increased volume of commercial content online, some news sites have adopted so-called native advertising on their websites to convey marketing messages more discreetly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its news consumer?s attitudes towards the phenomenon. The research was carried out through a qualitative study where news consumers discussed their attitudes in two separate focus groups. This was analyzed with the help of the previous studies Advertisement - an uninvited guest? and Banner Blindness as well as theories including theory of science hermeneutics, reception analysis, convergence culture, brand schema, advertising schema and ad- brand attitude.The results show that in most cases native advertising is met with indifferent attitudes but in some cases also confusion, which could lead to negative attitudes towards the ad and the news site.

In today?s consumption society, the image and core values of a company have become more important in order to secure the attention on the market. All entrepreneurs have to distinguish themselves in the extremely tight competition.This thesis examines how product photos can reach out to the consumers successfully. Both students have previous experiences from model shoots ? but now want to study the possibilities to sell a product without a human model.The purpose of the thesis is to examine how to convey core values by commercial product photos - how to best capture the attention of a customer.

This Paper examine how a municipality hire employees and in what way they use relevantlegislation in the recruitment process. The purpose of this paper is to clarify one specific municipality and their recruitment process, where the selection of the candidates is in focus of the process.The premiss is that municipalities can hire whoever they want, although some legislation needs to be considered. The principle of objectivity, the precedence and prohibition against discrimination are some restrictions municipalities must be aware of and not contravene.Further on candidates have an opportunity to require probation of the legality if they experience that mistakes have been made with the recuritment. However, only members of the municipality can emphasise this request.The municipalities job Advertisements conformation and demands will be clarified in the paper. Job Advertisements has a validity regarding disputes refering to discrimination because only the Advertisement can justify employers procedure and choise.

Men?s magazines is a form of media that has been present and popular among men for decades and even centuries. In the beginning of 1990 the popularity for men?s magazines boosted as the new ideal man was presented. The new lad represented a new masculinity that was more honest about its ideals and point of views.

Problem Faith in the power of advertising has varied largely through the ages, and since we know that advertising is paid for, it therefore has less weight than the usual news. Publicity through promotional activities is in turn difficult to control. The question which of these two ways to communicate with the market that is the most effective, is equally entitled to ask, as difficult to answer. Purpose/Aim This paper is designed as a pilot study with two different objectives that go hand in hand. The first overall aim is to investigate how advertising and PR / publicity can be measured with the same tools while designing this metric.

The purpose of this study is to investigate the motives underlying the consumption of alcohol among college students and if the motives differ between genders. The study is based on the following questions: What are the motives underlying alcohol consumption among students? Do these motives differ between men and women? Is there any connection between the motives for alcohol consumption and consumption? The study is a quantitative, empirical comparison study and the data presented is mainly descriptive. The study group consists of students from a university in central Sweden. After an exclusion of five students a total of 81 students participated in the survey, of which 55 were female and 26 were male.

Reklam kan ibland anses framställa kvinnor och män på ett nedvärderande sätt. I Sverige har alla rätt att anmäla den reklam som anses vara könsdiskriminerande. Anmälan görs till Reklamombudsmannen (RO), bestående av näringslivets självreglerande system, som bedömer reklamen utifrån Internationella Handelskammarens regler för reklam och marknadskommunikation. Detta görs utifrån tre kriterier, vilka säger att reklam inte får: framställa kvinnor eller män som rena sexobjekt som kan anses kränkande (sexistisk reklam); ge en nedvärderande stereotyp bild på könsrollerna (schabloniserande reklam); eller på något annat sätt vara uppenbart könsdiskriminerande.Denna undersökning syftar till att jämföra RO:s syn på sexobjekt, nedvärderande stereotypa könsroller och sexism, med genusteorins syn på samma begrepp, för att därigenom kartlägga och analysera en eventuell skillnad mellan dem. Utgångspunkten i genusteorierna är genusordningen.

This paper examines a popular music song (Heartbeats by Jose Gonzalez) as a sign system in television advertising. The study was conducted through qualitative questionnaires in connection to an audio-visual method of analysis called Masking. The method facilitates the analysis of isolated parts in the audio-visual spectrum by masking/hiding parts of the audio-visual totality.The survey had seven respondents where a hermeneutic epistemological approach was used. For the analysis Cooper's theory of brand identity (Practical and Symbolic Attitudes to Buying Brands) was used together with an interaction model for music in audio-visual advertising called "Modes of music-image interaction?.

The business world has been through an extreme transformation over the past decades, which have forced companies to look at themselves from a new point of view. Consumers have a complete new set of ways to gather information and are more motivated than ever to make sustainable consumption choices. This change of attitudes among consumers has made companies focus on other things than price versus quality. A whole new concept has been brought up to questioning: environmentalism. Consumers demand more organically produced products.

The purpose of this study is to examine in what way a strong corporate culture can have an effect on the ways that individuals perceive their own identity based on different social aspects, thereby meaning the influence of personalities in relation to the environment. In this essay I have used the theory of employer branding in an analysis of the corporate culture at Ikea Barkarby, with the purpose to answer the following questions: How does the relation between the employee and the corporate culture appear from an identity perspective, i.e can an individual?s identity be affected by the influence of a strong corporate culture? If the corporate culture has an influence on the individual?s identity, what rhetorical tools are part of this? How can the surrounding corporate cultures possibly influence the employee?s process of becoming a part of the corporate culture? The method of research that was used in this study is a framing analysis and a semistructured interview method. In the discussion of the influence of social environment on identity I have used the rhetorical term doxa. The material that was examined was an Advertisement for employment from the Ikea Barkarby website as well as the response from my interviews of some of the employees.The result of the analysis shows that it is possible for an individual to negotiate with himself about his identity in relation to the actual situation and environment, meaning a possible transformation of the individual?s behavior in different social contexts, in this example the corporate culture at work.