The aim of this project was to change the way cutting techniques are being taught. I wished to try a method which I believed to enhance my students´ participation and understanding of their education. My purpose was to reduce the gap between theory and practice. After conducting a learning style test I found that most of them considered the best way for them to learn was by combining practice with dialogue and reflection of the tasks being done. That is why we tried to start working with the practical elements rather than traditionally starting with the theoretical aspects, while carefully intertwining terms and language of the trade into the education.

Le Français, what is that? What is actually a language?Questions like these are not easily answered and whilelinguists are continuing their search for the essence ofour communicative systems we are all free to make ourown interpretations.In various media, like schoolbooks and otherlanguage-teaching material, for instance, you mayfi nd visual interpretations of what French is, as alanguage?. Very often it is the common picture of whatis considered typically French that is shown. There areseveral problems to be found in limiting oneself to thesekinds of visualizations. One of these is that the Frenchlanguage is no longer strictly French.

Bovine viral diarrhoea virus (BVDV) is the causative agent of a complex of disease syndromes in cattle with high economical and welfare impacts. BVDV occurs as two biotypes; cytopathic (BVDVcp) and noncytopathic (BVDVncp) determined by differential effects on cultured cells and can also be divided into two genotypes (BVDV1 and BVDV2) on the basis of genomic diversity. The interaction between BVDV and the host?s immune system is regarded a key aspect in the sequel of BVDV infection. Infection with BVDV normally causes an acute transient infection, with mild to subclinical signs, but occasionally results in severe and even fatal disease.

The parental education groups are an activity that attracts the majority of all couples that awaits their first child. Therefore this is a forum with strong influence on the formulation of the parenting. The aim of the study was to examine how parental education within Swedish child health care, affects the construction and shaping of parenthood. We have also studied this from a gender perspective. The starting point for our understanding of parenting is that it is socially constructed.

This essay investigates the feminist philosophy of Rosi Braidotti with particular focus on the alternative feminine feminist nomadic subject that she creates. I also introduce Braidotti?s theoretical inspiration from Gilles Deleuze and Luce Irigaray. I argue that Braidotti creates an alternative figuration for feminism through synthesizeing Deleuze?s concept of ?becoming? with Irigaray?s sexual difference-theory.

The aim of this Master?s thesis is to deepen the understandingof how discourses on reading are manifested in Swedishdaily press 2007-2010. The empirical material is based on76 articles from four national newspapers. The questionsasked are: what categorizations emerge on reading; whatpossible themes can be discerned; which discourses onreading appear in newspapers and how are these defined;and what consequences may the discourses have?The study examines how reading is described and how perceptionsand images of reading emerge and the factors affectingthis, through critical Discourse Analyse according toErnesto Laclau and Chantal Mouffe.

How accessible is the city? Is there more factors than merely the strictly physical that affect how accessible the city is perceived? These questions are the starting point of this study. The greatest emphasis, in this study, is placed on the perceived parameters that affect us humans when we move in our cities. Experiences and internal images can change our behaviour and prevent free movement in the city. The result from this study shows that a city can not be seen as fully accessible unless both the physical and the perceived accessibility are fulfilled.

Syftet med uppsatsen är att studera om det uppstår ett gap mellan ett företags identitet/profil och konsumenternas image av företaget vid differentierandet av endast en butik ur mängden. Detta arbete är i huvudsak byggt på en fallstudie som fokuserat på fallet Åhléns. Forskningsrapporten har genomförts genom en analys av företagets identitet och eftersträvade profil samt en sammanställning av den insamlade empirin. Den insamlade empirin består av konsumentintervjuer som genomförts med en kvalitativ ansats. Respondenterna har delats in i två grupper, de som huvudsakligen handlar på Åhléns City butik samt de som handlar på övriga Åhléns butiker.

The energy sector is facing an impending paradigm shift. Today?s technology enables the end-user to generate their own energy locally at home. Furthermore, recently developed storage technologies make it possible to balance energy demand with stored energy and integrate district heating with the local power grid. This means that in the future heat and electric power will interact and energy flows is converted over energy boundaries.

Motivation is a key factor in sustaining a healthy and active lifestyle, and technology has afforded us new methods for attaining information concerning exercise and health. This paper aims to examine how social media can motivate individuals to obtain and maintain an active and healthy lifestyle, as well as identify which particular social media channels are preferred for this purpose. Both quantitative and qualitative methods were used as data collection in this research. The results of this report show that images and text shared on social media, as well as the communication therein, can function as motivation for individuals to commence and maintain a regular physical activity and health regimen. Additionally, an individual?s sharing of their own training and health routine is enough to motivate the person in question to sustain their training and health procedure.

Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.

During the 1960s and 1970s an increased interest in Native Americans can be seen in Sweden, e.g. through the establishment of organizations such as the Indian Club of Sweden. The aim of this thesis is to study the portrayal of Native Americans and its role through Albin Widén, a Swedish author, ethnologist and member of the Indian Club, and his non-fictional works on the Swedish migration to America, Swedish-America and Swedish contacts with Native Americans. The study is divided into four parts. The first part looks at the portrayal of the Native Americans in Widén?s writings, in comparison with Euro-Americans? and Europeans? traditional stereotypic images of a good and a bad Indian.

The purpose of this master's thesis is to examine how the public library communicates with young users through the library web sites. Four Swedish public library web pages for children are analysed. In the analysis the web pages are treated as a combination of semiotic resources that, communicating as a whole, hold a meaning potential. In order to identify the underlying meaning of the whole I have applied the tools of Kress' & van Leeuwen's visual social semiotics to the chosen web pages.The information value, the framing and the salience of each composition is examined and analysed, as is the size of frame, the perspective and the vertical angle of a selection of images from each web page. The results of the semiotic analysis are then discussed and related to Jochumsen et al:s four space-model and the notion of ?child perspective? and ?empowerment?.The results show that the child perspective is strongest on the web pages that represent the performative space as dominating and that empowerment is mainly represented as ?doing?, ?participating? and the ?free choice?.

AbstractIn the heart of Paris, you will find Sweden?s only cultural center abroad. Since the early 70?s a wealth of cultural activities has been offered, and every year the center receives more than 100,000 visitors. The center is a branch of the Swedish Institute (Si), a public authority which promotes mutual relationships between Sweden and other countries through culture, education, science and business.

Crowdfunding is described as a facilitator for creative entrepreneurs in their gathering of funds for projects. This bachelor?s thesis  aims at finding differences in communication components found between successful and unsuccessful crowdfunding campaigns on one of the most popular platforms, Kickstarter. Through a quantitative content analysis and a rhetorical analysis of literary topoi this study suggests that there are apparent differences in usage of titles, text, visual expressions, rewards and in themes of preparation, humility as well as quality. The findings we present conclude that a campaign with a title consisting of eight words and one punctuation are more likely to succeed than other.